German Federal Association of Local Health Insurance funds(AOK)

and their publishing agency KomPart: a value-oriented

internal communication network
XXXIV. Sunbelt Conference, St. Pete Beach, Florida, 18.23.02.2014
Network Jubilee Issue_15 Chief Editor:
Value Communication from an interorganizational perspective the
individual perception of the Jubilee
Issues Chief Editor (pink circle) will
later be matched with other egocentered accounts. Some overall
parameters of the research project
so far include:
In 2008, the AOK head organization
(Bundesverband) moved to Berlin
since then, KomPart resides in the
very same building
The four defined AOK values are
Health, Innovation, Closeness, Safety
closeness being the USP value, and
innovation the orphan value
Value communication shows a
flexible and project-specific form
relations are reestablished and
reorganized for upcoming tasks
Formal values act as projection surface
for the daily business of the AOK they
need to be carried down to reach the
employees

Empirical Model:
Intersubjective project focused network consisting of
aggregated qualitative ego-centered networks

The stories behind the

network

Actor Name Tags

(abbreviations)

Actor No. 15 Chief Editor (KomPart):

Networks Ego is chief editor of the biggest print
medium of the regional AOKs :intro, as well as chief
of internal communication. For him, values have to be
mirrored inside of a firm. Only when employees experience e.g. safety, they are certain to implement it
into their daily routine.

Positioning
AOK a Health Insurance Company

(Allgemeine Ortskrankenkasse)
Ass
Assistent
CCO Chief Communication Officer

(Leiter/in Presse & ffentlichkeitsarbeit /

Kommunikation)
CBDO Chief Business Development Officer

(Leiter/in Politik & Entwicklung)
CEO Chief Executive Officer (Geschftsfhrer)
Chair Vorstandsvorsitzender
CHRO Chief Human Resources Officer

(Personalleiter/in)
CI & CD Corporate Identity & Corporate Design
CMO Chief Marketing Officer

(Leiter/in Markt / Marketing)
Editor Redakteur/in
FL
Freelancer (Freie/r Mitarbeiter/in)
HC
Health Care (Versorgungsmanagement im

Gesundheitswesen)
Man Manager (Referent/in)
Mar Marketing

Actor No. 22 Editor FL (Others):

A former permanently employed editor shows a great
network and keeps contact with a range of individuals from different organizations, although not within
her former employer. She now works as a freelancer for
KomPart.

Combined with open guideline interviews on internal

value communication between AOK and KomPart

Actors 31-39 Regional AOKs (Others):

Eleven regional AOKs cover Germany and interpret the
set core values. Therefore, closeness may be demonstrated either by numerous local branches (AOK Plus)
or by a sophisticated online service (AOK Hessen). The
regions also add some more values to the pot.

Keep in contact
For more information on this project:
tobias.staehler@srh-hochschule-berlin.de
Handouts can be downloaded from:
http://www.srh-hochschule-berlin.de/de/unsere-hochschule/professoren/detailansicht/team/tobias-staehler/
We plan to publish a research article in June 2014, comprising the complete interpretation of empirical data.

Regional AOKs
AOK Bay Bayern (Bavaria)
AOK Br Bremen & Bremerhaven
AOK BW Baden-Wrttemberg
AOK He Hessen (Hesse)
AOK NO Nord-Ost (North-East)
AOK NW Nord-West (North-West)
AOK Plus Sachsen & Thringen
(Saxony & Thuringia)
AOK RPS Rheinland Pfalz & Saarland
(Rhineland-Palatinate & Saarland)
AOK SA Sachen Anhalt (Saxony Anhalt)