Professional Documents
Culture Documents
EXECUTIVE SUMMARY
As a part of curriculum I have undergone internship in MADHUR DAIRY for
four weeks. It becomes necessary for a postgraduate student to be well versed
with both theoretical knowledge and its practical application in real situation.
The internship training is an eye opener regarding the actual functioning of
different departments in an organization. Also inter departmental relationships
and its significance is thoroughly understood during this period.
I studied the Theoretical aspect of Management Principle in the classroom.
However, here at MADHUR DAIRY I could learn the application of that
principle. I learned hoe these principles are applied the implemented in the
organizational setting. The internship is an organization study. It is aimed at
seeking information from various departments, its history, nature of business,
vision, mission, policies, procedures, products, turnover and market share etc.
Organization study helped to learn the new methods, technology used by the
company. It enhances the knowledge about the company and its competitors
and the techniques strategies adopted by them to beat their competition.
Overall, it helped in knowing, learning and to study any organization closely.
MADHUR DAIRY has a well-established Human Resources Management
department, which looks after activities related to employees. There are
different sub-divisions, which mainly deal with industrial relations, human
resources development, welfare establishment and public relations.
It was a great opportunity for me to undergo internship training in andhow
company has coordinated its departments and in providing the timely and
comfortable services to the public. The support and the hands on experience
during the four weeks in the organization has become a value addition in my
MBA curriculum.
Page 1
Producers union Ltd. Is the full name of MADHUR dairy. As the name
suggests that it is a co-operative union. The company is engaged in the
production of milk, flavored milk, butter and ghee, butter milk. The company
also produces a wide variety of ice-cream, and many sweets through
MADHUR unit, a subsidiary of Madhur dairy.
The plant is situated in GIDC area, in the centre of the city. The plants of
MADHUR dairy are fully equipped with latest technology and modern
facilities. Madhur dairy always work for welfare of society. The Gandhinagar
District Co op. Milk producers Union Ltd. (MADHUR) was established
during 1971 under Operation Flood II by keeping Amul as its Roll Model.
At present MADHUR has Gandhinagar Urban, Gandhinagar Rural &
GujaratState as its area of operation for Milk Procurement and selling Milk in
part of Gandhinagar Mahanagar Palika area.Since its inception the Union is
constantly striving further for dairy development and marketing activities in its
milk shed area.
The dairy sector in the India has shown remarkable development in the
past decade and India has now become one of the largest producers of milk
and value-added milk products in the world. The dairy sector has developed
through co-operatives in many parts of the State. During 1997-98, the State
had 60 milk processing plants with an aggregate processing capacity of 5.8
million litres per day. In addition to these processing plants, 123 Government
and 33 co-operatives milk chilling centres operate in the State.
CIMS B SCHOOL BANGALORE
Page 2
Page 3
INDUSTRY PROFILE
Indian dairy industry:
Dairy is a place where handling of milk and milk products is done and
technology refers to the application of scientific knowledge for practical
purposes. Dairy technology has been defined as that branch of dairy science,
which deals with the processing of milk and the manufacture of milk products
on an industrial scale
In developed dairying countries such as the U.S.A., the year 1850 is seen as
the dividing line between farm and factory-scale production. Various factors
contributed to this change in these countries, viz. concentration of population
in cities where jobs were plentiful, rapid industrialization, improvement of
transportation facilities, development of machines, etc. whereas the rural areas
were identified for milk production, the urban centres were selected for the
location of milk processing plants and product manufacturing factories. These
plants and factories were rapidly expanded and modernized with improved
machinery and equipment to secure the various advantages of large-scale
production. Nearly all the milk in the U.S.A. before 1900 was delivered as raw
(natural) milk. Once pasteurization was introduced, it developed rapidly.
Mechanical refrigeration helped in the rapid development of the factory
system of market milk distribution.
The highest milk producer in the entire globe India boasts of that
status. India is otherwise known as the Oyster of the global dairy industry,
with opportunities galore to the entrepreneurs globally. Anyone might want to
capitalize on the largest and fastest growing milk and milk products' market.
The dairy industry in India has been witnessing rapid growth. The liberalized
economy provides more opportunities for MNCs and foreign investors to
release the full potential of this industry.
The main aim of the Indian dairy industry is only to better manage the
national resources to enhance milk production and upgrade milk processing
using innovative technologies.
Page 4
Page 5
Page 6
COMPANY PROFILE
CIMS B SCHOOL BANGALORE
Page 7
Madhur Dairy was established in 1st June 1971. Its work is collection and
sales of milk. In the initial stage 400-500 leaders were working together with
2-3 permanent leaders. In 1982-83 they established a new processing plant at
the capital of Gujarat. The capacity of that plant was 30000 litres per day. In
1983 milk procurement was 8 to 10 thousand litres. In 1988 the government
plant was gone. In 1990-91 they changed their processing plant. The capacity
of that plant was 60000 litters per day. In 2002-03 they changed their
processing plant. The capacity of that plant is 200000 litter per day. But now
total production of milk daily is 175000 Litter.. It is one of the consumer
goods producing industries. Its products are important item in diet as most of
people in India are vegetarian. Therefore, milk and milk products assume great
importance as the only source of animal fat in their diet and important source
of animal protein.
It gives production of milk and a milk product, which industries bring
significant change in social-economic structure of rural economy. Dairy
industry has important role in employment generation. It provides regular
source of income and supplementary employment to small and marginal
farmers and agricultural labourers. Therefore, it acts as a source of social
change in the direction of equitable social. Initially the dairy industry was
developed in rural areas only at a very small scale. The rate of growth of this
industry was around 1% only. It has gone up to 4.2% now. A t the same time
independence, there were 186 dairy plants in the country. There were 26 milk
products factories and three creameries. 51 products were in different stages of
implementation. There were 72500dairy co-operations in 170 milk sheds by
March 1996.
