H.

L Institute of Commerce
Ahmedabad University

FUNDAMENTALS OF BUSINESS MANAGEMENT

PROJECT

HELLO-MET

TYBCOM
SECTION 4
GROUP NO 46

Roll Number
397
408
419
430
441
452
463
474
485
496

Group Members
Mansi Shah
Riya Shah
Shlok Shah
Vraj Shah
Vinay Sharma
Nirava Sindhav
Devisha Tayal
Aalisha Thakrar
Ashka Vora
Ravi Shah

INDEX
Serial Number
1
2

Topics
Executive Summary
Company Summary

3
4
5

Market Analysis Summary

Management Summary
Financial Plan

Executive Summary

Objective

The key objective of the business is to manufacture such a helmet which consists of an inbuilt
Bluetooth which will make it easy for the riders to take up calls while driving the vehicles and
will also assure them of safety while driving. The target market of Hello-met is all those people
who often use 2 wheelers as their means of transport.

Mission
The ultimate mission is to try and earn profit by bringing innovative ideas which are technically
and financially feasible. Hello-met will focus on improvising the existing technology or will try
to overcome flaws which are existing in the current scenario. Vision is to build its product
efficiently and decrease production cost. We want to keep innovation as one of the driving
factors to stay competitive in the market. This means that our engineers will always be involved
in ongoing research and development. The research and development will be customer-driven
and technology-rooted.

Key points to success

Cost Efficiency
Continuous market research
Competitive advantage over competitors
Continuous research and development
Proper Marketing strategy
Labour efficiency

Company Summary

Company Ownership

Hello-met is an initiative which would be taken by a partnership firm comprising of four

partners. Each of the partners would contribute to the capital. The residual amount amounting to
Rs 15, 00,000 would be taken up by borrowing a loan from the financial institution @ 12.5% rate
of interest. The profit will be shared in the ratio of their capital contribution among all the
partners.

Company Start-up Plan

In the era where mobiles have become a necessity in life, people cannot stay from their mobiles
even for a single minute. Messaging and attending calls has become their utmost priority. Taking
into consideration the fast life of the people in modern era, safety while driving on roads has
become a prime issue. The number of accidents has been increasing day by day. There are
potential dangers involved while driving the vehicle and simultaneously handling the phone.
To minimise the consequences, several research and development has taken and due to that,
certain innovations which have pitched the market like car music system can now be connected
with your cell phones. So, without picking up the phones, you can easily speak on the phone. But
Gujarat is one such state which has the highest sales of two wheelers in the whole of Asia.
Walking on the similar path, we have thought of a similar technology for the market of two
wheelers. This product will basically enable the riders to talk on the phone without handling it.
Basically, the idea is to attach an in-built Bluetooth in the Helmet. Hence, presenting Hello-met.

Company Location
Hello-met will be a manufacturing and an assembling unit located in Gota area of Ahmedabad
District in Gujarat.

Gota area being an industrial area, we would optimise the cost as the rent of the premises would
be lower compared to other areas. Also, the area would have a high labour availability which will
be useful for the unit.

Products and Services

Product Description
The basic idea of Hello-met is to make it easy for the riders to talk while driving. Hello-met is
basically having the structure of a helmet but the difference is that it will be having an inbuilt
Bluetooth. The rider just needs to connect his mobile with the Bluetooth of the helmet. Whenever
there is an incoming call the rider can just pick up the call by pressing a button on the helmet.
The rider will be able to hear the voice of the caller through the hearing devices fitted near the
ears and will also be able to talk with the help of the microphone placed near the chin area.
Along with attending calls, the riders can even enjoy different kind of music which is available in
their phones.

Services
Hello-met will give various types of services. To get the confidence of the customers the
company will give a warranty of 6 months on all the helmets. Also Hello-met will give
customers an option to customise their helmets according to their likings which may include
different kind of stickers or different kind of shades on the helmet making it more customer
oriented product.

