Professional Documents
Culture Documents
2008-2009
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3. Registers technology transfer arrangements, settles disputes involving technology transfer payments,
and develops and implements strategies to promote and facilitate technology transfer.
7/19/10 11:22 AM
s a self-sustaining organization, IP Philippines continues to invest in people, technology, and facilities to meet the
challenges of a fast-paced global and national environment.
IP Philippines crafted its first Transitional Business Plan in 2005. Its current embodiment is the IP Philippines Strategic
Plan 2008-2010, aptly themed Breaking Through. The IP Philippines Strategic Plan 2008-2010 is a rolling three-year plan
that is annually reviewed, refined, monitored, and updated to adjust to the changing environment, the needs of the IP
community, and the countrys economic condition.
In 2008, to ensure the continued and increasing relevance of IP in national growth and development, IP Philippines set
forth its vision, mission, and strategic goals:
IP Philippines VISION:
Fostering a creative and competitive Philippines using IP as a strategic tool for national development
IP Philippines MISSION:
To foster creativity and competitiveness by:
Delivering quality patents and trademarks
Facilitating technology transfer
Providing speedy and effective legal remedies
Supporting SMEs and creative industries; and
Leading the IP system in developing a vibrant IP culture.
STRATEGIC GOALS:
Delivering quality and timely patents;
Delivering quality and timely trademarks;
Improving results-oriented technology transfer interventions;
Providing speedy and effective legal remedies;
Institutionalizing copyright development and support services; and
Sustaining dynamic leadership in the IP system
MANAGEMENT GOAL:
A self-sustaining agency investing in people, technology, and facilities
7/19/10 11:22 AM
Department of Trade
and Industry
Secretary
IP Philippines
Director General
Deputy Director
General for Management
Support Services
Management
Information Service
Financial Management
& Administrative
Service
Bureau of Patents
Bureau of Trademarks
Bureau of
Legal Affairs
Documentation,
Information, &
Technology Transfer
Bureau
*The Directors of MIS and FMAS have retired effective March 2009. Director III Lourdes F. Alabarca and Eric T. Lanado were designated as OICs, respectively.
7/19/10 11:22 AM
Graph 1:
Lawyers 8 - 3%
Administrative Personnel 87 - 31%
Management 12 - 4%
Investing in facilities
In order to ensure the safety and security of the properties
and persons inside the building, CCTV cameras were
installed in strategic locations of the IP Philippines
corporate headquarters.
The conceptualization of the upgrading of IP Philippines
digital communication system was also intitated in 2008.
The system is envisioned to include SMS services and a
hotline for IP Philippines.
Investing in technology
Investing in people
2008 opened with a Human Resource Strategic Planning
Session for the whole Human Resource (HR) Team,
including the Director General and several members of
the Executive Committee. The endview was to strengthen
HRs role as a strategic business partner of all bureaus
and offices of IP Philippines.
In February 2008, the management and members of the
Leadership Council attended a 4-day Leadership Summit
where they enhanced their leadership skills. From this
activity stemmed various groups in charge of managing
three crucial culture change areas:
mechanisms for a seamless shift into a new
paradigm of work and performance ethics,
strategies and activities to manifest a renewed
commitment of the IP Philippines core values of
Integrity, Professionalism and Public Service; and
internal communications to enforce the agencys
corporate vision and mission amongst the workforce
7/19/10 11:22 AM
In 5.
July
and August,
HRDPSD
organized
a series of culture
Faster
processing
of data,
the Financial
building
workshops System
to ready(FMS),
each and
every employee to
Management
Personnel
thrive Administration
under an evolving
work(PAS),
culture
andManagement
environment.
System
and
Decision Support System (MDSS) because of the
Investing
in facilities
migration
of the web application of the PACSYS
In
order
to
ensure
the safety and security of the properties
to the new server.
and
inside
the building,
CCTV
cameras
were
6. persons
Electronic
access
of PCT data
from
the WIPO
installed
in strategic
of the IP of
Philippines
server
with thelocations
implementation
the PCT-EDIS.
corporate
headquarters.
7. Enhanced
inter-office communication and more
efficient information-sharing as the Document
The conceptualization
the upgrading
of IP and
Philippines
Managing Systemof(DMS)
was deployed
the
digitalMDSS
communication
systemtowas
also intitated in 2008.
made available
the Management
The system
is envisioned
to include SMS services and a
Committee
and key personnel.
hotline
for completion
IP Philippines.
8. The
of the database clean up of the
PPIMS; commencement of the bar coding of
General
Administrative
Services Division (GASD)
properties
and equipment.
spearheaded
the
creation
theOnline
Records
Management
9. Enhancement of theofTM
Filing,
TM
and
to work
onImproved
the Records
Inventory
e-Filing, Committee
IPSO Filing,(RMIC)
and TM
Search.
Management
of IP Philippines
the drafting
securityProject
of all workstations
and and
efficient
of
Disposition
Schedule (RDS)ofinICT
cooperation
a Records
management
and administration
resources
with
the
National
of the Philippines
through
the Archives
active directory
installation(NAP).
and
configuration.
Investing
technology
10. Active in
directory
installation and configuration
Technology
applications
for ease
andwork
speed
marked
the
to improve
the security
of all
stations
and
improvements
implemented
in
IP
Philippines
operations
efficient management and administration of ICT
in 2008.
The roster of upgrades and improvements in
resource.
workflow process and procedures included:
1. Easier and faster processing of purchase requests
STRATEGIC
GOAL:
and issuance of supplies and equipment with the
DELIVERING
QUALITY AND
deployment of the Property, Procurement, and
TIMELY
PATENTS
Inventory
Management System (PPIMS) to the
different
Philippines
In 2008,
thereIPwere
2,509 Bureaus.
granted/registered patent
2.
Greatly
reduced
downtime
errors
on
applications: 838 for invention;and
457system
for utility
model;
and 1,214
the application
and database
for industrial
design. system and servers
due to the installation of the blade servers
Marketing
campaigns and an aggressive information
and SAN.
dissemination
driveand
boosted
the number
localbypatent
3. Faster service
resolution
of incidents
the
filings
in
the
country,
with
a
recorded
increase
MIS personnel on ICT equipment issues,
thanks of
in 2008.
Utility model and industrial design
30.16%
to the
IP Helpdesk.
by 4%.
On the
other
hand,
a change
in adding
the process of
System
with
a new
payslip
format,
issuingfunctions
certification
for
patents,
UM,
and
ID
temporarily
for deduction and income editing,
new
resulted
in a decrease
in grant and
registration
deduction
classifications,
and
the manual data
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STRATEGIC GOAL:
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STRATEGIC GOAL:
IMPROVING RESULTS-ORIENTED
TECHNOLOGY TRANSFER
INTERVENTIONS
In order to improve results-oriented technology transfer
interventions, IP Philippines partnered with universities,
R&D institutions, SMEs and local industries, and
DOST and encouraged them to make effective use of
patent information for technological advancement. IP
Philippines also promoted the IP system by encouraging
innovation and technology commercialization among
SMEs, academic institutions and creative industries.
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STRATEGIC GOAL:
INSTITUTIONALIZE COPYRIGHT
DEVELOPMENT and
SUPPORT SERVICES
Established in 2007, the Copyright Support Services
Unit of IP Philippines, under the DITTB, conduct
information dissemination activities, training, and
educational support and provide technical assistance
to copyright industries and creative sectors.
In 2008, 16 lectures on copyright for the creative sector
were conducted. IP Philippines also organized a
workshop for the Filipinas Collecting Society (FILCOLS)
to address legal and operational issues and concerns.
Five (5) seminars/consultation meetings for performers,
visual artists, photographers and art galleries, including
three (3) Punto de Vista sessions in Manila, Cebu,
and Davao were also conducted.
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STRATEGIC GOAL:
IP Philippines is the
forum of choice for IP
rights holders, providing
speedy and effective legal
remedies; thus, it is a
modern and more efficient
alternative to the Courts.
IP Philippines Bureau of
Legal Affairs hears and
decides opposition to the
application for registration
of marks and cancellation
of trademarks; cancellation
of patents, utility models,
and industrial designs; and
petitions for compulsory
licensing of patents.
10
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STRATEGIC GOAL:
World IP Day
In celebration of the World IP Day spearheaded by the
World Intellectual Property Office (WIPO), IP Philippines
conducted a 2-day Summer Art Workshop for Kids and
3-day IP Clinic. The art workshop, facilitated by visual
artists Ms. Glenda Puyat and Mr. Egai Fernandez,
included an overview of IP, followed by clay dough
making, figurine casting, and other basics of creative
arts.
Representatives from the Intellectual Property Association
of the Philippines (IPAP) and the Intellectual Property
Alumni Association (IPAA) also rendered free legal services
relating to IP to SMEs/entrepreneurs, inventors, academe,
and other walk-in clients who needed assistance in the
pursuance of their patents/trademarks applications.
11
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Engaging Stakeholders
The IPRTI held consultation meetings for with and among IP
practitioners as a fundamental step to establish a consciousness
among IP stakeholders of IPRTIs role in advancing IP education
and training. Discussed in these meetings as well were the current
state and the immediate needs of IP practitioners. Brainstorming
on specific matters to be addressed by the institute as well as
how to to effectively address these issues were also done.
The WIPO experts, IPRTI, and invited stakeholders identified
the unique challenges and needs of IPRTI in three distinct
areas - IP education, IP training and IP research - in order
to craft the best responses and strategies in the short- and
medium-term, tailored-fit to local needs while still in line with
the international best practices in providing IP knowledge.
In line with this, they conducted a WIPO Colloquium on IP
Education, Training & Research held in September 2008. The
two day seminar also identified opportunities for cooperation
between WIPO and IPRTI, and the stakeholders, to make use of
existing strengths and synergies while addressing weaknesses
and difficulties in order to maximize the capabilities of IPRTI
for the benefit of all its stakeholders.
IP Philippines, through IPRTI, also established Memoranda of
Understanding (MOU) with the Philippine Judicial Academy
(Philja), University of the Philippines Diliman, and Ateneo
de Manila University. The MOU with Philja addressed the
need for systemic, coordinated, and sustained educational
and training programs for judges and court personnel in the
rapidly developing field of intellectual property rights. It also
allowed for the establishment of a program on education and
training for judges and court personnel on IP.
12
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Fighting Fakes
In June 2008, President Gloria Macapagal Arroyo signed
Executive Order 736 (E.O. 736) creating the National
Committee on Intellectual Property Rights (NCIPR). Tasked
to implement the countrys anti-piracy program, NCIPR is
chaired by the Department of Trade and Industry (DTI) and
with IP Philippines as the Vice-Chaired. President Arroyo
ordered the NCIPR to intensify the promotion, protection
and enforcement of IPR. Under E.O. 736, NCIPR includes:
Department of Justice (DOJ), Department of the Interior
and Local Government (DILG), Bureau of Customs
(BOC), National Telecommunications Commission (NTC),
National Bureau of Investigation (NBI), Philippine National
Police (PNP), Optical Media Board (OMB), National
Book Development Board (NBDB), Bureau of Food and
Drug Administration (BFAD), Office of the Special Envoy
on Transnational Crime (OSETC) and Presidential AntiSmuggling Group (PASG). The SIPIAC organized 10 NCIPR
and 3 Public-Private Partnership Council for IPR (P3CIPR)
meetings in 2008.
In 2008, the total haul of NCIPR amounted to
P3,519,739,148.03 worth of counterfeit items (it was
P2,998,353,617.60 in 2007). It consisted of 6,958,562
pieces, 6,377 boxes/sacks of assorted fake goods and five
(5) replicating machines. There were 2,449 enforcement
operations conducted in 426 areas around the country:
1,838 inspections of retail outlets and production areas;
562 search warrants implemented; 8 plant audits; and
41 warrants of seizure and detention (WSD) served.
Of the 426 raids, 13 were conducted in Quiapo, 17 in
Binondo, 4 in Metrowalk, 9 in 168 Shopping Mall, 10 in
Makati Cinema Square, 12 in St. Francis Square and 4 at
the Greenhills Shopping Center. Some 357 more were
conducted in other areas. Data from the NCIPR showed
that in 2008, the Optical Media Board posted the biggest
counterfeit haul amounting to more than P1.7B. The
Bureau of Customs Intellectual Property Rights Division
seized over P759 million worth of pirated and counterfeit
items in 2008 while the IPRD of the NBI seized close to 544
million worth of bootlegged merchandise. The Intellectual
Property Unit of the PNP confiscated counterfeited/pirated
goods valued at P274,581,503.00 in their various field
operations.
13
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STRATEGIC GOAL:
M
T
14
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STRATEGIC GOAL:
15
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STRATEGIC GOAL:
M
T
development work, or to
acquire competitive
technical advantage.