Page 8
Registration No:10807
Number of Members:-114
8.00 am to 4.00 pm
4:00 pm to 12:00 pm
12:0 pm to 08:00 am
9:00 am to 06:00pm
Page 9
( Managing Director)
( Representative NDDB )
( Representative GCMMF )
OBJECTIVES
Page 10
prove excellence
To provide maximum services to milk production
VISION
MISSION
GOVERNMENT ASSISTANANT
Page 11
Page 12
Board of
Directors
Managing
Director
Production
Marketing
Account
Human
Manager
Manager
Manager
Resource
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Operators
Officers
Officers
Officers
Workers
Staf
Staf
Staf
ORGANISATION STATUS
The member producers and their Dairy Co-operative Societies (DCS) are the
vital constituents of the Union and their progress is the judging yardstick on
the efficiency of the Unions operation. Hence the maximum importance has
been given to their development. The Union is making intensive efforts over
the years to organize DCSs in more and more villages of the three districts in
the milk-shed area.
Page 13
40600 41350
35750
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Page 14
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Page 15
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Page 16
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Series 3
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on
procurement
prices
paid
to
the
member
Page 17
INFRASTRUCTURE DEVELOPMENT:
The strategy of Madhur Dairy is Produce More, Sell More & Serve More
and reaping the benefits of economies of scale.
strategy, the Union has implemented the following projects so that more and
more milk can be procured and processed. This will help us to serve our
producer members by passing on the maximum benefits; we are consciously
adopting the growth-oriented strategy of helping our producers to grow by
ourselves growing constantly.
Page 18
Although Madhur sets standards for its products for better serve to customers,
it was not possible to keep the standards stability due to manual operations.
In designing mega dairy, Madhur looked towards an automated system that
would allow it to achieve consistent quality parameters for each product.
Energy and manpower would also be more effectively optimised and
controlled and all plant equipment would be integrated.
PRODUCT PROFILE
Madhur mainly does purified milk and milk products. The products
that are produced by these units are:-
Page 19
TAAZA milk containing 3.0% Fat. And S.N.F 8.5% rich. It is useful for baby
products.
Available in 500ml., and 1ltr packs.
Page 20
Madhur cow ghee contacting Total fat 90 gm.. And S.N.F 58 GM. Energy
814 kcare
Available in 500ml., and 1ltr packs.
Page 21
Artificial sustains.
In family pack ice cream the total size of ice cream is 100 ml.Total fat gm
is 8.2% .Total saturated fat gm is 5%. Energy 133 Kcal. Total Energy from fat
74kcal.
Page 22
Cone the total size is 120 Ml.. Total fat gm is 10.8.and satuartd fat gm is 5.8%.
And energy is 175 kcal. And energy feom fat is 93kcal.
Page 23
FUNCTIONAL
DEPARTMENT
Page 24
Main Departments
Production
department
Marketing
department
Human
resource
department
Page 25
Finance
department
(1)
Production Department
INTRODUCTION
Anything that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a need or want of customer. Production plant uses
modern plant and machineries. Whole process complete very fast with introduction
of milk.
There are automatic system in the dairy. About 400 employees are working in the
madhur dairy. There is official staff is about 100 and workers are about 300.
CIMS B SCHOOL BANGALORE
Page 26
OBJECTIVES
Production is an organized activity in a manufacturing organization.
Each organized.activity must spell out its objectives so that its existence can
be justified. On the basis of the edger of attainment of this objectives.
Moreover such identification of objectives increases the consciousness of the
personal working in the respective work center checking their efforts by
verifying whether confirming with the stated objective of the organization.
Functions:
Page 27
Kaju Draksh
Butter Skotch
Kesar-Pista
Strawbary
MANAGER
Page 28
ASSISTANT
MANAGER
TECHNICAL
TECHNICINAS
SUPERVISORS
HELPERS/
Workers.
Page 29
2) CLARIFACATION
The chilled milk from the silos goes to the clarifier after preheating. The
clarifier spins the warm milk at the high speed, removing dust and dirt
particles invisible to the naked eye.
3) PASTUERISATION
The milk is then pasteurized. Named after Louis Pasteur, a French Scientist
who invented the process for use in wine, pasteurization was first applied to
milk by Dr. Soxhlet of Germany. This involves heating the milk to 72 degree c
and holding at this temperature for 15 seconds.
Other equivalent time-temperature combinations may also be used. After
heating and holding the milk rapidly cooled at the temperature of 7 degree C
or below.
Pasteurization of milk results, in heat destruction of all the pathogenic (disease
causing} bacteria do not get opportunity to proliferate due to the rapid cooling
of milk after heating. Pasteurized inactivates even the TB bacteria. Therefore,
it is always healthy to drink pasteurized milk.
4) HOMOGENIZATION
The milk then proceeds to a homogenizer. This is where the large size fat
globules present in milk are broken down into tiny particles of less than 2
micron size. The reduced size fatglobules cannot rice to the top in the milk to
form a cream layer (malai) on the top of the milk.
5) STANDARDIZATION
CIMS B SCHOOL BANGALORE
Page 30
6) PACKAGING
Traditionally the co-operatives used to pack milk in glass bottles. However,
now all co-operatives milk is packed in plastic pouches\tetra packs\bulk
vending etc.
2.
Milk chillers.
3.
Milk pasteurizes.
4.
Homogenize.
5.
Cream separators.
6.
Stando meter.
7.
Milk silos.
