Research review

Increasing ROI with

live online training
Why GoToMeeting Corporate scores highest for ROI and
customer loyalty.

“ GoToMeeting Corporate
helps us facilitate powerful
product training without
”
needing to travel.
Stephanie Donachy, Lead
Consultant for Professional
Development, Pearson
Digital Learning
(GoToMeeting Corporate
Customer)
Executive summary
Organizations of every shape and size are feeling the strain of geographically dispersed customers
and employees — particularly training departments tasked with getting distributed end users up and
running with the latest technology, programs or procedures. The caveat, of course, is that training
departments don’t have the luxury of a private jet, increased headcount or bigger budget to meet this
enormous global burden.
As a result, many training departments are considering online training to simply and cost-effectively
accommodate far-flung end users. The first challenge, of course, is picking the best online training
solution. Ease of use and performance top the list for solution attributes, for what good does online
training do if end users and trainers can’t use it? Next, carefully considering solutions that garner the
loyalty of other training experts is important because customer loyalty has become a strong indicator
of a solid online training solution. Finally, pitching an online training solution to management is going to
require tangible proof of return on investment (ROI) to make the case.
The eLearning GuildTM, a member-driven online information center committed to advancing the field of
e-learning, commissioned a study entitled Synchronous Learning Systems to better understand live
online learning. This independently collected research illustrates how Citrix® GoToMeeting® Corporate
with Citrix® GoToWebinar® is number one in proving online training ROI.
Ease of use
GoToMeeting Corporate with GoToWebinar, Citrix Online’s online training offering, was one of two
products that received the highest marks for ease of use and satisfaction with individual features.
GoToMeeting Corporate also received the highest marks for ROI, customer loyalty and time to
competency.
According to the eLearning Guild 360° Report, synchronous learning refers to “any learning intervention
that uses technology to allow people that are not all in the same place to convene, at the same time,
and learn something, either from an instructor or from each other.” Citrix Online took top honors for its
ease of use in setting up and scheduling new synchronous learning systems (see Figure 1).
14e) Feature Ease of Use
Feature Synchronous Learning System Count
Citrix GoToMeeting / GoToWebinar 38 4.11
Elluminate Live! 45 4.05
Adobe Acrobat Connect (Pro/Breeze) 105 3.79
Setting up and scheduling WebEx Training Center 191 3.76
new synchronous learning
sessions Microsoft Live Meeting 99 3.58
LearnLinc 19 3.53
Saba (Centra, Collaboration, etc.) 51 3.31
Interwise Connect 15 3.27 Average
0 1 2 3 4
Source: The eLearning Guild Research
Figure 1: Setting up and scheduling new synchronous learning sessions
Trainers don’t have time to wade through a difficult setup. They need their software to be up and running immediately. The ability to set up
an online training program and quickly schedule a training session is critical for success.

Citrix Online also rated highest in ease of use of passing application-sharing controls to attendees (see Figure 2). This capability highlights a
user’s ability to demonstrate application use.

14e) Feature Ease of Use

Feature Synchronous Learning System Count

Citrix GoToMeeting / GoToWebinar 32 4.13

LearnLinc 18 3.94

Interwise Connect 14 3.67

Passing application sharing
controls to students so that Elluminate Live! 44 3.64
they can virtually
demonstrate their ability to WebEx Training Center 186 3.54
use the application
Microsoft Live Meeting 94 3.19

Saba (Centra, Collaboration, etc.) 49 3.19

Adobe Acrobat Connect (Pro/Breeze) 102 2.94 Average

0 1 2 3 4

Source: The eLearning Guild Research

Figure 2: Passing application sharing controls

Members of the eLearning Guild rated Citrix Online highest in ease of use of the notification system, reminders and communication with
attendees category (see Figure 3). Communicating with attendees easily and efficiently increases adoption and overall training success.

