CHAPTER 1

The Problem and It`s Background

I.

Introduction
Tourism is the activities of traveling for pleasure, sightseeing, for
recreation and others. It also conveys the occupation of providing
information, accommodations, transportation, and other services to
tourists which is the heart of tourism. We all know that the product
of Tourism is intangible - the main product they cater is the services.
Tourism in the field of business is a fast-growing industry, and is a
key to a country's economic success. The number of tourist is
growing from year to years. Tourism is one of the sectors that are
growing at a fast rate in the world today. The tourism industry is a
highly competitive business, to ensure its success; it requires the
participation of the government, the public, the locals, and nongovernment sector. Today, many government officials or diplomats
see tourism as a tool for promoting each destination as well as they
used tourism as for economic growth. Tourism is not only for the
promotion but also it provides many benefits for the locals included
here is the rapid growth of employment. As time goes by, tourism is
the main reason why people travel and why each other countries
rising from below,
Philippines is a sovereign country in Southeast Asia its location on
the Pacific Ring of Fire and close to the equator makes the
Philippines prone to earthquakes and typhoons, but also endows it
with abundant natural resources and some of the world's greatest
biodiversity. Philippines is known for having its rich biodiversity and
it is the main tourist attraction in the country. Its beaches,
mountains, rainforests, islands and diving spots are among the
country's most popular tourist destinations. The country's rich
historical and cultural heritage is also one of the attractions of the
Philippines.The Tourism Industry in the Philippines is recognized by
the government as an important contributor to the generation of
foreign exchange earnings, investments, revenues, employment
and to the growth of the countrys production. Tourism is
interrelated with other industries, the service industries which
benefit from tourism include transportation services, such as
airlines, cruise ships, and hospitality services, such as

accommodations, including hotels and resorts; and entertainment

venues, such as amusement parks, casinos, shopping malls, music
venues, and theatres.
Transportation links various destinations, people, goods and
services.Tourism is all about traveling; and the role of transportation
in its operation is significant. The existence of flight has shortened
and the motor vehicle has made travel anywhere more possible.
For traveling in the Philippines there are a lot of cheap possibilities.
For the long distances on the bigger islands, the busses are the best
possibility. Traveling per train is hardly possible, because there is
only on one island a railway. Taking the train is only possible on the
northern island of Luzon. This comfortable, air-conditioned train will
bring you from Manila to Naga in the southeastern part of Luzon.
The journey takes 14 hours and costs about 7 American dollars.
For the shorter distances on all islands (outside and inside towns
and cities), people make use of the jeepneys, multicabs and
tricycles. In big cities like Manila or Cebu City, the most common
mean of transportation is the jeepney. Everywhere in the
Philippines, for the more short and local distances, the multicabs
and tricycles are used by many Filipinos. The tricycle, a motorcycle
with an attached passenger-cabin on a third wheel, is the cheapest.
The big advantage of the tricycle is that it will bring you to every
desired place. The multicabs, just as the jeepneys, have fixed
routes.
Transportation in the Philippines is widely spread. Improving
transport infrastructure is critical for strengthening the investment
climate and enhancing economic growth. Tourism is the key, as a
good source of income and can increase economic growth. Wise use
of existing vehicles may have a huge positive effect to tourism
sector. Other vehicles can be used as tool of mode of transportation
in tourism industry and also can lessen the traffic issues that
Philippines used to encounter.

II.

Terminologies
Tourism industry - the people, activities, and organizations involved
in providing services for people on holiday, for example hotels,
restaurants, and tour guides (Collins English Dictionary)
Honoraria - a payment given for professional services that are
rendered nominally without charge. (Merriam-Websters Learners
Dictionary)
Tourism Enterprises - is a fine tourism solution provider with an
energetic tourism professionals team. (WikiEducator)
Endeavor - an effort to do or attain something (free dictionary)
Refurbishment - is the distribution of products (usually electronics
and electricals) that have been previously returned to a
manufacturer or vendor for various reasons. (Wikipedia)
Consign - to put (something that is not wanted or used) in a place
where old things are stored or thrown away (Merriam-Websters
Learners Dictionary)
Furtherance - the act of helping something to become more
successful or advanced (Merriam-Websters Learners Dictionary)
Vanquish - to defeat (someone) completely in a war, battle, etc.
(Merriam-Websters Learners Dictionary)
Corrosive - causing damage to metal or other materials through a
chemical process (Merriam-Websters Learners Dictionary)
Rundown - is a quick report about the main parts of something.
( Merriam-Webster's Learner's Dictionary)
Ferocious - violent and able to cause serious damage or injury.
( Macmillan Publishers Limited 20092016)
Crafted - skill in doing or making something, as in the arts;
proficiency. See Synonyms at skill. (American Heritage Dictionary)

Indiscretions - an act or remark that shows a lack of good judgment

(Merriam-Webster's Learner's Dictionary)
Attainment - something that has been gotten, done, or achieved
through effort (Merriam-Webster's Learner's Dictionary)
Exemplary - extremely good and deserving to be admired and
copied (Merriam-Webster's Learner's Dictionary)
Lingering - To stay in a place or be slow in leaving it, often out of
reluctance (Merriam-Webster's Learner's Dictionary)

III.

Surreal - strange, esp. because of combining items that are never

found together in reality (Merriam-Webster's Learner's Dictionary)
Lucrative - producing money or wealth (Merriam-Webster's Learner's
Dictionary)
Scope and Delimination
This study was deliminated to the preparation, experiential and
evaluation of the effectivity of tricycle as promotional tool of
Tourism Industry in Baliwag, Bulacan. The study consists of the
tourist attractions and recreational activities, the pros and cons of
using tricycle as promotional tool in Baliwag, Bulacan and the
perception of the local residents in this experiential study.
Market Analysis had been carried out to local residents and tricycle
drivers in Baliwag,Bulacan.

IV.

Significance of the Study

This study hopes to establish an innovated and unique way of
exploring tourism destinations of Baliwag,Bulacan. It will also help
those tourists upon their stay and those local residents. Results will
also be useful for the future researchers on their future studies on
the same issues utilizing other variables.