Page 31
Receiving
Milk
milk
is from
chilled
milk
in 7
Each
co-operative
Major
tanker
Chilling
isproducers
weighed
centers
atand
the sent
weigh
tobridge
dairy throu
and
Chilling of milk at
5 degree in
pasteurizer
HMST where
pasteurized
milk is stored
Packing section
Dispatching
section,Milk is
kept at 5 degree
c in the cold
storage
Page 32
Addition of STARTER
Packaging
Incubated at Room
Transferd at Cold
Dispatched Market
Page 33
Butter oil
Clarification
Dispatched Market
Page 34
Cream Separator
Cream Past
Cream Tanks At 10 DC
Butter
Dispatched Market
Page 35
Standardizatio
Addition of
Pasteurize at
80 Degree
packing
Addition of
colour and
flavours
Filling of milk
in 200 ml
Dispatching
Page 36
Curd in Can
Transferring to cold
Dispatch in Market
Sweet sction
CIMS B SCHOOL BANGALORE
Page 37
Page 38
Heat the milk and stirred with long handled flat edged metal scraper to prevent
caramelization
Page 39
Heated on a gentle fire till mixture turns relatively firm Pan is removed from
fire
Manufacturing of kaju-katri
CIMS B SCHOOL BANGALORE
Page 40
Heated on a gentle fire till mixture turns relatively firm Pan is removed from
fire
STORE DEPARTMENT
CIMS B SCHOOL BANGALORE
Page 41
Milk
Buffalo milk
Cow milk
Standardize milk
Mixed milk
Recombined milk
Toned milk
Double toned milk
Fat%
6.0
3.5
4.5
3.5
3.0
3.0
1.5
SNF%
9.0
8.5
8.5
8.5
8.5
8.5
9.0
Cream, Malai,
Low fat cream - 25 %
Medium fat cream - 40 %
High fat cream - 60 %
Malai
Not less than 25.0 % milk fat
Paneer
Moisture - 70 % (max.)
Fat - 50 % (DMB)
Ice cream
CIMS B SCHOOL BANGALORE
Page 42
Ghee
B.R. Reading at 40C - 40.0 to 43.5
R value - min. 24
FFA as oleic acid - max.3
Moisture - max. 0.5
TESTS
For raw milk-Fat
-SNF-Acidity
For Ghee
-FFA
-Moisture
-BR reading
Standardize Milk
-%fat
-%SNF
-MBRT
-Microbial test
QUALITY POLICY
CIMS B SCHOOL BANGALORE
Page 43
Page 44
(2)
MARKETING
DEPARTMENT
Page 45
MARKETING
Marketing management in the analysis, planning, implementing and
controlling of programs designed to bring about desired exchange of goods
and money with target market needs and desires and using effective
promotional activities to improve sale and attain the desired profit.
Customer retention.
Functions
Page 46
GeneralMANAGER
Marketing & Society
Marketing
Assistant
manager
Marketing
Supervisors
Helpers
Page 47
Channels of distribution :The main distribution channel comprises of numerous wholesalers in the city,
then their agents and then the retailers. They supply them in shifts through
their own vehicles.
Madhur
PARLOU
RETAILE
FRANCHISE
TWO LEVELCHANNEL
MANUFACTURER
MANUFACTURER
WHOLESELLER
RETAILER
CONSUMER
CONSUMER
Page 48
ADVERTISEMENT
Advertising can be traced back to the very beginning of recorded
history. Any paid form of non-personal, presentation and promotion of ideas,
goods or a service by an identified sponsor is known as advertising.
Advertising is very important tool to combat competition.
The advertising by MADHUR Dairy is being done by following ways.
Wall Painting
Hoardings
Calendar
Posters
Vehicle Painting
Vehicle Sticker
Cinema Slide
Signboard
Plastic Banner
COMPETITOR
Page 49
Madhar Dairy
Amul Dairy
Product
Madhur standard
Madhur full kreem millk
Madhur Tond Millk
Madhur tond Millk
Madhur Cow Millk
Madhur chhach
Madhur standard Milk ( loose)
Madhur cow mikl
Packing size
500 ml.
500 ml
500 ml
200 ml
500 ml
500ml
40 litre
40 litre
Selling price
21.00
23.00
17.00
07.00
19.00
10.00
1640.00
1480.00
(9)
(Loose)
Madhur full cream milk
40 Litre
1800.00
(10)
( loose)
Madhur toned milk
40 litre
1320.00
(11)
(12)
( loose)
Madhur Chhase (Loose)
Madhur Tastey Dahi
40 litre
200 Ml
800.00
13.00
(13)
(curd)
Madhur Tastey Dahi
400 Ml.
25.00
(14)
( Curd)
Madhur Tastey Curd
1Kg.
(15)
( Loose)
Madhur Ghee Pouch
500Ml.
180.00
(16)
( Bufflow)
Madhur Ghee Pouch
500 ml.
185.00
( Cow)
Madhur Ghee Tean
1 Litre
370.00
(Buflow)
Madhur Ghee
15 Kg.
6000.00
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(17)
(18)
( Bufflow)
CIMS B SCHOOL BANGALORE
Page 50
60.00
Madhur Ghee
15 Kg.
6150.00
(20)
(21)
(22)
(23)
(24)
( Cow)
Madhur Panner
Madhur Panner
Madhur Panner
Madhur Panner
Madhur Cream
100Gm.
200Gm.
500Gm.
5 kg.
1kg.
