Professional Documents
Culture Documents
Name :
Ali Hussain
Class :
Bs( commerce) - Semester 7
Reg. No. :
FA11-COM-009/VHR
Organization Name :
Green Crop pvt ltd. Vehari
Supervisor :
Athar Yaqoob
Contents
Acknowledgement
Dedication
Executive summary
COMPANY INFORMATION
Key Personals
Management: -........................................................................................................................ .4
CEO MESSAGE
Companys Location
History Of Green Crop:
Vision Statement
Mission Statement
About Company
Objectives
Employees:
Departments:
ORGANIZATION CHART.
..10
PRODUCTS
FINANCE DEPARTMENT
WORKING AT SITE:
Cash Department
Store:
MARKETING DEPARTMENT
Activities of Marketing Manager: CROPPING SYSTEM
Management
Strategies.15
MarketingMix:6
Product: -6
Pricing:6
Place:
Promotional:Situation Analysis:
Internal Analysis
External
Analysis
. 20
COMPETITIVE STRATEGIES
HR DEPARTMENT
Activities of HR Department: Recruitment
Training and Development
Compensation: Rewards and Punishment: Performance Appraisals: Employee Welfare: Purchase Department
Purpose:.
Learning as a Student Internship
Duties:Accomplishments:New knowledge Acquired:Problems Encountered:How Experience Impacts your Career:SUGGESTIONS
REFERENCES............................................................................................................................
Acknowledgement
All praises to Almighty Allah alone, the Most Merciful and the most
compassionate and His Holy Prophet Hazrat Muhammad (Peace be Upon Him) the
most perfect and exalted one among and of ever born on the surface of earth, who is
forever touch of guidance and knowledge for the humanity.
The work presented in this manuscript was accomplished under the guidance
generous assistance, constructive criticism and enlightened supervision of Venerated
Mr. Muhammad Zafar (Officer) HR Department of GCL. His efforts towards the
inculcation of spirit of constant work and the maintenance of professional integrity
besides other invaluable words of advice will always serve as beacon of light throughout
the course. I take this humblest opportunity to my deepest sense of gratitude and
thankfulness to him.
No one writes alone. This internship report is not the result of individual effort. It
is a result of wonderful advices by my seniors and friends.
I am really thankful of Venerated Mr. Athar Yaqub who is my teacher in my
institute and dealing with my internship process. He provides us all required information
relating to my internship. I am also really thankful to Venerated Mr. Abdullah and Mr.
Anas who give me nessary information that I needed.I am also really thankful to
Venerated Mr. Dr. Khalid Mehmood who is Marketing Manager respectively of
Marketing Department doing all the necessary information of internship related to work
(Distribution Department).
I am thankful to all those who supported me and provide great help for
completion of this task. I am tried my level best to perform this event with high level of
accuracy but no one claim to perfect other than ALMIGHTY ALLAH.
Dedication
To my Parents,
Who always prayed for my success and their love and affection have always
been a source of inspiration for me.
To my Teachers,
The motivation for all that I do.
To my Friends,
Who share their knowledge and experience with me in learning process.
Executive summary
The aim of this report is to have an overview of the functioning of a wellestablished company named as GREEN CROP (PVT) Ltd. As directed by the
department of management science of COMSATS University of Vehari, this report
comprises of four major sections. The first and foremost important section contains
introduction and information about the nature of the organization GCL. Industry is a very
important manufacturer in Industry of Pakistan. . Sector is the major source of revenue
for Pakistan after agriculture.
The next section contains organizational structure of GCL. It has a wellorganized departmental structure. Every department and division is connected with
other departments and division by a very strong IT system. This strong IT system is
helpful in prevention of all undesired activities such as frauds, miscommunications and
any other unwanted results. All division is functioning in their own vertical and horizontal
operations in an integrated and well organized manner. This strong and organized
structure is also helpful for the efficient operations of all the employees.
During my internship program, I mainly worked with three departments: Accounts
& finance, Store and Production. These three departments have been discussed in
detail and all the policies and procedures have been described thoroughly.
As it is cleared that the main purpose of internship is to learn by working in
practical environment and to apply the knowledge acquired during the studies in a real
world scenario in order to tackle the problems using the knowledge and skill learned
during the academic process. This opportunity has been provided by our College, that
before entering in professional life, we the student of commerce should be able to
understand the practical and professional life. In this report the detailed analysis of the
organization has been done and all the financial, technical, managerial and strategic
aspects have been evaluated to analyze the current position of the organization. Along
with it, the background analysis, the SWOT analysis, the business process, and the
internal environment and external environment of the organization have been discussed
and the recommendations for the improvement have been made wherever required.
