Professional Documents
Culture Documents
Objectives
Duration
Proposed Intake
1. Within the Sanctioned intake:
a) SC 15%,
b) ST 7.5%
c) Sponsored 15%
d) Physically Handicapped 3%
Reservation of Seats
SIU
Eligibility
Selection Procedure
Medium of Instruction
English
Page 1
SICSR
Pattern of Programme
Courses &
Specialization
Attached as Annexure A
Indian Students
10
Fee Structure
Rs. 1,44,000
Institute Deposit
Rs.
Total
Rs. 1,54,000
10,000
International Students
Academic Fee p.a.
Rs. 2,16,000
Institute Deposit
Rs.
Total
Rs. 2,26,000
10,000
Examination and
11
Method of Assessment
12
13
SIU
Standard of Passing
Award of Degree
A student has to pass both internal &external exam separately with 40% of
the total marks. Student will be awarded grades based on the
performance relative to the class. The grade F of Individual head (internal
& external) will be considered as fail. A student will be eligible for award of
degree if he/she obtains minimum 2.00 CGPA at the end of 6th semesters.
The Degree will be awarded at the end of 6th semester examination by
taking into consideration the performance of all 6 semesters examinations.
Page 2
SICSR
Annexure A
Semester I
Catalog
Course Code
Course
Code
Course Name
Category
Credits
Internal
External
Total
T2233
'030122101
40
60
100
T2111
'030122102
Business Accounting
40
60
100
T3207
'030122103
Computer Fundamentals
20
30
50
T3196
'030122104
Foundation Web
Technology
40
60
100
T3256
'030122105
20
30
50
T3214
'030122106
Logic Development
and Programming
Concepts
50
50
T3213
'030122107
20
30
50
T3198
'030122108
Introduction to
thon
20
30
50
T3247
'030122109
Business Automation
Tools
50
50
T2495
'030122110
Business Communication
50
50
26
350
300
650
Py-
Semester I Total
Credits/Marks
T4005
SIU
'030122111
*Integrated
Disaster
Management
Page 3
SICSR
Semester II
Catalog
Course
Code
T2263
Course
Code
Course Name
Category
Credits
Internal
External
'030122201
Organizational Behavior
40
60
T3224
'030122202
Network Essentials
20
30
T3194
'030122203
40
60
T6147
'030122204
Principles of Economics
40
60
T3257
'030122205
20
30
T3239
'030122206
Relational Database
Management System
40
60
Total
100
50
100
100
50
100
'030122207
OPT-1
100
T6191
'030122208
OPT-2
100
24
300
300
600
SIU
Page 4
100
100
SICSR
Semester III
Catalog
Course
Code
Course
Code
Course Name
T3230
'030122301
T2451
Category
Credits
Internal
External
Total
Introduction to IT
Business Process
20
30
50
'030122302
Introduction to
Costing
40
60
100
T3240
'030122303
Software Practices
40
60
100
T3204
'030122304
40
60
100
T2264
'030122305
Human Resource
Management
40
60
100
T2096
'030122306
Banking
30
45
75
T2113
'030122307
Fundamentals of
Marketing
20
30
50
T2206
'030122308
Fundamental of
Operations Research
30
45
75
26
260
390
650
SIU
Page 5
SICSR
Semester IV
Catalog
Course
Course Name
Course
Code
Code
Electives: Select ONE Course from OPT-1 and OPT-2
Category
Credits
Internal
External
Total
T1136
'030122401
OPT-1
40
60
100
T3202
'030122402
OPT-2
40
60
100
T3205
'030122403
20
30
50
T8000
'030122404
Service Learning
100
100
Electives: Select ONE Course from OPT-3 to OPT- 11 from the courses offered under Liberal Arts
T6099
'030122405
OPT-3
50
50
T6181
'030122406
Understanding Cinema
OPT-4
50
50
T6182
'030122407
Appreciating Cinema
OPT-5
50
50
T6246
'030122408
Music in Media I
OPT-6
50
50
T6255
'030122409
Introduction to Theatre
OPT-7
50
50
T6307
'030122410
Basic Psychology
OPT-8
50
50
T6334
'030122411
Basic Sociology
OPT-9
50
50
T6274
'030122412
Foundations of of Ethics
OPT-10
50
50
T6096
'030122413
Creative Writing
OPT-11
50
50
75
75
T3258
'030122414
T3804
'030122415
Project
75
T2208
'030122416
Research methodology
40
60
T3249
'030122417
20
30
50
24
470
180
650
SIU
Page 6
75
100
SICSR
Semester V
Catalog
Course
Code
Course Code
Course Name
Category
Credits
Internal
External
Total
'030122501
Portfolio Management
OPT-1
40
60
100
T3243
'030122502
Verification and
Validation Techniques
OPT-2
40
60
100
T3701
'030122503
Dissertation
50
50
T3229
'030122504
40
60
100
T1234
'030122505
20
30
50
T3228
'030122506
E-Business Technology
40
60
100
T3235
'030122507
IT Applications for
Business Verticals
40
60
100
T2230
'030122508
Fundamentals of
CSR
20
30
50
'030122509
Computer Animation
OPT-3
20
30
50
T2339
'030122510
Introduction to Entrepreneurship
OPT-4
20
30
50
T2120
'030122511
OPT-5
20
30
50
T3233
'030122512
E-Banking with
Finance Compliance
OPT-6
20
30
50
26
290
360
650
SIU
Page 7
SICSR
Semester VI
Catalog Course
Code
Course Code
Course Name
Category
Credits
Internal
External
Total
'030122601
Merger and
Acquisitions
OPT-1
40
60
100
T3241
'030122602
OPT-2
40
60
100
T2158
'030122603
Fundamentals
of Quality
Management
40
60
100
T3805
'030122604
Project
80
120
200
OPT-3
40
60
100
OPT-4
40
60
100
OPT-5
20
30
50
OPT-5
20
30
50
OPT-6
40
60
100
24
240
360
600
'030122605
T2352
'030122606
T2142
'030122607
T2138
'030122608
T2102
SIU
Multimedia
Business
Modeling and
Business Plan
Services marketing
Digital Marketing
Page 8
SICSR
Credits Summary
Semester-wise courses classification
BBA(IT)
CORE
Elective_
GENERIC
Elective_
DISCIPLINE
Foundation_
COMPULSORY
Foundation_
ELECTIVE
Semester I
12
14
Semester II
18
Semester III
26
Semester IV
12
Semester V
16
Semester VI
12
12
Total Credits
96
10
24
20
% of Total
Credits
64
6.6666667
16
13.333333
Semester
Internal Credits
I
II
III
IV
V
VI
Total Credits
6
4
0
12
2
1
#25
External
Credits
26
24
26
24
26
24
150
Total Credits
18
20
26
12
25
24
123
24
24
26
24
27
25
150
Credits
1. SICSR
13
12
Total Credits
SIU
25
Page 9
Credits
SICSR
Semester I
030122101 - Introduction to Business studies
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
Understand the role of business in the economy and its social obligation to the community.
Understand the Activities related to trade and commerce.
Acquire knowledge, understanding and skill in business and management.
Understand and comprehend trade and auxiliaries to trade and various kinds of services offered by
each.
S.N
Topic
o
Hours
II
effects of
IV Management
Management as an activity, process, discipline
Nature of management, as a science, as an art, and as a profession
Levels of management- top, middle, supervisory
Principles of Management (Historical Perspective)
Fayols principles of management, Scientific Management Principles and Techniques
III
SIU
Planning
Meaning, features, importance, Planning process, Limitations of planning,Types of Planning
Strategy Corporate level, Business level, Functional level.
Strategic Planning Process
Page 10
SICSR
VII
Organizing
Meaning and importance
Structure of organization Functional, divisional and Administrative
Formal and informal organization, Matrix organisation
Delegation: Meaning Elements of delegation
Directing :
Meaning and Importance
Elements of Direction:
Supervision meaning and importance
Motivation meaning and importance of motivation.
Leadership meaning, importance, qualities of a good leader and Managerial Grid,
Management v/s Leadership
Communication formal and informal communication and barriers to effective
communication.
VI
Staffing :
Meaning, need and importance of staffing
Steps in staffing process
Recruitment meaning and sources.
Selection meaning and process.
Training and Development meaning, need and distinction, Methods
VII
Controlling
:
Meaning and importance
Relation between planning and controlling
Steps in the process of control
Total
Books Recommended
A new Course in Organization of Commerce Sheth Publications A. N. Rangaparia and Others
Organization of Commerce Narendra Prakashan, Pune by Dr. P. C. Shejwalkar, Prof. A. G. Gosavi & Others
Modern Business Organization and Management: - Himalaya Publishing House by S. A. Sherlekar and V. S. Sherlekar
Modern Business Organization and Management: - Galgotia Publishing Co. by Moshal, Mahajan & Gujral
Administration of Public Enterprises in India: Himalaya Publishing House by Jagdish Prakash, Rao & Shukla.
Principles and Practices of Management: Tata McGraw Hill Publication by Burton & Thakur.
Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee
Principles of Management Tata McGraw Hill Publication by Tripathi and Reddy
Management Theory and Practice Gargotia Publishing Co. by Moshil
Management Concept and Practices Himalaya Publishing House by Manmohan Prasad
SIU
Page 11
SICSR
Lab Credits: 0
Objective: 1. To understand the basic concepts of accounting; 2. To ensure that the students are able to prepare and
understand the financial statements like Profit and loss account, Balance Sheet;
S.No
Topic
Hours
Introduction of Book-Keeping and Accountancy: Introduction, meaning and definitions of BookKeeping, Objectives, Importance and Utility, Difference between Book-keeping & Accountancy,
Exercises.
