WHY CRM FOR STARTUPS SHOULD BE

ADAPTED EARLY AND PROMPTLY?

At starting , all startups are motivated honchos and brave experimenters.

But frequently they lack the necessary efficiency and process insights to be successful in
long-term. As a result early startups suffer from a failure rate of 90%, which is
overwhelmingly disastrous for the amount of work being put-in.

By adapting the right CRM software, startups can infuse inbuilt efficiency into their
ongoing processes. With integrating these essential features, you can increase employee
coordination and efficiency without diluting the agility of startup way of doing things. CRMenabled system lets you achieve smooth process distribution, which are normally time
consuming to be acquired normally.

Challenges of succeeding in a Start-up Environment

As mentioned earlier, all startups (especially in developing countries such as India) are
vulnerable to failure and fluctuations in available opportunity.

Even as the founders or groups may possess expertise in one arena, they may be lacking the
necessary skills to excel other sections. Even as a group, this could lead to the failure in
leveraging surrounding circumstances. In the end, all these dilute the chances of being
successful in a competitive marketplace.

According to research, the lack proficiency in these particular departments or inadequate

skills is one of the frequent reasons that lead to failures in startups.

These are the five most frequently raised concerns expressed by startups.

1. Managing and Transforming Sales Responsibilities

2. Failure at right marketing Campaigns

3. Understanding Customer incentives and perspectives

4. Limitations at Supply chain management

5. Managing and leveraging Opportunities

Why Startups fail A Graphical Oversight

A particular start-up could be suffering from only one or any combination of the five
concerns. Needless to say, an enterprise suffering from a permutation of these issues is
more likely to fail.

CRM Advantage acts on Start-ups

Data shows that startups and CRM isnt a match made in heaven, but owes its origins to the
sharpest business minds. Having a startup CRM can help you accelerate the skill acquisition
and manage responsibilities along the different processes. This enables you to manage and
fit responsibilities within a streamlined process pipeline.

By customizing CRM to a particular business, you can streamline and handover

responsibilities. With this, you can start engaging and enriching every customer experience.

Each integrated CRM features help you nudge your business in the right direction, allowing
you to acquire momentum in the long-term.

Maximize your Sales Competency

When you are just starting, you usually have zero penetration in your concerned market. In
this situation, getting adequate traction may require you to arrange and manage a lot of
meetings and managing interactions.

As you manage a string of prospects with a limited sales team, you could have frequently
unattended meetings and opportunities slipped through your fingers. By managing
prospects through CRM, you can attend more meetings and interact with the audience. All
these, enables you to sell more and approach more customers.

Proficient Marketing for Different Teams

As a startup, you may not have a burgeoning marketing budget or scores of previous
campaign data. This means that you should be able to be focusing your marketing efforts to
reach the right audience. Instead of thinly spreading your campaign budget, you need to
start acquiring specific audience niches.

This enables you to enjoy better marketing returns with each integrated channels. You can
also correlate to the escalation of budget through utilizing right market channels.

Managing internal Prioritization and Task Streamlining

As a start-up, most organizations follow unstructured and spontaneous process

management. This enjoys limited prospect of creating a workflow.

CRM-oriented process assignment creates a prioritized task management creating a balance

of task distribution between team members.

CRM-based Ticket management system creates easy way of distributing tasks and
decision-making across different team members.

Understanding Customer Perspectives

A common route to failure in start-up journey is having only minimal understanding of the
customer perspective.CRM start-up system lets you store and recall all customer
interactions. This also lets you assimilate and manage all interactions through a single
dashboard.

By this process, you can accurately understand your customer interactions and position
your product to meet the concerned demands.

Overcoming Supply Limitations

An ability to provide you products at the right point-of-sales could make a vast difference in
the FMCG or goods industry enterprise. A CRM system can collect all your retail points and
manage their requirements through a single dashboard. This enables you to minimize
traditional limitations of the supply chain.

Leveraging Opportunities

CRM lets you leverage each opportunity through streamlining leads through a single
dashboard. This helps you evaluate each opportunity and create accurate goals and
conversion targets within the CRM system.

This lets you create an all-inclusive and optimal system for leveraging maximum number of
opportunities.

Learn more with us @ +91-7899887755 or Sales@Kapturecrm.com

Reference www.kapturecrm.com/blog