1.

SURVEY ANALYSIS

GEOGRAPHICAL LOCATION AND POPULATION

The business will be situated at Dinalupihan Public Market , Bataan. The
population used in this study will be composed of household. Most of them will
be adults, both male and female coming from the flexible income group.

SAMPLE SIZE AND SAMPLING TECHNIQUE

n = __N____
respondents
1+Ne2

n = _ _25,841___

1 + (25,841 * 0.0025)

Where:
N total household population
n sample size
e margin of error, 5%

394

RESULTS OF THE SURVEY

Distribution of respondents according to Age
11%

11%

1% 1%
15%

20-27
28-35

17%

36-43
44-51
52-59
60-67
68-75
76-83

22%
22%

Age
20 to 27
28 to 35
36 to 43
44 to 51
52 to 59
60 to 67
68 to 75
76 to 83
Total

Frequency
43
61
87
86
67
43
5
2
394

%
10.91
15.48
22.08
21.83
17.01
10.91
1.27
0.51
100

Figure and table above show that majority of respondents are 36-43
years old with a number of 87 or 22.08%

Distribution of respondents according to Civil Status

Civil Status
11%
Single
Married

89%

Civil Status
Single
Married
Total

Frequency
44
350
394

&
11.17
88.83
100

Figure and table above show that majority of respondents are married
with a nummber of 350 or 88.83%.

Distribution of respondents according to gender

Gender

25%
Male
Female

75%

Gender

Frequency

97
297
394

24.62
75.38
100

Male
Female
Total

Figure and table above show that majority of respondents were female
with a number of 297 or 75.38%.

Distribution of respondents according to monthly income

Monthly Income
7%1%
10,000 below
10,001 - 20,000
49%

20,001 - 30,000
30,001 - 40,000

43%

Monthly Income
10,000 and below
10,001 20,000
20,001 30,000
30,001 40,000
40,001 - Above
Total

Frequency
192
170
29
3
0
394

%
48.73
43.15
7.36
0.76
0
100

Figure and table above show that majority of respondents have

monthly income of 10,000 and below with a number of 192 or
48.73%.

Distribution of respondents according to members of the family

Number of Members of the Family

13%

3%
1 to 3

26%

4 to 6
7 to 9
9 above

57%

Number of Members of
the Family
1 to 3
4 to 6
7 to 9
10 Above
Total

Frequency

104
226
51
13
394

26.4
57.36
12.94
3.3
100

Figure and table above show that majority of respondents have 4-6
members of the family with a number of 226 or 57.36% .

Part 1
1.

Distribution of respondents according to thise who buy rice

1%

Yes
No

99%

Yes
No
Total

Frequency
389
5
394

%
98.73
1.27
100

Figure and table above show that majority of respondents buy rice with
a number of 389 or 98.73% .

2.

Distribution of respondents according to when was the last

time they bought rice

1%
24%
last week
49%

last month
Others
Unanswered

26%

Last week
Last month
Others
Unanswered
Total

Frequency
194
101
94
5
394

%
49.24
25.63
23.86
1.27
100

Figure and table above show that majority of respondents bought rice
last week with a number of 194 or 49.24%.

3%1%
21%
Supermarket
Wet and Dry Market
Sari sari store
others
76%

3.
rice

Distribution of respondents according to where they bought

Frequency
%
Supermarket
2
0.51
Wet and Dry Market
294
74.62
Grocery Store
0
0
Sari-sari Store
83
21.06
Others
10
2.54
Unanswered
5
1.27
Total
394
100
Figure and table above show that majority of respondents bought rice
in wet and dry market with a number of 294 or 74.62%.

4.

1%
2% 4%
Sinandomeng

6%
6%

Mekeni
41%

Angelica
NFA Rice
Dinurado
C-18
Others

38%

2%

Unanswered

Distribution of respondents according to what varity f rice they

prefer

Sinandomeng
Mekeni
Angelica
Dinurado
NFA Rice
Brown Rice
Malagkit
C-18
Others
Unanswered
Total

Frequency
161
8
151
24
23
0
0
6
16
5
394

%
40.86
2.03
38.33
6.09
5.84
0
0
1.52
4.06
1.27
100

Figure and table above show that majority of respondents prefer to buy
Sinandomeng with a number of 161 or 40.86%.