Double entry book keeping: Study of double entry Book-keeping, Advantages of double entry
system, Double entry Book-Keeping and conventional accounting system.
Journal: Meaning, importance and utility of journal. Specimen of Journal, How to journalize the
transactions, Exercises.
Ledger: Ledger: Meaning and utility, the form of an account, Posting, Balance and Balancing of
Accounts, Exercises.
Subsidiary books: Meaning, need and specimen, Simple cash book, Cash book with cash and
Discount columns, Cash book with three columns i.e. discount, Bank and cash, Petty cash book,
Purchase book, Sales book, Bank book Journal proper.
10
Bank Reconciliation Statement: Meaning, Need/ Importance, Reasons for different balances,
Preparation of Bank reconciliation in actual practice, Specimen of Bank Reconciliation Statement.
Trial Balance and Final Accounts of a sole trading business: Trading account Profit & Loss A/c,
Balance Sheet.
16
Introduction to IFRS
Total
60
SIU
Page 12
SICSR
Lab Credits: 0
Learning Objective(s):
This course provides an introduction to the internal operation of modern computer systems. In particular, the course will
cover low-level hardware details, data representation, basic computer system organization (CPU, I/O, memory and
other peripherals). The intent of this course is to provide thorough understanding of fundamentals of the computer
design.
Course Outline:
Sr.
No.
Topics
No. of Hrs
Introduction
Generations, Characteristics, computer systems today
Components of computer
CPU, Memory, Overview of PC architecture
Data Representation
Number system, Arithmetic addition subtractions, computer codes
I/O Devices
Primary and secondary RAM, ROM, PC disk drives, Hard disk, CD ROM, DVD, Floppy, Tape
.Input Devices, Keyboard, Mouse, Memory cards, Output Devices, VDU, Printer, Plotter, I/O
Interfaces, HDD, FDD, Keyboard and Monitor, Overview of Bus architecture, ISA, EISA, PCI,
SCSI.
Total
30
Book Recommended
1. Fundamentals of Computers: V Rajaraman
2. Computers Today by Sanders
3. Computers Fundamental by B Ram
SIU
Page 13
SICSR
Lab Credits: 0
Learning Objective(s):
This is an introductory course focused on basics of web technologies such as HTML, CSS, and various scripting
languages . It also covers concepts of e-commerce and Web security. This course prepares the student for the
courses on advanced internet/web technologies in the sub-sequent semesters.
Sr.
No.
1
Topics
No. of Hrs
1Introduction to Internet
Brief history of the Internet, global information infrastructure, working of Internet, ISP, browsers,
10
Search engines
2
2Introduction to HTML, Contents: Block, Text, Form Elements, Links - to a page, Within page, to
a site, Links and images: Image mapping, Layouts - List (OL, UL, DL), Tables, Frames (Nested
25
CSS Inline, Embeded, external, CSS Basic,Use of CSS Id & Class, CSS
Styling: images, background, text, fonts, styling links, lists, tables, setting margin, border etc.
10
4E-Commerce
Need, Benefits, How E-commerce works, Web hosting, Digital certificate, Transactions on
Internet, Handling Money on Net, Requirements of payments, Procedures followed by Cyber
Cash,EDI
5
Total
Total
Book Recommended :
1. Web Technologies By Godbole and Kahate
2. Complete reference HTML and XHTML, Thomas Powell, published by Osborne/McGraw-Hill
SIU
Page 14
SICSR
60
Lab Credits: 0
Learning Objective(s): To enable a student to present data in graphical and tabular form
To enable a student to summarize data sets using different statistical measures for decision-making.
Course Outline
Sr.
Topics
No.
No. of
Hrs
Introduction and representation of data, Population and sample, Descriptive and Inductive
statistics, Discrete and continuous variables, frequency distribution of discrete and continuous
variables, relative frequency, cumulative frequency, Histogram, frequency polygon, frequency
curve, Ogives.
Measures of Dispersions, skew ness and kurtosis Absolute and relative measures of dispersion Range, semi inter quartile range, variance, standard deviation, coefficient of variation, measures
of skew ness and kurtosis
Correlation and regression Bivariate data correlation between two variables, scattered diagram,
conclusion about type of correlation from scatter diagram, covariance, Karl Pearsons coefficient
of correlation, Spearmans rank correlation coefficient, Regression Lines of regression, fitting of
lines of regression by least square method, angle between the two regression lines, Algorithms for
correlation & regression, Data analysis using spreadsheet
Index Numbers: Concept of index numbers, uses of index numbers, types of index number
Total
30
Books Recommended
Sr.No Title of Book
Authors
Publication
Lind,Marchal,Wathen
Tata McGraw-Hill
Companies
Anderson, Sweeny,Williams
South-Western
CENGAGE Learning
J.K.Sharma
Pearson
Nirali Publication
GRIFFITHS,DAWN
SPD
SIU
Page 15
SICSR
Lab Credits: 0
Learning Objective(s):
The course is mainly focused on developing the logic building skills for solving the problems.
This course is designed to introduce the programming concepts, program development cycle and covers various tools
and techniques for problem solving such as Algorithms, Flowcharts, Pseudo code.
Course Outline:
Sr. No.
2
3
4
No. of
Hrs
Topics
Programming Concepts
Definition - Program
Programming languages -High level and low level
Translation - Assemblers, Interpreters and compilers
Linkers and loaders
Algorithms
Definition Algorithm
Characteristics of algorithms
Flowcharts
Subroutines
Array Processing
File Processing
Concept of file,
types of files
File operation
Total
30
Books Recommended:
Problem solving and programming Concepts, Maureen Sprankle, Pearson
Programming Logic and Design, Joyce Farrell, Cengage Learning
SIU
Page 16
SICSR
Lab Credits: 0
Learning Objective(s):
Introduce students with the basics of operating systems with basic commands of Linux.
Understand Operating Systems as service provider to the end user.
Course Outline:
Sr.
No.
1
Topics
Hrs
OS as Service provider:Application execution service:- process execution, loading, linking, DLL, process communication.
I/O services:- disk access , printer spooling, racing, Device Driver, external devices. File Services:file accessing, file sharing.
Basic Linux commands :- Date, time,man,pwd,cd, mkdir, cat, ls, rmdir,cp, mv, mount, unmount,lpr,
histoty, chmod, who, passwd, kill, tar, zip,wc, sort, grep
use of pipe.
13
Total
30
Book Recommended:
1. Operating Systems Concepts by Silberschatz and Galvin
2. Andrew S. Tanenbaum, Modern Operating Systems
3. UNIX AND SHELL PROGRAMMING By NAGPAL,NAMRATA LUCKNOW / WORD-PRESS / 2009
4. INTRODUCING UNIX AND LINUX By JOY,MIKE / JARVIS,STEPHEN / LUCK,MICHAEL NEW YORK(USA) /
PALGRAVE MACMILLAN / 2007
SIU
Page 17
SICSR
Lab Credits: 0
Learning Objective(s):
Python is very simple, easy to learn, yet very powerful programming language. In the recent years it
has gained popularity in several domains including web, scientific and engineering applications.
This is an introductory course on Python programming. The course aims at building the foundation for
learning other programming languages and technologies in the subsequent semesters.
The course covers basics of python and its important libraries. On completion of this course the students
will be able to solve typical programming problems in Pythonic style.
This course will enable the students to implement the algorithms that are covered in the course Logic
development.
Course Outline:
Sr.No.
Topic
No. of
Hours
Introduction to Python
1
Features of Python
Python interpreter interactive and non-interactive mode
Python Scripting
2
Data types
operators
control structures
Functions and modules
15
sequences
lists
dictionary
Total
30
Books Recommended:
SIU
SICSR
Lab Credits: 0
Learning Objective(s):
Through understanding of fundamentals of the computer design. MS-Office(MS-Word,MS-Power point,MS-Access and
MS-Excel )is covered to learn presentation,documentation, office automation tools. Also To provide an overview of the
organization of Information System and its importance.
Sr.
Topic Name
No.
01
No. Of
Hrs
Spreadsheet
12
Overviews of excel features, creating a new worksheet, selecting cells. Entering and editing
text, values and formulas, formatting, working with multiple worksheets, viewing multiple
windows, functions, charts
Database
6
Creating databases, queries, tables, forms, reports, modules
Information Systems:
5
Introduction to system, System Characteristics, types of systems, Information systems MIS
and DSS, System development life cycle, Data Base management systems.
Book Recommended:
1.Microsoft Office Excel 2007 formulas By Walkebach ,John
2.Microsoft Office2007 : A visual approach to learning a computer skill Sejuin,D/Rutkosi
3.Microsoft Access 2007:A visual approach to learning a computer skill , Sejuin,D/Rutkosi
4.Management information System by-JAWADEKAR,W.S.
SIU
Page 19
SICSR
Lab Credits: 0
Learning Objective(s):
Expand vocabulary through wide reading, word study, and discussion. Apply grammar and language conventions to
access and communicate information and ideas. Initiate development of oral and written comprehension. Students will
apply these skills to everyday life situations. Understand the power of both verbal and nonverbal communication,
improve and apply their communication skills to achieve desired outcomes, appreciate the role of communication in
building long-term business relationships, develop and deliver an effective presentation, conduct and participate in
meetings effectively, understand how to work in diverse teams, communicate better with people from different cultures
& use specific tactics and strategies to improve negotiation skills.
Course Outline:
Sr. No.