25.00
50.00
120.00
1100.00
200.00
(25)
50% FAT
Madur Tea special Milk
1 Litre
42.00
Product
Venila cup
Venila cup
Venila family pack
Venila family pack
Strobary cup
Strobary Cup
Strobary family pack
Strobary family pack
Kaju Draksh Cup
Kaju Draksh Family pack
Kaju Draksh Family pack
Kesar pista
Mava Badam
Kaju Anjer
Raj Bhog
Batar Soach Cup
Batar Soach Family pack
Batar Soach Family pack
Orange juice
Batar Soach Coun ( Big)
Chocobar
Mangodolly
Batar Soach Coun ( Mini)
Chocobar Mini
Venila Family Pack
Strobary Family Pack
Kaju Draksh Family pack
Batar Soach Family pack
Kesar pista Family pack
Page 51
Packing Size
40 Ml
90 Ml.
500 Ml.
1 Litre
40 Ml.
90 Ml
500 Ml.
1 Litre
90 Ml
500 Ml
1 Litre
90 Ml
90 Ml
100 Ml
100 Ml.
100 Ml
500 Ml
1 Litre
60 Ml
120 Ml
60 Ml
60 Ml
50 Ml
35Ml
5 Litre
5 Litre
5 Litre
5 Litre
5 Litre
Selling price
05.00
10.00
40.00
70.00
05.00
10.00
40.00
70.00
15.00
55.00
90.00
15.00
15.00
15.00
20.00
15.00
55.00
90.00
05.00
15.00
15.00
12.00
10.00
07.00
325.00
325.00
400.00
400.00
475.00
5 Litre
5 Litre
5 Litre
525.00
475.00
475.00
Product
Mohanthal
Magas
Topara park
Rajvadi paida
Chocalate Barfi
Rajvadi Halvo
Kesar paida
Kaju Barfi
Kaju katari
Kaju Role
Anjer Role
Prasadiya paida
Elayachi paida
Molo mavo
Packing size
1 Kg.
1Kg.
1Kg.
1 Kg.
1Kg.
1Kg.
1Kg.
1Kg.
1Kg.
1kg.
1kg.
1kg.
1kg.
1kg.
Page 52
Selling price
200.00
200.00
260.00
280.00
280.00
280.00
280.00
280.00
480.00
480.00
480.00
280.00
260.00
280.00
(3)
HUMAN
RESOURCES
DEPARTMENT
INTRODUCTION
Page 53
OBJECTIVES:
The main objectives of the department are as follows:
Good relationships between employees and employers as well as
employees
themselves
Page 54
Page 55
GENERAL MANAGER
DEPUTY MANAGER
ASSISTANT MANAGER
PS\AO\TO
SUPER INTENDENT
ASSISTANT
ASSISTANT
HELPERS
Page 56
SELECTION
The selection procedure is concerned to securing necessary
information about an employee rather application. This information is secured
in to different various kinds of steps or stages .Company screen out those
applicants, which are suitable for that job. For selection MADHUR DAIRY
uses internal & external sources. They have application blank for applicant
they uses the employees references.
The company is also advertisement and some other sources like
advertisement and some other organization. The selection procedure of
MADHUR DAIRYis quite simple and very clean.
Page 57
Vacancy in any
COLLECTION OF
SCRUTINISATION OF
APPLICATION
I
INTERVIEW
MEDICAL CHECK UP
PLACEMENTPLACEMENT
SELECTION PROCESS
CIMS B SCHOOL BANGALORE
Page 58
COLLECTION OF APPLICATION:
They collect application from post, which are directly received. They
collect list from district employment exchange campus interview etc.
SCRITINISATION OF APPLICATION:
After collection of application .They are studies in detail & not suitable
applications are rejected & other kept for further process.
INTERVIEW:
Remaining applications are then called for interview in this interview
person personality, experiences, and subject knowledge, general knowledge
etc. Are tested Interview result declared on that day.
Page 59
being
measured
against
such
factors
as
job
Page 60
structured
system
of
measuring
and
evaluating
an
to discover hoe
and why the employee is presently performing on the job and how
the employee can perform more effectively in the future. So that
the employee, organization, and society all benefit.
The definition includes employees behavior as part of the
assessment. Behavior can be active or passive do something or do
nothing. Either way, behavior affects job results. The other terms
used for performance Appraisal are: Performance Rating, Employee
Assessment, Employee Evaluation and Merit Rating. In a formal
sense,
Employee Assessment is an old as the concept of management and
in an informal sense, it is probably as old as mankind.
Page 61
If seniority is the basis for promotion an employee with the longest period of
service will get promoted, irrespective of whether he or she is competent to
occupy higher post or not. This is the practice followed in unionized industrial
establishment, government owned undertakings and educational institution.
Page 62
TYPES OF PROMOTION
There are three types of promotion methods.
1. HORIZONTAL PROMOTION
This type of promotion involves an increasing responsibilities and pay
and a charge in designation. But the employee concerned does not
transgress the job classification..
2.VERTICAL PROMOTION
This type of promotion results in greater responsibilities, prestige and
pay, together with a change in the nature of the job.
3.DRY PROMOTION
Dry promotion is sometimes given in lieu of increases in remuneration.
Designations are different but no change in responsibilities. Promotion
may be given one or two increments.
TRANSFER
A transfer involves a change in the job of an employee without
a change in responsibilities or remuneration. A transfer differs from a
promotion in that the later involves a change in which a significant increase in
CIMS B SCHOOL BANGALORE
Page 63
TYPES OF TRANSFER
1. Those designed to enhance training and development.
2. Those making possible adjustment to verifying volumes of work
within the firm.
3. Those designed to remedy the problems of poor placement.
REPLACEMENT
TRANSFERS:
Replacement
SHIFT TRANSFERS: -
Page 64
REMEDIAL TRANSFERS:
TIME-KEEPING DEPARTMENT
This department is one of the most important departments of the Raja
Industries. This department is engaged in taking the attendance of the all
employees and the of workers. It is do calculate the over time given to the
employees basically there are three shifts.
8:00A.M. To 4:00P.M.
4:00 P.M. To 12:00A.M.
