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THU, OCT 29, 2009:
MEETING OF THE TRIBES
Bingo ParloUr - Voodoo Experience Grounds - City Park, New Orleans
8:00 9:00 AM
Registration & Breakfast
9:00 9:15 AM
Chris Schultz, Voodoo Ventures, LaunchPad,
Flatsourcing; Entrepreneur
Tiffany Starnes, Director of Social Media,
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
FSC Inter@ctive
Welcome from TribeCon Founders/Hosts
9:15 9:45 AM
Micah Baldwin, VP, Business Development, and Chief
Evangelist, Lijit Networks
Failure Breeds Community
Its not the successes that breed community, rather its the
failures. As communities grow failure becomes more and more
a part of that community. Failure is at the heart of any vibrant
community.
9:45 10:15 AM
Brian Oberkirch, Marketing Consultant, Like it Matters
Mothers of Invention: Habit, Circumstance & Community
In retrospect, thriving communities look as though they
happened naturally, with the guiding hand of a benevolent
& wise community genius. The reality is more like a happy
accident, with users running buck wild past your design cues
and headlong to a home plate of their own choosing. How
you choose to react to this group with a life of its own says a
lot about your organization & more about the future health of
the communities you serve. Improvisation, empathy, nuance,
necessity: these are the mothers of community.
10:15 10:45 AM of Southeast LA
Break
10:45 11:15 AM The goal of the panel is to identify common themes in
Ernie Svenson, Attorney, Svenson Law Firm
Brian Oberkirch, Marketing Consultant, Like it Matters
Robert Fogarty, Founder, Evacuteer.org
4 Years After The Storm: How Social Media Would Impact
Hurricane: Response
If we accept the premise that we learn from experience, New
Orleans is a leader in emergency preparedness, response and
recovery. The citys recovery from Hurricane Katrina transpired
as the social media boom spread across the world. We will
speak about how social media tools could and would be used
to communicate all the things New Orleanians know now about
hurricane preparedness and recovery four years later.
11:15 11:45 AM
Taylor Davidson, Unstructured Ventures
Sloane Berrent, Cause-Based Marketing Consultant,
thecausemopolitan.com
Shannon Lane, Travel Blogger, Lane Media
Carl Nelson, The Dance Nomad
Make Yourself Uncomfortable:
How to Rawk a New Community
You want to expand your professional circle, transition into a
new career, learn something new, or go to a new city and meet
the locals. But how? By introducing yourself to new online
and offline communities to meet new people and open up
opportunities. In order to do that youre going to have to make
yourself uncomfortable. Making yourself uncomfortable is a
powerful way to identify and take advantage of current and
new opportunities. In this panel, well share personal stories,
hard-earned lessons and practical advice on how to find and
explore the edges and cores of new-to-you communities. Well
provide tips on how to break through being uncomfortable
and transitioning to a whole new outlook in order to use
communities for personal and professional growth.
11:45 12:30
Eric Marcoullier, CEO, Co-Founder, Gnip, Inc
Andrew Hyde, Founder, Startup Weekend
Ted Rheingold, Founder, Dogster & Catster
Blake Haney, Owner, Dirty Coast Press
Ray Nichols, Board member, Goodwill Industries
Communities Across Contexts
Community across both online and real-world environments.
At the end of the panel I hope we can have identified some
concepts that are consistent across all forms of community as
well as come up with interesting ideas for taking a best practice
in one context and employing it in another.
12: 30 2:00 PM
Lunch
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2:00 2:30 PM
Tom Martin, President, Zehnder Communications
The Future of Marketing
The fundamental dynamics of content creation and
dissemination have changed. No longer must we be slaves
to worldwide media conglomerates where a handful of
executives creating safe, homogenous content that appeals
to the masses call the shots. For less than the price of a new
car anyone with a point of view can produce and disseminate
high quality, engaging Micro-Content focused on even the most
niche interest.
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
Voices of New Orleans Roots presented by Net2NO
Representatives from some of New Orleans most distinct
& deeply rooted communities celebrate the rich diversity of
tightly-knit cultural communities that defines New Orleans. Well
explore the true nature of community, discovering principles to
ground and guide us as we build frameworks for new kinds of
communities.
4:15 5:00 PM
Julien Smith Author Trust Agents
Keynote