5. Distribution of respondents according to how often they buy rice

17%

20%
Daily
Weekly
Monthly

25%

Others
39%

Daily
Weekly
Monthly
Others
Unanswered
Total

Frequency
76
150
96
67
5
394

%
19.29
38.07
24.37
17
1.27
200

Figure and table above show that majority of respondents bought rice
weekly with a number of 150 or 38.07%

6.

3%

4%

4% 1%

18%
P200 and below
P201 - P400
P401 - P600
P601 - P800

29%

P801 - P1,000
1001 and above
41%

Unanswered

Distribution of respondents according to their budget in rice

per week

P200 and
below
P201 400
P401 600
P601 800
P801 1000
1001 and
above
Unanswered
Total

Frequency
69

%
17.51

161
115
12
17
15

40.86
29.19
30.05
4.31
3.81

5
394

1.27
100

Figure and table above show that majority of respondents have 201400 budget in rice per week with a number of 161 or 40.86%.

7.

Distribution of respondents according to how many kilo of

rice they bought per week

2%

6%2%1%
23%

1 - 5kg
6 - 10kg
11 - 15kg

25%

16 - 20kg
21 - 25kg
Others
Unanswered
42%

1 - 5kg
6 - 10kg
11 - 15kg
16 - 20kg
21 - 25kg
Others
Unanswered
Total

Frequency
89
164
98
8
24
6
5
394

%
22.59
41.62
24.87
2.03
6.09
1.53
1.27
100

Figure and table above show that majority of respondents bought 610kg of rice per week with a number of 164 or 41.62%.

8.
Price
1%
26%

24%

One
Two
Three
Four
Unanswered

24%

Rank
1
2
3
4
Unanswered
Total

25%

Frequency
94
99
93
103
5
394

%
23.86
25.13
23.6
26.14
1.27
100

Location
1% 4%
15%

One
Two
Three
Four
Unanswered

54%
26%

Rank
1
2
3
4
Unanswered
Total

Frequency
16
61
101
211
5
394

%
4.06
15.48
25.63
53.55
1.27
100

Quality
1%7%

One

21%

Two
Three
32%

Four
Unanswered

39%

Rank
1
2
3
4
Unanswered
Total

Frequency
256
89
39
5
5
394

%
64.97
22.59
9.9
1.27
1.27
100

1% 7%

Type

21%
One
Two
32%

Three
Four
Unanswered

39%

Rank
1
2
3
4
Unanswered
Total

Frequency
27
126
152
84
5
394

%
6.85
31.98
38.58
21.32
1.27
100

Part 2

2%

Yes
No

98%

1.

3%
21%
Supermarket
Grocery store
Wet and Dry Market
Sari sari store
others
76%

2.

3.

6% 0% 2%
6%

Sinandomeng
Mekeni
Angelica
43%

Brown Rice
NFA Rice
Dinurado
Malagkit
Blueberry

41%

C-18
2%

Others

15%

20%
Daily
Weekly
Monthly
Others

33%
32%

4.

5.

Location

4%
16%

One
Two
Three
Four

55%
26%

Price

27%

24%

One
Two
Three
Four

24%

25%

Quality
10% 1%

One
Two
Three

23%

Four
66%

Type

7%
21%

One
Two
33%

39%

Three
Four

6.
Ordering Preference

11%
Pick-up
Delivery

89%

SWOT ANALYSIS
Strengths
1. Accessible location

Weaknesses
1. Unrecognized brand

2. Product quality

2. Small store sized and inability to find

3. A high demand

expansion

4. Offered free delivery

3. Shop name is not well known.

Opportunities
1. Increasing population

Threats
1. Entry of new competitors

2. Opportunity to purchase a smaller 2. Natural calamities

retailer to increase market share.

3. Price wars among key competitors

4. Farming cost increase