Alexander Rapp amrapp84@gmail.

com (303) 243-4139

11694 W Belmont Drive Littleton, CO 80127
http://www.linkedin.com/in/alexanderrapp

| http://www.alexmrapp.com/

Professional Experience
Oracle Data Cloud (formerly Datalogix) Broomfield, CO
Senior Analyst January 2016-Present
Industries Practiced: Consumer Packaged Goods

Measuring the influence of digital advertising on offline sales for major CPG brands
through causal A/B measurement
Advising optimization of digital campaign efforts to achieve greater market
penetration & return on digital ad spend
Communicating complex statistical campaign results to media publishers, agencies,
& advertisers that translates into actionable insights
Provide audience targeting guidance based on consumer, market, & brand
purchasing behavior
Oversee project management of end to end measurement delivery, including data
ingestion, quality control, statistical measurement & measurement delivery

Alexmrapp.com Littleton, CO
Analytics Consultant April 2014-Present
Industries Practiced: Hospitality, Consumer Electronics, Digital Advertising

Providing digital analytics consulting services to assist clients in achieving their

online & offline business goals
Supporting all web analytics/media tracking, reporting, and optimization needs
Custom tailored integration of Google Analytics & Google Tag Manager
Establishing reporting to provide actionable insights in the areas of site performance,
campaign/media performance, user experience & content engagement, among other
areas
Google Analytics training

IMM Boulder, CO
Analytics Manager November 2011-January 2016
Industries Practiced: Telecommunications, Consumer Electronics, Casual Dining, Retail

Oversee all aspects of cross-channel campaign reporting; including media

performance, trend analysis, & audience behavior for the purpose of campaign &
media optimization
Responsible for turning millions of raw data points into actionable insights for the
purpose of achieving client business goals (both internal & external)
Generated & maintained a library of dashboards, reports, and interactive data
visualizations across multiple clients and several areas of focus; Including: media,
creative, and site side performance
Created concise presentations and data visualizations that communicate key data
points and insights for all levels of both client-facing and internal audiences

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Spearheaded development of web analytics & site optimization initiatives.

Implemented and groomed Google Analytics integration for 100+ websites
Developed and deployed A/B & multivariate tests to optimize the efficiency and user
experience of websites
Authored reporting requirements that identified key metrics & report objectives
tailored to a variety of audiences and business goals
Managed the day to day tasks of the data & analytics team to ensure both external &
internal obligations are met
Co-developer proprietary site-side tracking management technology. Collaboration
with agency Engineering department to continually evolve capabilities
Developed a media efficiency model that created a normalized KPI across multiple
media channels to assess performance
Helped author and maintain standardized data practices across all agency data
sources; Including taxonomy, workflow, & processes

The Integer Group, LLC Lakewood, CO

Client Accounting Coordinator March 2011-October 2011
Industries Practiced: Consumer Packaged Goods, Beer & Alcohol

Responsible for managing client & agency financial reporting for MillerCoors, Polaris,
& others
Primary point of contact for MillerCoors field team & regional client contacts in
regards to budget tracking & forecasting of client budgets, service expense budgets,
& client retainers
Work intricately with Project Management team for financial job review, purchase
order & WIP management
Creating & presenting monthly intercompany hours reporting to Group Account
Directors
Preparing monthly journal entries for revenue recognition & accruals
Monthly company revenue reconciliation within COGNOS system for parent holding
company reporting

IMM Boulder, CO
Finance & Accounting Supervisor July 2009-March 2011
Industries Practiced: Telecommunications, Consumer Electronics, Casual Dining, Retail

Analysis of Company financial performance on various levels & provide

recommendations at Senior Management/Partner level
Management of monthly AR; Ensuring timely collection of invoices
Situational Cash Flow Analysis at multi-million dollar level
Contract/MSA Negotiation of Fortune 500 Relations
Assisted with inaugural Company audit
Monthly Bank & Credit Card Reconciliation

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Technical Skills

Expert-level Google Analytics skillset; GAIQ Certified

Advanced experience with Google Tag Manager
Advanced Excel skills: Pivot tables, V/Hlookups, Shortcuts
Advanced Tableau Desktop experience
Intermediate SQL Skills
Intermediate-level adserver experience (TruEffect/Mediaplex)
Strong written, oral, & interpersonal communication skills
Passion for mastering all technical & strategic aspects of data & analytics

Education
University of Colorado at Denver
Bachelor of Science in Finance & Business Administration: May, 2008

Certification
DAA Award of Achievement in Digital Analytics
Digital Analytics Association/University of British Columbia
Google Analytics Individual Qualification
Google, License ID: 02534976
References Available Upon Request

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