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Training Institute
Department of Language and Basic Sciences
Entrepreneurship and Enterprise Development
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Course
Entrepreneurship is a necessary ingredient for stimulating
Description/Course economic growth and employment opportunities in all
societies. In the developing world, successful micro and small
Contents
enterprises (MSEs) are the primary engines of job creation,
Week
Week 1
Chapter One
After completing this unit, students will
Entrepreneurship and Free Enterprise be able to:
1.1. Definition and philosophy
Define
entrepreneur
and
1.2. History
entrepreneurship
1.3. Role within the economy
Identify
the
importance
of
1.4. Entrepreneurship, creativity and
entrepreneurship
Innovation
Relate among Entrepreneurship,
creativity and Innovation
TEACHERS ACTIVITY
Introducing objectives to the students
Define entrepreneur and
Asking brain storming questions
entrepreneurship
Discuss
importance of
What is entrepreneurship?
entrepreneurship
What is an entrepreneur?
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
lecture, group discussion and reflection
QUIZ:
Chapter Two
Small Business
2.1 Definition and importance
2.2 Economic social & political aspects of small
business enterprise
TEACHERS ACTIVITY
Introducing objectives to the students
Discuss
meaning and
Asking brain storming questions
importance
of
small
business
What is small business?
Test
Week 3, 4 & 5 Chapter Three
Business Planning
3.1 The concept of business planning
3.2 Feasibility planning
3.3 The business plan
3.4 Developing a business plan
small business
List the failure
factors for a small
business
Understand
the
elements
while
setting a small
business
TEACHERS ACTIVITY
Introducing objectives to the students
Asking brain storming questions
What is business planning?
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
Assessment
Group Assignment
business plan
Its presentation
on
developing
Discuss
business
planning
Discuss
elements of
business plan
10%
10%
of Product technology
Understand the various concepts
of Product development process
Understand the types of product
protection mechanisms
TEACHERS ACTIVITY
Introducing objectives to the students
Asking brain storming questions
What is product?
What are the means to protect a product?
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
Delivery Methods
Week 9& 10
Discuss concepts of
Product technology
Discuss
Product
development process
and product protection
mechanisms
Quiz
Chapter Five
At the end of this unit students will
Marketing and new venture development be able to:
5.1 Marketing research
Explain
the
concept
of
5.2 Marketing intelligence
Marketing research
5.3 Competitive analysis
Explain the term
Marketing
5.4 Marketing strategies
intelligence
5.5 International markets
Understand the concept of
Marketing
strategies
and
International markets
TEACHERS ACTIVITY
Introducing objectives to the students
Discuss
concept of
Asking brain storming questions
Marketing research
Marketing
What is the difference between marketing research and Discuss of
strategies
and
marketing intelligence?
International markets
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
lecture, group discussion case study and reflection
10%
Individual assignment
Week 11 & 12 Chapter Six
At the end of this unit students
Organizing and financing the new venture
will be able to:
6.1 Entrepreneurial team and business formation Understand the concept of
6.2. Sources of financing
Entrepreneurial team and
business formation
List out the various sources
of finance
ACTIVITIES
TEACHERS ACTIVITY
Introducing objectives to the students
Asking brain storming questions
What is entrepreneurial team?
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
Week 13 & 14
Discuss
concept of
Entrepreneurial team and
business formation
Discuss various sources
of finance
TEACHERS ACTIVITY
Introducing objectives to the students
Asking brain storming questions
What is venture?
Giving brief introduction to the sub topics
Giving class room and home based works
Checking, evaluating, and giving feedback to students work
Summarizing the chapter
Discuss
concept of
manage early growth
Discuss new venture
expansion strategies
Cooperatives
B. Ethical issues governing Entrepreneurship
Course
expectation
Preparedness: You must come to class prepared by bringing with you the
appropriate materials like handouts, worksheets and exercises given, text books
and completed assignments. Complete the individual and group assignments and
other activities on time. You must plan your own learning through reading
various course related materials and chapters in books. You are expected to work
much individually to meet the requirement of the course. You have to use your
time for group work and home study effectively.
Participation: Make active participation during discussions (you must
participate in class). You are not participating if you are simply talking to a
friend, doing homework, daydreaming, or not doing what the rest of the class is
doing. If you are working in a group or with a partner, you must talk to your
group members or partner and be a part of the group. Always be ready and
willing to give constructive feedback to partners/group members and to listen to
their comments on your work
Medium: Use only English, which is the medium of instruction, especially in
the class room
Policy:
Attendance: It is compulsory to come to class on time and every time. If you are
going to miss more than three classes during the term, you should not take this
course
Assignments: You must do your individual and group assignments and submit
on time. No late assignment will be accepted
Tests/Quizzes: You will have short quizzes and tests almost every unit. If you
miss the class or, are late to class, you will miss the quiz or test. No makeup test
or quizzes will be given. You are expected to observe the rules and the
regulations of the University as well
Cheating: You must do your own work and not copy and get answers from
someone else. When you are in class: please do not chew gum, eat something,
listen to recorders or CD players, or involve in acts that spoil the normal
teaching-learning process; switch off your cell phones before class and exam
sessions. Any attempt to use cell phones in exam sessions will be considered an
act of cheating and hence, dealt accordingly.
Reference:
Edition, 2000.
DonaldF.Kutatko
and
RichardM.Hodgetts,
Cotemporary Approach Fourth Edition.
Assessment
Arrangement
Activities Points
Quiz
10
Test
10
Individual assignment
10
Group Assignments
10
Presentation
10
Final Exam
50
Total Points
100
Final Exam: Final exam will cover ALL material.
Entrepreneurship: