BUS 203: BUSINESS ENVIRONMENT

Section: 03

Fall 2013
September 15, 2013

Instructor
Pavel Hoq
Masters in International Relations
Fletcher School of Law and Diplomacy
Tufts University, Massachusetts, USA

Currently working for Grameen Intel Social Business Ltd.

Contact information:
sajedhoq@gmail.com
Class portal: phoqbracubus203.weebly.com

Textbooks
1.

Wetherly, Paul and Doron Otter. 2009 (sixth edition) The Business
Environment: Themes and Issues. Oxford and New York: Oxford
University Press

2.

Paul, Justin. 2010. Business Environment. New Delhi: Tata McGraw Hill
Education Pvt. Ltd.

3.

Worthington, Ian and Chris Britton. 2008. Business Environment Harlow,

England: Pearson Education Limited.

4.

The course instructor will also upload various articles/materials

periodically on the class portal

Learning Objectives:
On completion of this course, we expect to be able to:
Identify opportunities and threats to a business arising from business
environment
Have an understanding of how business laws, policies, rules and
regulations are formulated
Appreciate legal, social and ethical responsibilities of business
Understand the impact and influence of the business environment on
strategic management within the organization
Learn how business can modify and adjust to business environment
Be able to apply theory to argue for a course of action that managers
could use to influence events
Analyze newspaper reports, media programs etc. on business environment
in the context of Bangladesh

Assessment:
Component
Class attendance and participation

Quiz/ Class Tests (Best two out of three)

Response paper on newspaper reports (Individual ?)

Case analysis and presentation (Group ?)

Mid-term

Final Examination ( on the entire syllabus)

What is a business?

Business may be understood as the organized efforts of

enterprises to supply consumers with goods and
services for a profit

Goal of Modern Business

Profit (Bottom-line)
Growth
Market Leadership
Customer satisfaction
Employee satisfaction
Quality Products & Services
Service to Society

Characteristics of a Business
Change
Govern
ment
Control

Compet
ition

Large
Size

Characteristics
of
Business

Inform
ation

Diversif
ication

Globaliza
tion

Technol
ogy