Social Capital and the New Tribe--Creating Tighter Bonds with

Tomorrows Radios
2:30 3:15 PM
Perry Chen, Co-Founder, CEO, Kick-Starter We will never need more advertising. We will always need
Earl Scioneaux, Iii, Recording Engineer, Preservation Hall more community, and tighter links between those we care
Recordings, Big Easy Recording about. Learning to build tribes using the new radios has never
Billy OConnell, Co-Founder; Director at CASH Music been more important, and understanding social capital has
never been more valuable.
Kickstarter & 1000 True Fans: Forget the gatekeepers, Look to
the Crowd, How our networks, fans and friends can fund our 5:00 7:00 PM
ideas, and how we can reward them for their support. Cocktail Reception

3:15 3:45 PM
Break

3:45 4:15 PM
John Hoa Nguyen, Edward Buckner, Christian Brown
moderated by Rob Nelson

FRI, OCT 30, 2009:

THE RITUAL
Voodoo Music Festival Grounds -- City Park, New Orleans

10:00 10:15 AM 10:00 5:00 PM

Chris Schultz & Tiffany Starnes GNO Fam meetings with TribeCon attendees at the
TribeCon Lounge
Welcome & Breakfast

10:15 3:00 PM
Unconference Sessions:
Ignite NOLA
Facebook Developers Garage
Net2NO
Layar Demo
Any many more.
 CON2009

FRI, OCT 30, 2009 SUN, NOV 1, 2009:

VOODOO EXPERIENCE
Voodoo Music Festival Grounds -- City Park, New Orleans

10:00 10:00 PM 3 Days of Music

TribeCon Lounge sponsored by GNO, Inc.

SPONSORS
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience

Business By Design
www.creole.com

CURIOUSTRIBE.COM

Produced by:
EXPERIENCE

SPEAKER BIOS
Julien Smith
Julien Smith is an author, consultant, and
speaker who has been involved in online
communities for over 15 years from early
BBSes and flashmobs to the social web as we
know it today. He was one of the first people
on the web to use podcasting in 2004, as well
as being one of the first web personalities to
get broadcast by traditional radio.
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
He has since worked with and been
interviewed by numerous media organizations
such as CNN, CBC, CTV and a bunch of
others that dont start with the letter C. He is
co-author of Trust Agents, which was written
with Chris Brogan. Within its first month, it hit
the New York Times bestseller list (#13) the
Wall Street Journal bestseller list (#8) and the
Amazon top 100 list (#30).
connect
twitter: @julien
blog: inoveryourhead.net
book: trustagent.com
Micah Baldwin
Micah is VP, Business Development and Chief
Evangelist for Lijit Networks, the sixth startup
Micah has been involved in (having sold his
last startup, Current Wisdom, in the beginning
of 2007).
Micah got his start as a university fundraiser,
being one of the first to fuze online activities
and marketing strategies into alumni fund-
raising. In 1996, he sent one of the first email
campaigns to help drive alumni fundraising.
Over his career, Micah helped universities
such as The Catholic University of America
and the University of San Diego see their
annual giving programs grow by more than
150%.
Focusing on business development, online
marketing and advertising, and product
strategy, Micah was instrumental in the growth
of companies such as MyPersonal (now
Synacor IPO), ServiceMagic (acquired by
IAC), Indigio Group (acquired by Bridgeline
Software) and other less successful startups,
such as Kozmo.com.
Micah has helped author several books on
internet and search marketing, and started
the #followfriday meme on Twitter, which has
become part of the fabric of the social web.
A frequent speaker and with appearances
on CNN and articles in many of the leading
blogs, including Mashable and ReadWriteWeb,
you can read about Micahs philosophy of
success through failure here on his bloghttp://
learntoduck.com.
connect
twitter: @micah
blog: learntoduck.com
Eric Marcoullier
Eric Marcoullier is CEO and co-founder of
the online data services company Gnip, Inc.
Previously, Eric co-founded MyBlogLog, a
distributed social network for bloggers that
sold to Yahoo in 2007. Erics other ventures
have included CEO and co-founder of training
games provider Minerva Software and
co-founder of IGN.com, which sold to Fox
Interactive Media in 2005.
He advises several companies, including
recent Automattic acquisition Intense Debate,
as well as Future US, Zynga Games, Zemanta
and Zentact and Megamesium, both of which
he also co-founded.
connect
twitter: @bpm140
blog: marcoullier.com
Sloane Berrent
Sloane Berrent is a cause-based marketing
consultant. Originally from Pittsburgh and living
in Los Angeles for the past five years, Sloane
was most recently in New Orleans participating
in social action campaigns and is now headed
to the Philippines as a Kiva Fellow.
She is actively seeking out idealists, social
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entrepreneurs, community organizers, urban
planners, music goers, outdoors lovers, yogis
and people who give a damn. If thats you,
please say hi.
connect
twitter: @sloane
blog: thecausemopolitan.com
Taylor Davidson
Taylor Davidson of Unstructured Ventures
focuses on evaluating ideas and structuring
business and financial plans to help
entrepreneurs and change agents launch new
products, services and companies.
More information on Taylor Davidson and
Unstructured Ventures can be found on the
web at http://www.unstructuredventures.com
and http://www.taylordavidson.com.
connect
twitter: @tdavidson
photography: taylordavidson.com
Tom Martin
Tom Martin, President, Zehnder
Communications Tom is an 18-year veteran of
the marketing industry who is happiest when
he is poking and prodding others to explore
new ideas and ways of thinking.
At Zehnder he spends most of his days helping
the firms clients immerse themselves in their
consumers worlds to uncover hidden insights
and opportunities that can be leveraged to
achieve the clients business goals. Tom is a
frequent lecturer on various marketing topics,
authors his own blog, Positive Disruption, as
well as writing for Ad Ages Small Agency
Diary column.
Tom is an active member of the American
Marketing Association where he most recently
served as the President of the New Orleans
Chapter. He holds a degree in Advertising from
the University of Texas at Austin and rumor has
it he once starred alongside Tyler Florence on