12:00A.M. To 8:00A.M.
CIMS B SCHOOL BANGALORE
Page 65
MADHUR
DAIRY
Education Allowance
Transportation Allowance
Canteen Facility
Uniform Facility
Leave
Bonus
Rest Intervals
Page 66
Date of joining.
History of services.
Place of position.
FUNCTIONS:
Recruitment of candidates.
Selection of best suited and right person.
Training and development of employees.
Framing of rules
Salary of employees:
Salary of employees include Basic pay, Dearness allowance, house rent
allowance and other allowances, at the rate prevailing and in practice and in as
revised from time to time as per the government notification and ordered from
time to time..
CIMS B SCHOOL BANGALORE
Page 67
9600-14550
11600-21000
14550- 26700
17650-32000
21600-40050
22800-43200
Asst Managers
28100-50100
Deputy Managers
30400-51300
Managers
36300-53830
Page 68
(4)
FINANCE
DEPARTMENT
Page 69
INTRODUCTION
Financial management means raising of adequate fund
(money/finance) at the minimum cost and using them effective and efficiently
in business.
Any organization, whether it is small or large scale, clears with financing
every businessman keeps separate records of financial matters finance and
account department of the business depends upon the financial policy of the
firm.
Financial management is mainly concerned with finding out rational
basis through answering following three questing.
Page 70
GENERAL MANAGER
MANAGER
DEPUTY MANAGER
ASSISTANT
ACCOUNTS OFFICER
ACCOUNT
SUPERINDENTANT
ACCOUNTS
ACCOUNTS
HELPERS
Page 71
SOURCES OF FINANCE
Source of finance of MADHUR :
Federation gives them dairy amount decided by union.
Fix deposit of society is major source of finance.
Interest of fix deposit of bank like SBI, BOB, and Sardar
Sarovar Bond etc. is one of the sources of finance.
Bankers:
1 Panjab national bank.ghandhinagar branch
2 State bank of India GIDC branch
3 Bank of baroda, vidhansabha branch
4 Ahmedabad dist.co- op.bank capital city branch
5 Ahmedabad dist.co- op bank ghandhinagar branch
Functions
To manage cash.
To manage bills.
To manage accounts.
Page 72
Bills
Bills are being received from various suppliers and usually the
purchase section after getting the Material Receipts Information (MRI) from
stores duly certified for quality and quantity, sends bills to finance section in
the related files and these bills are processed and entered in the control
register and after scrutiny from pre-auditors bills are put up for passing
before MD through General Manager Finance. After the approval of MD the
cheques are drawn in the name of the parties. File with entries of cheque No.
and a copy of the voucher is returned to purchase section / to the concerned
section. And the payment vouchers are accounted in computer.
Page 73
Transportation Bills
Following are the types of transportation bills:
i)
ii)
iii)
iv)
v)
vi)
All these above bills are received from different user section once in a
fortnight, duly certified for having hired the vehicle for the purpose of milk
procurement, distribution, mobile veterinary service; cattle feed transportation,
transportation of milk to other dairies in hired transportation tankers. All these
bills are duly scrutinized in account section in different aspects such as
correction of the distance, deduction towards TDS (Tax Deducted at Source),
any other recoveries and / or passed for payment through cheques. Since these
bills are in No.; once in a fortnight for total amount of payment is made to
their bank accounts.
CAPITAL STRUCTURE
MADHUR is co operative organization therefore is nothing like market
value of share whenever MADHUR needs funds it issue adequate number of
share, but only to its shareholders or members of societies and not to the
others. The capital structure of a firm would generally denote the ratio of own
capital do the borrowed capital. The capital structure thus, indicates how the
CIMS B SCHOOL BANGALORE
Page 74
2012-2013
2013-2014
5,00,00,000
5,00,00,000
Subscribed capital
Reserve fund
7,31,12,261
75179417
Redeemable
Loans
2,38,75,375
1,75,67,550
80,67,756
1,10,80,631
Page 75
CASH / BANK
Phase 1Phase 2
RAW MATERIAL
DEBTORS
Phase 5Phase 3
Phase 4
WORK IN PROGRESS
FINISH GOODS
RATIO ANALYSIS
Ratio analysis is a widely used tool of financial analysis it is defined as a
systematic use of ratio to interpret the financial statement so that the strength and
the weakness of the firm as well as its historical performance and its current
financial condition can be determined. The term ratio refers to the numerical or
quantitative relationship between to variables or items.
TYPES OF RATIO :
1) Total assets turnover ratio
CIMS B SCHOOL BANGALORE
Page 76
Year
Total sales
(Amount in lacks)
Total assets
2012
2,06,95,41,085
24,60,46,527
6.02
2013
2,33,52,52,366
22,66,75,965
10.30
12
10
8
Turnover Ratio
Total Assets
Total sales
4
2
0
2012
2013
Page 77
Year
Net Profit
Net Sales
2012
80,67,756
2,06,95,41,085
0.39
2013
1,10,80,631
2,33,52,52,366
0.47
0.5
0.45
0.4
0.35
0.3
Ratio
0.25
Net Sales
0.2
Net Profit
0.15
0.1
0.05
0
2012
2013
Current Ratio:
The Current Ratio is the Ratio of total current assets to current liabilities. It
can be calculated by dividing current assets by current liability.