Technology
For improving the technology a team of experts will continuously keep on doing market survey
and certain amount of money will be spent on research and development of new technologies
which will further improvise the product.

Future Products

Going on the base of expected response, we may plan to introduce a text to speech
technology. This will convert an incoming message into a speech form and will inform
the rider about the Sender of thee message and the text of the message. This will be a
useful technology as in case of emergency situations if the rider is not in a position to
read an important message. He will be well-informed about the situation by just hearing a

text message.
Further if the venture goes as per the projections, after 3 years we might plan to apply the
same technology in the helmets of the soldiers of the Indian Army and thus it may
remove the concept of walkie-talkie.

Market Analysis Summary

A market survey was done to see which means of transport has the highest number of accidents
in the recent times. From the pie chart we can see that 2 wheelers are leading with 23.2%. After
processing the survey we came to a conclusion that almost 60% accident of 2 wheelers happen
because the driver is busy handling the phone.
Experts say that accidents due to phone happen because:

80% the driver is riding single handedly

20% the driver has lost concentration

Market Needs
With the increased use of earphones while driving in the recent times, most of the people find it
difficult to wear earphones inside the helmet so Hello-met can solve this problem of people.

Market Growth

With the increase in the awareness among the people about the safety and also due to traffic rules
there has been an excessive demand of helmet and Gujarat having the highest number of 2
wheelers in the whole of Asia shows how the market for helmet is growing .

Barrier to Entry
There are a number of barriers preventing new companies from entering this market. Since
virtual reality products run on the expensive side, economies of scale are important to lower cost
per unit. The high technology nature of the field increases the amount of design work required
for the industry, preventing new companies from entering. New companies will also be relatively
unknown, and would take some time to gain some credibility among consumers. Finally, there is
a large start-up cost that would need to be overcome to enter the market.

Strategy and Implementation Summary

Target Market
Hello-met will basically focus on

College going students

Adults
All others who use 2 wheelers

Customers Motivation to Buy

The customer will buy our product in order to prepare users for various scenarios that they may
encounter. If the customers employees or personnel have been trained through realistic training
exercises, their response to situations will be better that that of untrained employees. This
increase in situational knowledge can reduce company risk, increase workplace safety, save
money, or even save lives.

Competitive Strategy
The company is looking to create its own niche in the market, covering a price range that is not
currently covered by other companies. The main focus is cost leadership for existing quality
standards. The company is not looking to compete with the highest-quality systems already on
the market, but is looking to have comparable quality to mid-range competing products.
However, the company is looking to undercut competitor prices and offer the best value product
on the market. The focus of the company is to target specific markets. Rather than create
mainstream products that are compatible for many applications, Hello-met will design products
that are specific for certain simulation applications.

Promotion Strategy
Since the majority of the advertisement would rely on publications and magazines, a graphic
design contract would be a good investment. The cost of posting an advertisement in magazines
or newspapers varies with the size of the advertisement. A website developer will not be
necessary since the team members may have experience with designing a website. Also, the
product can be promoted by advertisements on radio. Also, in the initial stages of the company, a
marketing department might not be feasible.

Pricing Strategy
Hello-met wants to be portrayed as a company that values trust, integrity, and stewardship. We
also want to show the customers and competitors that we can build a high quality product and
sell it for a reasonable price while having a good profit margin to be sustainable.

Sales Strategy
Discounts offered will depend on the customer or the companys earnings. The company will
offer discounts of up to 5% to customers that order in high volume, that is, over 100 units. Also,
discounts will be offered to customers who present a strong commitment to the company by
continuing to buy and use our product and communicating issues clearly. We want to maintain a
good relationship with customers. The company will also offer discounts when there is excess
inventory.

