GUJARAT TECHNOLOGICAL UNIVERSITY

Chandkheda, Ahmedabad
Affiliated

L.D. COLLEGE OF ENGINEERING

A
Project
On

HELP
Under subject of

DESIGN ENGINEERING I
B. E. (Semester III)
(Computer Engineering)
Submitted by:
Group: Stella
Sr.

Name of student

Enrollment No.

1
2
3

Badwal Dipika S.
Barot Nidhi D.
Shaikh Amreen A.

140283107002
140283107003
140283107029

Prof. ChandraBhushan Prasad

(Faculty Guide)
Prof. D. A. Parikh
Head of the Department
Academic year (2014-2015)

Case Study on Theme: Help

Team members

Badwal Dipika S. - 140283107002

Barot Nidhi D. -140283107003
Shaikh Amreen A. -140283107029

The journey begin with brainstorming on finalizing a topic on which empathizing and further design
thinking process can be done on Day 1. With discussions among team members, broadly, an area was
selected as Help and taken up for thinking.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 2

Index
Name

Page

1. Introduction

2. Empathy mapping
2.1. Users

2.2. Stack holder

2.3. Activity

2.4. story boarding

2.5. Empathy mapping canvas figure

10

3. Ideation canvas

(11-16)

3.1. people

11

3.2. activity

12

3.3. context/location/situation

14

3.4. Ideation canvas figure

4. Product development canvas

3.1 purpose

16
(17-23)
17

3.2 peoples
3.3 product experience
3.4 product functions

18
19

3.5 product features

36 components
3.7 user revalidation

20
21

3.8 reject/resign/retain
3.9 Product development canvas figure
4. Conclusion
5. AEIOU Framework

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

23
24
24

Page 3

List of Figure
Name
1. Introduction

Page
1

2. Empathy mapping
Figure 2.1 ( Deciding Users)
Figure 2.2. ( Deciding Stack holder)
Figure 2.3 ( Activities )
Figure 2.4 ( Story boarding( Happy and Sad) )
Figure 2.5 ( Empathy mapping canvas figure)

5
5
6
8
9

3. Ideation canvas
Figure 3.1 ( People )

10

Figure 3.2 ( Activities )

12

Figure 3.3 ( Context/location/situation )

Figure 3.4 ( Probs / Possible Solutions )
Figure 3.5 ( Entire Empathy Mapping Canvas )

13
14
15

4. Product development canvas

Figure 4.1 ( Purpose )
Figure 4.2 ( People )
Figure 4.3 ( Product experience )
Figure 4.4 ( Product functions )
Figure 4.5 ( Product features )
Figure 4.6 ( Components )
Figure 4.7 ( Customer revalidation )
Figure 4.8 ( Reject/resign/retain )
Figure 4.9 (Product canvas figure)

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

17
17
18
18
19
19
20
21
22

24

Page 4

2 : Empathy Mapping
2.1 Deciding Users

Figure 2.1 Users

Deciding Users Basically, for a help, user ideally, can be either needy people, expert advisors or
donators.

2.2 Deciding Stakeholders

Figure 2.2 Stackholders

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 5

1. For Help the first and important stakeholders are HELPERS, the persons who contribute to the
fulfillment of a need or furtherance of an effort or purpose in our organization. They are here to
provide free service and guidance to the needy people.
2. A DOCTOR, a person licensed to practice medicine, as a physician, surgeon,
dentist, or veterinarian, who maintains or restores human health through the practice of
medicine. He or she will diagnose and treat human disease, ailments, injuries, pain or other
conditions of needy people. He can also advise to the needy patient.
3. EDUCATIONAL ADVISOR, or educational consultant is an independent consultant who
helps parents/students and organizations with educational planning. He is aware of every
opportunity available to you. Advisors provide guidance for developing and achieving
meaningful educational, professional, and personal goals.
4. MEDICAL VOLUNTEER provides support and health care for those who are unable to
receive care due to limiting factors such as scheduling and expenses. Everyone who visits our
agency for medical help is equally welcomed and treated with respect. The volunteers who
offer their time and services are always happy to be there.

