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TABLE OF CONTENTS
Chapter
Introduction To Blogging
Chapter
10
Chapter
15
A
B
C
D
E
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B
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D
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D
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F
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I
Blogging Defined
The Popularity Of Blogs Today
Why You Need To Start One
Types Of Blogs You Can Build Right Now
The Benefits Of Blogging
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D
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D
What is RSS?
How RSS Can Explode Your Blogging
Adding RSS Feeds To Your Blog
Link Exchanges
Submitting Your Blog To RSS/Blog Directories
Leveraging The Power Of Article Marketing
Using Ad Swaps
Search Engine Optimization
Viral Marketing With Free Reports
Other Traffic Generation Strategies
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networking value, such as one of the networks that have large amounts of members and allow for high degrees
of interactivity.
If your goal is to create a blog that is completely productive, the question of why start your own blog? may
become even more crucial, as you probably see starting a blog as a potential time trap. If this is the case, you
may want to bypass social networking altogether and instead create something with an easy-to-manage and
easy-to-update template, such as Blogger. If you do this, you will find yourself asking the question why start
your own blog when you've already got a website? less and less.
You may want to block comments altogether to prevent extended conversations between blog viewers. Even
though comments can improve how fresh a blog appears to search engines--and can also add new content--they
can be seriously abused if you do not have the time to monitor them closely. They can be the source of
perpetual fights on your blog--or a means for blog spammers to post their irrelevant and unrelated comments
on your blog. Additionally, if you've ever been involved in a heated forum debate, you can understand why
allowing viewers to interact could seriously detract from time you could spend marketing.
Your third option is to create a blog that combines both productive goals with social interaction. This might
seem impossible, as social interaction can only decrease the amount of time you can potentially spend working,
but it actually isn't.
If your goal is to position yourself as an industry leader for your topical blog, then you will want to have some
means of interacting with other industry leaders; and you will also want to prove your worth through responses
to questions. Additionally, you can also use social controversy to market your product. For instance, if you own a
dieting blog and you have a defensible, controversial stance on something like low carb diets, you could benefit
significantly by stirring up controversy on low carb blogs -- and then sending them your way. You can then use
your blog to reel them in to your salespage.
So, to answer the question of why start your own blog when you have a website? : blogs can be created for
completely social reasons, for completely productive reasons, or for something in between that involves both. In
many cases, this simply isn't substitutable for a website.
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If you're interested in promoting affiliate programs on your blog, you will want to consider the major third party
players. This list includes Link Share, ClickBank, and Commission Junction.
ClickBank and Commission Junction provide affiliate programs for most major information product sellers and
membership sites. If you want to earn higher commissions, you will want to use CB and CJ, as their programs
usually offer commissions between 25% and 75%.
If you promoting affiliate programs through LinkShare, you will have access to a virtually limitless amount of
programs to promote. Just to name a few -- Netflix, Wal Mart, Target, 1 800 Flowers, Pet Smart, and Apple
all have affiliate programs administered t hrough LinkShare. Commissions on these physical products tend to be
lower usually in the range of 5 to 15%.
If you begin promoting affiliate programs through ClickBank, it is important that you check what your check
threshold is set to. In many cases, it will be set to an amount like $100; if you would prefer them to send you a
check every two weeks, regardless of how little you earn, you will need to change this manually.
If you're promoting affiliate programs through LinkShare, payment methods will vary, but most programs only
pay on a monthly basis, as they are large and administered by corporations.
If you don't want to promote CJ, CB, or LS products, you can always promote large Internet-based corportions,
such as Google and Ebay. Although many don't know it, Google has an affiliate program for Adwords and
Adsense; and Ebay has an affiliate program for auction accounts. Both have rewarding commission systems.
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The most popular type of third party program for selling advertising space is Google's Adwords/Adsense
combination. Through Adwords, advertisement publishers create ads and distribute them throughout Google's
network, which includes both search engine partners and sites and blogs with content, such as yours. By simply
tuning variables and submitting an ad to Google, the publisher can completely avoid having to find sites to
advertise on; and can, at the same time, avoid paying for page views, rather than performance or action.
Through Adsense, you can begin selling advertising space for your blog by generating code that matches the
your layout. You can then insert it into three different places per page. You can also insert a search function,
which will also yield ads that will match the visitor's search keywords.
While this has become considerably more popular in recent years, it is important to note that older forms of
selling advertising space still do exist. You can still sell advertising by seeking out larger firms and asking them if
they are interested in purchasing a periodic image or text advertisement on your website. You can also work
through a third party link broker and have them do the same thing for you.