COMPANY INFORMATION
Key Personals
Founder of GCL:-
Directors: -
Management: -
Finance Manager
ZafarIqbal
IT Manager
ShahidHabib
Finance Manager
Muhammad Athar
Manager of Accounts
Shafiq Ur Rehman
Manager HRM
Muhammad Hanif
Production Manager
Ahmad Bakhsh
Account Manager
Muhammad Numan
CEO MESSAGE
We "Green Group" are agro based group of companies. Ours are recognized importers,
manufacturers, formulators and distributors of Agric products. We are focused to
enhance our indigenous and standardized manufacturing capabilities.
Our talented, dedicated and efficient staff members are the back-bone of the group.
Their loyalty and target oriented efforts are the source of inspiration to the success.
We believe in producing standardized products. Our Quality Control Laboratory is well
equipped and updated with latest equipments to full fill the needs of our futureplans.
Every member of the company is fully involved in quality improvement efforts by
developing necessary skills and attitude essential for quality assurance.
Our manufacturing and formulation units are of the latest designs and are able for
optimum production capacity to enable us one of the leading agri-input manufacturers in
Pakistan. A particle vision of International standards of safety and protection are
adopted for general safety of the workers.
In the above scenario with the Grace of Almighty Allah, we are much hopeful and
confident that our Group will achieve preset future plans, Insha Allah.
At the end I am thankful to all my colleagues who are striving hard to establish
Green Group as one of the leading manufacturer of Pakistan.
Companys Location
Head Office:105 - GCL Centre LP Road, Vehari, Punjab, Pakistan.
Tel #: 00 92 67 3361887- 3363887
Fax #: 00 92 67 3366887
Vision Statement
House".
To serve our nation at optimum level.
Mission Statement
To improve the living standards of our people in our beloved country through Green
Revolution.
About Company
GREEN CROP (PVT.) LTD. was formed in 1996 (however, it is remarkable that we
have been engaged with this business since 1994) to satisfy the needs of our
customers for the complete range of products of agrochemicals up to the
international and domestic standards of quality. In the early days, we started
marketing of agrochemicals as a natural response to the opportunity arising from the
ever growing demand for sophisticated crop protection chemicals in our country. As
innovation continued, our capabilities grew. New ideas for products sprang up from
compact faith in quality & quantity, enabling the company to rise to a new
Standards" for product excellence.
Objectives
To achieve the customer satisfaction.
Making arrangements toward achieving total quality standards.
To get growth through professional Management.
To reduce the cost of production up to minimum level.
To continue to improve past achievements.
To lead the local manufacturers.
Employees:
Permanent Employees:
Office
152
Factory
105
Total employees
257
Departments:
Operations
o Production
o Quality Control
Services
o HR & Admin
o IT.
o BULK
Marketing
o DISTRIBUTION
o SFC
Finance
o Accounts
o Inventory
ORGANIZATION CHART:
PRODUCTS
There are some famous products of GCL,
FINANCE DEPARTMENT
The Finance Department at Apparel Division is mainly dealing with Daily & Final
Accounts, Inventory and Cash of the Firm not with allocating or investing spam
funds of the firm as such finance means.
WORKING AT SITE:
The different types of Duties are performed by an accountant at sites am given
below: Checking Over time Detail sheet & Payment sheets
Checking of New Appointment, Missing Days, Reinstate, Areas
Bills
Checking of Daily Wages Bills
Checking of Final Dues
Checking Incentive Payment sheet
Checking of Advance Payment sheets
Verification of Vouchers on Daily Basis & Prepare Expense Detail
Summary
Prepare & Verify the Utility Bills (Electric, Telephone, Sui Gas)
Verify the Monthly Vouchers of Contract Vehicle, Photocopier,
Subsidiaries
Cash Department
Cash department is also under the Finance Department and take cash from
Head Office on demand as per sheets of different payments are reached after
signing of the Director Operations.
Store:
The Inventory or Store Department is also under the Finance Department.
MARKETING DEPARTMENT
Marketing Department cannot be ignored in any organization. Because it is the heart &
soul of the organizations.
GCL cannot ignore the pivotal importance of this department. The marketing manager
with the Chief Executive officer performed the marketing activities jointly. They not only
promote their department but also visit the markets to search their new customers.
CROPPING SYSTEM
Analyzing Cropping System:In tight financial times, businesses often try to reduce spending and improve their
profits. Many farmers are currently operating their businesses under such conditions.