Topics
Hrs
Reading Comprehension
Letter Writing
Presentations
Report Writing
Group Discussion
Soft Skills
2
Total
SIU
Page 20
30
SICSR
Semester II
030122201 - T2263
Organizational Behavior
Theory Credits: 4
Lab Credits: 0
Learning Objective(s): The Organizational Behavior core course is designed to help you make yourself a better
manager and better graduate student by preparing you to work more effectively with others. This course attempts
to increase your understanding of people (including yourself), teams, and organizations; build skills of leadership,
communication, and collaboration; and teach you to apply concepts from the various behavioral sciences to the
real world of organizations or entrepreneurship
Course Outline
Sr.
Topic
No.
1
No. of Hours
20
20
Group Behavior,
Group Dynamics,
Communication/The concept of Transactional Analysis,
Leadership/ Concept of Emotional Analysis,
Conflict
3
Understanding of Organization
10
Organizational Structure,
Organizational climate and Culture,
Organizational Development,
4
10
Case Studies
Total
60
Books Recommended
1. Organizational Behavior Global Edition 15th Edition Stephen Robbins, Timothy Judge,Pearson publication
2. Organizational Behaviour 8th Edition David Buchanan, Andrzej Huczynski
SIU
Page 21
SICSR
030122202 - T3224
Theory Credits: 2
Network Essentials
Lab Credits: 0
Learning Objective(s):
This course teaches the basic concepts and terminology of networking. After completion of the course the
student will be able to define network and familiar with the network topologies, protocols.
Course Outline
Sr. No.
1
Topics
Hrs
Introduction
Uses of the computer network, LAN, WAN, MAN, wireless network. Network
Topology, Network Architecture, Data and Signals
2
Layered Architecture, Design issues of the layers, OSI reference model. The
Physical Model: Transmission Media
4
3
TCP/IP Suite
Layers of TCP/IP models, Protocols, IP Addressing, subnetting,Domain Name
12
System (DNS)
5
Ping,Tracert,Netstat,ARP,Ipconfig,Nslookup
6
Network Security
30
Book Recommended:
Computer Networks by Andrew Tanenbaum
Data Communications and Networking, Behrouz A. Forouzan
SIU
Page 22
SICSR
Theory Credits: 4
Lab Credits: 0
Learning Objective(s): Today, with the increase in use of internet in day to day life, web based applications are
majorly appreciated. This course will provide the concepts on fundamentals of web technology. The student will
gain the experience on developing client side web applications using JavaScript.
Course Outline :
Sr.
Topics
Hrs
No
1
Introduction to scripting
Client side scripting, server side scripting
JavaScript
JavaScript Programming Basics , Variables and Data Types Using Variables and Literals,
Identifiers, Operators
10
Control Statements
Controlling the Flow: JavaScript Control Statements, conditional statements, Functions,
Arrays
3
Objects:
The Window Object : The Window Object , Dialog Boxes, Status Bar Messages , Window
Manipulations
15
15
10
Cross-browser Compatibility
Introduction to XML
2
5
SIU
Page 23
SICSR
60
030122204 - T6147
Theory Credits: 4
Principles of Economics
Lab Credits: 0
Learning Objective(s):
To introduce the student to day to day understanding of economics and prepare a base for better understanding
of intricacies of the subject.
Course Outline
Sr.
No.
No. Of
Hrs
Topic Name
Difference between Micro and Macroeconomics, Marginal utility, Total utility, Law of
diminishing marginal utility, derivation of demand curve, Law of demand, Law of supply,
Equilibrium Price, Determinants of demand and supply, Shifts in demand and supply,
Demand for substitutes and complements, Consumer surplus case lets
Total revenue, Marginal Revenue, Average Revenue, Total Cost, Marginal cost, Average
cost, explicit cost, Implicit cost, Opportunity Cost, Total Profit Graphical Representation,
Cost Table, Break Even point MR=MC
Circular flow of goods and money 2 & 3 sector Concepts of GDP, GNP, NNP, disposable
Income Money Income and real income, Direct and indirect tax
Case Studies
employment
cyclical,
structural,
frictional
5
Total
60
Books Recommended
Principles of Business Economics Joseph G. Nellis, David Parker
Managerial Economics & Business Strategy by Michael Baye(Oct 1, 2009)
SIU
Page 24
SICSR
030122205 - T3257
Theory Credits: 2
Learning Objective(s):
To enable a student to analyze data using Probability and Probability distributions concepts and tools
To enable a student to use Spread sheet/Microsoft Excel for statistical applications
Course Outline
Sr. No.
Topic
Hours
11
Binomial distribution
Poisson distribution
Geometric distribution
Normal distribution
Exponential distribution
Testing of Hypothesis- Large sample tests ( z-test for single & two populations
Analysis of Variance with Completely Randomized Design ( One way ANOVA), Data
analysis using spreadsheet
Books Recommended
Sr. No
SIU
Title of Book
Authors
Publication
Lind,Marchal, Wathen
Tata McGraw-Hill
Companies
Anderson,
Sweeny,Williams
South-Western
CENGAGE Learning
J.K.Sharma
Pearson
Nirali Publication
GRIFFITHS,DAWN
SPD
Page 25
SICSR
10
10
Concurrency Control Techniques : Database recovery : Need, Techniques, log based, check
point, differed and immediate updates, shadowing, Catastrophic and non-catastrophic failures,
Recovery in multi-database environments, Two phase commit protocol
Database security : Type of security, legal and ethical issues, System policies, levels of
security : Physical, Os, Network, DBMS, Privileges : Grant and Revoke
Advances in Databases :Active databases :ECA model, Data warehousing, Data Mining,OLAP,
OLTP
10
11
Introduction to SQL
DDL: Create table, Alter table, Drop table, DML: Insert, update, delete,select
DTL (TCL) : grant, revoke. With Practice examples
12
Select comand with all clauses. Table Constraint Definition, Domain, Entity, & Referential
integrity, SQL functions, (Union, intersect, minus), Functions (Date, Numeric, Character,
Conversion, Miscellaneous, Group function), Group by clause, Having Clause.
13
Join: relating data through join, Concept Join Theory (Simple join, equi join, non equi join, Self
join, Outer join), Table aliases, Query
14
3
4
Total 60
Book Recommended:Relational Database Management Systems by Ivan Bayross , Fundamentals of Database
Systems by Navathe , Introduction to Database Systems by C J Date , Database System Concepts by Korth
and Silberschatz
SIU
Page 26
SICSR
German
Theory Credits: 4
Lab Credits: 0
Course Outline:
Sr.
No.
Topic Name
No. Of
Hrs.
Introductory questions, numbers till 1000, days of the week & months, alphabet, colours,
basic verbs.
10
10
10
Directions, Locations, Languages, formulating questions, past tense form of verb - sein.
10
10
10
Total
"JUMELAGE'' and its workbook
SIU
Page 27
SICSR
60
French
Theory Credits: 4
Lab Credits: 0
Course Outline:
Sr.
No.
Topic Name
No. Of Hrs.
Introductory questions, greetings, numbers till 1000, days of the week and months,
alphabets, pronunciations, accents, professions, nationalities.
10
Verbs- avoir & etre, definite articles, indefinite articles, introductory words (cest, ce
sont, il y a, voici, voila) er-ending verbs.
10
Expressions with avoir and etre, emphatic pronouns, plural, prepositions, verbsaller & faire, contracted articles, pronoun- <on>, directions.
10
Telling time, negation, reflexive verbs, ir-ending verbs, re-ending verbs, verb- jouer,
verbs- sortir & partir.
10
10
10
Total
60
Book Recommended:
"JUMELAGE'' and its workbook
SIU
Page 28
SICSR
Semester III
030122301
Theory Credits: 2
Learning Objective(s): This course leads students through the phases of the IT Business Process Management
lifecycle, which consists of the stages goal setting, process design, process implementation, process enactment
and measurement, and process evaluation.
In addition to the operational phases of the lifecycle, the course discusses governance, risk management, and
innovation topics as they relate to IT Business Process Management.
Course Outline
Sr.
No
.
No. Of
Hrs
Topic Name
05
BPMS and Workflow Systems Components and Architecture, Preparing a Process for
Automation, Organization models, Task allocation strategies
3
08
Process Innovation
05
05
SIU
Page 29
SICSR
30
Theory Credits: 4
Learning Objective(s):
To understand the subject matter and the essence of costing for Decision-making in various production and
service activities.
To provide practical insights into the applicability of costing concept in reality.
Course Outline
Sr.
No.
Topic Name
No. Of
Hrs
Material Analysis Direct and indirect material, classification and codification of materials.
Purchase procedure and purchase requisition-placing of order and following up. Store routinesobjectives of Store keeping-maximum, minimum.reorder level. Danger level. Supply Economic
order quantity-just in time-receipt and issue of material-Just in Time-store records-bin cardsstore ledger-material issue note-material return note-perpetual inventory system-periodic
inventory-ABC analysis-pareto analysis. Market Equilibrium.
10
12
Pay roll Accounting Labour cost control Payroll-wage sheet, idle time-overtime-treatment of
Overtime cost-holiday and vacation pay-labour turnover-cost of Labour turnover
Direct expenses- Concepts of direct expenses-accounting of direct expenses-direct expensesDirect materials and overhead expenses.
Overheads Manufacturing and administration overheads-selling and distribution overheadsfixed variable and semi variable overheads. Collection of overheads, distribution and allocation
of overheads-primary distribution and secondary distribution. Step method, trial method,
reciprocal method. Trail and error method, repeated distribution and simultaneous equation
method-overhead absorption. Method of Absorption-production unit method-direct Labour
method-Machine hour method-sales price method-under and over absorption of absorption.