Additionally, you can still engage in banner selling or banner exchanges. While they have fallen out of favor
somewhat as of late, they can still be a reliable means of generating blog revenue.
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Junction, you can earn as much as 75% per sale; however, if you sell physical products, such as chairs and tables
from Link Share retailers, such as Wal Mart, you will earn a 7-15% commission at best.
If these other methods you can make money from don't sound appealing, you can always consider newsletter
subscriptions. You can create an opt-in page or a squeeze page on your blog and offer a trial subscription to
your newsletter. If you provide quality content and promote your blog, you could end up with hundreds of
subscribers over time.
Other methods you can make money from on your blog include selling advertising space directly and selling site
memberships that allow visitors to access certain server-side tools.
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money to spend, the answer to what you need to get started might several hundred dollars to invest in tools
that could make your climb to the top faster and smoother.
One of the most important things you will need to get started is some form of keyword research tool or
database. Currently, there are dozens of these products on the market, which range in price from free to around
$500. The most popular tool on the market is probably WordTracker, which offers a limited trial version for
freeor a fully-functional version for $7.50/day or $45/mo. This will allow you to find out which keywords are
most profitable and have a reasonable demand (aggregate search)/supply (aggregate site) rating.
Other than a keyphrase tool, the answers to the what you need to get started question will usually depend on
the project. For instance, if you're hosting a blog and you want to monetize it with Adsense, you may want to
add a thumnail generator to your what you need to get started list. A thumnail generator will create code that,
when inserted in your blog, will generate scraped-thumnail pictures from related searches on Google images
and will place them next to your contextual ads, increasing the click-thru rate.
In contrast, if you're planning to sell your own products, you may want to add an autoresponder to your what
you need to get started list. An autoresponder will allow you to greatly improve your conversion rate by allow
you to put all follow-up emails on autopilot, rather than doing them personally or strictly using your salespage.
So what exactly do you need to to get started? Nothing. You can create a profitable blog without paying a cent,
but if you want to take advantage of automating tools to further improve your profitability and efficiency, you
will have to purchase at least a few tools.
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If you're using a blog to chronicle your daily life, you may want to create an account with a network such as
Myspace. Myspace will give you a simple means to design your blog, to update it, and to communicate with
other network users. Creating your own blog account with Myspace is actually completely free; and you wont
actually have to host the blog yourself. Instead, Myspace will host it on their own network and will also provide
you with all the tools you need to update it.
If you're creating your own blog account simply to promote your business, you may want to open an account
with Google Bloggerespecially if you do not own a website. Upon creating your own blog account, Blogger will
allow you to customize the template and the subdomain you use to display your blog. If you're trying to target a
specific keyphrase with your blog, you may want to use that exact keyphrase as the subdomain.
Once you have completed this process, you will want to spend some time searching through Blogger's various
options. For instance, to optimize your blog completely, you will want to consider how many posts you display
on each page and whether or not you will allow comments.
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The last question you will want to answer when you are building content rich pages is whether your content is
actually useful to human beings. For instance, is your RSS feed picking up topics that are only marginally-related
to your topic? Are your articles jumbled garbage that only exist to host ads? If this is the case, your site will likely
get canned by major search engines at some point in the future. Even if they don't, you are throwing away a
significant amount of revenue by not encouraging repeat visits.
Once you have answered these three questions, you will be well on your way to building content rich pages that
will keep the spiders and the visitors coming back.
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sites. In order to maximize offpage optimization, you should seek out sites that have high PR and Alexa ratings
and offer to exchange front page links. Also, make sure your targeted keyword is in the anchor text of the links
they put on their sites.
The fourth and last way of generating traffic is through recycling. This simply means creating a website that
has build-in systems that retain visitors and encourage them to come back. This can be a number of different
thingsfrom autoresponder courses to raffles to free software downloads.
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Some of the more powerful blogging tips & strategies involve adding your blog to your RSS feeds on all of your
accounts at Yahoo, MSN, and Google. This will greatly decrease the amount of time it takes your blog to get
indexed by all of these search engines; however, if is crucial that you spend the time to develop your blog and to
get backlinks before you use these powerful blogging tips & strategies. If you don't, you will get ranked poorly
and will remain so until the search engines decide to send a spider your way again.
