Hector Beverages P. Ltd.

Our Story
Once upon a time, fours guys sat down to have lunch on a hot Indian
summer. They would always share their lunch and one of them would
always bring a flask of delicious homemade aampanna with him.
Among the four of these enthusiasts, one comes from a far away land who was quickly taken by the raw mango ale.
And thus began the journey of Paper Boat!!

Moral of the Story: If you could make people taste memories, you
should.

Our Story
I round of funding

2009

OUR INVESTORS

2010

II round of funding

2012
2013
Launch of Paper Boat

Started in 2009 by four friends

Launch of Tzinga

III round of funding

2015

2016
II plant at Mysore, Karnataka

What is unique about Paper Boat

Functional
Beverages

Sports Drinks

Energy Drinks

Enhanced
Waters and
Juices

RTD
Tea/Coffee

Indian Ethnic
Beverage

What caught our attention?

No company was providing ready to drink regional/traditional beverages - Beverages
which are Healthy, Natural with additional functional properties
India had many regional drinks that lacked a pan-India presence
For example, concentration of Kokum on the west coast or Aamras in the North

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Paper Boat in the current beverage space

Thirst
Quenching

Refreshment

Consumer
Beverage
Need Space

Food
Accompa
-niment

Habit

Indulgence
Health

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Our Current Range of Products

No preservatives, colours or artificial flavours, pure like our childhood memories

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Our Current Range of Products - Seasonal

For Ram Navmi

For Ramadan

For Ramadan

No preservatives, colours or artificial flavours, pure like our childhood memories

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Our commitment to quality

ISO certified manufacturing facility

State of the art manufacturing facility

Manesar
Plant

Pasteuriser System

Air Pressure and Cooling machine

Mysore
Plant

Filling Machine

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Innovative packaging
Packaging reflects simplicity and purity of drink inside
Minimalist artsy doodles and a nostalgia-inducing tagline 'drinks and memories' - create a positive anticipation of the
flavours

Branding on the pack to conjure sweet memories of childhood

First company in India to introduce beverages in a DoY pack
Leading beverage companies such as Del Monte have successfully
adopted this packaging in Thailand and other South East Asian
countries

Our standee pouches designed in a substrate that looks &

feels like paper

Tightly sealed cap and plastic DoY pack ensures zero spillage
and tear, cleverly belying its delicate, paperish look

The sleek and user friendly packaging is also designed to

preserve the freshness of the beverage

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Building a network to reach our consumers Indian market

General Trade (GT)

Modern Trade (MT)

Key Accounts (KA)

E Commerce

At Work - Canteens

10

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Giving a complete makeover to Ethnic Indian Beverages

Flavours taking
them back to
childhood

Unique flavours
& authentic
recipes

Creating a world of
drinks signifying an
alternate reality, free
from pressures of
the new age

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Marketing avenues
The Company has launched 3 ad segments on national television running all of this season
on popular channels, in Hindi & 4 regional languages

T
V
C
O
M
M
E
R
C
I
A
L

The Company has Facebook, Twitter and Instagram accounts where they post
pictures that take the viewer for a walk down memory lane

S
O
C
I
A
L
M
E
D
I
A

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

Other Marketing avenues

INFLUENCER OUTREACH
This festive season, we are selling gift boxes of 3
and 6 packs of Paper Boat. These come in specially
designed beautiful tin boxes

The company supplies products to food bloggers who

review their taste and originality

The Company supplies products to caterers who

can make PB a favourite in marriages and similar
celebrations

We are launching our own blog to share

Mocktail recipes using the array of Paper
Boat drinks

OTHER AVENUES

About Paper Boat

Quality

Packaging

Distribution

Sailing away on Twitter & Facebook

Marketing

Consumer Love

About Paper Boat

Quality

Packaging

Distribution

Marketing

Consumer Love

And Instagram

15

Want to know more about our drinks?

Sneak a peek!

aamras

A traditional recipe of western India, we describe

it as a silkesque ale cascading down the throat on a
hot summer day to remind you that the mango is
indeed the true king of the fruit realm!
(*breathe*)
High on copper & Iron, mango, its key component
helps prevent heart diseases

chilli guava

The restless few minutes before the school bell.

The old school guard pushing open the gate. You
rushing to the aunty with her basket of guavas
perched on her cycle. Our chilli guava is like we
took that memory, squished it, and put it in a
pack just for you.
Guava has enough iron that it could go to the gym
and take a selfie even before stretching
exercises

anar

Presenting to you Anar, Mas best friend & your

white shirts worst enemy
This princely fruit descended through the silk
route from Iran all the way to our tiffin dabbas!
Anar is packed with polyphenols which are great
natural anti oxidants, imparting its anti-ageing
properties. It is also known for its high fibre
content

aam panna

Remember the pre-vacation between your actual

summer vacation and the last day of the final
exams? How it used to protect us from the
soaring heat outside!
Has lot of digestive properties; Its incredible
Vitamin C content makes it a powerful anti
oxidant

jaljeera

The perfect infusion of cumin, lemon juice, black

pepper and rock salt; It functions as both an
electrolyte and appetizer
Cumin (Jeera), one of its key ingredients, is a
regular fixture in Ayurveda; It is a natural antioxidant

jamun kala khatta

History dates back to 100 AD

Used to be called as Raga - those who had it,
described it as music for the taste buds
Great source of essential minerals and vitamin,
it is also known for its anti-diabetic, skinclearing properties

kokum

A berry largely indigenous to the western ghats in

a region called Sindhudurg
Exclusively for the South Asian palate as it grows
nowhere else in the world!
Helps in lowering cholesterol, cleanses the
digestive tract, is an amazing appetizer

ginger lemon tea

Darjeeling tea is often called the 'Champagne of

Teas, known for its distinct flavor and lightness
A great source of anti oxidants and also a good
immunity booster

neer more

Neer More, a name quite Tamil, also sports many

other monikers across South India: Majjige,
Majjiga, or Sambaram to. In the North, it may
easily be mistaken for Chaas but in all fairness,
Neer More is its mind-blowing, spicy cousin twice
removed.
A summer coolant better than an AC (especially
the ones that needed water poured into them), a
dehydration-fighter like no other

aamras

A traditional recipe of western India, we describe

it as a silkesque ale cascading down the throat on a
hot summer day to remind you that the mango is
indeed the true king of the fruit realm!
(*breathe*)
High on copper & Iron, mango, its key component
helps prevent heart diseases

anar

Presenting to you Anar, Mas best friend & your

white shirts worst enemy
This princely fruit descended through the silk
route from Iran all the way to our tiffin dabbas!
Anar is packed with polyphenols which are great
natural anti oxidants, imparting its anti-ageing
properties. It is also known for its high fibre
content