12
Cost Audit and Cost accounting Rules- Concept of cost audit and scope-characteristicsadvantages and Disadvantages of Cost audit-Requirements of Cost Auditor-Cost audit
Programme-cost audit reports and rules.
Total
Book Recommended:
1. Cost &works Accounting Nirali prakashan by Dr.Suhas mahajan,Dr.mahesh kulkarni
2. Advanced Management Accounting- S.Chand Publication-by Jahawar Lal.
3. Basics of Cost managent-by V.K Saxena and C.D.Vashisht
4. Management Accounting by Nirali prakshan-by Dr. Sanjay Patankar.
SIU
Page 30
60
SICSR
Theory Credits: 4
Learning Objective(s):
This course will help the student to understand the Software Industry oriented best practices for conceptualization
of the system and best software practices adhere to evolve software. At the end of this course, the student will be
able to write the organizational processes, requirement management for business needs, use of testing to reduce
software defects, challenges while configuring any software.
Course Outline
Sr. No.
Topics
No. of
Hours
System Practices
2.1
2.2
Software Practices
3.1
15
3.2
10
3.3
3.4
3.5
3.6
9
Total
60
Book Recommended:
Software Assessments, Benchmarks, and Best Practices (Addison Wesley Longman, 2000).
Code Complete Essentials, Steve McConnell, Mc Graw Hill Publication
Software Engineering best practices, Capers Jones, Mc Graw Hill Publication
The Unified Modeling Language Reference Manual, James Rumbaugh, Ivar-Jacobson, Grady Booch,
Human Computer Interaction, 3rd Edition, Alan Dix, Janet Finlay, Gregory Abowd, Russell Beale, Prentice Hall,
2004. ISBN 0-13-046109-1
Introduction to business modeling using the Unified Modeling Language (UML), Jim ,Heumann,
Software Engineering, Pressman, Mc Graw Hill Publication
SIU
Page 31
SICSR
Theory Credits: 4
Learning Objective(s):
Be able to gather requirements for a web application
Design an efficient, logical program
Utilize PHP built-in functions in their web applications
Course Outline
Sr.
No
.
1
2
3
4
5
6
7
Topic Name
No. Of Hrs.
Introduction:
Introduction to database
Introduction to PHP:
History, Comparison to other languages
PHP Basics:
Creating PHP scripts, Variables, constants, Operators, Control structures, iteration,
Interfacing with HTML forms
Numbers, Dates, Arrays and Strings:
Number manipulation, Date and Time, Various array types, Formatting, joining, splitting,
comparing, and other string manipulations, Regular expressions, Functions
System Interaction:
Opening, closing, writing to, and reading from data files, Executing system commands
Maintaining Sessions and cookies:Introduction, Creating / Deleting session variable,
Saving sessions, Setting session name
Project:
Simple Project using PHP & MySQL
Total
8
2
10
18
7
10
5
60
Book Recommended:
1. Programming PHP, Rasmus Lerdorf, Kevin Tatroe,
2. Programming PHP - O'Reilly Media
SIU
Page 32
SICSR
Theory Credits: 4
Learning Objective(s):
To define the objectives, scope and functions of HRM
To differentiate between HRM and Personnel Management
To enumerate the qualities of HR managers
To list steps in the recruitment and selection process
To name and describe the main sources of internal and external sources of recruitment
To apply the knowledge of job analysis process
To assess the training needs
To distinguish between the evaluations of employee training programmes
To reconcile the pros and cons of using different performance appraisal tools
To explain and illustrate the problems to avoid in appraising performance
To describe the role of HRM in various Quality assurance techniques
S.No.
1
3
4
5
Topic
Hours
Introduction
Importance for HRM , Evolution of HRM
Difference between Personnel Management and HRM
Role of HR manager , Duties and responsibilities of HR manager
Manpower Planning
Objectives , Estimating Manpower requirements
Recruitment and selection , Retention of manpower , Succession Planning
Job Analysis, Job evaluation & Job Design
Job Description , Job Specification
Job Evaluation : Meaning , Methods
Job Design : Job Enlargement , Job Enrichment , Job Rotation
Training and Development : Meaning and Objectives , Training Needs Analysis ,
Methods of Training , Training Evaluation
Performance Appraisal
Definition and Importance
Methods of Performance Appraisal
Barriers to effective performance appraisal
Role of HRM in Quality assurance in organization
Introduction to Quality Circle , Kaizen , Total Quality Management (TQM) , Six Sigma
Just in Time (JIT)
10
Total
60
Books Recommended
Human Resource Management: Gary Dessler
Human Resource Management: Mirza and Saiyadin
Managing Human Resources
: Arun Monappa
Human Resource Management : Anjali Ghanekar
Human Resource Management- Text and Cases: VSP Rao
A hand book of HRM practice- Michel Armstrong
Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi.
Managing Human Resources- Gomez. Megia, Luis, David Balkin, and RobertyCardy,
Pearson Education.
Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc.
Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning Inc
SIU
Page 33
SICSR
12
12
12
8
030122306
Theory Credits: 3
T2096 - Banking
Lab Credits: 0
Learning Objective(s):
To give an overview of the origin of banking;
To develop an understanding of Indian Banking structure;
To throw light on various banking sector reforms and recommendations made therein
To keep students updated on recent trends in banking
S.No.
2
3
Topic
Hours
INTRODUCTION TO BANKING
a. Evolution of banking: History of banking, Nationalization of banks
b. Relationship between Banker and Customer
Concept of banker and customer, Relationship as Debtor and Creditor
Banker as trustee and agent, Rights and obligations of banker, Garnishee order
BANKING STRUCTURE
RBI and its functions, Classification of banks in India[Public sector banks, Private sector
banks, Co-operative banks, Foreign banks, Regional Rural banks],Global Investment Bank
structure
BANKING SECTOR REFORMS
10
2
REGULATORY FRAMEWORK
Introduction to the Governing Acts:
Negotiable Instruments Act, 1881
4
Banking Regulation Act, 1949
RBI Act, 1934
Banking Ombudsman Scheme
Global Regulatory Environment
RISK MANAGEMENT IN BANKS : Key financial Risks, Approaches to the management of
risks, Interest rate risk & liquidity risk, Gap Analysis, Duration Analysis & Duration Gap
5
Analysis, Financial derivatives and risk management, Forward contract and futures contract,
Swaptions, Interest Rate swap, Management of Market risk & credit risk
RECENT DEVELOPMENTS IN BANKING : Introduction to the concepts of Wholesale
banking, Investment banking Universal banking, Core banking solutions, Bancassurance,
6
KYC documentation, Mergers and acquisitions in banking, E-banking (including NEFT, RTGS,
SWIFT, other payment systems)
7
Current Issues in Banking
Total
Books Recommended
Mathur, JGP, Banking Law Practice, Modern Law publication, (2004)
JN Jain & RK Jain, Modern Banking & Insurance Principles and Techniques, Regal Publications
KC Shekar & Lekshmy Shekar, Banking Theory and Practice, Vikas Publishing House Pvt. Ltd.
Shelagh Heffernan, Wiley, Modern Banking
Madhu Vij, International Financial Management, Excel Books
RBI Journals (for reference only)
SIU
12
Page 34
SICSR
5
4
45
030122307
Theory Credits: 2
Learning Objective(s):
The objective of this paper is to identify the basic concepts of marketing.
To give the students an understanding of the marketing elements and marketing process.
Course Outline
S.No
Topic
Hours
Introduction
Nature, Scope and Importance of Marketing
Basic Concepts of Marketing and Marketing Environment
Types of Marketing
Features & importance of Tele Marketing, E-Marketing, Service Marketing, Rural Marketing
Suggestions for Improvement of Rural Marketing
Product decisions:
Product Lifecycle and Product Mix
Product Development
Product Strategy
Product Innovation and Diffusion
Price
Meaning, Importance and Objective
Factors Affecting Pricing, Pricing Policies
Place
Marketing Channels: Retailing, Wholesaling, Warehousing and Physical Distribution.
Conceptual Introduction to Supply Chain Management & Customer Relationship Marketing
Promotion Mix
Personal Selling, Advertising, Sales Promotion, (push versus pull strategy)
Publicity and Direct marketing
SIU
Page 35
SICSR
Introduction to IMC.
10
Sales Management
Recruiting, training, compensating, motivating, compensating sales force
Structuring sales force
11
Books Recommended
Kotler / Koshy / Keller / Jha [ 2009 ] Marketing Management A South Asian Perspective, 13th Ed.
Pearson Education ( Reference Book)
Kotler Philip, Marketing Management Analysis, Planning, Implementation and Control, Prentice Hall, New
Delhi (2008)
Kotler Philip / Armstrong Gray [ 2006 ] Principles of Marketing - 11th Ed. Pearson Education .
CZINKOTA/Kotabe/Mercer [1997] Marketing management Blackwell Busines.
Boyd/Walker/Larreche [1995] Marketing management -2nd Ed.- Irwin Pub.
Etzel/Walker/Stanton [2004] Marketing 13th Ed.-TMH
Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and Namakumari S
Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An Introduction, Financial
Times Prentice Hall (2009)
Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher Education (2009)
Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)
P. K. Saxena, Principles of management: A Modern Approach, Global India Publications(2009)
Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14th Edition(2012)
Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New Delhi(2010)
Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi, 4th Ed. (2008)
V. S. Bagad, Principles of Management, Technical Publications (2009)
SIU
Page 36
SICSR
Theory Credits: 3
Learning Objectives:
To provide a historical perspective of the growth of Operations Research (OR) and its potential in businesses
To understand the characteristics of decision making problems that necessitate the use of scientific approaches
To learn the use of optimization techniques in decision making.