CIMS B SCHOOL BANGALORE
Page 78
Current Ratio =
Current Assets
Current Liability
(Amount
in lacks)
Year
Current assets
Current Liability
Current Ratio
2012
14,16,91,718
16,44,53,449
0.86
2013
13,66,64,235
12,76,16,108
1.07
1.2
1
0.8
Ratio
0.6
Current Liability
Current Assets
0.4
0.2
0
2012
2013
Acid-Test Ratio =
Page 79
Quick Assets
Liquid liability
2012
8,24,75,207
16,44,53,449
0.50
2013
6,88,02,604
12,78,16,108
0.54
0.6
0.5
0.4
Ratio
0.3
Liquid Liabilites
Quick Assets
0.2
0.1
0
2012
2013
This ratio indicate that to know how efficiently the fixed assets are used in
the business
Fixed assets ratio
Sales
Page 80
Sales
2013
2,06,95,41,085
9,80,35,976
14.96
2012
2,33,52,52,366
9,03,29,815
18.68
20
18
16
14
12
ratio
10
fixesd assets
sales
6
4
2
0
2012
2013
31-03-2014
5,00,00,000
31-03-2014
22,67,75,965
1,74,59,260
7,20,03,531
---------46,35,000
21,58,603
8,22,84,240
25,45,20,836
Investment
Stock
Advance & Other Dues
Advance Tax
Staff & Milk Societies
Adv.
Deposit
Trade dues & Advance
2,42,87,327
T.D.S
2,80,410
1,62,15,773
9,80,35,976
2,22,69,800
21,300
7,51,79,417
1,75,67,550
---------------
Page 81
46,12,431
9,04,98,538
1,29,32,840
1,10,80,631
51,63,59,714
------------51,63,59,714
PART B
RESERCH STUDY
STATEMENT OF THE PROBLEM EMPLOYEES
ATTRITION
Introduction:
Employee turnover refers to the proportion of employees who leave an
organization over a set period (often on a year-on-year basis), expressed as a
percentage of total workforce numbers.
Employee Turnover is the number of permanent employees leaving the
company within the reported period versus the number of actual Active
Permanent employees on the last day of the previous reported period.
Page 82
DATA COLLACTION
Page 83
Statement
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
No. of Employees
20
20
10
-
Graph -1 showing the results of employees given response for the above
question:
20
di
ss
at
ifi
ed
at
ifi
ed
di
ss
So
m
ew
ha
t
Ve
ry
ne
tu
ra
l
sa
tis
fie
d
So
m
ew
ha
t
Ve
ry
sa
tis
fie
d
10
Interpretation:
From the above graph it has been found that, out of 50 employees, 20 of them
are very satisfied with the workload being bestowed upon them, whereas 10 of
CIMS B SCHOOL BANGALORE
Page 84
Statement
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
No. of Employees
10
30
10
-
Graph-2 showing the results of employees given response for the above
question:
10
di
ss
Ve
ry
di
ss
ew
ha
t
at
ifi
ed
at
ifi
ed
ne
tu
ra
l
So
m
So
m
ew
ha
t
Ve
ry
sa
tis
fie
d
sa
tis
fie
d
10
Interpretation:
From the above graph it has been found out that, out of 50 employees, 30 of
them are some what satisfied with the workload being bestowed upon them,
Page 85
3)
Whether employees are Satisfied with the Job security
by the company?
Statement
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
No. of Employees
40
10
-
Graph-3 showing the results of employees given response for the above
question:
40
at
ifi
ed
di
ss
So
m
ew
ha
t
di
ss
at
ifi
ed
Ve
ry
ne
tu
ra
l
sa
tis
fie
d
So
m
ew
ha
t
Ve
ry
sa
tis
fie
d
10
Interpretation:
From the above graph it has been found out that, out of 50 employees, 40 of
them are very satisfied with the workload being bestowed upon them, whereas
10 of them are in some what satisfied status, So, I can conclude that the
employees are or less satisfied with the company job security.
Page 86
Statement
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
No. of Employees
10
5
20
15
Graph-4 showing the results of employees given response for the above
question:
di
ss
at
is
eu
tr
al
N
Ve
ry
Sa
tis
fie
d
No. of Employees
Interpretation:
From the above graph it has been found out that, out of 50 employees, 20 of
them are some what dissatisfied with the workload being bestowed upon them,
whereas 15 of them are in very dissatisfied status, So, I can conclude that the
employees are less satisfied with the given company are given salary.
5)
Whether employees are satisfied with the overall
relationship with their Manager?
Statement
Very satisfied
Somewhat satisfied
Neutral
Somewhat dissatisfied
Very dissatisfied
CIMS B SCHOOL BANGALORE
No. of Employees
10
5
10
20
5
Page 87
10
at
ifi
ed
di
ss
Ve
ry
So
m
So
m
ew
ha
t
di
ss
at
ifi
ed
ne
tu
ra
l
sa
tis
fie
d
ew
ha
t
Ve
ry
sa
tis
fie
d
Interpretation:
From the above graph it has been found out that, out of 50 employees, 20 of
them are some what dissatisfied with the workload being bestowed upon them,
whereas 10 of them are in neutral status, So, I can conclude that the employees
are more or satisfied with the relationship with manager
6. Is that current working environment is satisfactory for the employees???
Table no -6
Statements
Very good
No of respondents
14
Good
20
Average
12
Poor
Page 88
10
5
0
very good
good
average
poor
Interpretation From the above graph it has been found out that, out of 50
employees, 20 of them are very good with the workload being bestowed upon
them, whereas 13 of them are in very good, So, I can conclude that the
employees are more or satisfied with the working environment..
7. What according to you are the causes of employee turnover?
Compensation package difference
Job and employee skill mismatch
Inferior facilities, tools, etc
Less reorganization
Less or no appreciation for work done
Less growth opportunities
.poor supervision
Page 89
8%
17 %
5 %
12 %
7 %
14 %
37 %
%
Compensation package differences ; 8%
Poor supervision ; Job
37%and employee skill mismatch; 17%
Inferior facilities, tools, etc ; 5%
Less growth opportunities ;Less
14%reorganization; 12%
Less or no appreciation for work done ; 7%
Interpretation :- From the above graph it has been found out that, out of 50
employees, 37 % poor supervision them are very less job and sequirty
mismatch 17 % whereas not good, So, I can conclude that the employees are
not more satisfied with the employees turnover.