Another genre of powerful blogging tips & strategies usually involve posting on other big blogs and including a
signature. It is crucial that you do not litter the Internet with spam comments, as it is unethical and will likely get
you banned or shunned in the long run. However, if you have useful comments to make, you may want to
search for similar blogs and post on them. Include a signature with a link to your blog. Not only will this get your
site spidered faster (and with a backlink from an authority site), but it might also get you some visitors from
other people reading the blog. This is especially true if you post a controversial opinion.
My last suggestion for powerful blogging tips & strategies is to ping everytime you update your site. For blogging
veterans this might seem fairly obvious, but if you're new, you might not ping at all. Pinging basically alerts all of
the major blog directories that you have updated your blog. In many cases, you could end up on the front page
of a blog directory for several hours; additionally, your blog will get listed in dozens of high-PR directories. You
can ping your site for free at places like kping.com and pingoat.com.
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Using ghostwriters to write content for you can also be quite beneficial if you can find some who are experts on
whichever subject you are blogging about. For instance, if you are blogging about sauces, you may actually be
able to find someone who has attended a culinary school and can write excellent articles and homeade recipes
for sauce on your blog.
In most cases, using ghostwriters to write content for you will entail some sort of contractual obligation. For
instance, if you hire someone from guru.com or elance.com, you will have to post a project and then specifically
select one of the project applications to complete the project for you. They (the writers) may require you to pay
a deposit upfront and Guru or Elance will require you to pay some sort of fee for using them as a labor market
intermediary.
The largest challenge to using ghostwriters to write content for you is that they are often somewhat
unpredictable at least until you have developed a long-lasting relationship. For instance, you may hire a
ghostwriter and then find out that he or she never responds to you after receiving the deposit. You may also find
that the ghostwriter will plagiarize portions of the work and will take off if you question him about it. All of these
are important potential problems to consider when using ghostwriters to write content for you.
In summary, it using ghostwriters to write content for you can be quite beneficial for your blog regardless of
the subject but if you don't have a reasonable means to protect yourself against plagiarism and to pay the
writer without putting yourself at risk, it may be somewhat of a hassle until you find the right writer.
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Now, with that being said, you can purchase private label articles from a number of different sources. One
source is Elance and other similar freelancing sites, where you can allow writers and agencies to bid on
contracts.
Another common source for private label articles are sites that sell pre-packaged sets of articles. You can
purchase them as private label articles at a very low cost when compared to the price of a similar size article
contract from Elance. However, it is important to note that these sites distribute these articles to multiple sites,
which means the articles will be counted as duplicate, rather than unique, content. However, since these articles
are private label, you have the right to rewrite them which means that using private label articles to build
your pages makes even more sense, as it can be done even more economically.
If you are considering using private label articles to build your pages, you will want to consider purchasing lower
cost, multiple distribution articlesand then rewriting them yourself. As long as none of the information is lost
in the process, you will end up with dozens of well-composed, high-quality articles for a fraction of what you
might have paid someone at Elance.
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However, the majority of leverage you receive from articles with reprint rights will be from their ability to draw
repeat visitors. If your visitors find that your site is chock full of good information from a number of different
sources, you will gain significant leverage on articles with reprint rights, as these visitors will visit again and again
In order to maximize what you gain through the leveraging on reprint articles strategy, you will want to create
some sort of visitor recycling system. This could include several different parts. One thing you will definitely
want to integrate into your system is a link to bookmark your site. Another element you will want to integrate
into your recycling system is an autoresponder follow-up system. These two parts will keep customers coming
back.
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Working on your blog's keyword focus and density including both onpage and offpage factors -- is crucial
because it will ultimately determine how much traffic you receive. Additionally, optimizing onpage factors for
keywords that are searched for less than 1000 times may allow you to capture an entire search group without
actually competing.
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An RSS feed aggregator will collect RSS feeds you collect and create a code you can use to display these feeds on
your blog. Whenever the blogs or sites from which these feeds are pulled are updated, your blog feed will also
self-update to fit the latest site or blog update.
I personally suggest getting a trial version of an RSS feed reader or getting a free version before you pay the full
price if you plan on adding RSS feeds to your blog. One such free RSS feed reader is CARP, which is not limited by
any trial stipulations.
Once you have your feed reader installed, you will want to begin looking for related feeds for when you begin
adding RSS feeds to your blog. One good place to look for news feeds is Yahoo. Yahoo will provide you with
dozens of RSS categories you can use for feeds.
When you select a given feed, Yahoo will send you to a page with XML code. You will copy-and-paste the URL of
this page into your aggregator, which will then develop a small piece of code that you can insert into your blog.
Whenever a visitor stops at your blog, a new set of summaries and links will be generated by the RSS feed you
added.
Another way to go about adding RSS feeds to your blog is to look for blogs on Blog Wise or on some other blog
directory where you can search by category. Once you have found a good blog that posts news-worthy
information on your subject, you can then click the rss feed button the blog and copy and paste that URL in
to your aggregator. Inserting this code into your blog will only provide you with one source of information, but if
it is relevant and news-worthy, it could be even better than a Yahoo feed.
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This automatic system for submitting your blog to RSS & blog directories is known as pinging. You ping your blog
at sites like kping.com and pingoat.com. When you ping your blog, the system will automatically send the latest
update from your blog to all of the largest blog directorires usually on the order of about 40 or so. This means
that submitting your blog to RSS & blog directories can actually be as simple as filling in your URL and title and
then hitting submit. The only thing you will want to be careful about is the title you use. You will want to make
sure that you use your most targeted keyword in the title you submit, as that will be attached to all of the
backlinks you receive from these directories.
Additionally, submitting your blog to RSS & blog directories will get your blog placed on the front page of a
number of blog directories. This may generate some quick traffic for you from people who are looking at the
latest blogs to be updated.
Once you are finished submitting your blog to RSS & blog directories via ping, you will then want to search out
directories that you cannot ping and submit to them individually. Vilesilencer.com provides a fairly complete list
of RSS and blog directories. You will want to first submit to directories that offer certain perks (i.e., first page
listings) or have higher PR as this will confer higher more PR to your blog. Since you cannot submit to most RSS
directories via ping, they will probably make up the bulk of your submissions.
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you submit to a directory, that directory will get spidered before your site, which means that directory will get
recorded as having provided the unique content, even though it was actually your work.
If you want to gain leverage on article marketing and site optimization, you will need to follow three simple
steps: 1) select keywords for which you will not optimize; instead, use your site optimization keywords in your
resource box and link title; 2) modify articles if you perform multiple submissions (i.e., make each article look
unique without ruining the information or readability); and 3) ensure that articles actually contain high-quality
information that will inspire enough curiosity to drive visitors to your site.
D. Using Ad Swaps
There are two major types of ad swaps: list ad swaps and site ad swaps. Either ad swap can be quite beneficial if
done correctly. When using ad swaps, however, it is crucial to pick target lists and site s that sell complements to
your products, rather than substitites.
For instance, let's say you're selling wood. A good complement site to swap ads with might be a carving tool site
or a carpentry site. But if you decide to swap ads with a similar-sized site that also sells woods, your results will
be unclear; at best, you will gain some customers. At worst, you will end up losing customers if they provide
superior service or products.
There are a number of ways to go about using ad swaps. One of the more common ways of doing it is finding an
ad swap group or an ad swap system. This will allow you to either directly link up with ad swap partners or find
them through a third party for a fee.
If you plan on using ad swaps without a third party system, you will want to first compile your list of possible
complement sites. You will then want to send each a personal proposal for an ad swap. You could seriously
boost your credibility if you take the time to figure out the webmaster's name.
Another good way to engage in using ad swaps is to swap solo ads with other list owners. Again, if you can find
complement sites with mailing lists, you could greatly benefit by swapping advertisements.
Before you actually being using ad swaps, it is crucial that you determine whether or not the products potential
partners plan on selling are actually high-quality. You wouldn't want to advertise anything to your list that
plainly is junk.
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Additionally, you will want to carefully consider your solo ad to ensure that it will draw a high conversion rate.
You can do this by sending it out to small segments of your list at a time before using ad swaps; each time, make
small alterations until you have created the best-converting solo ad, which you will use for all ad swaps.
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For instance, some of these other notable traffic generation strategies include pay-per-click (PPC), which is a
type of PPP advertising that only charges you when someone actually clicks on your advertisment. Google is
currently the largest server of PPC advertisements; and does so through Google Adwords, which allows
advertisers to bid on keywords and create small ads that will be distributed throughout a search and content
network.
Another one of the other notable traffic generation strategies which does not fall under the PPP blanket is social
marketing. This consists of marketing your product face-to-face with other human beings. You can do this by
contacting potentially-interested buyers through social networking systems, such as Myspace; you can also do it
by making phone calls and sending emails.
The last other notable traffic generation strategies you will want to consider are viral traffic generation. This can
be done in dozens of different ways. One way is simply by actually creating an excellent product and by
providing excellent service for your customers. Overtime, if you hold true to your promises and you help your
clients and customers, they will help you in turn by recommending your product to other people.
