5C

Objective: To obtain the order from Kimura for 3 additional Spartacus machines a
nd win a new contract with Sony for 6 spartacus machines
Problems:
Product:
1. Too sophisticated product - many smaller parts
Price:
1. Too high compared to competitors who offered similar product
Place:
1. No easy redressal of issues at client location
Promotion:
1. Didn't offer any discounts initially
Criteria for Evaluation
1. How customers perceive the product delivered ?
2. Delivery time
3. Customer service
Recommendation:
1. Station two engineers in Tokyo office to attend to customers regarding post d
elivery services (special services)
2. Reduce cost of Spartacus machine by implementing only the required features
a
nd doing away with the expensive and technically advanced ones (We can also
prov
ide discounts since they are attractive)
3. Implement the changes (done by Kimura engineers) to make the machine
more use
r friendly
4. Start proper quality checks of spare parts provided by the suppliers
5. Provide a buffer time to compensate for customs office delays
6. Improvement of communication within the company