GLOBAL INSTITUTE OF BUSINESS STUDIES

ANEKAL THALLI ROAD TAMMAPURA.

Mysore University
Internship Guidelines
Where internship can be done.
Large and small and medium scale companies
NGOs
Development agencies
Government departments
Local bodies
Universities
Objectives of Internship

To bridge the gap between theory and practice

To gain insight about functioning of organization
To know about specialization
To analyze corporate level and functional level strategies of the
company
To understand and analyze the problems faced by the company
To improve your skill of diagnostic investigation
To evaluate the solutions that specific companies adopted
To provide recommendations
What are thinks that need to be study?

Defining the mission and goal

Analysis of organizations external competitive environment
Internal analysis
Evaluating functional level strategies
Efficiency
Quality

 Innovation
Superior customer responsiveness

Vision and Mission

Mission statement talks about what the company is now. It
concentrates on present
Vision statement outlines what a company wants to be. It concentrates
on the future
Analyze corporate level strategy

Define Vision Mission and Goal of the company

Line of business/nature of its subsidiaries
Core business and diversification
Has the company strategy changed over time?

Analyze structure and control system

To identify what structure and control systems the company is
using for
Implementation of strategy
Degree of fit between company and structure
Vertical differentiation /horizontal differentiation
Are the managers being appropriately rewarded
SWOT ANALYSIS
For assessing strengths:

What makes the organization distinctive?

How efficient is manufacturing?
How skilled is workforce?
What is market share?
What financing is available?
Do companies have a superior reputation?

For assessing the weaknesses:

What are the vulnerable areas of the organization that could be
exploited?
Are the facilities outdated?
Is research and development adequate?
Are the technologies obsolete?
For identifying opportunities:

In which areas is the competition not meeting customer needs?

What are the possible new markets?
What is the strength of the economy?
Are the rivals weak?
What are the emerging technologies?
Is there a possibility of growth of existing market?

For Identifying Threats

Are there new competitors?

Is there a shortage of resources?
Are market tastes changing?
What are the new regulations?

 What substitute product exists?

Identify the Internal Strength and weakness
Strength:

Many product line

Broad market coverage
Manufacturing competence
Good marketing /HR/FINANCE skills
Good material management
Brand name reputations
Appropriate organization structure
Ability to maintain strategic change
Well developed corporate strategy

Weakness:

Narrow product line

Rising manufacturing cost
Decline in R&D
Poor marketing/ HR /Finance Material management
Growth without direction
Inappropriate organizational structure and control
High conflict and politics
Loss of brand name
Opportunity

Expand core business

Exploit new market
Widen product range
Extent cost or differentiation advantage

Vertical integration
Overcome barriers to entry
Seek fast market growth
Apply brand name in new area

Threats

Increase in competition
Change in consumer taste
Fall in barriers to entry
Rise in substitute products
Potential for takeovers
Downturn in economy
Rising labour cost
Slower market growth
Functional departments

Marketing department
Human resource department
Finance department
Production department

Structure of the Report

Prefatory item
Body of the report
Terminal item
Prefatory items

Contents:
Preliminary pages:
Title page
Declaration
Certificate (Guide and College)
Certificate organization
Acknowledgement
Contents
List of tables/ Charts

ACKNOWLEDGEMENT
It gives me the great pleasure to acknowledge with thanks, my
respectful and beloved ones for helping me bring out this project
report successfully

I would like to thank with Immense Gratitude to NAME OF the

Director and NAME OF the Principal of GIBS permitting to
undertake this Project Work.
I have immense pleasure in expressing my deep sense of gratitude to
Project guide (GUIDE NAME) GIBS Bangalore for his valuable
guidance, time Co operation and support without which this training
would not have been completed.
I wish to express my heartfelt gratitude of (EXTERNAL GUIDE) for
their help and able guidance for the completion of the project
successfully.
I am also indebted to my parents for their support for completing the
project successfully.
Last but not the least, I would also like to thank each and everyone
especially all my friends for their cordiality & support during my
project.
Student name
University Registration No.

DECLARATION

I hereby declare that report titled Organisation Study At (Name of

the Company) is an independent and original record carried out by
me under the guidance of Internal guide name, and External guide
name submitted to Mysore university, in the partial fulfilment of the
requirements for the award of the degree of Master Of Business
Administration.

Place:
Date:
Student Name
University Registration No

List of Content
Chapter PARTICULARS
1

INDUSTRY PROFILE

COMPANY PROFILE

PAGE NO

2.a) Background and inception of the

company

3
4

2.b) Nature of the business carried

2.c) Vision, Mission and Quality Policy
2.d) Products Profile
2.e) Area of Operation
2.f) Ownership Pattern
2.g) Competitors Information
2.h) Infrastructural Facilities
2.i)Achievements/ awards
2.j) Work flow model (end to end)
2.k) Future growth and prospectus
Functional areas
Research Problem study

SWOT Analysis

MCKINSEYs 7S Model

Findings and Conclusion

Recommendations

Bibliography and Annexure

Body of the project

Industry profile
Company Profile:
Back ground ,History and products
Vision, Mission and Goals

Ownership pattern
Competitors Information
Market share
Organization structure
Functional areas
Research Problem study (if any)
SWOT Analysis
MCKINSEY 7 S FRAMEWORK
Findings and Conclusion
Recommendations
Bibliography and Annexure

Report Design

Size: 60- 80 pages

Hard bound
Font Size:14(Heading)/12(body)
1.5 line spacing
A4 size executive bond paper
Font Size: Time/Arial
Foot notes: end of each chapter
References at end of each chapter