BUS 203: BUSINESS ENVIRONMENT

Section: 03

Fall 2013
Nov 23, 2013

L15

Admin
Q2 Graded and returned
Case handed out
Makeup classes
Follow university circular + additional make ups on Saturdays

Todays class
in-class case discussion
Team building exercise for the main case analysis

Case - McDonald's in India

Case posted on the class website
Team formation discussion
o 5 students per team submit names by tomorrow

Few guides will be posted posted on the class page

Length, format and presentation
Due date Dec 3, 2013

In-class presentation 10 mins per team

3

Case - McDonald's in India (cont.)

Objectives:
1. To analyze a global MNCs business growth strategy
in an emerging market (India)
2. Country context analysis and
3. To analyze country context and a global MNCs
business growth strategy fit.

In-class case: Coffee The Supply Chain

This case study explains why Nestl needs a first class supply chain, with high
quality linkages from where the coffee is grown in the field, to the way in
which it reaches the consumer.
The Supply Chain:
Growers

Exporters

Intermediaries

Dealers/Brokers

Processors

Roasters

Government agencies

Retailers

Where does coffee grow?

In-class case: Coffee The Supply Chain

Processing
Picking

Bulking

Drying & hulling

Blending

Sorting, Grading and packing

Roasting

Pricing balancing supply and demand

Buying direct
Buying from dealers
Nestls trading methods