Google Partners Certification Program Requirements XN
After your agency joins the Google Partners programme, ww
it can qualify for Google Partner status.
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Step 1: Company Profile > Step 2: Certification
Create and complete a Partners company Ge certedin AdWordsto showthetyousnd your
prolile so that Googie ean have the information colleagues have advances AdWords knowedge
stecessary 10st your agency on Googie Parner Youll need to pass the AdWords Fundamentals
‘Search texan and one of the otter AdWords exams
v
‘AdWords Fundamentals
‘This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for
managing and optimising AdWords campaigns
+ 120 minutes
* 100 questions
* 80% passing score
* 4lessons:
Search Advertising Video Advertising Display Advertising ‘Shopping Advertising
This exam covers This exam covers basic and This exam covers This exan covers basic and
‘advanced concepts, advanced concepts, including || | advancea concepts, advanced concepts, including
including bes practices | | best practices for creating, including best practices | | creating a Merchant Center
forcteating, managing | | managing and optimising for creating, managing account and product data feed
‘and opimising search vvideo advertising campaigns and optimising Display and creating and managing
campaigns, seross YouTube and the web campaigns. Shopping campaigns,
#120 minutos: #90 minutes #120 minutes + 90 minutes
98 questions #74 questions #87 questions +63 questions
*# 80% passing score *# 80% passing score + 80% passing score + 80% passing score
#9 lessons # 3lessons +4 lessons
Step 3: Spend
Meet the Spend requement across your
managed accounts to show that your agency
has a heathy amount of activity. At feast $10,000
USO (or local currency equivalent) in tora
‘AaiWoras spend over the ast 90 calendar days Step 2: Best Practises
‘Spend actviy nat least 60 of the last 90 days. Implment the recommended best pracioss in
MCC manager account sat least 90 days old your cient accounts lo demonstrate tat youre
maximising ther AeWords performance