IF94 Graduate Certificate in Advertising

ENTRY REQUIREMENTS

The normal entry requirement is an undergraduate degree in any field. Applicants who do not
have undergraduate degree may meet the university’s requirements for special consideration.
Such applicants must provide evidence of the ability to enter a postgraduate course, such as
employment at a relatively senior level and/or five or more years experience in the advertising
industry.

OVERVIEW

The Graduate Certificate in Advertising is designed to introduce learners to key facets of the
advertising industry and to give them insights into the two major areas of specialisation: Creative
Advertising and Strategic Advertising.

COURSE DESIGN

All students must complete four compulsory units (48 credit points).

COURSE STUCTURE

Full-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic Media
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising

Part-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic Media
AMN421 Contemporary Issues in Advertising

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IF95 Graduate Diploma in Advertising (Study Area A/B)

ENTRY REQUIREMENTS

The normal entry requirement is an undergraduate degree in any field. Applicants who do not
have undergraduate degree may meet the university’s requirements for special consideration.
Such applicants must provide evidence of the ability to enter a postgraduate course, such as
employment at a relatively senior level and/or five or more years experience in the advertising
industry. Special entry students would normally be advised to enrol in the Graduate Certificate and
articulate to the more advanced Graduate Diploma.

OVERVIEW

The Graduate Diploma in Advertising (Creative Advertising) is designed to build on initial work at
the Graduate Certificate level so that students develop a sound understanding of copywriting, art
direction and project management relevant to various media and to allow them to develop a
portfolio of work.

(Strategic Advertising)?

COURSE DESIGN

All students must complete six compulsory units (60 credit points), and two approved elective units
(24 credit points).

COURSE STRUCTURE – CREATIVE ADVERTISING

Full-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
KCP362 Advertising Creative: Copywriting and Art Direction

Year 1, Semester 2
KCP361 Advertising Creative: Electronic Media
AMN400 Consumer Behaviour OR
Elective
KVP100 Graphic Design
Elective

Part-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

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Year 1, Semester 2
KCP362 Advertising Creative: Copywriting and Art Direction
AMN400 Consumer Behaviour OR
Elective

Year 2, Semester 1
AMN421 Contemporary Issues in Advertising
Elective

Year 2, Semester 2
KCP361 Advertising Creative: Electronic Media
KVP100 Graphic Design

Electives for the Creative Advertising strand**

Students may either choose electives from the following list of suggested units or consult with the
course coordinator for approval of other units.

KIN816 Information Design

KIN817 Project Management
KIN818 Introduction to Digital Media Technologies
KIN819 Electronic Publishing
KMN606 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMN619 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques*
KPB155 Media Production
KPB370 Principles of Television
KPB371 Advanced Principles of Television
KPB372 Televisual Formats
KVB509 Photomedia and Artistic Practice*
KVB703 Video Art and Culture
KWB111 Media Writing
KWB315 Persuasive Writing
KWB314 Corporate Writing and Editing
KWB370 Electronic Creative Writing

*Subject to final approval

** Subject to course coordinator approval

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STRATEGIC ADVERTISING

Full-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic Media
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising
Elective

Part-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic Media
AMN421 Contemporary Issues in Advertising

Year 2, Semester 1
AMN422 Media Strategy
Elective

Year 2, Semester 2
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising

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IF96 Master of Advertising (Study Area A or B)

OVERVIEW

This course provides opportunity for students to learn about the creative side of the advertising
industry. It gives an introduction to the areas of copywriting, art direction and production in each of
the key mediums (print, TV, radio, interactive). Through electives, students can specialise in one
of the disciplines of creative advertising or combine studies in creative advertising with theoretical
studies in the discipline of advertising.

On completion of the Master of Advertising (Creative Advertising) students will be able to

demonstrate a high level of competence in meeting the needs of real world clients through major
projects and through internships within the industry.

ENTRY REQUIREMENTS

The normal entry requirement is an undergraduate degree in any field. Applicants who do not
have undergraduate degree may meet the university’s requirements for special consideration.
Such applicants must provide evidence of the ability to enter a postgraduate course, such as
employment at a relatively senior level and/or five or more years experience in the advertising
industry. Special entry students would normally be advised to enrol in the Graduate Certificate and
articulate to the more advanced Graduate Diploma or Masters degree. Entry to the Master of
Advertising (Creative Advertising) normally is dependant upon completion of the Graduate Diploma
with a GPA of 5 and above.

COURSE STRUCTURE – Creative Advertising

Full-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
KCP362 Advertising Creative: Copywriting and Art Direction
Elective

Year 1, Semester 2
KCP361 Advertising Creative: Electronic Media
AMN400 Consumer Behaviour OR
Elective
KVP100 Graphic Design
AMN421 Contemporary Issues in Advertising

Year 2, Semester 1
Major Project
Elective
Elective

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Part-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN421 Contemporary Issues in Advertising
AMN400 Consumer Behaviour OR
Elective

Year 2, Semester 1
KCP362 Advertising Creative: Copywriting and Art Direction
Elective

Year 2, Semester 2
KCP361 Advertising Creative: Electronic Media
KVP100 Graphic Design

Year 3, Semester 1
Major Project

Year 3, Semester 2
Elective
Elective

Electives for the Creative Advertising strand**

Students may either choose electives from the following list of suggested units or consult with the
course coordinator for approval of other units.

KIN816 Information Design

KIN817 Project Management
KIN818 Introduction to Digital Media Technologies
KIN819 Electronic Publishing
KMN606 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMN619 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques*
KPB155 Media Production
KPB370 Principles of Television
KPB371 Advanced Principles of Television
KPB372 Televisual Formats
KVB509 Photomedia and Artistic Practice*
KVB703 Video Art and Culture
KWB111 Media Writing
KWB315 Persuasive Writing
KWB314 Corporate Writing and Editing
KWB370 Electronic Creative Writing

*Subject to final approval

** Subject to course coordinator approval

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STRATEGIC ADVERTISING

Full-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising
AMN422 Media Strategy

Year 1, Semester 2
AMN400 Consumer Behaviour
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising
Elective

Year 2, Semester 1
AMN401 Integrated Marketing Communication OR
AMN442 Marketing Management
BSN 406 Project OR
2 Elective Units

Part-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic Media
AMN421 Contemporary Issues in Advertising

Year 2, Semester 1
AMN401 Integrated Marketing Communication OR
AMN442 Marketing Management
Elective

Year 2, Semester 2
AMN403 Marketing and Survey Research OR
BSN412 Qualitative Research and Analytical Techniques
AMN423 Strategies for Creative Advertising
Year 3, Semester 1
AMN422 Media Strategy
Elective

Year 3, Semester 2
BSN406 Project OR
2 Elective Units

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