ACKNOWLEDGEMENT

The researchers would like to express their sincere gratitude for the
completion of his research through the help, support, and understanding of the
following people:
To our Lord God, who guides us all the time and giving us the strength
and everlasting blessing and love.
To Mrs. Glaizalyn B. Monteza, our Marketing Research adviser, for
helping and supporting us by sharing her ideas and knowledge for this study.
To Mr. Nhowell M. Maranan, our Feasibility Study adviser, for the advise,
suggestions and support for the completion of this study.
To BSBA 4, their classmates who supported through the study.
To 2 nd year tourism students of Philippine Womens University, the
respondents for their kind cooperation with the researchers.
And a very special thanks to our families and friends who have given
their encouragement, advice and support to inspires us to finish our study.
K.R.A.C.
L.P.B.
C.C.M.

DEDICATION
This study is dedicated to the following who have been the researchers
motivation and inspiration.
First of all, to our Lord God for giving the researchers strength and
wisdom in making this research study.
For the Instructor in Marketing Research who is always there to support
and guide the researchers.
To our classmates and friends and especially to their loving parents who
also give a great part in inspiring and guiding the researchers.
K.R.A.C.
L.P.B.
C.C.M.

PHILIPPINE WOMENS UNIVERSITY

Career Development and Continuing Education Center
Santa Cruz, Laguna

APPROVAL SHEET

In partial fulfillment of the requirement for the degree of Bachelor of

Science in Business Administration Major in Marketing Management,
this research paper entitled FACTORS THAT AFFECTING THE
DECISION OF 2ND YEAR TOURISM STUDENTS IN PHILIPPINE
WOMENS UNIVERSITY SANTA CRUZ,LAGUNA BRANCH IN
CHOOSING TOURISM AS THEIR COURSE. S.Y. 2016 2017,submitted by Karl Rodenson A. Cagayan, Lieka P. Britiller,
and Charlene C. Madrigal is hereby recommendation for the
corresponding final defense.

Approved by:

PHILIPPINE WOMENS UNIVERSITY

Career Development and Continuing Education Center
Santa Cruz, Laguna

FACTORS THAT AFFECTING THE DECISION OF 2ND YEAR

TOURISM STUDENTS IN PHILIPPINE WOMENS UNIVERSITY
SANTA CRUZ LAGUNA BRANCH IN CHOOSING TOURISM AS
THEIR COURSE. S. Y. 2016 2017

In Partial Fulfillment
Of the Requirements for the degree Bachelor of Science in Business
Administration Major in Marketing Management

Submitted by:
Karl Rodenson A. Cagayan
Lieka P. Britiller
Charlene C. Madrigal

Submitted to:
Ms. Glaizalyn B. Monteza
Subject Instructress

A.Y. 2016 2017

TABLE OF CONTENTS
TITLE PAGE...
APPROVAL SHEET.............
ACKNOWLEDGEMENT.......
DEDICATION.....

CHAPTER I THE PROBLEM AND ITS BACKGROUND

Introduction...........................
Statement of the Problem
Assumption and Hypothesis
Significance of the Study
Definition and Terms
Scope and Delimitation of the Study
Conceptual Framework

CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES

Related Literature

CHAPTER III RESEARCH METHODOLOGY

Research Design
Population and Sampling Techniques
Data Gathering Procedure
Research Instrument
Statistical Treatment

CHAPTER IV PRESENTATION OF DATA, FINDINGS,

CONCLUSIONS AND RECOMMENDATIONS
Finding, Conclusions, and Recommendations

CHAPTER V APPENDICES
Appendix A
Appendix B