Another way to generate viral traffic is by allowing people to steal your products. For instance, you could give
away free shareware products, which people could only receive through referral. This creates a buzz about
your product and also creates as demand, as there is now a free product everyone has access to, but they must
find someone else who has it in order to get their download.
While search engine optimization is important, it is crucial that you consider the other notable traffic generation
strategies; otherwise, you will limit your business to a hobby.
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Glossary
AdSense: a Google product that provides advertising to publishers who have their own Web space and want to
post advertising on that space.
AdWords: a Google product that allows advertisers to sign up and advertise on Googles search engine page
through contextual text-based advertising that relates to the terms on the page.
Affiliate: a person who sells others products in exchange for a commission on sales he or she generates.
Affiliate brokers: companies that match affiliates with merchant companies so that both can mutually benefit
from working together.
Affiliate marketing: a process of marketing products whereby an affiliate sells the products of others in
exchange for a commission and the merchant who originally sold the products benefits from increased visibility
and increased sales.
ALT text: a piece of code that is associated with pictures posted online that briefly describes what the picture is.
ALT text can be viewed in most Web browsers by hovering your mouse over the image.
Analytics: describes companies and software that track how people navigate the Web and who Web users are
and what their habits are. Analytics companies often offer their services to Webmasters who operate websites.
Article marketing: a marketing scheme where someone writes articles and posts them on free article sites for
the primary purpose of increasing links and driving traffic to your website.
Autoresponder: a computer program that receives emails and then sends immediate responses to those
emails.
Black hat: in SEO terms, refers to a type of SEO usage that can be considered shady and manipulative and is
sometimes referred to as spam. Often black hat SEO can have consequences including search engine bans.
Blacklist: a list maintained by email providers that documents known spammers or people and companies that
send unsolicited spam emails to their customers.
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Blog: short for weblog, a blog is a collection of nodes or posts that generally appear in date order. Posts are
often sorted by tags and categories, both of which are defined by the writer of the post.
Bot: a program created by search engines with the sole purpose of scanning websites and saving the data in a
large database. This process is referred to as indexing.
CAN SPAM Act: passed in 2003, the CAN SPAM act is law in the United States that attempts to prevent spam
email or unsolicited email for marketing purposes. Among other rules, CAN SPAM requires emails originating in
the United States have an opt-out notice on them.
Click through rate (CTR): a ratio often described as a percentage that describes who has clicked on a desired
link versus all people who visit a site. For example, if 100 people visit a website and 10 of those click an
advertising link, your CTR would be 10%.
Cloaking pages: a black hat SEO technique that provides two websites. The first website is viewed only by
search engine bots. The other version is viewed by actual visitors to the website. This action can result in a
search engine ban.
Contextual ad: popularized by Google, these are text-based ads that appear on SERPs and other websites
based on the contents of the website or the keywords used in the search.
Conversion rate: describes the ratio of people who take a desired action compared to all visitors. For example,
if 100 people visit a website and 5 of those make an actual purchase, the conversion rate would be 5%.
Co-registration: in email marketing, refers to the practice of collecting opt-ins for more than one company or
organization when visitors visit your website and sign up for emails from you. During co-registration, the visitor
chooses, generally with a checkbox, to receive emails from other companies, allowing the website to make
money off of selling these email addresses to others.
Cost per action (CPA): a marketing term that indicates that payment is made after the customer takes a
desired action. For example, an affiliate may be paid $10 but only when the customers take a specific action like
signing up for an email list.
Cost per click (CPC): an advertising model that states that the advertiser pays for advertising but only when a
user clicks on that ad. For example, if a CPC ad appears on a website and is seen by 1,000 people but only 100
people click on that ad, the advertiser only pays for those 100 who actually made a click.
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Cost per impression (CPI): an advertising model where the advertiser pays a certain amount of money so that
an ad will be displayed on a website a certain number of times, called an impression. For example, an
advertiser may choose to purchase 10,000 impressions of an ad for $100.
CPM (cost per thousand impressions): generally used in Google AdWords, this means the cost to the
advertiser for every thousand times the ad is seen on a website. This term is similar in meaning to cost per
thousand impression or CPM.
Digital product: a product that can be instantly downloaded online. Examples include software, eBooks, digital
music, digital video files, and more.
Direct submission: a search engine submission technique where the sites creator submits a new website
directly to the search engine without waiting for the search engines bots to index the site.
