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The proposal is aimed to find out the viability and profitability of establishing Lounge of
Leisure in Malolos City, Bulacan.
This study seeks to answer the problem of the following aspects:
MARKETING ASPECT
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What are the threats, opportunities, strengths and weaknesses of the proposed business?
Who is the target market?
Who are the competitors in the chosen field of business?
What is the situation of demand and supply in the chosen field of business?
How many percent in the demand gap can be supplied by the business?
What are the different factors affecting the behavior of market in choosing the service?
What are the marketing programs appropriate to be adopted in order to ensure success
and profitability of the business in terms of product, price, place and promotion?
MANAGEMENT ASPECT
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What are the required activities involved before the operating period?
What is the type of ownership of the business?
What is the mission and vision of the business?
What is the type of organization of the business?
What is the composition and flow of authority in the organization?
How many workers are needed in the operation of the business?
What are the job qualifications and specifications that employees must possess to become
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FINANCIAL ASPECT
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How much is the initial capital requirement for the proposed project?
What will be the source of capital?
What are the things to be considered to come up with proper costing for the business?
How much is the expected return on investment after a year of operation?
What is the financial condition of the business after five years of operation?
SOCIO-ECONOMIC ASPECT
1. What are the established relationships between the business and to the customers?
2. What would be the contribution of this business to the community?
3. What would be the effect of this study in the economic condition of our country?
4. What are the contributions of the business in maintenance of cleanliness of the
environment?
Objectives of the Study
The main objective of the study is to find out the viability of establishing Lounge of
Leisure in Malolos City, Bulacan. This study also aims to determine the maximum profitability
to be generated from the business undertaking.
To answer the specific problems, the following objectives are formulated.
MARKETING ASPECT
business
To determine the target market of the proposed business
To determine possible competitors
To analyze the situation of demand and supply of the business
To identify the percentage of the demand gap that can be supplied by the business
To determine the different factors affecting the behavior of market in choosing the
product
7. To determine the effective and efficient marketing strategies and promotional tools for the
publicity of the product in terms of product, price, place and promotion
MANAGEMENT ASPECT
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2.
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4.
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7.
FINANCIAL ASPECT
1. To identify the initial capital requirement of the business
To develop and maintain a good customer standing as well as good human relationship
To determine the contribution of the business to the local community
To identify the effect of the business in the economic situation of the Philippines
To ensure the active participation in the maintenance of cleanliness in the environment