S. No.
1
Topic
Introduction to Operations Research
Historical Development, Definitions of OR, Nature and scope of Study, Phases of OR;
Classification of OR model, Methodology of OR, Application areas of Operations
Research
Linear Programming
Introduction to Linear Programming and its applications in business problems,
Assumptions of Linear programming, Mathematical formulation of LPP (Product
Mix and Marketing Mix Problems etc.), Graphical method of solving LPPs, Use of
MS Excel Solver to solve LPPs
Transportation Problem and Assignment Problem
Introduction to transportation and assignment problems, Formulation of transportation
and assignment problems as Linear Programming Problems, Finding an initial
basic feasible solution for transportation problem by using North West Corner
Method, Least Cost Method, and Vogels Approximation Method, Finding optimal
solution for transportation problem by MODI Method, Finding optimal solution for
assignment problem by Hungarian method
Game Theory
Introduction to game theory, Basic definitions and terminology, Two-person zero-sum
game, Pure and Mixed Strategy Games, Saddle Point, Solving pure strategy
games using Maximin-Minimax principle, Dominance principle and Graphical
Method for solving Mixed Strategy Games
Decision Theory
Introduction to Decision Analysis, Decision making environments, Decision making
under uncertainty (Maximin Criterion, Minimax Regret Criterion, Maximax
Criterion), Decision making under risk situations (EMV Criterion, EOL Criterion),
Decision tree approach and its applications
Introduction to Markov analysis (brand switching problems)
Hour
2
10
13
10
10
45
Books Recommended:
.
Vohra, N.D., Quantitative Techniques in Management, TMH
.
KantiSwarup, Operations Research
.
Kapoor, V.K., Quantitative Techniques for Management, Sultan Chand & Sons
.
J.K.Sharma, Quantitative Techniques for Managerial Decisions, McMillan
.
Taha Hamdy, Operations Research - An Introduction, PHI
.
Hiller, Frederick, Lieberman Gerald J., Nag B., and Basu, P., Introduction to Operations Research, TMH
.
.
.
SIU
Page 37
SICSR
Semester IV
'030122401
Theory Credits: 4
Objective:
To introduce the students real life situations in relation to Tax applications and law and prepare a base for better
understanding of Tax procedures conditions applicable in business environment.
Sr.
No.
1
Topic Name
No. Of Hrs
12
08
07
07
06
SIU
Page 38
SICSR
10
Heads of Income.
a) Income form Salary Salient features, meaning of salary, Allowances and tax LiabilityPerquisites and their Valuation- Deductions from salary.(Theory and Problems)
b) Income from House Property - Basis of Chargeability-Annual Value-Self occupied and
07
10
Heads of Income
C)Profits and Gains of Definitions, Deductions expressly allowed and disallowed
D)Capital Gains Chargeability-definitions-Cost of Improvement Short term and long term
capital gains-deductions
E) Income from other sources Chargeability-deductions.
(Theory and Problems)
Total Income calculations and deductions under Section 80.
(Theory and Problems)
TOTAL
60
Reference Books:
1) Business and Commercial Laws-Sen and Mitra.
2) An Introduction to Mercantile Laws-N. D. Kapoor
3) Business Laws-N. M. Wechlekar
4) Company Law-Avatar Singh
5) Law of Contract-Avtar Singh
6) Business Laws-Kuchhal M.C.
7) Business Law for Management-Bulchandani K.R.
8) Indian Income Tax Act. Vinod Singhania
9) Students guide to Income Tax. Dr.Vinod Singhania
10) Income Tal. Ahuja and Gupta, Bharat Prakashan.
11) Income Tax.-Manoharam.
SIU
Page 39
SICSR
'030122402
Theory Credits: 4
Learning Objective(s):
The objective of this course is to interpret core concepts object oriented programming using Java as a
programming language. The course will also help students to analyze and construct well designed and effective
applications using Java.
Course Outline:
Sr. No
SIU
Topic
Hours
Introduction:
Features of Java ,Java Virtual Machine(JVM)
JDK Environment
Java Class and Object Concepts
Basics of Java:
Writing Simple Java Classes,Methods
Java Code Naming Conventions
Java Primitive and Non primitive Data types
Java Reference Data types
Java Keywords
Operators in Java
Arithmetic,Relational,Logical,Ternary,Bitwise
Statements in Java
Conditional Statements-if,if-else,if-elseif-else ,switch
Looping: while, do-while,for,for-each
Jumping Statements-break, continue
Arrays in Java,Array of Objects,Multi-dimensional Arrays
this keyword
static Keyword
Method Overloading
Concept of Constructor,Types of Constructor , Constructor overloading, Constructor
Nesting
Garbage Collection and Finalization
Inheritance
Types of Inheritance
super keyword in Java
Constructor Chaining
Polymorphism-Method Overriding
Dynamic Method Dispatch
final keyword in Java
Page 40
SICSR
Abstract Classes,
Concept of Interfaces, Implementing interfaces,Extending Interfaces
Access Control
Packages in Java
Creating package hierarchy in Java
Exception Handling
Exceptions and types, try catch, finally, throw, throws, Custom exceptions.
10
11
12
Book Recommended:
1) Thinking In Java: The Definitive Introduction To Object Oriented Programming In The Langiage Of The World
Wide Web- 4Th Ed. By Eckel,Bruce New Delhi / Dorling Kindersley(India)Pvt.Ltd. / 2006
2) A Programmer's Guide To Java SCJP Certification: A Comprehensive Primer 3rd Edition, by Khalid A Mughal,
Rolf W Rasmussen, Pearson Publications
3)The Java Tutorial by M. Compione and K. Walrath
4) Core Java: Volume I, Fundamentals (8th Edition), by Cay S. Horstmann and Gary Cornell ,Publisher: Prentice
Hall
5)Core Java, Vol. 2: Advanced Features, 8th Edition by Cay S. Horstmann and Gary Cornell ,Publisher: Prentice
Hall
SIU
Page 41
SICSR
Number of Credits: 2
Learning Objective(s):
To introduce students Content Management System that gives in-depth understanding of the general processes
used to set up CMS sites. To implement web content management (WCM) for maintaining the quality of
information on the web site and provide significant efficiency, productivity and cost reduction benefits.
Sr.
No.
1
Topic Name
No. Of Hrs
What is CMS?
Types of CMS, CMS Architecture
What is web CMS?
Difference between Ordinary CMS and Web CMS
2
CMF
What is Framework?
What is CMF?
Examples of CMF
Advantages of CMF
Configuration
Server Configuration
Apache Directives
Site Configuration
Drupal
Drupal Architecture, Terminology, Components
Drupal Installation and Configuration
Drupal Structure Nodes and Content Types
Modules and Themes, Menus
20
Total
30
Book Recommended:
Beginning Drupal Redding, Jacob
Beginning Drupal 7 Tomlinson, Todd
Drupal 7 Mercer, David
Drupal 7 Fields/CCK : Beginner's Guide Poon, Dave
SIU
Page 42
SICSR
Objective: Experimental learning for students through interaction with diverse and under privileged
people.
Electives: Select ONE Course from OPT-3 to OPT- 11 from the courses offered under Liberal Arts
SIU
Page 43
SICSR
Theory Credits: 2
Lab Credits: 0
Learning Objectives:
To impart the students with the tenets of ethics which are part of daily life.
To inculcate the ethical behaviour in the students.
To study what is right and wrong in human endeavors.
To gain knowledge about the method by which we categorise ones values and pursue them.
To inculcate such ethics in the budding lawyers to face the challenges in their practical law careers, more
about journey than destination.
Sr. No.
Topic
Hours
1
Introduction
5
Meaning and Definition of Ethics
2
3
4
5
Theories of ethic
2.1. Consequentialism
2.2. Values Clarification
2.3. Philosophical Relativism
2.4. Utilitarianism
2.5. Legalistic Moralism Moral Absolutism
2.6. Ethical Realism
2.7. Ethical Hierarcicalism Graded Absolutism
2.8. Principle Ethics
2.9. Cognitive Moral Development as espoused by Lawrence Kohlberg
Deontology, Religion, Ethics and Rights
3.1. Indian concept of Dharma Mahabharata and Vedas
Ethical Dilemmas
4.1. Case studies
Group work
Projects
Debates
5
5
10
Total
30
Books Recommended:
Aristotle, Nichomachean Ethics, University Of Chicago Press (2011)
Boss, Judith A., Ethics for Life: A Text With Readings 4th Edition, Boston, M.A, Mcgraw Hill, (2008)
Goodchild, Lester F., Toward a Foundational Normative in Business Ethics. Journal of Business Ethics, 5, 485499, (1986)
Johnson, W. Brad, & Ridley, Charles R., The Elements of Ethics for Professionals, New York, NY: Palgrave
Macmillan, (2008)
Lalrinawma V. S., Major Faith Traditions of India, I.S.P.C.K. Organization (2007)
Markkula Center for Applied Ethics, A Framework for Thinking Ethically. Santa Clara CA: Santa Clara University,
(2009)
Xiaorong Li, Ethics, Human Rights and Culture: Beyond Relativism and Culture: Universalism and Cultural
Relativism in Ethics, Palgrave Macmillan (2006)
SIU
Page 44
SICSR
Learning Objective(s):
This course is focused on introducing the recent trends in the software industry while delivering this course.
These recent trends could be related to technological, computing, business, Networking, security, Internet etc.
This course helps the student to keep updated with the trends in the industry.
Course Outline :
Sr.
No.
