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ECMM 801075 BUSINESS ENTERPRISE SYSTEMS

Course Syllabus
About the Course
COURSE
DESCRIPTION &
OBJECTIVES

The course aims to illustrate the importance of strategic e-business and


enable students to develop and assess e-business strategies in different
industry environments. Students are expected to discuss from a general
management viewpoint. Specifically, the course intends to help
students:
1. to understand and evaluate the general economic importance of ebusiness in a strategic context;
2. to acquire familiarity with strategic e-business applications;
3. to gain expertise in the effective and efficient application of these
applications in real world business situations;
4. to build up competencies required to successfully formulate,
implement and assess an e-business strategy; and
5. to develop and strengthen their ability to think in terms of a general
management perspective.

LEARNING METHODS

1. The classroom sessions adopt the Participant-Centered Learning


(PCL). Students are expected to be actively involved while
discussing case analyses.
2. Quiz can be given at any time in the class without prior notice.
3. Group assignment to prepare a written case analysis. Each group
consists of no more than 5 (five) students.

Learning Goals
MM-FEBUI graduates should demonstrate integrity, ethical behavior, and respect for diversity.
MM-FEBUI graduates should demonstrate concerns towards the society.
MM-FEBUI graduates should demonstrate effective leadership qualities.
MM-FEBUI graduates should have effective communication skill within global setting.
MM-FEBUI graduates should be able to conduct applied business research.
MM-FEBUI graduates should exhibit entrepreneurial spirit.
MM-FEBUI should demonstrate creativity and innovative thinking.
MM-FEBUI graduates should be able to formulate business models using contemporary
approaches.

ECMM 801075, (HMS-Sep 2014)

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READING MATERIALS

Chaffey, D. (2009). E-Business and E-Commerce Management:


Strategy, Implementation and Practices. 4th Edition. Prentice Hall.

MAIN TEXT

Motiwalla, L. F. and J. Thompson (2009). Enterprise Systems for


Management. Pearson Education.
Kalakota, R. & M. Robinson (2001). e-Business 2.0: Roadmap for
Success. Addison Wesley Pearson Education.

SUPPLEMENTARY
TEXTS

Motiwalla, L. F. and J. Thompson (2009). Enterprise Systems for


Management. Pearson Education.
Kalakota, R. & M. Robinson (2001). e-Business 2.0: Roadmap for
Success. Addison Wesley Pearson Education.

PLAGIARISM

Plagiarism often results from careless note-taking from other sources


during writing process, with intentionally unwilling, or unintentionally
forget, to put references around students original words.
PLAGIARISM IS DEFINED AS:
Using someone elses words or idea without proper documentation;
Copying some portion of your text from another source without
proper recognition;
Borrowing another persons specific ideas without documenting the
source;
Turning in a paper written by or copying from someone else, from
service business, or from a World Wide Web Site (reproductions of
such essays or papers).
MAINTAINING INTELLECTUAL INTEGRITY:
In the learning and writing processes, it is important that students
learn how to work with sources without plagiarizing, either
intentionally or accidentally. Intellectual endeavor emphasizes
sharing knowledge and information for advancing knowledge.
Students need to develop autonomous thinking to reach their
opinion and conclusions. To encourage that practice, students can
read, synthesize and write about other peoples work. However,
students are obligated to give reference on these texts whenever
they quote them directly, paraphrase the authors point or points, or
use the authors ideas to help clarify, sustain, support, or organize
their own ideas.
Using other sources for a paper, students must document ideas or
words derived from them both by listing the sources, both in a
bibliography at the end of the paper and by citing sources in the main
text itself.

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To cite a source is to make clear to the reader 1) who originated the


idea or quotation that you have used; and 2) where it can be found.
This then allows the reader to do further research or check your
evidence.
Sanction. A practice of plagiarism is considered a serious offense and
major infringement of academic values which is subject to academic
sanctions, on which the lecturer shall give the paper a grade at the most
50, unless the Management prefers other sanction.

ASSESSMENT
SYSTEM

NO.

FIRST HALF

NO.

SECOND HALF

1.

PARTICIPATION &
DISCUSSION

10%

1.

PARTICIPATION &
DISCUSSION

10%

2.

READING MATERIAL
SUMMARY

10%

2.

READING MATERIAL
SUMMARY

10%

3.

CASE ANALYSIS

10%

3.

CASE ANALYSIS

10%

4.

MID-SEMESTER EXAM

20%

4.

TOTAL

50%

FINAL-SEMESTER EXAM 20%


TOTAL

50%

REMARKS ON THE ABOVE TABLE:


No. 1. Attendance during the course and PCL-based participation in
class discussion
No. 2. Reading Material Summary (individual assignment)
To summarize reading material (maximum of 2 pages) listed for
each session, starting from Session 2. Direct quotations are
unacceptable.
No. 3. Case Analysis (group assignment, maximum of 5 participants per
group)
a. Each group prepares 1 case for the First Half and 1 case for the
Second Half.
b. The written paper of a case analysis with maximum 8 (eight)
pages, excluding cover and appendices containing tables,
graphs or diagrams.
c. The discussion of a case analysis is either group presentation
and ended by discussion led by the lecturer; or classroom
discussion led by the lecturer.
No. 4. Mid-Semester Exam is scheduled at the end of first half of
semester and Final-Semester Exam is scheduled at the end of
second half of semester. Each lecturer prepares the exam.
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SCHEDULE, COURSE TOPICS & READING MATERIALS


FIRST HALF OF SEMESTER
SESSION

TOPIC

READING MATERIAL

1.

INTRODUCTION TO E-BUSINESS

CHAFFEY: CHAPTER 1

2.

E-COMMERCE FUNDAMENTALS

CHAFFEY: CHAPTER 2

3.

E-BUSINESS INFRASTRUCTURES

CHAFFEY: CHAPTER 3

4.

E-ENVIRONMENT

CHAFFEY: CHAPTER 4

5.

E-BUSINESS STRATEGY

CHAFFEY: CHAPTER 5

6.

SUPPLY CHAIN MANAGEMENT

CHAFFEY: CHAPTER 6

7.

CASE ANALYSIS 1:
CITIBANKS E-BUSINESS STRATEGY FOR GLOBAL CORPORATE BANKING

SECOND HALF OF SEMESTER


SESSION

TOPIC

8.

E-PROCUREMENT

CHAFFEY: CHAPTER 7

9.

E-MARKETING

CHAFFEY: CHAPTER 8

10.

CUSTOMER RELATIONSHIP MANAGEMENT

CHAFFEY: CHAPTER 9

11.

CHANGE MANAGEMENT

CHAFFEY: CHAPTER 10

12.

ANALYSIS & DESIGN

CHAFFEY: CHAPTER 11

13.

ENTERPRISE RESOURCE PLANNING (ERP)

MOTIWALLA & THOMPSON: CHAPTER 1

14.

READING MATERIAL

CASE ANALYSIS 2:
ITC E-CHOUPAL: CSR IN RURAL INDIA

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