8 ) employees are satisfied with salary / Recognition
Dissatisfaction with pay
Internal pay inequality
Lack of promotion/ career development
Less or no appreciation
40
30
20
10
Salary
Dissatisfaction with pay
Lack of promotion
20%
40%
30%
Interpretation:
CIMS B SCHOOL BANGALORE
Page 90
%
%
%
%
Maternity
Difficulty in Balancing work life and life
issues
Child care issues
Elder care issues
Health related issues
Retirement
Relocation ti follow / partner
Difficulty travelling to and from work
Other domestic reasons
Page 91
30 %
15 %
07 %
10 %
05 %
20 %
03 %
07 %
03 %
personal Reason
maternity
Retirement
7%
10%
30%
15%
Interpretation:
From the above graph it has been found that, out of 50 employees, 30% of
them are maternity by company. bestowed upon them, whereas 15 % of
them are difficulty in balancing and life issue. pay inequality in, So, I can
conclude that the employees are not satisfied with the personal Reasons.
Page 92
SWOT ANALYSIS
SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations. SWOT is an
acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT
analysis headings provide a good framework for reviewing strategy, position
and direction of a company or business proposition, or any other idea.
SWOT ANALYSIS
INTERNAL
STRENGH
EXTERNAL
WEAKNE
OPPORTU
Page 93
THREATS
STRENGTH
Its about what advantages the company has over others and what the company
can do better than anyone else. The strength of the company are:
1. MADHUR has a strong brand image in south India.
2. An ISO, HACCP, EMS certified company.
3. Winner of Best Productivity Award by National Productivity Council
(NPC) for five times and Energy Conservation Award by Bureau of
4.
5.
6.
7.
8.
WEAKNESS
Weakness better in terms referred what the company could improve, what it
should avoid and what the people in the market likely to see as weakness.
MADHUR has some weakness in the following areas:
1.
2.
3.
4.
5.
6.
7.
OPPORTUNITIES
Opportunities are the advantages to the companies which are beneficial to the
company production.
Page 94
THREATS
Threats are the obstacles, which the company faces by the external
environmental in its process of development. The threats in the way of
MADHUR are:
1. Entering of MNCs into dairy industry with cheap milk and milk
products, may creates stiff competition.
2. Losing market share because of price changes.
3. Very attractive commission for agents from rivals.
4. External political interference may create unfavorable circumstances.
FINDINGS
1.
Employees are 60 % of employees are more and 40% employees are less
satisfied withthe workload in Madhur Dairy.
2.
From the above that it can be easily found that there is no employee which is
dissatisfied with the work load
CIMS B SCHOOL BANGALORE
Page 95
4.
SUGGESTIONS
1. Company should introduce some scheme for customers which can play an
important role in increasing awareness and interest in buying which
increase the sales volume.
CIMS B SCHOOL BANGALORE
Page 96
10. Train your front-line supervisors, managers and administrators. It can't be said
often enough: People stay or leave because of their bosses, not their companies.
A good employee/manager relationship is critical to employee satisfaction and
retention. Make sure your managers aren't driving technologists away. Give them
the training they need to develop good supervisory and people-management.
LEARNING EXPERIENCE
Earlier to this Industrial training, I was familiar to only the theoretical
aspects of the organization in general and the study gave me the
practical experience of corporate world.
Page 97
CONCLUSION
MADHUR, is playing a vital role in serving the rural class &
contribution for the economic upliftment of farmers. It is helping the farmers
by giving them all facilities to rural people by supplying fodder & feed,
improving the breed by artificial insemination with the help of their veterinary
services. MADHURis reaping profit by equipping the latest technology&
CIMS B SCHOOL BANGALORE
Page 98
BIBLIOGRAPHY
1.
Page 99
Annexure:- 1.
BALANCE SHEET AS ON 01-04-2013 TO 31-03-2014
Funds & Debts
Authorised Share Capital
(500000 Share of Rs.100)
Paid up share capital
Nominal member fees
Reserve & Other Funds
Loans
Current Debts provision
31-03-2014
5,00,00,000
31-03-2014
22,67,75,965
2,22,69,800
21,300
7,51,79,417
1,75,67,550
---------------
Investment
Stock
Advance & Other Dues
Advance Tax
Staff & Milk Societies
1,74,59,260
7,20,03,531
---------46,35,000
21,58,603
Page 100
8,22,84,240
25,45,20,836
Adv.
Deposit
Trade dues & Advance
46,12,431
9,04,98,538
2,42,87,327
T.D.S
2,80,410
1,62,15,773
1,29,32,840
9,80,35,976
1,10,80,631
51,63,59,714
------------51,63,59,714
Annexure:- 2.