SPEAKER BIOS CONT.
an episode of Food 911 which aired nationally
on the Food Network.
connect
twitter: @TomMartin
blog: tommartin.typepad.com
Brian Oberkirch
Brian is a marketing consultant focused on
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
social media and product/service development.
Like It Matters is Brians personal blog where
he writes about social media, community-
based marketing and technologies that revolve
around relevance.
Brian does social media consulting and
projects for companies and marketing
agencies of all sizes, helping them use these
new tools to have better conversations with
those who matter to their business. Brian also
do quite a bit of speaking and training on social
media and other topics.
In his past lives, I was a marketing consultant
and writer for hire, managed national brand
accounts at large and small advertising and
PR shops, started a social media consultancy
called Weblogs Work and helped build
a suite of applications for those clients,
taught literature and creative writing, wrote
newspaper articles, did the morning news at a
radio station, and many other things.
connect
twitter: @brianoberkirch
blog: brianoberkirch.com
Ted Rheingold
Ted Rheingold founded Dogster & Catster,
thriving and financially profitable online social
networks with over a million members. As
Dogster, Inc.s CEO, Ted sets the companys
strategic direction and growth, though hes still
a designer and coder at heart.
Now an authority in building sustainable start-
ups and passion-centric online communities,
Ted has spoken at numerous technology
conferences and companies including
Startonomics, Web2.0, SxSW, Google,
Future of Web Apps, Reboot, Web2.0, and
CommunityNext.
connect
twitter: @tedr
blog: blog.dogster.com
Perry Chen
Perry Chen is co-founder and CEO of
Kickstarter, a new way to fund ideas and
endeavors. Kickstarter allows people to
offer goods, services and other unique (and
frequently, whimsical) benefits in return for
funding.
Prior to Kickstarter, Perry worked as a day-
trader, an audio engineer and a pre-school
teacher. Perry also co-founded the Southfirst
art gallery in Brooklyn, NY, and has been
published by Warner Books and The New York
Times.
He graduated from Tulane University, A.B.
Freeman School of Business in New Orleans.
connect
twitter: @perrychen
blog: perrychen.tumblr.com
Ray Nichols
After a career in corporate human resource
postions and serving as founding President
of The Crescent Group, a firm specializing in
management and organization development
Ray is an active volunteer in a variety of
capacities. He has served on the Goodwill
Industries of Southeastern Louisiana Board
since 1983, served two terms on the United
Way of Southeastern Louisiana Board
and continues on their Community Impact
Committee.
After Katrina/Rita Ray was the founding Board
President of Priestley School of Architecture
and Construction, a new charter high
school designed to prepare our youth to be
instrumental in rebuilding and revitalizing New
Orleans and the Gulf Coast.
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More recently Ray has worked with the
New Orleans Institute, Net2NO and Unified
Nonprofits in an effort to build strong
community ties between, as he says, The
Good Guys engaged in building a New New
Orleans.
connect
twitter: @MrRayNichols
Earl Scioneaux
Earl sculpts data that scrambles electrons that
excite magnets that move speakers that ripple
the air that tickles your eardrum that tantalizes
your brain that shakes your bum. Simply
put, he is a music producer and recording
engineer. He does a lot of work with some of
New Orleans favorites, including Preservation
Hall and the New Orleans Bingo! show. He
is currently working on some audio plug-in
development, and he sometimes tours as a
live sound engineer.
He has been involved in the music scene in
New Orleans for about 15 years. For the last 5
years, he has been the recording engineer for
Preservation Hall Recordings. He also runs a
studio called Big Easy
Recording.
Among others he has recorded are Pete
Seeger, Dr. John, Ani DiFranco, Del McCoury,
Jim James, The Blind Boys of Alabama,
Amy Lavere, Anita Briem, Buddy Miller, and
George Porter, Jr. He has done independent
recordings for local greats like Shannon
Powell, Luke Winslow-King, and Clint
Maedgen.
He produces and performs electronic music as
The Madd Wikkid, and has recently joined The
New Orleans Bingo! Show playing keyboards
the same moniker. He has also been known
to play piano with other folks around New
Orleans and sometimes Japan.
connect
twitter: @mwikkid

