Professional Documents
Culture Documents
Course Syllabus
About the Course
COURSE
DESCRIPTION &
OBJECTIVES
LEARNING METHODS
Learning Goals
MM-FEBUI graduates should demonstrate integrity, ethical behavior, and respect for diversity.
MM-FEBUI graduates should demonstrate concerns towards the society.
MM-FEBUI graduates should demonstrate effective leadership qualities.
MM-FEBUI graduates should have effective communication skill within global setting.
MM-FEBUI graduates should be able to conduct applied business research.
MM-FEBUI graduates should exhibit entrepreneurial spirit.
MM-FEBUI should demonstrate creativity and innovative thinking.
MM-FEBUI graduates should be able to formulate business models using contemporary
approaches.
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READING MATERIALS
MAIN TEXT
SUPPLEMENTARY
TEXTS
PLAGIARISM
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ASSESSMENT
SYSTEM
NO.
FIRST HALF
NO.
SECOND HALF
1.
PARTICIPATION &
DISCUSSION
10%
1.
PARTICIPATION &
DISCUSSION
10%
2.
READING MATERIAL
SUMMARY
10%
2.
READING MATERIAL
SUMMARY
10%
3.
CASE ANALYSIS
10%
3.
CASE ANALYSIS
10%
4.
MID-SEMESTER EXAM
20%
4.
TOTAL
50%
50%
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TOPIC
READING MATERIAL
1.
INTRODUCTION TO E-BUSINESS
CHAFFEY: CHAPTER 1
2.
E-COMMERCE FUNDAMENTALS
CHAFFEY: CHAPTER 2
3.
E-BUSINESS INFRASTRUCTURES
CHAFFEY: CHAPTER 3
4.
E-ENVIRONMENT
CHAFFEY: CHAPTER 4
5.
E-BUSINESS STRATEGY
CHAFFEY: CHAPTER 5
6.
CHAFFEY: CHAPTER 6
7.
CASE ANALYSIS 1:
CITIBANKS E-BUSINESS STRATEGY FOR GLOBAL CORPORATE BANKING
TOPIC
8.
E-PROCUREMENT
CHAFFEY: CHAPTER 7
9.
E-MARKETING
CHAFFEY: CHAPTER 8
10.
CHAFFEY: CHAPTER 9
11.
CHANGE MANAGEMENT
CHAFFEY: CHAPTER 10
12.
CHAFFEY: CHAPTER 11
13.
14.
READING MATERIAL
CASE ANALYSIS 2:
ITC E-CHOUPAL: CSR IN RURAL INDIA
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