5. LEGAL ADVISOR is typically a lawyer or other type of law professional who specializes in
offering legal assistance on a variety of matters to members of the community who visit our
agency. In some cases, an advisor may assist in preparing paperwork or examining contracts
and other documents to help ensure that an action is being done legally.
6. DISASTER MANAGEMENT is the organization and management of resources and
responsibilities for dealing with all humanitarian aspects of emergencies, in particular
preparedness, response and recovery in order to lessen the impact of disasters. Disaster can be
of any type like Natural Disaster, Environmental emergencies etc.. For Disaster Relief,
activities include rescue, providing food and water, preventing disease and disability, providing
temporary shelter and emergency health care. We collect money from donators for this purpose.

7. DONATORS money really makes difference to our needy peoples life. A donation is
a gift given by such persons, to benefit a cause. A donation may take various forms,
including cash offering, services, new or used goods including clothing, toys and food.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 6

2.3 Activities

Figure 2.3 Activities

1. Surfing: Observing website.

2. Inquiry: To know about our website.
3. Registration: is an official act of registering one's name in our list so that we can maintain a
record of it.
4. Chat: Talking of user and helper.
5. Meeting: An assembly or conference of needy people and advisor or donator for discussing
about his/her problems is conducted.
6. Sharing Problems: As the person could not share his/her problem in general, he/she will share
his worriment with the person he is meeting.
7. Getting Advice: Needy person can get advise regarding his problem through any advisor for
which he is having problem.
8. Cross Checking: Cross checking is done to determine the accuracy of needy people whether
he/she is genuine r not with various sources.
9. Advertising & marketing: is done to make public aware of our agency. This can be done
especially by paid announcements in newspapers andmagazines, over radio or television, on bill
boards, etc.:
10. Online Transfer of Money: Donator can transfer money by credit or debit card if the needy
person has an account, else he can donate by cash.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 7

2.4 Story Boarding (Happy and Sad)

The story boarding is an activity where it is needed to incorporate emotions related with the
activities and users, stakeholders identified. The story made up here tells about emotional
attachments including historical aspects connected (maybe) however, it is lacking of an on- hand
experience of a user (may be hypothetical/ assumed case) at present.

Fig. 2.4 Story Boarding (Happy and Sad)

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 8

Empathy Mapping Canvas was framed as shown below

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 9

3: Ideation Canvas
3.1 People

Figure 3.1 People

We came out with following idea on involvement of people.

1. NEEDY PEOPLE: The people who wanted help.
2.

HELPERS: They are here to provide free service and guidance to the needy people.

3. DOCTOR: will diagnose and treat human disease, ailments, injuries, pain or other conditions
of needy people.
4. DONORS: The person that donates money to needy people.
5. LEGAL ADVISOR is typically a lawyer or other type of law professional.
6. EDUCATIONAL ADVISOR: gives advices related educational matters.
7. WEB DEVELOPER: Designs the website or application.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 10

3.2 Activities

Figure 3.2 Activities

1. Surfing: Observing website.
2. Inquiry: To know about our website.
3. Registration: is an official act of registering one's name in our list so that we can maintain a
record of it.
4. Chat: Talking of user and helper.
5. Meeting: An assembly or conference of needy people and advisor or donator for discussing
about his/her problems is conducted.
6. Sharing Problems: As the person could not share his/her problem in general, he/she will share
his worriment with the person he is meeting.
7. Getting Advice: Needy person can get advise regarding his problem through any advisor for
which he is having problem.
8. Cross Checking: Cross checking is done to determine the accuracy of needy people whether
he/she is genuine r not with various sources.
9. Advertising & marketing: is done to make public aware of our agency. This can be done
especially by paid announcements in newspapers andmagazines, over radio or television, on bill
boards, etc.:
10. Online Transfer of Money: Donator can transfer money by credit or debit card if the needy
person has an account, else he can donate by cash.
Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 11

3.3 Context/ Location/ Situation

With number of people identified doing many activities, we attempted to identify different locations
that are involved in performing such activities, situations that are applied to perform certain activities
and context of importance that was relevant to activities. We came up with the following situations
context and location with respect to the activities:

Figure 3.3 Situation/Context/Location

Sr.
No.
1.

Activities

Situation

Context

Location

Meeting,
Getting Advice.

Formal, Urgent, Tensed

Problem Discussion

Office, Hotel,
Caf, Home

2.

Validating,
Payment

Medical help, Legal

help, Educational help.

Bank,
Office,
Cyber caf,
Home

3.

Registration.

For help

Cash,
Online Money Transfer,
Debit-Credit card.
Cheque,
Pay order,
Demand Draft.
Record

4.

Advertisement &
Marketing.