SPEAKER BIOS CONT.
Ernie Svenson
In 2002 Ernie Svenson started one of the
first law-related weblogs. In the early days
he argued that blogs could be a powerful
communication tool for lawyers, a proposition
that today is taken for granted. During
Hurricane Katrina he was able to use his blog
to gather and spread information about the
aftermath.
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
During Hurricane Gustav he discovered that
Twitter had supplanted blogs as the most
efficient way to communicate during a disaster.
His weblog was recently chosen as one of
the top 100 law weblogs by the American Bar
Association, primarily because of his efforts
during Hurricanes Katrina and Gustav.
connect
twitter: @ernietheattorney
blog: ernietheattorney.net
Robert Fogarty
Fogarty came to New Orleans in 2007 and
served for two years as Mayor C. Ray Nagins
Volunteer Coordinator through AmeriCorps
VISTA. In that role, he successfully mobilized
nearly 200 volunteers to assist with the first
ever public evacuation option in New Orleans
in advance of Hurricane Gustav. After that
event, Fogarty recognized the vital role
volunteers played. He started evacuteer.org
in 2009, which has 20 partner organizations
and 426 evacuteers ready should a mandatory
evacuation be called.
connect
twitter: @evacuteer
blog: evacuteer.org
Carl Nelson
Carl is a dancer, writer, entrepreneur, and
vagabond. He has lived on the road for nearly
a year out of a single suitcase. Traveling
through the U.S. he has been teaching dance,
meeting entrepreneurs and change agents,
and discovering new communities. His work
focuses on helping each individual draw out
their curiousity to learn and change whether
it is in dance, business development, or
personal growth.
You can find out more about Carl and his work
at The Dance Nomad and Drop of Change, or
the now retired Slacker Reform.
connect
twitter: @carlRNelson
blog: dropofchange.com
Blake Haney
Blake is a native and life-long resident of New
Orleans. He has been actively involved in the
professional design and web development
community since 2000. His career began
with the co-founding of the design studio
Tchopshop in 2000. Soon afterward in 2001
he left to begin his own company Whence:
The Studio to concentrate on both client and
internal projects.
In 2002 he and 16 other active citizens
founded the non-profit NBNO (New Breed New
Orleans). NBNO planned and organized 9 free
public speaker series and forums over 2 years
with the objective of fighting the apathy within
the community through awareness of new
ideas, individuals and organizations who were
trying to improve local conditions.
This experience with Whence and NBNO
landed Blake on Gambits 40 Under 40 list for
2002 and City Busi- ness Power Generation
list for 2003.
In 2005, before Katrina, Blake founded Dirty
Coast Press, a locally themed merchandise
company that specializes in witty, ironic and
very localized concepts. Since its founding, the
company has reached an audience of 40,000
and has distributed for free over 850,000
pro-New Orleans stickers all over the world.
Dirty Coast is regularly mentioned in local
media and press as a company to support
and appreciate. It was recently spotlighted in
the New York Times, New York Post and Fast
Company magazine.
Currently Blake is the Creative Director and
co-owner of The Canary Collective with Ben
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Hirsch. Canary was launched in November
of 2008 as a merger of Whence: The Studio
and Omnibus Creative. Canary serves as an
umbrella brand of each of Blakes various
brands.
Blake is married to Susan and has 4 dogs who
live with him in the Lower Garden District.
connect
twitter: @humidhaney
blog: nola.humidbeings.com/profiles/detail/3/
humidhaney
Shannon Hurst Lane
Shannon is a story-teller who travels the globe
to learn not only about other cultures, but also
about herself. She believes that travel is the
best education anyone can give a child and is
raising her family to be digital nomads in this
crazy world of soccer moms and Friday night
football.
Shannon is the CEO of Lane Media, LLC,
a creative company in the food and travel
industry, giving aspiring writers a chance to be
heard in this ever changing online world. She
also consults with regional governments and
businesses to bridge the gap between various
sides of the hospitality industry. She is the
creator and co-founder of TravelingMamas.
com, recognized by Nielsen as one of the top
50 Power Mom sites. She is also publisher
of GiftedTravel.com, a collection of voices
from around the world, giving insight into their
communities.
Using words and images, Shannon hopes
to inspire people from all backgrounds to
experience life and to give back to their
communities, in whatever capacity they can
manage. Sometimes a smile is all it takes to
make someone feel better, and it doesnt cost
a thing.
connect
twitter: @cajun_mama
web: lanemediallc.com
 CON2009

SPEAKER BIOS CONT.