14e) Feature Ease of Use

Feature Synchronous Learning System Count

Citrix GoToMeeting / GoToWebinar 34 4.11

LearnLinc 19 3.82

WebEx Training Center 182 3.75

Notification system,
reminders, and Adobe Acrobat Connect (Pro/Breeze) 104 3.38
communication with
Elluminate Live! 43 3.38
students
Microsoft Live Meeting 97 3.14

Saba (Centra, Collaboration, etc.) 51 3.10

Interwise Connect 15 2.92 Average

0 1 2 3 4

Source: The eLearning Guild Research

Figure 3: Notification systems, reminders and communication

According to the report, GoToMeeting Corporate delivered a more accelerated time to competency, or learning curve, for presenters using
the system (see Figure 4). Enabling presenters to become experts with the training software means that they’re able to get down to the
business of training faster and more cost-effectively.

2
 19) How long did it take presenters to become truly competent using the system

Adobe Acrobat Connect

7.3% 40.9% 20.0% 14.5% 10.0% 7.3%
(Pro/Breeze)

Citrix GoToMeeting /
28.9% 50.0% 10.5%
GoToWebinar

Elluminate Live! 14.3% 30.6% 16.3% 22.4% 14.3%

Interwise Connect 42.9% 35.7% 7.1% 7.1% 7.1%

LearnLinc 21.1% 31.6% 26.3% 10.5%

Microsoft Live Meeting 6.7% 40.4% 23.1% 10.6% 6.7% 12.5%

Saba (Centra,
32.7% 30.6% 16.3% 10.2% 6.1%
Collaboration, etc.)

WebEx Training Center 8.6% 43.7% 20.3% 10.2% 12.7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Source: The eLearning Guild Research

Figure 4: Learning curve, or time to competency

Performance
The eLearning Guild also awarded highest marks to Citrix Online for ease of use in showing/demonstrating software applications in real
time (see Figure 5). With GoToMeeting Corporate, there’s no need to upload anything; the software enables presenters — and attendees, if
designated — to share anything on their screens in real time, which means attendees always see what the presenter sees.

14e) Feature Ease of Use

Feature Synchronous Learning System Count

Citrix GoToMeeting / GoToWebinar 37 4.71

LearnLinc 19 4.22

Interwise Connect 14 4.00

Showing/demonstrating WebEx Training Center 187 3.96

software applications in
real time Microsoft Live Meeting 98 3.80

Adobe Acrobat Connect (Pro/Breeze) 107 3.73

Elluminate Live! 44 3.59

Saba (Centra, Collaboration, etc.) 50 3.51Average

0 1 2 3 4 5

Source: The eLearning Guild Research

Figure 5: Showing/demonstrating software applications in real time

3
Customer loyalty
The 360° Report also bestowed highest honors to GoToMeeting Corporate for customer loyalty (see Figure 6). And not just highest marks
— a perfect score. That means that none of the eLearning Guild members currently using GoToMeeting Corporate are considering a
switch to another solution in the next 12 months.

26) Plans for next 12 months

Prepare Purchase / Abandon

More More more Expand into License a our current
sessions learners trainers other areas No change SLS system
Adobe Acrobat
76.5% 73.9% 55.5% 46.2% 17.6% 13.4% 6.7%
Connect (Pro/Breeze)
Citrix GoToMeeting /
65.1% 55.8% 53.5% 46.5% 25.6% 14.0%
GoToWebinar

Elluminate Live! 68.5% 64.8% 59.3% 44.4% 22.2% 20.4% 3.7%

Interwise Connect 66.7% 55.6% 61.1% 55.6% 16.7% 5.6% 11.1%

LearnLinc 47.4% 52.6% 31.6% 36.8% 21.1% 10.5% 21.1%

Microsoft Live Meeting 68.1% 69.0% 60.2% 42.5% 18.6% 16.8% 6.2%

Saba (Centra,
71.4% 65.1% 63.5% 44.4% 19.0% 15.9% 12.7%
Collaboration, etc.)
WebEx Training
71.7% 66.2% 54.3% 45.7% 19.2% 11.4% 6.4%
Center

Grand Total 70.4% 66.5% 56.3% 45.1% 19.4% 13.9% 6.9%

Source: The eLearning Guild Research

Figure 6: eLearning Guild members’ plans for next 12 months

For the purposes of this report, the eLearning Guild applied a weighted score to customers’ overall satisfaction with each product’s
features. The result? GoToMeeting Corporate ranked best for overall feature satisfaction (see Figure 7).

