EMG154 (Entrepreneurial Engineering) T

Name: Cabang, Lyndon S.

4th Quarter S.Y. 2015 2016

Student No.: 2009107609

PRODUCT PROPOSAL: E-Port (TV Cables Multiport Box)

NEED
What problem/need is being addressed?
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Description of need

Todays household knows the struggle of having a wall mounted flat screen TV.
When inserting cables or devices like HDMI, VGA, input and output video, flash drives,
etc. youll have a hard time looking for the ports and reaching the back of the TV
exposes you to the danger of being electrocuted.
-

Solution to the problem

To create a convenient, stable and dependable TV Cables Multiport Box. It should

come handy that doesnt consume a large space and safe to use in any situation.

Who is the Target buyer?

-

Market Segment

Its market segments include small or large family that lives in a house or people
that rent or live in small spaces such as lodges and condominium.
Demographic
18 years old and older and owns or rent a house or space for living or business.

Estimated Potential Market Segment size

The estimated potential sales of the product are PHP 18,000,000 to 20,000,000. The
estimated sales are based on sales per household in the Philippines.

APPROACH
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Product Idea (How the solution will be delivered)

By creating a multiport box that can be used as an external port that connects the
TV to any device but doesnt consume a large space. The product has multiport that will
easily connects any cable through the help of the multiport box going to the TV. The
ports include HDMI/DVI IN, LAN/Ethernet, PC IN (VGA Audio), Component In, ANT IN,
Audio Out, AV IN, S-Video IN, Audio IN, Optical Digital Audio out and USB.

Schematic and/or sketch of product Proposal

BENEFITS
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Value Proposition (explain what the benefits the target customer will get)

When installed, the multiport cable box will not only act as a receiver and extension
but will also allow you to properly organize your cables and protect your TV and gadgets
from unnecessary damages. The slots are now more accessible and you will enjoy your
devices without any trouble.
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Why will the target customer buy the new product?

One of the problems of some household is reaching the back of the TV looking for
the ports for their cables. Now, with help of this proposed product they can enjoy their
devices without any inconvenience and can avoid damages to their TVs, cables and
ports.

COMPETITION
There are no direct competitors in the Philippines that offer this product. As this
proposed product was created, I made sure that there are no any possible patent
infringements.

Approved by: _______________________

Prof. Marvin I. Norona

Date: _____________________