Rob Nelson
Rob moved to New Orleans in 2000 and
worked for the Times-Picayune for six years
before joining the WWL-TV news team in 2007
as a morning anchor and reporter. He has won
several journalistic awards, including those
from the Society of Professional Journalists,
the National Association of Black Journalists,
the North Carolina Press Association, the
Press Club of New Orleans and the Louisiana
TribeCon // Connect Your Community // October 29-30, 2009 // New Orleans, Louisiana // Part of the Voodoo Experience
summer camps for the youth groups in the
New Orleans metropolitan area until 1998. In
the last 9 years, he has been actively involved
in the planning committee of the Vietnamese
American Community in Louisiana (VAC-
LA), and acts as a link between the older
generation and the younger generation. The
VAC-LA now works closely with the youth, and
since 2004, the VAC-LA allocates 1/5 of its
annual budget for the youth.
managing (and performing from time to time as
a percussionist) with the Original Big 7 Brass
Band around New Orleans.
Christian Brown
Christian is a private equity investor, owning
an interest in numerous specialty, niche
businesses. He is also currently a member of
the Board of Directors of McIlhenny Company,

Press Association. Rob currently anchors the
5 a.m. newscast Monday through Friday and
anchors the newsbreaks during the morning
show from 7 to 9 a.m. He also contributes
regularly to the highly watched noon
broadcast. In his free time, Rob enjoys simply
exploring New Orleans, from its restaurants
and its nightlife to its culture and festivals.
John Hoa Nguyen
John has lived in New Orleans, LA since
Sept 1975. During his college years, John
co-founded the Vietnamese Youth group in
1977, and regularly held training sessions and
Edward Buckner
A native of New Orleans, Edward currently
serves as the Director of the Porch 7th Ward
Cultural Organization. In addition to his
duties creating the vision (economic,social
and cultural) for the Porch, coordinating
staff and recruiting the programs local youth
participants,he is also a 24-year veteran
Volunteer Football Coach for the New Orleans
Recreation Department. Mr. Buckner is a
12-year member, current President and Club
Leader of the Original Big 7 Social Aid and
Pleasure Club. You can also catch Mr. Buckner
the maker of Tabasco Brand Pepper Sauce.
He is a graduate of Tulane University and
Tulane University School of Law. Mr Brown
is a founder and the Chairman of the Pro
Bono Publico Foundation, a charitiable
foundation launched by the members of the
Rex Organization to support charter schools
and their supporting organizations. He is also a
present or past board member or officer of the
NOCCA Institute, the Bureau of Government
Research, the Louisiana Museum Foundation,
Louisiana State Museum Board, and the
Louisiana Childrens Museum.

ORGANIZERS
Chris Schultz
Chris Schultz is an entrepreneur and community leader in New Orleans,
LA. He is the founder of Voodoo Venture, home to several successful
technology companies he has built. Chris is active blogger and a
passionate mentor of young entrepreneurs. He organized & attended
his first BarCamp in 2006 and was inspired by the openness warmth
of the community. He hosted the first BarCamp in Russia and New
Orleans. In 2009, Chris spoke at the SXSW conference, hosted the
first WordCamp in New Orleans and opened a co-working space called
Launch Pad. Chris loves connecting people and nurturing the New
Orleans tech community.
connect
cschultz@voodooventures.com
twitter: cschultz
blog: voodooventures.com
Tiffany Starnes
Tiffany Starnes is the Director of Social Media at FSC Interactive. She
is a social media enthusiast, charter Net2NO member and founder of
the New Orleans chapter of Social Media Club. Tiffany blogs about the
thrills and tribulations of motherhood and social connectivity online at
www.mynotsodorisdays.blogspot.com. She loves mommy bloggers and
Google Analytics. But most of all she loves her Tribe. A Tribe that started
in the back room of a smoky bar. A Tribe that rallied a delegation to
SxSW. A Tribe that inspired this conference and many opportunities yet
to come.
connect
nolatiff@gmail.com
twitter: tiffanystarnes
blog: notsodorisdays.blogspot.com