Topics
Hrs
15
30
Total
45
Book Recommended:
Research Papers/Articles recommended for reading:
SIU
Page 45
SICSR
'030122415
Theory Credits: 3
T3804 - Project
Lab Credits: 0
Learning Objective(s):
This course focused on giving the opportunity to the student to work on problem statement stated by the society,
or to work on technological challenges faced by the developer/software professionals. The student are expected
to use the knowledge gain from the various courses learned and apply it to solve the problem. At the end of the
course, student has to come up with the possible solutions to the problem in the scientific way.
Sr. No. Topics/Context
Hrs
Problem Identification
10
10
15
5
Total
SIU
Page 46
45
SICSR
'030122416
Theory Credits: 4
Learning Objective(s):
To enable students comprehend research issues
To enable students to identify research questions and formulate research hypothesis
To equip students with various techniques of research design and data collection
To enable students to synthesize qualitative and quantitative data crunching techniques
S.No.
1
02
03
04
05
06
07
08
Topic
Hours
Introduction to Research
Types of research
Research Process
Literature Review
Literature review basics
Primary and Secondary data and exploration
Theoretical Framework and Hypothesis Formulation
Types of variables
Exogenous and Endogenous variables
Formulation of Hypothesis and Research question
Research Design
Types of Research design
Instrument design, Scale formation
Sampling Design
Data Collection methods
Data Analysis & Interpretation
Descriptive Analysis
Normality tests
Outlier tests
Hypothesis testing
Referencing
APA format
Harvard Style
IEEE format
MLA format
Report Writing
08
08
12
12
12
04
02
02
60
Books Recommended
Adler, Stier and Clark, How its done: An Invitation to Social Research
Becker, Writing for Social Sciences: How to start and finish your thesis, book, or article
Cooper, Schindler , Social Sciences Research Methods:
Salkind, Exploring research
SIU
Page 47
SICSR
'030122417
Theory Credits: 2
Learning Objective(s):
This course is the interdisciplinary course. The basic tools and techniques required to use in our day to day life to
solve the problems. This course will be taught on how IT can be used to address the real life scenarios and
challenges in the business, research, for quality aspects, and presenting the concepts. At the end of the course,
student should be able to use these tools with ease.
Course Outline
Sr.
No.
1
Topic Name
No. Of Hrs
IT tools for small scale Business Integral approach to use the office tools.
presentations,
12
6
Total
30
Book Recommended:
Tool handling manuals
SIU
Page 48
SICSR
Semester V
'030122501- T2108 - Portfolio Management
Theory Credits: 4
Lab Credits: 0
Learning Outcome:
At the end of the course, students will be able to:
Gain knowledge about capital markets in India.
Understand Futures& Options.
Acquire knowledge about working of stock exchanges, depositories
Decision making on the basis of risk and return of the p
Course Outline:
1.
1.1.
1.2.
1.3.
Section I
Investment categories & the investment process.
Markets & their functions Structure of Indian financial market
Type of instruments in the Indian market.
(10 Hrs)
2.
Section II
(20 Hrs)
2.1. Futures & Options: Rationale of futures & options, put & call, option value determination, pricing strategies.
Warrants & convertible futures: stock index fixtures, portfolio strategies, fixed income securities , long term
securities.
3.
Section III
(15 Hrs)
3.1. Introduction to Fundamental & Technical Analysis, technical analysis market indicators, forecasting
individual stock performance, Charts, Dow Jones theory, Harry Markowitz , Formula plans, random walk theory.
3.2. Calculation of standard Deviation , Return.
4.
Section IV
(15 Hrs)
4.1. Portfolio selection Risk & preferences, significance of beta, traditional portfolio selection
4.2. Capital Market Theory: CAPM
4.3. Managed portfolio & their evolution Type of mutual funds, advantages of managed portfolios, calculation of
NAV in case of mutual funds.
References:
1. David Fisher Portfolio Management and Security Analysis
2. Financial Management Pattabhi Ram
3. Basic Financial Management Khan and Jain.
4. Reilly/ Brown Investment analysis & portfolio management
SIU
Page 49
SICSR
- T3243
Theory Credits: 4
Lab Credits: 0
Objective: A student who has successfully completed this module will be able to apply basic testing ideas,
principles & skills to give quality software product.
Sr
.
N
o.
Topic Name
No. Of Hrs
Software Defects
Defect and Quality. What are Defects? Defects versus Bug, Defects Types.
Testing Processes
Building test data and scripts test file design, entering test data. Executing scripts. Test
data and test results. Acceptance testing alpha test and beta test. Testing software
installation.
Total
60
Reference Books:
Software Engineering- R. S Pressman
Software Testing: Perry
Software Testing Techniques: Beizer
Quality software Project management Robert Futrell PHI edition
SIU
Page 50
SICSR
Laboratory Programme: Min. 7 Exercises using win runner and QTP testing tools.
'030122503
- T3190 - Dissertation
Theory Credits: 2
Lab Credits: 0
Learning Objective(s): Students will form a group and will select a topic of research for study as a part of
dissertation. Topic selected should be related to their area of specialization and not covered in the curriculum. The
group of students will Elaborate, extract, and evaluate the methods/tools/ techniques used in the specialized
topic. At the end of the semester, they are expected to present their findings/ leaning outcomes of their work.
Sr.
Topics
No. of
No.
Hrs
Introduction
Provides the background and setting needed to put the problem in proper context and
justifies the need for the study.
Review of Literature
10
Appendices
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30
SICSR
'030122504
Theory Credits: 4
Lab Credits: 0
This course covers concepts in enterprise resource planning (ERP). The main focus of this course is to know the
business modules of ERP and show how ERP systems integrate business processes across functional areas and
support business management and performance analysis.
Sr.
Topics to be covered
No Of
No.
1
Hrs
INTRODUCTION
12
10
Business Process Reengineering (BPR), MIS, Data Warehousing, Data Mining, OLAP, SCM,
Executive Support Systems
3
15
13
ERP Market Place, SAP AG, Peoplesoft, Oracle, QAD, SSA, Future Directions
5
10
60
Reference books:
1. Enterprise Resource Planning - Alexis Leon
2. Vinod Kumar Garg and Venkitakrishnan N K, Enterprise Resource Planning Concepts and Practice,
PHI, New Delhi, 2003
3. ERP Ware: ERP Implementation Framework V.K. Garg & N.K. Venkitakrishnan
4. ERP: By Leon, ERP Concepts and Planning - Garg & Venkitakrishnan
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Theory Credits: 2
Lab Credits: 0
Learning Objective(s):As the Internet has come to be a communications network for the masses and for
commercial activities, legal authorities have gotten more interested in asserting authority over it and the activities
of those who use it. The main objective is that students learn to think seriously about a broad variety of legal and
policy problems that arise because of changes in information and communication technologies.
Sr.
No
Topics to be covered
No Of
Hrs
Fundamentals of Information Technology Law : Object, Scope and jurisdiction of the IT Act, Ecommerce- Legal issues, Authentication of electronic records
Electronic Governance, Legal Recognition, Electronic Records & Electronic Signature & its use
in Government agencies, Attribution, Acknowledgment And Dispatch Of Electronic Records
Digital Signature and Compliances : Certifying Authorities , Need of Certifying Authority and
Power, Verifying a Digital Signature, Digital Signature and PKI
Regulation under Information Technology Act, 2000 : Controller, provisions relating to license,
duties of subscribers
Offences and Cyber Crimes under The Information Technology Act, 2000, Application of
Criminal Law and Evidentiary Issues
Total
30
Books Recommended
1. Information Technology Law and Practice by Vakul Sharma Universal Law Publishing Co. Pvt. Ltd.
2. The Indian Cyber Law by Suresh T Vishwanathan Bharat Law house New Delhi.
3. The Information Technology Act,2000 Bare Act Professional Book Publishers ,New Delhi
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SICSR
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
It begins with Business strategy, e-business models, business-to-business (B2B) and business-to-consumer
(B2C) relationships. Identify the key elements that constitute a web-based e-business architecture, explain the
components involved in transacting on the Internet, Examine the requirements of application and enterprise
servers used in e-commerce.
Course Outline:
Sr.
Topics
No.
1
Business Strategy and Internet
Introduction to Business Strategy Strategic Implications of IT Technology Business
Environment, Business Capability, Strategy formulation and implementation planning.
e-commerce implementation , evaluation
2
Business Models and internet.
Models based on relationship of Transaction Types
Business to-consumer (B2C), Business to- Business (B2B)
Consumer to Consumer (C2C), Consumer-to- Business (C2B)
E business Model Based on the Relationship of Transaction Types
3
Business Application Framework:
N tier Architecture, Front end and Back end technologies, Applications requirements,
Design issues.
4
Publishing concepts: What is content? Types of contents, Content Development E-CRM
solutions,
CRM Capabilities and the customer life cycle
5
Searching Techniques: Implementation of Searching techniques, E- supply chain, Esupply chain Components
E-supply chain Architecture, Major Trends in E-SCM
6
E Marketing: Traditional Marketing, Online marketing, Internet Marketing trends, Marketing
strategies, E-Payment systems
7
EDI: Introduction to EDI, EDI definition, EDI standards, benefits, and implementation
8
9
No. of
Hrs
5
5
3
5
7
8
E Business Technology:
Introduction to e-Business Technologies, Technology overview
Web-based Tools for e-commerce
Introduction Web server H/W & Performance Evaluation
Web server S/W feature Sets Core capabilities, Site Mgt., Site Devp Web server S/W
and tools Apache, IIS, Netscape Enterprise ServerOther Web Server Tools Web Portals
10
10
Total
Book Recommended:
E-Commerce: Strategy, Technologies and Applications: David Whitley
E-Commerce A managerial Perspective: P T Joseph
Electronic Commerce Managerial Perspective Ravi Kalkota
E-Commerce A managerial Perspective: Chan, Lee and Chung
E-Business (Roadmap for success) Ravi kalkota
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SICSR
60
Theory Credits: 4
Lab Credits: 0
Learning Objective(s): Superior competitive advantage results from effective business applications. Study of
Business Applications in different verticals is relevant to achieve Business and IT alignment and to design and
implement IT applications in the extended enterprise of today. This course focuses on study of various business
applications, the input/output screen layouts of the application, database design to store the required data which
is used to manage the business, ER diagrams, Reports and further guides the student to develop code and
create a small scale business application.