Purchase
Sr. No
1
2
3
4
5
6
7
8
9
10
Details
Milk
Milk Product
Cattle feed ( Dan)
Seeds ( Foddder)
Testing Materials
Materials of madhur milk
products
Cartage of collection of milk
Materials of madhur ice cream
Skim milk powder
Suda purchase
2012-2013
1,74,27,75,903 37
8,45,557 34
1,52,29,200 00
4,91,958 00
2,35,970 00
1,00,77,674 11
2013-2014
1,96,47,31,941-68
9,41,910 20
1,31,19,300 00
4,04,840 00
1,81,530 00
1,07,11,310 12
1,42,12,480 24
9,22,785 29
2,12,05,700 00
1,19,047 50
1,47,05,570 55
10,66,141 35
2,45,27,700 00
--------------
Page 101
76,91,360 00
40,000 00
1,81,38,46,768 85
36,24,690 00
------------2,03,40,14,933 90
Annexure:- 3
Sales
Sr.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Detais
Milk
Ghee
Chhas
Milk product
Cattle Feed ( Dan)
Seeds ( Fodder)
Testing material
Cream
Milk products
Madhur ice cream
Madhur panner
Other items
Note books
Sasti Dahin ( Curd)
Other product of madhur
Suda
Total
2012-2013
1,75,59,22,804 - 30
15,76,25,333 - 43
8,69,61,722 69
9,85,741 54
1,50,75,000 00
4,91,640 00
1,97,785 34
42,608 70
2,97,58,688 78
56,95,651 67
38,34,353 39
54,166 70
2,07,771 29
1,25,68,770 00
-------------1,19,047 59
2,06,95,41,085 - 42
2013-14
2,00,91,04,271 77
17,00,71,279 41
8,99,89,125 06
12,04,951 58
1,29,93,000 00
4,04,840 00
2,02,518 01
32,369 56
2,97,94,380 20
59,60,950 6
32,82,258 93
-------------------1,21,17,390 16
95,030 54
----------2,33,52,52,365 83
Annexure:- 4
INVESTMENT
Sr No.
1
2
3
4
5
6
7
8
Details
Ahmedabad Dist. Co op. Bank Ltd.
Gujarat state Co op. Housing Finance Society Ltd.
Gujarat state Co op. Bank Ltd.
Gujarat Co op. Land Dev. Bank Ltd
Gujarat Co op. Milk marketing federation Ltd.
Gandhinagar Dist. Co.- op. Union Ltd
Gandhinagar State Co op. Union Ltd
Gandhinagar District Central Co op. Bank
Total
Annexure:- 5
CIMS B SCHOOL BANGALORE
Page 102
2013 2014
50,000 00
500 00
5,000 00
10 00
1,74,00,000 00
1,000 00
250 00
2,500 00
1,74,59,260 00
C.
Details
Reserve Fund.
Other Funds.
General Reserve Fund
Dividend equilisation Fund
Milk meter Subsidy
Doubtful debts fund
Total
Capital Reserve Subsidy
Dairy project subsidy
Operation flood subsidy
Animal husbandry subsidy
Milk Scheme subsidy
Chilling plant subsidy
Subsidy for the development of
the
Co operation programme
Subsidy for district rural
development agency
G.C.M.M.F. bouns shares
National mission for protein
supplement Subsidy
N.C.D.C.D.M.I subsidy
2012 2013
1,17,27,646 10
2013 -2014
1,37,44,585 14
83,23,780 56
10,700 06
47,186 00
32,02,125 82
1,15,83,792 44
1,07,13,491 07
10,700 06
47,186 00
44,12,289 24
1,51,83,666 37
17,91,900 00
16,10,426 15
67,33,357 70
45,000 00
1,19,000 00
37,601 00
17,91,900 00
16,10,426 15
7,41,000 00
45,000 00
1,19,000 00
37,601 00
1,99,538 00
1,99,538 00
67,00,000 00
2,75,64,000 00
67,00,000 00
2,75,64,000 00
50,00,000 00
4,98,00,822- 85
74,42,700 00
4,62,51,165 15
Total (A +B + C )
7,31,12,261 39
7,51,79,416 66
Annexure:- 6
CASH & BANK BALANCE
Sr no.
A.
B
Details
Cash Balance on Hand
Cash Balance in Bank
Punjab National Bank
Ahmedabad Dist.Co op. Bank
Bank of Baroda
Ahmedabad Dist Co op. Bank
Ahmedanad Dist Co op. Bank
State Bank of India
UCO Bank
Central Bank of India
Bank Deposit
State Bank of India
2012 2013
22,958 00
2013 -2014
65,607 00
38,08,370 19
4,21,33,190 28
96,99,398 59
2,35,061 10
4,12,120 27
9,31,337 15
2,42,548 27
8,348 19
1,50,00,000 00
Page 103
1,50,00,000 00
1,00,00,000 00
55,00,000 00
9,03,29,814 81
2,00 00 000 00
55,00,000 00
9,80,35,976 04
Somewhat satisfied
Neutrals
]
[
Somewhat dissatisfied
Very dissatisfied
]
]
Very satisfied
Somewhat satisfied
Neutrals
]
[
Somewhat dissatisfied
Very dissatisfied
]
[
Page 104
Netural
Somewhat dissatisfied
Very dissatisfied
]
[
4)
Whether the employees are satisfied with salary given by the
company?
Very satisfied
[
]
Somewhat satisfied
Netural
]
[
]
Somewhat dissatisfied
[
]
Very dissatisfied
5)
Whether the employees are satisfied with overall relationship
with manger?
Very satisfied
[
]
Somewhat satisfied
[
]
Netural
[
]
Somewhat dissatisfied
[
]
Very dissatisfied
[
]
Page 105
a.
b.
c.
d.
e.
f.
g.
h.
11. What according to you are the few ideas that a smart company use to keep
their employee turnover rate low.
a. Pay them well
b. Treat each employee with respect regardless of their jobs,
c. Offer good health care plans.
d. Offer a bonus plan to safe and effiecient workers
e. Offers flexible hours and generous vacation plans,
f. Begin a profit sharing
No.
1
1
2
Personal Reason
Maternity
Difficulty in balancing work and life issues
Page 106
1
1
2
2
3
3
4
4
5
5
1
1
1
1
1
1
1
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
5
5
5
5
5
5
5
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
1
1
1
1
2
2
2
2
3
3
3
3
4
4
4
4
5
5
5
5
1
1
1
1
1
1
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