IMPROVING RESULTS-ORIENTED
TECHNOLOGY TRANSFERS
INTERVENTIONS
In 2009, a total of 173 applications were received, which
consists of 44 applications for clearance for legal purposes,
14 requests for exemptions from Sections 87 and 88 of the
IP Code, 4 applications for trademark license agreement
recordal, 37 agreements for preliminary review, 2 requests
for reconsideration, 71 requests for amendment and
clarifications, and 1 application for valuation of technology.
From last years figure, there was a 1.16% increase in TTA
filings in 2009.
With 172 actions done, 50 certificates were issued and 122
notices were prepared consisting of notices of compliance,
recordal of trademark, license agreement, preliminary review
of license agreement, and amendments and clarifications on
certain provisions of the Rules and Regulations.
16
7/19/10 11:22 AM
STRATEGIC GOAL:
INSTITUTIONALIZE COPYRIGHT
DEVELOPMENT AND SUPPORT
SERVICES
IP Philippines organized and conducted eight (8) Basic
Copyright Seminars in collaboration with the National
Commission for Culture and the Arts, entitled Punto de
Vista:
Punto de Vista Pelikula in Bacolod
Punto de Vista Pelikula in Cagayan de Oro
Punto de Vista Pelikula in Naga
Punto de Vista Pelikula in Baguio
Punto de Vista Pelikula in Cebu
Punto de Vista Pelikula in Bohol
Punto de Vista Pelikula in Pampanga
Punto de Vista Pelikula in Davao
In addition, 16 Basic Copyright Lectures were delivered
by IP Philippines for the following sectors, creative
groups, universities, and schools:
Deaf Students of Multimedia (2 lectures)
Press Photographers
PhilDigiAwards Copyright Lecture for Music
PhilDigiAwards Copyright Lecture for Film
Academic Publishers
Book Authors
17
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M
T
STRATEGIC GOAL:
18
Fighting Fakes
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C
IP Celebrations
19
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Two (2) months after the launch of its 4th satellite office, IP
Philippines opened the 5th IPSO in Baguio on 26 August
2009, broadcasted live in several radio stations in the area,
and aired in its local Skycable after. A Memorandum of
Understanding was signed between IP Philippines and the
following partners:
Baguio Centennial Commission
Philippine Chamber of Commerce and
Industry (CAR)
Trade and Export Philippines, Inc. (CAR)
SLU Extension for Small Scale Industries
Foundation, Inc.
The year was capped by the launch of the 6th IPSO in General
Santos City on 2 December 2009. A refresher course on
intellectual property followed the event with lectures on
patents, trademarks, and IP policy. A Memorandum of
Understanding was signed between IP Philippines and the
IP Alliance for SOCCSKSARGEN.
M
T
20
Engaging stakeholders
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21
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INVESTING IN PEOPLE,
TECHNOLOGY, AND FACILITIES
Pursuant to the approval of the organizations Rationalization
Plan on 29 January 2009, the IP Philippines prepared and
worked on the documents needed by those who were
affected and those who voluntarily retired under said plan.
Approval of the plan also meant that the ban on hiring
has been lifted. Thus, vacant positions for filling-up were
identified and published. The qualifications of the applicants
were screened and those qualified were recommended to
the Bureau/Office Heads for initial assessment, interview,
and testing.
