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Supporting Change
Supporting Change
Supporting Change
Supporting Change
Sound economic structure and modern airports are the basic needs for the success of any
airline company. In case of Emirates, UAE has a sound investment plan in developing and
expanding airport structures. The UAE government is constantly investing in the development of
airports and facilities to aid its tourists and passenger through advanced services (Emirates,
2016d, p.n.d.).
2.2.3 Social Factors
The rapidly growing economy of UAE has aid positively its airline industry as well.
Many new emigrants are moving into the country for settlements. Theres growth in no. of
tourists and educated people in UAE, due to its multiculturalism. This has increase the airline
profits as these people often visit to their home countries once a year. This has alternatively
increased the profits of the Emirates Airline as well (Emirates, 2016c, p.n.d.).
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The legal consequence is of relevant importance. Under this factor passenger travelling in
an airline needs to fulfil the legal documentation. In some countries, these documentations are
easy to be done where as in some it is a bit complicated. Secondly, in an airline industry the firm
needs to fulfil the documentation, if setting up new airline or existing one opening their business
units in the same country or in another country can be a little much complicated and takes time to
complete. (Emirates, 2016b, p.n.d.).
2.2.6 Environmental Factors
The environment of UAE is up-to-the-mark and business friendly, the growing economy
has made the country a safe and secured place for setting up businesses. The Emirates Airline is a
government official airline and is considered as an environmental friendly airline which recycles
the waste for environmental substantiality and it has hired 75,000 employees across globe for
environment friendly practices and eco-efficient operations. ("Sustainability and Recycling |
Emirates", 2016)
2.3 SWOT analysis
A SWOT analysis is a useful tool to know where the company stands and it gives a way
to think strategically and find out what strengths, weaknesses, opportunities and threats a
company holds.
2.3.1 Strength
Strengths are usually firms internal strong points. These could be tangible or intangible
attributes and these are from both internal and external perspective. This aid firms in gaining
comparative advantage in the marketplace. In case of Emirates Airline, it is the government
Supporting Change
official airline, part of the oil rich Gulf States and strong hub in Dubai. Majority of customers are
satisfied by Emirates. It has a strong workforce of more than 50,000 employees and operates in
80 countries (Emirates, 2016a, p.n.d.).
2.3.2 Weakness
These are the firms weak points that affect the external environment. In case of Emirates,
it is observed that an airline is heavily relied on international traffic and incurs high costs of
maintaining bench-mark standards with limited growth share (Emirates, 2016b, p.n.d.)
2.3.3 Opportunities
This is the major area in which a firm needs to find out what opportunities are present for
its business in the market it is operating and what other market are available for diversification
and expansion. Firms can also get benefited by change in the government policies related to the
field of operations, changes in competitive environment as how many new businesses have
entered in the market and regulatory circumstances. (Emirates, 2016b, p.n.d.).In case of Emirates
Airline, income per capita has grown overall growth in UAE population, number of tourists will
be increased anticipated by the World Travel & Tourism Council, and aviation events like Dubai
Air Show will promote competition among other Middle East airlines.
2.3.4 Threats
These are the external factors that a company does not have control over it. These include
slow market growth, increased bargaining power of buyers, entrance of new competitors, and
suppliers, entrance of new competitors, and technological change. In case of Emirates Airline,
increase in the cost of security, insurance, fuel will increase operational costs (Emirates United,
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2016b, p.n.d.). New low cost entrants can find a place easily for expansion, e-ticketing a form of
incurring cost in case the data is lost or hacked or crushed by virus.
3. Three Ways in which Change Affects Organizations
Change impacts overall organization from organizational structure to HR management and
organizational strategy. Emirates always establishes a change management team which can help
employees and organization adapt new change and pace.
3.1. Structural Change
Organizations usually change their structure or re-invent it to make it convenient for its
employees and also supports the objective of change. In case of any internal or external factors
change, Emirates has developing process like upgrade to new technology, prior analytics,
artificial intelligence or stimulus, automation, training and other practices for continuous change
adaptability, efficient management, identifying and adapting new trends. In order to execute the
structural change emirates establishes change management team, supervised by a senior
executive with appropriate resources to drive the change and keep the organization feasible.
(Longman, 2016)
3.2. Effect on Employees
The change management team must take significant initiatives to motivate its employees to adapt
change because in most cases change discourage old employees, it requires new skills, efficiency
and different pace, which every employee cannot manage. Emirates have Change management
team, Leadership capability and support, Talent management and Employment advisory support
department for any query and employee retention during change. ("Business Support | Human
Resources | Explore our Careers | Emirates Group Careers Centre", 2016)
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At this stage people are often uncertain, impatient, and confused by the change. It purely depends
on the business that how it is transforming the change into its people. People may experience
some problems at this stage too; these are perhaps hatred towards change initiative, low
productive and morale, anxiety about their identity or role, and doubt about change. This stage is
often unproductive and uncomfortable for people as they enter in this stage due to slow progress.
A solid sense of direction is needed, people often get lost at this stage and do not understand the
direction (Bridges and Mitchell, 2000, p. 36).It is important for an employer to take the feedback
from the people and set short term goals so that people understands easily. Emirates treats its
employees like assets thats why according to Emirates Airlines accelerates innovation, change
management through HP Software (2013), it has collaborated with HP to ease its employees
burden and make change easier for them.
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5.2 Communication
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Communication is the key factor during the change process that impacts employees. At
the initial level it is hard to communicate the change positively to the employees. However, once
the change is communicated, it positively reduces the employees uncertainty and negative
correlations(Wittig, 2012, p.28).
5.3 Employee Participation in Decision Making
There is one specific method that is PDM- a process that influence decision making
shared between the senior management team and their juniors (Wittig, 2012, pp.28). PDM has
several positive aspects expressing new ideas, shared vision, mutual respect, trust and shared
vision. Participation by employees is an acceptance of change and shows commitment to the
organisation.
At the initial level of change the HR can assists its employees by proper planning of roles
and duties.
How they will carry out their respective tasks and whom they will report.
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By providing charts and maps and tools that are useful of them to better understand the
procedure(Benoit, S., 2011, p.n.d.).
A support service provided for employees by its employers to reorient themselves in the
new job.
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Conclusion
The report has discussed the change management process, specifically in the context of
Emirates Airline. In this regard, the paper has incorporated the analysis of the internal and
external environment of the firm. Moreover, the report has also discussed the ways in which
change affects the organisations, while comparing three approaches to change that are used
within the organisations. The report has discussed the behavioural response that was occurred in
Emirates Airline, because of the prevalence of change.
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References
Benoit, S. (2011). Three Things HR can Do to Relieve Employee Suffering - Benoit Central.
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Bridges, W. and Mitchell, S., (2000). Leading transition: A new model for change. Leader to
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Emirates. (2016a). About Emirates | Emirates United Arab Emirates. p.n.d. [online] Available at:
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Emirates. (2016d). Our Company | About Emirates | Emirates United Arab Emirates. p.n.d.
[online] Available at: http://www.emirates.com/ae/english/about/ [Accessed 15 Jun. 2016].
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Mindtools.com. (2016). Bridges' Transition Model: Guiding People Through Change. [online]
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Ryerson. (2011). Change Management Leadership Guide. p.n.d., [online] Available at:
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Help Centre | Emirates. (2016). Emirates. Retrieved 11 August 2016, from
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