3.

2 OBSERVATION FROM FINANCE DEPARTMENT

The finance department is responsible for all financial administration of the company.
It also exercises control and supervision over the receipts and expenditure of the company. The
department takes responsibility for organizing the financial and accounting affairs including the
preparation and presentation of appropriate accounts and the provision of financial information
for managers.
The activities performed in the company are the following:
Maintaining accounting records
Preparation of budget and forecasting
Preparation of cost plans

Some of the observations include,

They prepare monthly and yearly budgets.

Managing cash flows (daily basis).
They determine the accounts of outstanding balances that the division is yet to pay.
They support the project cost team for maintaining standard cost.
Processing of invoices.
Preparing cost plans.
The senior accountants are in charge of the preparation of corporate tax return.
Managing the payroll process.
The salary process activities are taken place where salary amount is credited to the

concerned account in the Axis bank before last working day of the month.
Preparation of cash flow statements, financial statements as well as the Annual Financial
Report in accordance with principles.
They help in advising brand management.
They work with managers of various departments for the companys budgets and
forecasts, and to report back on progress against these throughout the year.

3.4 OBSERVATION FROM MARKETING DEPARTMENT

They provide e-marketing services.

They include research, content development, lead generation, email campaigns.

It ends with reporting.

They initiate research by analysing the company profile and list building by sourcing the

key contacts required.

Content development is carried by creation of blogs, sending free email campaigns, also

by sourcing websites
Lead generation is done by personalising the services provided.
Email campaigns are created and sent, both in text as well as in html in order to measure

the reach.
The next important area is research of the service provided .
Research is done on the basis of :
-Seen ratio
-opens
-clicks
-unsubscribed
-bounce
-complaints
Seen ratio can be listed by the number of emails sent to number of emails delivered
Opens can be listed by number of views
Clicks refers to the websites and links referred
Unsubscribed refers to the non-respondants
Bounce refers to the failure of mails, reaching the customers
Complaints areas focus in receiving problems and suggestions of the service receiver.

3.1 OBSERVATION FROM HR DEPARTMENT

The HR department provides policy direction for the management of human resource issues and
administrative support functions related to the management of employees.
Some of the observations include,

The sources of recruitment are done through reference, network and third party i.e.

through recruiting agencies.

The HR executive will send job specification, job description to the recruiting agency.

The interview is a telephonic process and after selection of candidate in-depth interview

is undertaken and candidates are selected for the job position.

Training is provided for fresher and others for improvements according to job position

requirements.
The training process includes induction cost, trainer cost & professional cost.
Performance appraisal is done yearly.
Appraisal is done for both employees as well as the company.
According to reports of performance appraisal increment is given.
Long term awards are given to the employees who are surviving in the company for a

longer period.
Awards are provided in the form of certificates, trophy & mementos
Salary process is done by HR department.
Salary is transferred before last working day of the month.
Allowances such as DA are given to all the employees.
Other allowances and gratuity is provided for the employees at top management level.
According to the position, grades are given. On the basis of grades, allowances are
provided.