LENORA Lee COWAN

202-361-3665 (cell)
Cowan.Lee.R@gmail.com
114 Poindexter Drive Charlotte, NC 28203
PROFESSIONAL SUMMARY
Results focused marketing manager with extensive international experience and proven ability to communicate compelling value,
maximize profitability, and drive revenue growth. Background includes leading market research to understand the customer,
strategic product development to tap into customer needs, and creative positioning to penetrate new markets. Areas of expertise:
International Marketing
Market Research
Supply Chain Management

Marketing Strategy
Full Life Cycle Product
Management
Relationship Management

Product Development
Competitive Analysis

Product Positioning
Market Analysis

B2B Marketing

Pricing strategy

WORK EXPERIENCE
ECOLAB QSR, Senior International Marketing Associate
Greensboro, NC
2010-present
Developed and led product marketing and customer marketing efforts in the Asian markets with sales worth over $54 million.
Analyzed markets to cultivate innovation across cross functional teams. Led product development, introduction, and pricing
strategies for the full product line. Developed customer marketing strategies to fully penetrate existing accounts and enter new
market segments.
Responsible for driving sales growth by 8.9% in 2015 and 12.8% (projected) sales growth in 2016 ($6.9M)
Conducted market analysis, voice of the customer, and voice of the business work to create new product line and launch
into new market segment
Coordinated efforts between marketing, finance, R&D, and operations to meet cost and margin targets, drive pricing
strategy, and positioning to support new market segment penetration
Created customer facing presentations, collaterals, training materials, brochures, and trade show materials to support sales
and field teams
SOUTHERN HOME MANAGEMENT, Marketing Manager
Denver, NC
2006-2010
Managed all aspects of marketing including creative agencies, marketing materials, e-marketing, and social media for the real estate
development and golf course. Coordinated ongoing logistics of campaign planning and execution, budget management, and
reporting.
Developed marketing and sales strategy that resulted in 15% increase in sales and revenues annually
Streamlined costs to reduce expenditures by 10% annually while improving customer experience in the development and
golf course
THE CONFUCIUS INSTITUTE (CI) AT PFEIFFER UNIVERSITY, Project Manager
Charlotte, NC
2009
Defined and implemented marketing and strategic plans for CI to build community presence through press releases and the media.
Responsible for outreach campaigns to develop awareness of opportunities within the Chinese community. Identified, evaluated,
and created strategic partnerships with local schools, businesses, and China

Successfully planned and executed the Grand Opening event for 200 people resulting in community exposure
THE PRESIDENTIAL HOTEL BEIJING, E-commerce Manager
Beijing, China
2008
Directed all aspects of website, 3rd party, vendor, and channel management. Developed a cohesive marketing strategy through the
integration of the traditional sales team with new e-commerce initiatives. Established the touch point for the local market with a
Chinese website increasing market share by allowing locals to peruse hotel information

Created Chinese website which more than doubled website traffic

GLOBE EXPRESS, MBA Intern
Charlotte, NC
2007
Strategically formulated and managed a complete marketing strategy and business plan. Used primary and secondary market
research to identify trends and performed analysis to determine profitability in a new market segment

Persuaded senior leadership to enter into the Automotive market increasing market share and presence
THE RITZ-CARLTON, PENTAGON CITY, Business Travel Manager
Arlington, VA
2003-2005
Determined growth strategy for the hotel by analyzing business developments and trends. Completed contractual negotiations
representing half of the hotels business and clients. Enhanced market position through online channels and trade shows
Grew and developed accounts by over 150% resulting in an additional $500K in revenue
EDUCATION
Masters of Business Administration: International Business Concentration
University of North Carolina Charlotte, Charlotte, NC
Bachelor of Arts in East Asian Studies and International Affairs, Minor in Chinese
George Washington University, Washington, DC

2008
2002