Professional Documents
Culture Documents
Andrea Phillips
iOS
Plants vs ZomebiesHBO Game
( Dave Szulborski )
David GaleMTV
Michelle Satter
Jeff Gomez
148
16.
158
PART IV
17.
172
18.
179
19.
DIY
187
20.
197
21.
203
22.
209
23.
216
008
PART I
1.
012
2.
022
3.
030
4.
035
Introduction to Transmedia
15.
Production
PART II
5.
052
6.
067
7.
082
PART V
24.
230
8.
088
25.
238
9.
095
26.
247
10.
106
27.
257
28.
266
Storytelling
PART III
11.
116
12.
124
13.
132
14.
140
Structure
272
273
Non-Disclosure Agreement
NDA
Introduction to Transmedia
12
13
333
Anna Heath
Mind Cand
2006
Third Power
Unfiction Juxta
Mind Candy
14
Transmedia
H.P.
H.P. LovecraftElder Gods
HBO
Scholastic
15
16
2011 3
Fourth Wall Studios
SXSW
2001
TronLegacy
Vanguard
transmedia producer
2009
Why So Serious?
2006 interactive program
transmedia storytelling
17
18
Q&A
a War
of the Worlds
A. I.
2042
alternate
Kindle
iPad
19
20
21
54
55
HBO
shot
Crossroad Inn
Campre Media
106
10
107
Frankenstein
Mary
W. Shelley
action
In Action HA0073
Andrea Phillips
Doted Design
Briefing Press
333 11 4
( 02 ) 27182001
( 02 ) 27181258
24
( 02 ) 27181258
E-mail: andbooks@andbooks.com.tw
19983379
(CIP)
/ (Andrea Phillips) ; . .
2016 11
: : , 2016.11
480
ISBN
978-986-5695-64-4
www.andbooks.com.tw
1. 2. 3.
496 105019677