S. No.
1
Topic
Hours
Books Recommended
Purchasing and Inventory Control by K.S. Menon
Organizational Systems by Wendell, Frecchceil, H Bell
System Analysis and design in changing world by Satzinger, Jackobson and Burd.
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SICSR
10
15
10
10
2
60
Theory Credits: 2
Lab Credits: 0
Learning Objective(s):
To introduce students to the larger theoretical and empirical aspects of Corporate Social Responsibility
(CSR).
To equip managers of todays world with emerging opportunities and challenges in the domain of CSR within
corporate context by linking the micro context (corporate governance) to that of macro context in a state
and global context.
S.
Topic
Hours
No.
Corporate Social responsibility
Political economy of CSR: Scholarly arguments both pro and against CSR practices
(Introducing Milton Friedman and Michel Porter)
Global standard practices by corporates in Corporate Social Responsibility (CSR):
1.
14
globalization and its implications on CSR.
CSR as a strategic tool in governance
Non-strategic CSR
2.
Role of different stakeholders in CSR (State, Community, and Civil Society/NGO or NPO.
Managing expectations of different stakeholders through CSR.
CSR in India: cases of Private and public sector enterprises
Where to start your CSR? Social Problems v/s Enterprise Problems
CSR project formulation, implementation, evaluation and Reporting-social audit.
16
Total
30
Books Recommended
Bidyut Chakrabarty, 2009, Corporate Social Responsibility in India. Routledge.
Sanjay K Agarwal. 2008. Corporate Social Responsibility in India. SAGE Publications.
Kate A. Nelson, Linda K. Trevino. 2004. Corporate Social Responsibility and Managerial Ethics. John Wiley
& Sons.
W. Timothy Coombs, Sherry J. Holladay. 2012. Managing Corporate Social Responsibility: A Communication
Approach. Wiley publishers.
Samuel O. Idowu, Celine Louche (Ed.). 2011. Theory and Practice of Corporate Social Responsibility.
Springer.
Jeanette Brejning. 2012. Corporate Social Responsibility and the Welfare State: The Historical and the
welfare state: The historical contemporary role of CSR in the mixed economy of welfare. Ashgate
Publishing ltd.
Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability. Edward Elgar
Publishing ltd.
Milton Friedman (1970), The Social Responsibility of Business Is to Increase Its Profits
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SICSR
Computer Animation
Theory Credits: 0
Lab Credits: 2
Animation will be facilitated by a Tool Based Training approach. The overall curriculum will be backed by giving
sufficient input about art, advertising, and delivery solutions for respective mediums, and will be guided by giving
examples and projects. Production will cover computer based stop-motion as well as 2D and 3D computer
animation. Emphasis is on creative content, experimentation and critical thinking.
Course Outline
Sr.
Topic Name
No. Of Hrs
No.
1
Introduction to animation
History and origins of animation Timeline
Inventors, creators, and artists associated with pioneering animation technologies
6
Total
30
Books Recommended
Hodgins, J. K., O'Brien, J. F., Bodenheimer, R. E. Computer Animation.
Computer Animation by Rich Parent,
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'030122510
Theory Credits: 2
Lab Credits: 0
Learning Objective(s):
After finishing the course, the students will be able
To have an insight about the lives of different entrepreneurs
To outline qualities and comprehend the concept of entrepreneurship
To discuss various processes involved in entrepreneurial venture
S.
Topic
No.
Hours
SIU
Zimmerer and Scarborough Essentials of entrepreneurship and small business management -Pearson
Page 58
SICSR
Theory Credits: 2
Lab Credits: 0
Learning Objective(s):
To understand the role that CRM plays in modern managerial decision making. Upon completion of this course,
students will have a better understanding of the strategy and tactics of customer relationship management
(CRM).
Course Outline
Sr. No.
1
Topic Name
No. of Hrs
10
customer value (e.g., RFM, LTV and other analyses), assessing customer profitability.
2
Customer acquisition tools, measuring and improving customer loyalty, media allocation,
10
10
30
Books Recommended
Blattberg, Robert C., Gary Getz, and Jacquelyn S. Thomas, (2001), Customer Equity: Building and Managing
Relationships as Valuable Assets, Boston: Harvard Business School Press
Swift, Ronald (2001), Accelerating Customer Relationships. Using CRM and Relationship Techniques. Upper
Saddle River, NJ: Prentice Hall
SIU
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SICSR
Theory Credits: 2
Lab Credits: 0
Learning Objective(s):
To make student understand objective and concepts of various Banking activities and its use in business
activities.
Sr. No.
Topic Name
01
Introduction to E-Services in banking worldBank assurance Importance of risk management in banks-types of risk-impact and
management Factoring & Forfeiting Alliances/mergers/consolidation Investment banking
products with using E-Banking like E-Payment ,Net banking,SMS Banking and servicesDifference between commercial and investment Bank-banks in US,UK and Europe. cases
study -likeCHIPS ,CHAPS,FEDWIRE-ESYSYTEM-ADR/GDR/Off Balance sheet items
Participatory Notes Credit Information Bureau Ltd Fair Practices for Debt Collection Basel II
Banking Codes and Standard Boards
02.
Payment and collection of Cheque Clerance of Cheques using E-SYSYTEM-E-CHEQUEEffective MICR CODEduties and responsibilities of paying and collecting banker-protection
available to paying and collecting banker under NI Act - endorsements - forged instruments bouncing of cheque and their implications.Letter of Credit concept-Guarantee-types
Opening of accounts for various types of customers - minors - joint account holders - HUF firms - companies - trusts - societies - Govt. and public bodies Importance of AML.
03
Principles of lending - various credit Products/ Facilities - working capital and term loans Credit Appraisal Techniques - Approach to lending; - credit management - credit monitoring
-NPA Management -Use of various e-tools in NPA- Different types of documents;
Documentation Procedures; Stamping of documents Securities - Different modes of charging types of collaterals and their characteristics Priority Sector Lending - sectors - targets issues/problems - recent developments - Financial Inclusion Agriculture/SMEs/SHGs/SSI/Tiny
Sector financing New Products & Services -Factoring, Securitisation, Mutual Funds etc and
use of E-SYTEMS - Credit Cards/Home Loans/Personal Loans/Consumer Loans. LEADING
CASE STUDIES IN THIS SECTOR IN RELATION E-WAY.
Total
10
10
30
Books Recommended
1. Report of the Committee on Financial Sector Reforms (Narsimham Committee I & II)
2.Report of the Committee on working of Monetary System in India
(Chakravarty committee)
3.Commercial Banking by Indian Institution of Bankers volume I, II and III
4.Report of committee on Customer Service by Indian B anks Association (Goiporia Committee)
5.Practice of Law of Banking by H. R. Suneja
6.Banking Law and Practice by P. N. Varshney
7.Practice of Banking Advances by Bedi and Hardikar
8.Law and Practice of Banking by P. N. Varshney and Gopal Swaroop
9.Banking- Theory, Law and Practice by Gordon & Natarajan
10.Banks and Institutional Management by Vasant Desai
11.Foreign Trade and Foreign Exchange by B. K. Chaudhari & O. P. Agarwal
SIU
No. Of
Hrs
10
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SICSR
Semester VI
'030122601
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
To make student understand objective and concepts of various merger and acquisitions and its use in business
activities.
Sr.
Topic Name
No. Of
No.
Hrs
01 Types of Various Business Combination-Amalgamation, takeover, merger& acquisition
10
Concept of Merger & Acquisition, Types of Merger& Acquisition (Horizontal, vertical) Motives of
Merger& Acquisition (Growth, high profit margins, Diversification of risk) Cross Frontier
Business Merger& Acquisitions
02. Introduction to Financial Concept. Practical Problems on various methods of Merger&
12
acquisition capital Budgeting Cash Flows Ratio Analysis Cost of Capital, CAPM Model
&Concept of Beta. Various Sources of Finance. IPO, Internal Accruals, Debentures, Bonds,
Finance through Bank- corporate finance in M&A-Debt-equity issuance
03 Impact of federal and international laws pertaining to M&A. Common Takeover Tactics and
Defenses M&A Process Planning on developing business and acquisition plans.
10
04
12
6
5
5
60
Books Recommended
1.Baghai, M., Sven Smit and S.Patrick Viguerie,M&A Strategies in a Down Market,
2. Mergers acquisitions and Business valuation Ravindhar Vadapalli Excel books, 1/e 2007
3. Ashwath Damodaran Corporate Finance-Theory And Practice John Wiley & Sons
4. Shukla & Grewal- Advanced Accounts Vol 2 S.Chand & Sons,5. Company Law & Practice Taxmann
Recommended book for
5. Students Guides to I.T. Act 1960
6. Sudi Sudarsanam Value Creation From Mergers And Acquisitions Pearson Education, 1/e, 2003
8. Valuation for mergers Buyouts & Restructuring Arzak Wiley India (P) Ltd.
9. Merger Acquisitions & Corporate Restructuring Chandrashekar Krishna Murthy & Vishwanath. S.R Sage
Publication.