M
T
22
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IP Capacity-Building Initiatives:
23
7/19/10 11:22 AM
Table 1:
Month
2008
2009
NS
Local
Foreign
TOTAL
NS
Local
Foreign
TOTAL
Jan
607
487
1,094
654
623
1,277
Feb
693
491
1,184
771
530
1,301
Mar
825
511
1,336
708
627
1,335
April
605
480
1,085
802
774
1,576
May
703
439
1,142
730
554
1,284
June
771
550
1,321
786
587
1,373
July
886
547
1,433
817
639
1,456
Aug
776
421
1,197
662
535
1,197
Sept
803
591
1,397
937
620
1,557
Oct
897
508
1,405
858
611
1,469
Nov
765
506
1,271
669
493
1,162
Dec
502
548
1,050
369
491
860
TOTAL
8,833
6,079
14,915
8,763
7,084
15,847
Table 2:
Month
24
2008
NS
Local
Foreign
TOTAL
NS
Local
Foreign
TOTAL
Jan
317
382
699
346
306
652
Feb
454
551
1,005
501
726
1,227
Mar
661
641
1,302
704
742
1,446
April
491
521
1,012
495
541
1,036
May
475
521
996
512
494
1,007
June
188
262
450
573
553
1,126
July
387
357
744
620
654
1,274
Aug
387
462
849
572
696
1,268
Sept
263
327
590
713
743
1,456
Oct
472
537
1,009
452
644
1,096
Nov
574
570
1,144
519
551
1,070
Dec
234
277
511
708
739
1,447
TOTAL
4,903
5,408
10,311
6,715
7,389
14,105
7/19/10 11:22 AM
Table 3:
Month
2008
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
238
246
300
14
314
Feb
198
18
216
240
19
259
Mar
232
14
246
291
25
316
April
270
11
281
268
20
288
May
236
19
255
301
14
315
June
358
20
378
283
16
299
July
195
10
205
204
25
229
Aug
205
214
213
222
Sept
215
15
230
299
31
330
Oct
211
21
232
232
17
249
Nov
225
13
238
238
12
250
Dec
242
14
256
228
14
242
TOTAL
2,825
172
2,997
3,097
216
3,313
Table 4:
Month
2008
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
Feb
144
146
Mar
246
247
26
26
April
49
49
21
23
May
87
89
June
304
310
July
123
127
Aug
83
87
Sept
272
276
56
63
Oct
245
254
Nov
456
459
Dec
177
177
152
160
TOTAL
1,657
22
1,679
797
41
838
25
7/19/10 11:22 AM
Table 5:
Month
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
18
19
34
34
Feb
47
48
67
74
Mar
53
53
54
57
April
19
54
73
37
41
May
25
28
52
53
June
38
38
24
27
July
12
33
45
57
55
Aug
50
53
41
47
Sept
27
32
51
53
Oct
50
51
38
40
Nov
49
49
35
39
Dec
52
55
25
25
TOTAL
48
496
544
33
512
545
Table 6:
Month
26
2008
2009
2008
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
11
38
49
Feb
15
15
23
24
Mar
12
18
April
41
34
75
16
20
May
33
36
32
37
June
33
33
47
53
July
32
34
54
61
Aug
22
23
13
14
Sept
14
14
60
61
Oct
36
39
47
53
Nov
40
40
42
45
Dec
43
44
21
22
TOTAL
51
317
368
52
405
457
7/19/10 11:22 AM
Table 7:
Month
2008
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
28
21
46
56
44
100
Feb
29
26
55
44
50
94
Mar
27
45
72
41
45
86
April
47
47
89
43
132
May
30
55
85
37
28
65
June
39
55
94
43
31
74
July
35
22
57
55
70
125
Aug
15
57
72
39
25
64
Sept
28
35
63
53
101
154
Oct
23
33
56
65
120
185
Nov
36
26
62
26
61
87
Dec
30
36
66
33
22
55
TOTAL
320
458
778
581
640
1221
Table 8:
Month
2008
Foreign
Local
TOTAL
Foreign
Local
TOTAL
Jan
20
13
33
50
65
115
Feb
12
11
23
67
30
97
Mar
23
27
39
57
96
April
21
25
50
25
75
May
30
45
75
107
45
152
June
21
33
54
88
45
133
July
46
52
98
88
22
110
Aug
22
24
46
59
31
90
Sept
20
29
43
53
96
Oct
20
29
40
63
103
Nov
22
24
46
36
29
65
Dec
14
23
37
54
28
82
TOTAL
213
309
522
721
493
1,214
27
7/19/10 11:22 AM
Table 9:
Month
2008
IPC
IPV
TOTAL
IPC
IPV
TOTAL
Jan
34
37
22
27
Feb
25
25
29
31
Mar
42
42
18
18
April
25
26
26
27
May
17
18
20
22
June
19
20
27
27
July
23
23
24
24
Aug
32
33
23
25
Sept
15
17
47
47
Oct
21
21
42
42
Nov
23
25
47
48
Dec
20
23
46
46
TOTAL
296
14
310
371
13
384
Table 10:
Month
28
2009
2008
IPC
IPV
TOTAL
IPC
IPV
TOTAL
Jan
22
22
24
24
Feb
20
21
24
25
Mar
24
25
21
21
April
18
19
27
27
May
21
21
38
40
June
27
31
16
16
July
31
31
29
29
Aug
24
24
18
22
Sept
21
22
24
25
Oct
20
22
22
25
Nov
20
21
29
29
Dec
51
54
31
33
TOTAL
299
14
313
303
13
316
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