Wise management decisions can improve profits in farming while reducing cash flow
needs. Some of what you put into your farm business can be perceived as cost free.
That is, this input does not change as yield per acre changes. Examples include
timeliness in all operations, equipment adjustments, crop rotations, land rent and taxes.
Making the best use of them should increase yields and profitability in your cropping
system.
Avoid high costs until your financial position improves. Too often, we take big risks
during hard times in hopes of big payoffs. But when you are counting your chips is not
the time to double your bet. Don't overlook any necessary costs that could directly affect
crop yield. These necessities might include seed, pest control, fertilizer, lime, fuel,
equipment, maintenance and adjustment, and positive management. Omitting anything
that has increased yields will undoubtedly reduce profits.
Keep a positive attitude. It has been stated, "For success, attitude can be as important
as ability."
This guide contains information about cost-cutting and cost-effective measures that may
be useful in your crop production. The major theme is management. Proper
management will improve profitability.
Narrow rowsusually increase yields for nearly all crops. Consider narrowing existing
equipment to the limit and, as needs arise, purchase equipment for narrow rows.
Soybeans planted in narrow rows (10 inches or less) have increased yields an average
of 4 bushels per acre over 30-inch rows. Narrow rows show the greatest advantage in
late-planted crops such as double crop soybeans or grain sorghum. You can get narrow
rows by doubling back with wide-row equipment.
Marketing Mix:
Product: -
The product is defined as the companys tangible offer to the market, which
includes the product quality, design, features, branding and Packaging services are
intangible products offered to the consumers. GCL produced the different product of
pesticides. GCL Group is one of the pioneer manufacturers in introducing foliar
application of Micro and Macro nutrients in Pakistan especially in southern Punjab.
Many progressive farmers have won prizes on district and provincial level using our
products.
Pricing:
Price is considered to be the very critical factor in the marketing mix. The reason is
that one has to be profitable on the one hand and also have to bargain with the
customers on prices. Loosing target markets prospects is itself a failure for the
organization so in the continuum of the price and target market, organizations have to
choose the best alternative so that it may be helpful in the long run of the organization,
yet there are number of variables and tools that an organization can pursue while
deciding on pricing. At that time taking right pricing method is the key to success. GCL is
adopting much kind of strategies; as for price setting is concern these are different, if
the company export directly or in other case indirectly its products.
Place:
The place and distribution channel is also in the critical elements and factors of
the organizational effectiveness and efficiency. A powerful setup may deteriorate only
because of the misallocation of resources or because of poor distribution channels so
organizations specifically keep in mind about the place of marketing mix.
GCL is doing research in 5 big cities of Punjab.
1. Lahore
2. Multan
3. Bahawalpur
4. Sahiwal
5. Vehari
Promotional:-
Situation Analysis
External Analysis
Internal
Strengt
Weaknesse
Opportunities
Threats
Situation Analysis:
Mangers of GCL always review the mission and goals then they can do the internal and
external environment analysis to identify elements that influence the organization
performance. To determine such elements SWOT analysis is conducted. SWOT
analysis is the method that helps manager identifies the organizational strength,
Weaknesses, opportunities and threats.
Internal Analysis:
STRENGTH
import
comprehensive
range
of
agrochemicals from Malaysia, China, India, and Greece Finland. We have a large
number of National level Distributors in our customer's list. We distribute all kinds of
agro-based chemicals through our valued dealers. We have a complete range of quality
/ result oriented products. We are committed to serve the Farmers at their door step.
More than 200 Professionals and 3000 dealers network are working in all over
Pakistan.
2. FORMULATERS:
We are formulating pesticides (in Liquid & Granule form) which
stood us among leaders of pesticides industry in Pakistan who could be counted on
finger tips. Here it is remarkable that we are the pioneer of insecticides manufacturers in
our region (South Punjab). For the said purpose, our formulation plants (Both, liquid &
granules) are capable up to International standard and the latest technology defined by
WHO, CIPAC, AOAC, FAO and other international organizations.
4. ZINC SULPHATES:
5. FOLIAT PRODUCTS:
We are one of the pioneer manufacturers in introducing foliar
application of Micro and Macro nutrients in Pakistan specially in southern Punjab. Many
progressive farmers have won prizes on district and provincial level using our products.
The arrival of imported products and locally purchased raw materials etc.
Finished products before packing for warehousing.
Samples are drawn from finished products ready for supply with successive
intervals lying and the warehouses.