Crowdy,
Silent,
Noisy, Stressed

To spread Awareness.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Cyber caf,
Home,
Office
Market,
Social
Networking sites
Page 12

3.4 Props/ Possible Solutions

This section of the Ideation Canvas help in carving out different requirement in-line with attempting/
looking forward to have an idea about addressing a problem.

Figure 3.4 Probs

1.
2.
3.
4.
5.
6.
7.
8.

Computer System
Documents
Internet facilities
Software packages
Cheque book
Broachers
Office
Debit Card

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 13

Ideation Canvas was framed below

In Ideation Sheet, We described the people involved with events their activities as included in first
sheet and some other activities except that. The Situation / Context /Location of activities i.e. Why,
How and where the activities are performed are discussed in the second sheet. The Props involved in
event are also stated in our second sheet of Ideation Canvas.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 14

4: Product Development Canvas

4.1 Purpose
Online helping hand
is our organization ready to help needy people. It provides advice realted to legal or educational
matters to them. In fact they are the experts who provides guidance to them. Also people can give
donations for disaster management contribute towards helping more people. It is totally based on
benefits of poor and needy people.

Figure 4.1 Purpose

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 15

4.2 People

1. Needy People- Needy people are the persons who get help from our sysetm
2. Managers- Manager provides management services.
3. Advisors- Advisors are there to provide various types of advice like legal, educational,
professional etc.
4. Helper- Helpers are the persons who are involved in this activity to help people.
5. Administrator- Administrator provide administration services.

Figure 4.2 People

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 16

4.3 Product Experience

1. Easy to understand Since it is compact in size it is easy to handle
2. Helpful Is reliable because of its efficiency of detecting weapons.
3. Time saving- It is time saving as user can get solution of problem easily.Efficient Provides a
satisfactory level of security and can almost detect any weapon.
4. Self satisfaction: Users as well as helpers are satisfied with the product.

Figure 4.3 Product Experience

4.4 Product Functions

1. Registration- to register new user.
2. Getting Advice- User can get necessary and sufficient advice from experts.
3. Chatting-User and helpers can talk through chat.
4. Donating Money-Payment of money is done to needy people.

Figure 4.4 Product Functions

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 17

4.5 Product Features

1. Easiness- It is easy for needy people, Advisors and Donators.
2. Self-Satisfaction- User are satisfied by using our system.
3. Time Efficient- It is time saving as user can get solution of problem easily.
4. Security- Can provide security from various deadly weapons. No harmful side effects

Fig. 4.5 Product Feature

4.6 Components

Figure 4.6 Components

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 18

4.7 Customer Revalidation

1. Costly-In terms of internet facilty and use of mobile or desktop.
2. Difficult to understand-It becomes difficult to understand for some illerate people.
3. Not suitable for Urgent Problem-It is not suitable for urgent problem like instant advice or
money.
4. Needy Illiterate People- Illiterate people are unable to use our system.

Figure 4.7 Customer Revalidation

4.8 Reject, Redesign & Retain

1. Less Advertisement- Due to less publicity people are unaware about our system.
2. Internet Facility- It may be possible that internet facilility is not available.

Figure 4.8 Reject/Redesign/Retain

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Fig. 4.8. Reject, Redesign & Retain

Page 19

Product Development Canvas was framed as showing below:

Product Development Canvas

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 20

5: AEIOU FRAMEWORK
5.1 Activities

Various activities are involved such as surfing, registration, meeting, chatting, getting advice, sharing
problems, money transfer etc. the sketch photo is shown in figure.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 21

5.2 Environment

The picture of environment that is floor plan and scene is shown in figure which consists of
office where needy people are taught how to use this product.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 22

5.3 Interaction

Interaction is available between needy people and volunteers to explain them, helprs and needy
people for helping and donation, needy people and advisor for providing advice.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 23

5.4

Objects

Various objects used in our website are shown in figure. There is special object a generator that is
used when there is no electricity.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 24

5.5 Users

Users avalaible are needy people, advisor, helpers, donors volunteers, doctors etc.

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 25

Conclusion

Online helping hand is our organization ready to help needy people. It provides advice related
to legal or educational matters to them. In fact they are the expert who provides guidance to them. Also
people can give donations for disaster management contributes towards helping more people. It is
totally based on benefits of poor and needy people.

References

www.careindia.org
www.humanityroad.org

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 26

Empathy Mapping Canvas

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 27

Ideation Canvas

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 28

Product Development Canvas

Design Engineering I [B.E. Sem III, Computer Engineering, LDCE

Page 29