Professional Documents
Culture Documents
A thesis submitted to
The University of Vocational Technology
In partial fulfillment of
The requirements for the degree of
Bachelor of Technology (Multimedia and Web Technology)
by
Group 03 (Multimedia and Web Technology)
Approved by
Mrs. B.M.T.D. Jayasekara
February 2015
DECLARATION
We certify that this thesis does not, to the best of our knowledge and belief:
D.C. Ranaweera
MMW/13/B1/22
K.K.M. Kodituwakku
MMW/13/B1/14
R.R.Sampath
MMW/13/B1/24
A.B.B.S. Kumari
MMW/13/B1/15
M.G.S.J. Perera
MMW/13/B1/21
B.P.P.Kusalasiri
MMW/13/B1/17
Date:
TABLE OF CONTENTS
Acknowledgements
Abstract
Chapter 1: Introduction
Chapter 2: Conceptual Framework
Chapter 3: Review of Related Literature
Chapter 4: Research Design, Methodology
Chapter 5: Data Presentation and Analysis
Chapter 6: Research Finding
Chapter 7: Suggestion and Recommendation
Chapter 8: Summary
Chapter 9: Limitations
Chapter 10: References
Appendixes
Appendix A: Questionnaire
ACKNOWLEDGEMENTS
We would also like to acknowledge various personnel who have guided and
supported us toward the completion of this task.
ABSTRACT
As social media sites continue to grow in popularity, it is our premise that
technology is a vital part in todays student success equation. This study examined the
usage and implications of social networking sites(SNS) among Univotec students. A
survey was administered to a random sample of 50 students on SNS use, perceptions
of SNS communications, and awareness of the impacts of SNS in academic
performance and personal development. Data were collected from a random sample of
students at University of Vocational Technology in Rathmalana, during the second
semester of 2014. This descriptive, exploratory research study drew a random sample
of males and females (N=50), covering all subject streams, who were administered a
student perception questionnaire on how social media affects UNIVOTEC students.
Thirty-Two percent of the participants were following Multimedia and Web
Technology. Twenty-Five percent of participants were following Network
Technology and another Twenty-Five percent of participants were following Software
Technology.
CHAPTER 1: INTRODUCTION
University students are a unique population. Occupying a middle ground
between childhood and adulthood, between work and leisure, university students have
been at the forefront of social change since the end of World War II. They were
among the first to use the Internet for communication, recreation and file sharing, and
the first to have regular broadband Internet access. Internet use first became
widespread on universities in the 1990s, and in many ways the Internet is a direct
outcome of university-based research. Yahoo!, Napster, Facebook and many other
Internet tools were created by university students, and, while the vast majority of
college students are simply Internet users, as a group they can be considered pioneers.
Lenhart, Purcell, Smith, and Zickuhr (2010) found that 72% of all college
students have a social media profile with 45% of college students using a social media
site at least once a day. Many of these young adults use social media networks to
communicate with family, friends, and even strangers. Social media sites have created
new and non-personal ways for people to interact with others and young adults have
taken advantage of this technological trend. The purpose of this study was to examine
the negative and positive impact of social media on a university student.
Significance of Study
This field of study is important because sociability is an underlying theme in
using forms of social media. Since this social media phenomenon is continuing to
grow at a fast pace, it is important to understand the effects it has on personal
communication. Social media networks offer a straightforward way to converse with
peers and get peer feedback, as well, which may influence a young adults selfesteem. For example, Facebook is used primarily by students to maintain relationships
with individuals they are acquainted with who live near and far. Facebook makes it
simpler to communicate with multiple people at one time. Social media may also
make it easier for users to monitor activities of people they have not seen in a while as
well as reconnecting with new and old friends.
Research Questions
1. What is the extent of usage of social media among UNIVOTEC students?
2. Is there a relationship between extent of usage of social media and Education?
3. The effect of social media on UNVOTEC students.
The goal of this study was to learn about the Internets impact on college students
daily lives, and to determine the impact of that use on their academic and social
routines. To meet those goals, the researchers distributed a Questionnaire to a random
sample of UNIVOTEC students.
Objectives
The objectives of the paper is to determine following in order to assist to
derive outcome of the research problem.
a.
b.