WEAKNESSES
EXTERNAL ANALYSIS
OPPORTUNITIES
1. More fields for specialization
2. Increasing awareness for marketing research in Pakistan
3. Better methodologies for market research
4. Cost effective methods from merger with multinational organization
5. Demand will greater than supply
6. More clients participation
7. Increasing documentation requirement
8. Growing competition in the market
9. Specialization in communication industry
10. Media Rating and Television Index a great markets for growth
THREATS
1. Employees turnover
2. Political uncertainty in Pakistan
3. Currency devaluation
4. Research department in advertising agencies
5. Government regulations
COMPETITIVE STRATEGIES
Customers are that things which provide sport or gave return for any
organizations final product. So that the basis thing is that to facilitate the
customer, and keep in mind the customer satisfaction while producing product. If
the customers are paying highly cost for their product then its necessary that
their product is distinguish from other.
There are three generic strategies that are used to help organizations establish a
competitive advantage over industry.
Cost Leadership
Differentiation
Focused Low Cost
Cost Leadership
Organizations compete for a wide customer based on price. Price is
based on internal efficiency in which customer satisfy and pay for your product.
In GCL their price is fixed with customer according to their requirement. This
price is set according to finishing, time, session, and delivery based. So that in
this way customer satisfied. If the customer demand is low product, then price
will also low, and if product is demanded in high quality then price will also high.
There are some suggestions which are used by organization.
Differentiation
In it the value is provided to customers through unique features and
characteristics of an organization's products rather than by the lowest price.
GCL try their best that their price will different from competitor through unique
feature and characteristic.
There are some points which are following,
Lowering Buyers' Costs
Raising Buyers' Performance
Sustainability
HR DEPARTMENT
HR Department in GCL is involved in different types of human Resources
development activities.
Recruitment
The training and development process in GCL is very strong and has following
steps
Indoor Training
Apprentices
Trainee supervisors
Trainee operators
Management Trainees
Trainee Officers
Outdoor Training
Training in Institutions
Meetings and interviews
Compensation: -
Performance Appraisals: -
Promotions in GCL have very fair methodology. Personality and job related traits
are evaluated at regular basis. Best performance results in good rewards in GCL.
Employee Welfare: -
There are many employee benefits policies being followed in GCL. Some of them
are follows,
Health Insurance
5% of profit
Leave Encashment
Purchase Department
Green Crop Purchase Raw Material through Pakistan & import from
Malaysia, China, India, Greece, Finland and Other Countries. Following are the
Purposes and Procedure of Purchasing the Raw Material and Other material that
is need in the Organization.
Purpose:
checking of
following.
Checking quantity of purchased goods.
Checking rates of purchased goods.
Checking quality of purchased goods.
Procedure:
dispatched to you. At factory an inward gate pass is made and the items sent to
the store where the storekeeper prepares goods receipt note after inspecting the
items and this GRN one copy is sent to the purchase office and one copy is sent
to the accounts office.
Finance
Admin/HR
Production
Purchase
Store
Sales and Marketing
Finance department
In the Finance department my work was to make the cash receipt vouchers, Bank
receipt vouchers, Cash payment vouchers, Bank payment vouchers, and journal
vouchers.
Marketing department
In the marketing department my work was to make the invoice of the orders, serve the
fields and meet the dealers of GCL.
In Admin/HR:
In Production:
Preparation of demand for the material issue from the main store.
To prepare the demand particulars, pack size, Qty these things must be in mind.
Prepare the production report according to departments, products, products
(daily & monthly).
Preparing Packing/Filling/Repacking/Refilling Report and finding the variance
according to standard and actual Production.
For Making kilograms and Litters formula is :
In Purchase Department:
In purchase department I worked under the supervision of Mr. M.Imran who the head of
purchase department. I work the following tasks in this department:
Preparation of purchase invoices/ Purchase Order
These Purchase order are prepare on the base of Demand slip this slip signed by
supervisor and approved by the Head of Department.
Updating the Purchase Ledger.
In Store:
Arranging the requisitions of different departments.
How Experience Impacts your Career:My work in the GCL during period of
internship was very nice. My work experience will be helpful for future job. My work
experience impacts my career because I learnt a lot of things in the GCL.
SUGGESTIONS
The GCL is losing its benefits in lower raw material prices, while energy cost and
credit cost have increased considerably. There is a need to check the trend of
further increases both by policy, support by the Government and itself. The major
challenges are to enhance the competitiveness of the factory, which have been
created on account of internal weaknesses to improve quality productivity and
production efficiency to be desired levels.
The suggestions that particularly relate to the GCL are as followings;
REFERENCES
1. GCL Staff
2.http://greengroup.com.pk/
3. University Staff
4. www.Google.com
5. Books