The perfect score garnered by GoToMeeting Corporate for customer loyalty, then, should come as no surprise. In the world of online
training, it’s not about having the most features — it’s about having the right features delivered seamlessly.

Overall Feature Satisfaction

Citrix GoToMeeting / GoToWebinar 3.87

Elluminate Live! 3.72

Interwise Connect 3.63

LearnLinc 3.60

WebEx Training Center 3.50

Adobe Acrobat Connect (Pro/Breeze) 3.50

Saba (Centra, Collaboration, etc.) 3.47

Microsoft Live Meeting 3.22

2
Average
0 1 2 3 4

Source: The eLearning Guild Research. Based on responses received over the past 18 months as
of July, 2008.

Figure 7: eLearning Guild members’ overall feature satisfaction

4
Return on investment Citrix Online
Citrix Online division

GoToMeeting Corporate scored highest among eLearning Guild members for return on investment. In Product information:
www.gotomeeting.com/corp
fact, 82.1 percent of respondents believe that GoToMeeting Corporate provides good ROI (see Figure 8).

The formula is simple. By enabling individuals and organizations to meet and present information Sales inquiries:
gotomeeting@citrixonline.com
online, organizations gain a significant competitive advantage. They become more flexible: They can
Phone: 1-800-372-6207
deliver presentations, train customers and employees and safely share confidential information online +1 805-690-2340
— from anywhere and at any time.
Media inquiries:

Conclusion 8) How would you rate the overall Return on

pr@citrixonline.com
Phone: +1 805-690-2969

Investment for using this system / Three levels

www.citrixonline.com
Whether for one-to-many or one- It is too early
to-one interactions, GoToMeeting Good ROI Poor ROI to tell For more information on Citrix
Corporate with GoToWebinar Saba (Centra, GoToMeeting Corporate, visit
76.6% 10.6% 12.8%
Collaboration, etc.) www.gotomeeting.com/corp
enables organizations to deliver
effective end-to-end online training. LearnLinc 73.7% 10.5% 15.8%

And thanks to GoToMeeting

WebEx Training Center 71.0% 10.5% 18.5%
Corporate’s simplicity and ease of
use, neither trainers nor end users Interwise Connect 70.6% 5.9% 23.5%
need any special training to use
Microsoft Live Meeting 68.9% 7.8% 23.3%
the product effectively. Best of all,
organizations can quickly prove Adobe Acrobat Connect
65.8% 8.8% 25.4%
(Pro/Breeze)
ROI — even from the very first day
of use. If that doesn’t compel you Elluminate Live! 60.0% 10.0% 30.0%
to give GoToMeeting Corporate a Citrix GoToMeeting /
82.1% 5.1% 12.8%
try, 100 percent customer loyalty GoToWebinar

just might. Put simply, GoToMeeting Grand Total 69.9% 9.2% 20.9%
Corporate works for trainers.
Source: The eLearning Guild Research

Figure 8: Return on investment rating

For more information about using GoToMeeting Corporate with GoToWebinar for training, please call
800-372-6207; or, if you are calling from outside the U.S., dial +1-805-690-2340.

The images on pages 1, 2, 3, 4 and 5 are reprinted with permission of The eLearning Guild.
© 2007-2008. All rights reserved.

About Citrix Online

Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone. Whether using
GoToMyPC® to access and work on a remote PC, GoToAssist® to support customers or GoToMeeting® to hold online meetings and
Webinars, our customers – more than 35,000 businesses and hundreds of thousands of individuals – are increasing productivity,
decreasing travel costs and improving sales, training and service on a global basis. A division of Citrix Systems, Inc. (Nasdaq: CTXS),
Citrix Online is based in Santa Barbara, California. For more information, visit www.citrixonline.com or call 805-690-6400.

©
2008 Citrix Online, LLC. All rights reserved. Citrix® is a registered trademark of Citrix Systems, Inc., in the United States and other countries. GoToMyPC®, GoToAssist®
and GoToMeeting® are trademarks or registered trademarks of Citrix Online, LLC, in the United States and other countries. All other trademarks and registered
trademarks are the property of their respective owners.

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