To find for what purposes the students are using social networks.
c.
d.
e.
f.
network
7
The basic Conceptual framework which was followed throughout the project is drawn
below.
Social media has changed lots of former procedures in this modern era like
expanding the capacity to the area of teaching and learning. This research work seeks
to identify the ideas of university of vocational technology on how advantageous
social media is to them, their awareness on social media, effects of social networks on
studies of the students and their usage patterns. The research findings and
recommendations could be adopted and implemented to benefit the area of teaching
and learning in the University. Study of three previous works done in this area is
briefly discussed below with the proposed frameworks.
on
is
the
first
primary
future
school
that
was
set
up
under
Stella Wen Tian of the University of Science & Technology of China (Suzhou
Campus) and Angela Yan Yu, Douglas Vogel and Ron Chi-Wai Kwok of City
University of Hong Kong suggested that Online social networking sites, such as
Facebook, can help students become academically and socially integrated as well as
improving learning outcomes. The researchers explain that Facebook usage is around
90% across campuses and many educational institutions. Students reported that it
could enhance and maintain friendships, build social networks/establish virtual
relationships , diminish barriers to making friends, follow peer trends, share photos,
for fun and leisure and to keep in touch with family. In terms of learning, students
reported that Facebook allowed them to connect with the faculty and other students in
term of friendship/social relationship, provide comments to peers/share knowledge,
share feelings with peers, join Groups established for subjects, collaboration:
notification, discussion, course schedule, project management calendar and to use
educational applications for organizing learning activities.
10
The following figure indicates statistics regarding social media usage based on a
research that carried in USA using adult internet users as the population.
11
Observation and interviews is the best method to get the most accurate data for
our research. But practically it was difficult. So it was decided to distribute a
questionnaire to gather the data. Before the distribution of the printed question forms,
we explained the objectives of the research and the importance of accurate data. We
assumed that there may be an 80% accuracy in the data that collected.
12
Following graph represents the social media usage of the students in UNIVOTEC.
The data was gathered from questionnaires using a sample of 40 participants out of
240
population
13
Based on the results we can assure that multimedia students use social media
other due to fact that they are much more exposed to the computer and internet and
they are interactively participating for social media events.
Least users are building services technology students, since their work does not relate
with social media.
Percent
y
Yes
Valid No
Total
Valid
Cumulative
Percent
Percent
37
92.5
92.5
92.5
7.5
7.5
100.0
40
100.0
100.0
About 72.5% from the sample uses more than one social network. Only 22.5% use
just Facebook.
Valid
22.5
22.5
22.5
ALL
5.0
5.0
27.5
72.5
72.5
100.0
Total
100.0
100.0
40
14
According to the research sample more than 75% use social media less than or equal 3
hours.50% of students use less than 1 hour.
Most of Students use social networks during 8.00pm to 12.00am. Because this time
period happens to be the free time of the day and also most service providers allow
low cost data bundle allocated for this time slot.
Percent
y
8.00 am to 12.00
Valid
Cumulative
Percent
Percent
12.5
12.5
12.5
7.5
7.5
20.0
22.5
22.5
42.5
21
52.5
52.5
95.0
5.0
5.0
100.0
40
100.0
100.0
pm
12.00 pm to 4.00
pm
Valid 4.00pm to 8.00 pm
8.00pm to 12.00
am
More than one
Total
15
Most of Students use social networks not only the for the education purposes.
Majority use for more than one purposes.
Percent
Valid
Cumulative
Percent
Percent
7.5
7.5
7.5
Educational
17.5
17.5
25.0
30
75.0
75.0
100.0
Total
40
100.0
100.0
Valid purpose
For the question that we asked Do you believe that youre addicted to social media,
45% of students gave positive answers which indicate that they believe that they are
addicted to social media.
16
Percent
Valid Percent
Cumulative
Percent
Valid
Yes
18
45.0
45.0
45.0
No
21
52.5
52.5
97.5
No
2.5
2.5
100.0
40
100.0
100.0
idea
Total
Statistics shows 52.5% believe that social media can be used efficiently and
effectively for teaching and learning purposes.
Valid
Cumulati
Percent
ve
Percent
Yes
21
52.5
52.5
52.5
No
10
25.0
25.0
77.5
22.5
22.5
100.0
40
100.0
100.0
Valid
Not sure
Total
Therefore we can emphasize that majority of the students use social media
productively and they are furnished with positive attitudes.