Doorway pages (see "cloaking pages")
Email marketing: a type of marketing whereby a marketer collects email addresses and then periodically sends
marketing messages to those on the email list in order to drum up sales.
Folksonomy: also known as tagging, is a word that describes the organization that occurs when users
organize and categorize content themselves rather than allowing someone or something else to do this for
them.
Indexing: what search engine bots do when they collect information from websites that theyve crawled
through, collecting data.
Joint venture partners: a kind of affiliate that has a more substantial role in the sales process of a product. A JV
partner adds significant value by making considerable numbers of sales through his or her sales channels.
Keyword: a word that appears frequently within the text of a websites contents that describes the topics
within that website or individual Web page.
Link building: the process of trading links, adding links to directories, and more in order to increase page rank
within search engines that count the number of inbound and outbound links as part of the indexing process.
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Link farm: a website thats a free-for-all of link listings for the sole purpose of increasing page rank. Link farms
are known to actually be detrimental to a websites page rank within search engines like Google.
Merchant: someone who sells a good or service.
Meta tag: a property thats added to the raw code of a website and indicates the description and keywords
within that site. Meta tags are often reviewed and counted by search engine bots and are indexed with the rest
of the pages attributes.
Opt-in: in email marketing, a term that describes when a visitor gives their consent to either receive emails from
you, receive emails from your marketing partners, or both.
Organic search listings: listings that appear within a search engine that are ranked and chosen by the search
engine. Since rank is determined by the search engine, advertisers cant increase their rank by paying money,
only through using SEO techniques that optimize keywords and thus increase page rank.
Page description: a type of meta tag that appears within the code of a website and is a short paragraph
describing the contents of a website.
Paid inclusion: a system where a search engine will include a listing in their search results and even give that
listing a prominent placement for a fee.
Pay per click (PPC): an advertising system where an advertiser pays the advertising company money based on
the number of times an ad was clicked by visitors to search engines and other websites. PPC also involves
keyword bidding where advertisers decide which keywords to advertise under which determines how much the
advertiser will pay for each click by a websites visitor.
PDF: stands for portable document format and is a file type created by Adobe for documents that can be read
on nearly any computer platform.
Popups: an additional website or window that appears whenever someone visits a website. Popups can consist
of entirely different web pages that load whenever a visitor goes to a website, but can also be popups that only
appear on that website through the use of dynamic programming.
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Return on investment (ROI): a ratio that shows the difference between what has been invested in a project
and what that product has grossed in terms of profit or loss. For example, if you invest $100 in a project that
eventually makes you $250 in profits, your ROI is $150.
Search engine marketing (SEM): the entire plan used by a website to promote itself through search engines.
SEM can include techniques like search engine optimization (SEO), pay per click (PPC) advertising, and more.
Search engine optimization (SEO): the process of smartly using keywords, links, design, and other website
elements to increase the ranking of a website within a search engine.
Search engine results page (SERP): the page that results when you enter a search term into a search engine.
Sitemap: typically a separate page on a website that shows all the links that a visitor can access within that
website in one single location.
Social bookmarking: a Web 2.0 application that allows users to save their favorite links, share them with
others, and comment on them with other users.
Social networking: a Web 2.0 application that brings together friends from anywhere in one single location to
chat, share pictures, join groups, and more. Examples include MySpace and Facebook.
Spider (see "bot")
Syndication: a system where someone can access content written by someone else and directly add that
content to their website using a program designed for this purpose.
Tagging: much like keywords, tagging is the process of adding descriptive words to blog posts, photos, videos,
and web content.
Title tag: a type of meta tag that is embedded within a websites code and gives the page a title. This title shows
up in the title bar of a visitors web browser and search engines save this information when indexing websites.
Trackback: in blogging, is a referral system where you can link to another blog post as a reference to your own
blog post. On the other bloggers blog, a link will appear to your blog post indicating that you have cited that
particular entry in one of your own entries.
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Viral marketing: a type of marketing scheme that relies on users to spread a marketing message rather than
relying on traditional advertising methods to do so. Examples of viral marketing include viral web videos that
Web users share because they provide some intrinsic value other than being a marketing message.
Virtual real estate: describes a website with the primary purpose of providing good content and getting visitors
from search engines that come for the content and come back frequently. Revenue is generally produced
through posting advertising on these sites.
White hat: a type of SEO at uses quality, non-exploitive practices to increase page rank and thus increase the
number of visitors to a website.
Whitelist: a list maintained by email providers of domain names which are allowed and not counted as spam
when emails from those domain names are received by the email providers users.
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