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NZNutriStrong

New Zealand
Stay strong Live long

Design Brief

URL: www.NZNutriStrong.co.nz

Company Profile

A New Zealand based Ecommerce website with a global marketing strategy selling innovative NZ made Natural
Health, Beauty & Wellness products. As a country, New Zealand is committed to the highest of standards,
producing leading edge, highly advanced and functional premium ingredients blended into superior products.
The objective of NZNutriStrong is to provide an Ecommerce website marketing & selling a range of unique NZ
Natural Health products to a global wide market appealing to individuals of all ages that have a preference for
Natural Health Products using world leading New Zealand premium natural, safe & effective ingredients.

NZNutriStrong Aims
Target global market
Selling innovative, superior NZ made Natural Health, Beauty, Wellness & Nutritional Products
Generate sales
Encourage customer telephone & email enquiries
Provide Excellence in customer service
Provide Excellence in product knowledge
Provide Excellence in sales support
Offer range of payment gateways to optimise sales
Offer fast & efficient shipping/delivery
Google Optimisation
Promote NZNutriStrong using social media networks such as Facebook, Twitter, Linkedin & Google

NZNutriStrong Schedule

Aim to have design concept by end of September

NZNutriStrong Logo Design Ideas

Strong & Bold in design Catchy, vibrant - Must appeal to wider audience
Contemporary but not clinical or cold
Strong use of graphics/ images, for example NZ country. NZ Fern, NZ Koru, Mountains/Glacier images
A natural representation using NZ scenery
Not too sure about photos of peoplepossibly?
Slogan Stay Strong Live Long
MUST HAVES: Strong Font though aesthetically pleasing to the eye and appeal to wider audience
NICE TO HAVES: NZ Image representative of NZ Native, Mountains etc.
SHOULD NOT HAVES: No pharmaceutical - like images, i.e. pills, measurement tools, people in lab
coats etc.
INDUSTRY: Home consumers of all ages from child through to elderly
COLORS: Love the use of colour green to convey Natural, Nutrients, Nutritional & Clean Green New
Zealand Combination of Greens, Grey Tones & Black (as shown in sample logo provided)

The home page needs the following special components


1) A menu placed under the header (or in the header) containing the following product categories:

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Allergy Relief
Anti-Ageing
Babies & Toddler Skincare
Beauty
Bee Pollen Products
Cardiovascular Health
Digestive Health & Detox
Feminine Hygiene
First Aid
Honey
Ills & Chills Preventative Health
Joint & Bone Health
Liver Support
Memory Health
Menopause Support
Mens Health
Muscle Aches & Tension
Nutritional Support
Oral Health
Sexual Health & Natural Vitality
Skin, Hair & Nail Health

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Stress, Sleep & Mood Support


Sports Supplements
Travel Health
Weight Management
Wound Care
Vegan Health
Veterinary Supplements

A very large and prominent search bar What can we assist you with?
2) An area where we can post 3 product specials

3) The home page can take on the modern long and sectioned look. Make sections as shaded zones. E.g.
1. Hero photo with slogan Stay Strong Live Long and what we stand for. World leading New
Zealand premium ingredients blended into the finest of innovative Health, Beauty,
Nutritional and Wellness products Made here in New Zealand.
2. Category menu
3. Brands menu
4. Search Zone
5. Product Specials Zone
6. Why NZ natural health products are world leading zone
7. Product Family #1 Feature Zone: Comvita Honey & Bee Pollen products
8. Product Family #2 Feature Zone: Antipodes Certified Organic and Premium Natural Skincare
9. Product Family #3 Feature Zone: Good Health Natural Health & Dietary Supplements
10. How to use this site zone
The website must auto-fit to smart device screen sizes without compromising font sizes and message clarity.

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