Finally we can say other students also can be motivated to use social media on a
productive manner.
17
use
all
the
social
networks
which
we
considered
(Facebook,
18
Most of Students use social networks during 8.00pm to 12.00am because this time
slot happened to be their free time of day schedule. This factor is important when
planning real time learning experiences.
Upon data collection from the University students of Vocational Technology the
study came up that, factors such as financial status of students, exposure to
technology, popularity of social media among students, freedom to use social media
networks and attitudes regarding the social media were influencing the adoption of
social networking for teaching.
19
20
Since most students prefer their own laptops or smart phones to access internet
University authorities need to consider an effective mechanism on how to make
laptops available for all of their students. When students have laptops to use, it will
encourage them to have a strong affiliation with the technology.
21
CHAPTER 8: SUMMARY
This study examined the usage and implications of social networking sites
among UNIVOTEC students. Results found that female college students spent more
time on SNSs than male students. In general, for both males and females, the time
spent on SNS decreased as the age of the respondent increased. As for respondents
perception of the influence of SNS usage on their academic performance, significant
differences were found in terms of age. A greater number of younger students
reported negative perception of the effect of SNSs on their academic performance.
Results also revealed that there were significant relationships between users
class rank and field of study, and the influence of SNS. Data also revealed that
students perceptions of the influence of SNS were consistent with the actual effects
as revealed by the findings.
This research was based on a random sample and thereby limiting the ability to
generalize the results to the larger population. Future research with a random sample
could focus on additional dimensions of SNS usage and students extracurricular
activities, work schedules, and their interrelationships. This research has explored the
issue of social networks and its implications in terms of only a few variables. Future
research could focus on a much wider spectrum of dimensions relating SNS usage and
its implications for the lives of all demographics.
In today digital social media networks highly effect for the human behaviors
and activities. According to a new eMarketer report, in 2013, nearly one in four
people worldwide use social networks. The number of social network users around
the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase.
By 2017, the global social network audience will total 2.55 billion.
The findings of this study suggested that almost all UNIVOTEC students were
using some form of social networking website. This is significant since Lenhart et al.
(2010) found that 71% of young adults have a Facebook account. The current study
indicated that Facebook and e-mail were the social network websites of choice, with
99% of college students using Facebook and 90% using e-mail. These findings
concurred with research by Lenhart et al. (2010) which found that Facebook is the
most popular form of social media.
22
Participants in this study indicated that the websites they update the most was
Facebook and Twitter. As found in research done by Sheldon (2008) and Quan-Haase
and Young (2010), majority of college students visited their social networking sites
several times a day, and this shows that the extent of usage of social media sites is
frequent. Several reasons were given as to why college students were using social
networking websites. The most important reason given was to communicate with
family and friends. Entertainment and boredom were also prominent reasons for use
social networking sites. These findings are supported by Sheldon (2008) who found
that students use Facebook and other websites to pass time, be entertained, and
maintain existing relationships with others. It seemed that college students were using
social media sites to communicate with others as well as to occupy free time when
they were bored.
Communicating with friends and family on social media sites was very
common among students in the current study. However, with friends and family living
all over the world and having busy lives, communicating via a computer was a more
convenient option. Students used a variety of ways to communicate with friends and
family on social networking sites. Wall posts and status updates were the most
common ways to communicate, but students sent private messages and posted
photographs as well. Probably, posting wall posts and status updates was easier and
faster to communicate than sending private messages or posting photographs.
Participants in this study reported communicating with friends and family on social
media websites several times in a week.
Data also revealed that some students are addicted to social media sites, but
they are not aware of the fact. They accept it as usual behavior of students. E
Learning and M-learning are used for present distance learning activities. Use for
those learning and teaching methods through social media can be an effective way of
using with a low cost method. Addiction can become useful if used for those reasons.
Research also revealed that the students access the social media most of the
time during lecture time, while they are in class. This may have affected their studies
even though they do not believe so. It was found that social media can be used
constructively to upgrade the education of students from this research.
23
CHAPTER 9: LIMITATIONS
Use of Random Sampling
Relied on self-reporting
Sample size
Use of one institute
Time
24
25
26