Distribution patterns and Strategic Alliances

We are planning to have a tie up with at least 10 local retailers in the state of Gujarat and these
retailers will work as an agent for us. We will encourage these retailers to sale more and more of
Hello-mets and also we are planning to pay these retailers commission for each unit sold by
them. Further we are also planning to have a tie up with well known showrooms so that they can
encourage the buyers of 2 wheelers to buy Hello-mets along with their new vehicles.

Management Summary

Organisational Structure

PRLME oan& a gcrb Dr ti a okn l eu t i n g

eRDr er xre s rs pt ps a e a i r l r et t s mr s e n t

Financial Plan

25000000
20000000
15000000

Sales
Gross Profit

10000000

Net Profit

5000000
0
Year 1

Year 2

Year 3

Cost of Project

Particulars

Rs. In
lacs

Equipments

28.50

office Equipments

1.60

Furniture and fixtures

3.70

Preliminary expenses
Cash

8.59

Provision for contingencies@3%

1.01

Total cost of Project

44.90

1.5

Equipments
Particulars

No. of
units

Rs. In
lacs

QT4-15

1 15.00

Moulding machine

1 12.90

Pad making machine

1 0.60

Total cost of Equipments

28.50

Office Equipments
Particulars

No. of
units

Rs. In
lacs

Computers

3 0.95

Printers

1 0.15

LCD TV

1 0.25

Air Conditioner

1 0.25

Total cost of Office

Equipments

1.60

Furniture
Particulars

Sofa Set

No. of
units

Rs. In
lacs

5 0.45

Tables

15 1.75

Chairs

30 1.50

Total cost of Office

Equipments
Preliminary Expenses
Particulars

3.70
Rs. In lacs

Set up cost
Deposit of rent
Telephone and Internet deposit
Electricity Deposit
Marketing Expenses
Legal Expenses

6.00
1.50
0.02
0.03
1.00
0.04

Total cost of Preliminary

Expenses

8.59

Provision for contingencies

Contingency

Rs. In
lacs

Contingency

3%

Equipments

0.86

Office Equipments

0.05

Furniture & Fixtures

0.11

Total

1.01

Profit and loss Statement

6600

8250

11140

Production
Sales
Particulars

Year 1

Year 2

Year 3

Sales

92,40,000.0
0

1,40,24,000.00

2,40,62,400.00

Add: Closing inventories of RM

23,57,700.0
0

13,79,175.00

11,41,879.00

less: Opening Inventories of RM

Net purchases during the year

45,87,000.0
0
..

57,33,750.00

77,98,000.00

96,69,425.00

1,62,64,400.00

Gross Profit margin

4620

70,10,700.
00

7012

Add : Interest on FD

10026

2,00,000.00

Less :Variable costs

Electricity Expenses

3,20,000.00

3,36,000.00

3,52,800.00

Salary to staf

24,00,000.0
0

25,20,000.00

26,46,000.00

R & D Expenses

1,50,000.00

1,50,000.00

1,72,500.00

Telephone and internet Expenses

10,000.00

10,500.00

1.00

Stationery expenses

5,000.00

5,250.00

5,500.00

Designing Cost

22,000.00

22,440.00

22,888.80

Interest on loan

1,87,500.00

1,45,000.00

1,05,000.00

Commission Expenses

11,55,000.0
0

Painting and sanding Expenses

Sales and marketing Expenses

3,65,000.00

2033480
3,83,250.00

3729672
4,10,077.50

2,25,000.00

2,27,250.00

2,38,612.50

Packing Expenses

1,61,700.00

245420.05

350910.06

Auditing and accounting cost

15,000.00

22,500.00

24,750.00

Total Variable Expenses

50,01,200.
00

60,78,590.05

80,33,961.86

Insurance Expenses

1,25,000.00

1,25,000.00

1,25,000.00

Depreciation

4,88,500.00

4,88,500.00

5,25,000.00

Rent

6,00,000.00

6,00,000.00

6,30,000.00

Preliminary Expenses (written of)