10. Weston, Mitchel And Mulherin - Takeovers,Restructuring And Corporate Governance Pearson Education, 4/
e, 2003
11. Shiv Ramu Corporate Growth Through Mergers And Acquisitions Response Books
12. P Mohan Rao Mergers And Acquisitions Deep And Deep Publications
13. Machiraju Mergers And Acquisitions New Age Publisherss
14. Raanujam et al Megers TMH, 2003
15. Handbook of International Mergers & Acquisitions Gerard Picot-Palgrave Publishers Ltd.
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SICSR
T3241 '030122602
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
Software Project management is the stepping stone after System Analysis and design where the students have
preliminary knowledge of the system development life cycle. It builds conceptual knowledge in managing multiple
Software Projects . Software project practices builds the foundation of
Project management techniques,
understanding and clearing basic concepts in planning,
cost and risk management and
gaining experiential knowledge in managing software projects.
It makes the student traverse in the world of software project management from the initiation process to the
closure of projects with a blend of execution and monitoring and control of large software projects. Added with
problem solving approach that engages students and builds their interest to work with realistic problems in
software Project management.
Course Outline
Sr.
Topic Name
No.
Introduction to Software Project Management:Project definition,Scope,Attributes, Triple time
1
constraints,Project Stakeholders,Project success factors,Qualities required in a software
project manager.
The Project Life Cycle: Mapping of Process groups with Software development life cycle.
2
Project Management Framework
Software Project Scope and Resources: Introduction to Scope management,Scope life cycle:
Collect requirements,Define scope,Create Work Break down Structure,Verify scope,control
3
scope.
Human resource plan,Project Crashing,Resource leveling,Resource Allocation
Software Project Scheduling: RFI,RFP,RFQ,RFT,Phases in time management: Define
4
activities,Sequence activities,Estimate Activity duration,Develop Schedule,control Schedule
Cost Management: Cost Estimation,Budgeting,Cost control,cost aggregation plan,Earned
5
Value analysis,Software cost estimation techniques.
Risk Management: Software risks,The Risk life cycle: Planning,Identification,Analysis,Risk
6
Response Planning,Monitoring and Controlling risks. Risk Register updates.
No. Of
Hrs
5
10
10
12
10
4
3
TOTAL:
Books Recommended
Information Technology Project Management by Kathy Schwalbe
Software Project Management by Bob Hughes and Mike Coteterell
Project management Body of Knowledge.
Effective Project Management by Robert Wysocki,robert Beck ,David Crane
Software Project Management by Walker Royce,Pearson
SIU
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SICSR
60
'030122603
Theory Credits: 4
Lab Credits: 0
No. of
Hrs
2
3
4
Evolution of Quality models. Concepts given by Quality Gurus and its use in software
products and processes.
Software Quality Management System
Software Process Management , Measures and Metrics
2
8
10
Overview of ISO/IEC 12207, SPICE (IS0 15504), ISO 9126, and ISO 27000
20
Software Quality Audit, Quality Assurance and Quality control, reports, reviews
6
Total
60
Book Recommended:
Reference Manual: ISO/IEC 12207, SPICE (IS0 15504), ISO 9126, and ISO 27000
Software Engineering best practices, Capers Jones, Mc Graw Hill Publication
Software Assessments, Benchmarks, and Best Practices (Addison Wesley Longman, 2000).
Code Complete Essentials, Steve McConnell, Mc Graw Hill Publication
The Unified Modeling Language Reference Manual, James Rumbaugh, IvarHYPERLINK
"http://www.amazon.com/Ivar-Jacobson/e/B000AQ6OO0/ref=ntt_athr_dp_pel_2/188-5570833-7876956"
Jacobson, Grady HYPERLINK "http://www.amazon.com/GradyBooch/e/B000AP85A2/ref=ntt_athr_dp_pel_3/188-5570833-7876956"Booch,
Human Computer Interaction, 3rd Edition, Alan Dix, Janet Finlay, Gregory Abowd, Russell Beale, Prentice Hall,
2004. ISBN 0-13-046109-1
Introduction to business modeling using the Unified Modeling Language (UML), Jim HYPERLINK
"http://www.ibm.com/developerworks/rational/library/360.html"Heumann,
Software Engineering, Pressman, Mc Graw Hill Publication
SIU
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SICSR
'030122604
T3191 - Project
Theory Credits: 8
Lab Credits: 0
Learning Objective(s):
Students work in teams to solve typical commercial or industrial problems. Work involves planning, design, and
implementation. Extensive oral and written work is required both on- campus and possibly off-campus at
sponsors locations
Course Outline: IT / NON-IT Project
Sr.
Topics
No.
1
Hrs
IT Projects
40
20
60
120
Non-IT Projects
15
6. Project profile
7. Problems faced by users (State the System requirement)
2.2
40
Sampling
2.3
40
25
Total No. of Hrs
SIU
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120
SICSR
Topic Name
No. Of
Hrs
Creating Graphics
- Introducing Flash
- The Authoring Environment
- Drawing tools
- Symbols and the Library
10
15
The Timeline
Tweening
Editing Animation
Frame-by-Frame
Movie Clip Timelines
Masking
12
12
11
Total
60
Books Recommended
Adobe Flash Professional CS6 Digital Classroom by AGI Creative Team
Foundation Flash CS5 For Designers by Tom Green and Tiago Dias
SIU
Page 65
SICSR
'030122606
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
Understand the essentials of a Business Model
Create a detailed business plan for an identified business idea
Course Outline:
S.No.
SIU
Topic
Hours
Business Models:
Oscarwalders Business Model Canvas preparation for the business Idea; customer
segment, Value proposition, , distribution channals, Customer relationship, key activities,
key resources, key partners, cost structure and revenue streams
10
10
The organizational Plan: The management team, Legal forms of business, Designing the
organization
Business Plan Scope and value of the business plan, Information needed, contents of the
business plan, writing the business plan, using and implementing the business plan.
10
The Financial Plan :Operating and capital budgets, financial statements, cash flow,
balance sheet, break-even analysis, Ratio Analysis, software packages
10
Sources of capital: Funding options , Debt or Equity, Internal or External, Angel funding,
Bootstrapping, Commercial Banks, Government Grants, Private placement, any other
Social Entrepreneurship
Total
60
Page 66
SICSR
'030122607
Theory Credits: 2
Lab Credits: 0
Learning Objective(s): After the completion of this course a student shall be able to
To provide students with knowledge of Service Marketing concepts, and growing importance of Service Industry.
To familiarize students with the tools and techniques used in services marketing.
To enable students to analyze and apply services marketing concepts to business situations.
Course Outline
S.NO
Topic
Hours
II
Customer Focus
Customer satisfaction Service quality models-Handling complaints effectively - Service
Failure Recovery-Moments of truth.- Service encounters
III
IV
VI
Sectoral perspectives
Total
30
Books Recommended
Services Marketing Zeith Bitnar
Services Marketing-Rammohan Rao
Marketing Management- Philips Kolre
Marketing Management- Ranjan Sexena
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Page 67
SICSR
'030122608
Theory Credits: 2
Learning Objective(s): After the completion of this course the students shall be able to:
The prime objective of the course content is to highlight the impact of Internet marketing
To equip students with knowledge of Digital marketing, and latest tools and techniques.
Course Outline
S.No
1
Topic
An Introduction Of Marketing On The Internet: Environment Of Web-Based Marketing,
Hours
4
Web-Based Marketing Mix/Internet Marketing Mix: Product, Price, Place And Promotion.
Digital Marketing Communication Tools Interactive online advertising
Understanding the differences between search engines, directories & pay per click
advertising
Key strategies and tactics to maximize search engine effectiveness
Introduction to pay per click advertising
Google Adwords
4
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Page 68
SICSR
Microsite marketing
Microsite as a e-campaigning essential
Microsite as a Brand positioning tool
Blogging
Exploring blogging as an marketing tool
Blogging as a effective digital marketing element
Blogging as a interactive internet marketing tool
Email and viral marketing
Permission marketing
Acquiring names and email lists
Testing email for continuous improvement
E-newsletters and other email formats
Steps to create a successful viral campaign
Broadcast and delivery considerations
7
4
Creating the ideal online campaign plan
Best practice approaches to online campaign planning
Determine the appropriate level of spend, mix and sequence of e-marketing tools
Campaign, offer and messaging strategy
Campaign timing and integration issues
Supplier selection for the different digital marketing campaign elements
Books Recommended
Internet Marketing: Foundations and Applications; Siegel, Carolyn; 2nd edition; Houghton Mifflin; 2006; ISBN
0-618-51999-8;
Ward Hanson: Principles of Internet Marketing, 1st edition and 2nd edition, Thomson
E-Marketing: 2nd edition, Judy Strauss, Raymond Frost
The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online
Presence , Kim M. Bayne
SIU
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SICSR
Theory Credits: 4
Lab Credits: 0
Learning Objective(s):
To understand the fundamental tools & techniques in Financial Management;
To develop an analytical/practical approach to corporate fin decision making;
To apply & analyse the concepts in real life situations.
Sr. No.
1
Topic
Hours
10
Markets: Capital Markets - Primary Markets & Secondary Markets, Debt Markets,
Derivate Market
Financial Institutions: Banks, NBFC, Mutual Funds, Insurance & Housing Finance
Companies
2
3
5
15
Leverage Analysis
Financing Decisions
5
15
60
Books Recommended
Financial Management by IM Pandey
Financial Management by Khan and Jain
Financial Management by Prasanna Chandra
Fundamentals of Financial Management by Van Horne and Wachowicz
SIU
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SICSR