86,000.00

86,000.00

86,000.00

Total Fixed cost

12,99,500.
00

12,99,500.00

13,66,000.00

Total cost

63,00,700.
00

73,78,090.05

93,99,961.86

Net Profit(PBT)

7,10,000.0
0

22,91,334.95

70,64,438.14

Less : Taxes@33.99%

2,41,329.0
0

7,78,824.75

24,01,202.52

Profit after Tax(PAT)

4,68,671.0
0

15,12,510.20

46,63,235.62

less : Provision for contingencies

1,01,000.0
0

Profit transferred to General

reserve

3,67,671.0
0

15,12,511.00

46,63,235.35

Fixed Cost

Break even sales

Contribution

42,38,800.00

Sales

92,40,000.00

PV Ratio

45.87

BEP Sales(Rs)

28,33,006.32
1416.50316
1

units

Assumptions
No.

Particulars

1 Tax Provision
2 Increment in salary
3 Increase in R&D Expenses
Increase in Telephone and internet
4 expenses
5 Increase in Electricity Expenses
6 Increase in salary
7 Increase in Stationery expenses
8 Increase in Designing Cost
9 Incease in Commission Expenses
Increase in Painting and sanding
10 Expenses
11 Increase in Packing Expenses
Increase in Auditing and accounting
12 Expenses
Increase in sales and marketing
13 expenses

Basis

1st
year

2nd
year

3rd
year

33.99
%
0%
0%

33.99
%
5%
0%

33.99
%
5%
30%

sales

0%
0%
0%
0%
0%
0%

5%
5%
5%
5%
2%
2%

5%
5%
5%
5%
2%
1%

sales

0%
0%

5%
5%

7%
6%

0%

50%

10%

0%

5%

5%

PBT
Basic Salary

14
15
16
17
18
19
20

Increase in rent
Increase in sales
Increase in materials purchased
Increase in production
Closing inventory
Contigency Margin
Interest on FD

0%
0%
5%
0%
25%
35%
Based on production
0%
30%
35%
30%
15%
10%
3%
0%
0%
0
0
10%

Balance Sheet
Liabilities

1st year

2nd year

3rd year

Partners Capital

Partner's Capital

General Reserve

Loan

Provision for
contingencies
Creditors

30,00,000
3000000 .00

3,67,671.
00

15,12,511
.00

30,00,000.0
0

46,63,235.3
5

8,92,500.
1162500 00

6,37,500.00

1,01,000.
101000 00

1,01,000.00

12,16,764
1541029 .00

5,10,000.00

61,72,20
0.00

67,22,77
5.00

89,11,735.
00

Assets

1st year

2nd year

3rd year

Plant and
machinery

28,50,000
.00

24,22,500
.00

19,95,000
.00
6,50,000.
00

Addition
less
:Depreciation

4,27,500.
00

4,27,500.
00

5,25,000.
00

Net Book
Value

24,22,50
0.00

19,95,00
0.00

14,70,00
0.00

1,60,000.
00

1,36,000.
00

1,15,600.
00

24,000.00

20,400.00

20,400.00

1,36,000. 1,15,600
00
.00

95,200.0
0

3,70,000.
00

3,33,000.
00

2,99,700.
00

37,000.00

37,000.00

37,000.00

3,33,000. 2,96,000
00
.00

2,62,700
.00

Equipments
less
:Depreciation
Net Book
Value

Furniture
less
:Depreciation
Net Book
Value
Preliminary

Expenses

8,59,000.
00

7,73,000.
00

6,87,000.
00

(Written Of)

86,000.00

86,000.00

86,000.00

Net Balance

7,73,000.
00

6,87,000.
00

6,01,000.
00

Cash

1,50,000.
00

2,50,000.
00

18,40,956
.00

Closing stock

23,57,700
.00

13,79,175
.00

11,41,879
.00

20,00,000
.00

35,00,000
.00

67,22,77
5.00

89,11,73
5.00

Investment in
FD

62,58,20
0.00