Technology On Motorcycle Helmet

Executive Summary
Each country has its own safety standards. In Malaysia, every helmet must have the approval and
confirmation of Standards and Industrial Research Institute of Malaysia (SIRIM) to ensure that the
helmet meets safety standards that have been set. Specification is used by SIRIM MS 1-1: 2011
Protective Helmets and Visors for Vehicle Users. This is a new standard replaces the old standard,
namely MS 1: 1998 (amendment of the MS 1: 1996).
Studies conducted by the Research Institute of Malaysia Road Safety (Miros) found that motorcyclists
accounted for a large percentage of fatalities in Malaysia. Most fatal accidents are caused by a serious
injury to his head. Possible result from not wearing a helmet or wearing a helmet is not approved / not
meets safety specifications.
Today, the global premium motorcycle helmet market is expected to grow at a CAGR of 7.04% and
reach a size of USD XX billion by the year 2020. According to the Malaysian Automotive Institute,
motorcycle production for fiscal year 2011 (April 2011 to March 2012) reached 678,949 units compared
with the total of 633,925 recorded for the previous year; this is an increase of 45,024 units or 7.1%.
Production has risen for two consecutive years and indirectly demand for motorcycle helmet also
increase.
Nowadays there so many helmets in the market with the new technology that exist to fulfilled the
customer demand, only from the aspect of safety but also from aspect design, multifunction such as
LAZER, MDS Harley Davidson. ARC, SGV, ARAI, Shoei J-FORCE, LS2 and others. From the
production of helmet we create a something new and are an innovation for helmet trending.

Technology On Motorcycle Helmet

General Company Description

Overview of the Business
We decide to create the innovation helmet to riders. With the innovation the customers can get the
quality and safety helmet for using to rides. The markets not only focus in the Malaysia but it will global
for the future planning. And the most important it not only such a versatile helmet but have the approval
and confirmation of Standards and Industrial Research Institute of Malaysia (SIRIM) to ensure that the
helmet meets safety standards that have been set. As we know in market have many type of helmet so
we will compete with the innovation segment. In our company we doing a few innovation will attracts
customers to buy the products. Furthermore we also have collaboration with the London research and
developments to get more quality and safety products. It will increase the average customer spending
and it is a great attraction for all customers. It also makes our product unique and differentiates us from
the other competitors.

Business Mission, Goals and Objectives

Mission

To provide a high quality helmet in an atmosphere of professionalism.

Be more innovation
To become The Worlds Smartest Motorcycle Helmet
Goals

To ensure that our customer received a good service

To avoid the customers get more injury and more comfortable by using the helmet.
To save lives.
To make our daily existences a little bit easier

Objectives
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Technology On Motorcycle Helmet

Makes our company becomes unique and differ from our competitors

To gain more profit than losses in the future financial year.

Product and Service
Type of Product/Services
We provide the quality and comfortable helmet based on the Malaysia Environments. It also we innovate
the helmet to protect the customer from to get extreme injury if they have accidents.
Core product
The helmet that's like Google
Glass
We create the GPS map floating out

in

front of his helmet. The GPS will

help the riders just using the Google
glass

on

their

helmet.

When

pedestrians get a bit lost, they can

pull out a smart phone and open
Google

Maps.

This

is

nearly

impossible (and very dangerous!) as a riders. That's why an ideas lab called the Future Cities Catapult
has prototyped a helmet that comes with a Google Glass-like visor to help riders navigate the city with
better ease and safety. The helmet could use data from bike and street maps to highlight direct routes,
warn about danger zones, and detect blind spots around large vehicles. If these displays talked to the city
around them, they knew where the rider was and what they were looking at they could give much more
subtle spatial and contextual information that builds on the surroundings of the rides.

Furthermore the maps will change that language and it is comfortable to customers using it. So in
Malaysia, Bahasa Malaysia is the customers using to get that the direction. From the maps, it also shows
the augmented paths network for the riders get a short time arrive that destination. The way is
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Technology On Motorcycle Helmet

comfortable by using that bike they ride. It will include they ride by alone or convoy. It is because some
way did not comfortable to going by convoy. The direction helps riders avoid the dangerous zone. After
that

the

findings
prompts.

maps

give

with
It

landmark

will

dimensions

the

they want

to

way

give

destination
going.

The

dimension were includes the

figure of environments that
destination and how long it
will

take

to

arrive.

The

dimension were help riders

more excited to going it and the same time it help riders know how long they arrive that destination.
Furthermore that map also includes the pollution free routing. The pollution free routine is the
technology to detect about the environments pollution. The technology also includes the weather
forecast technology. Its help the riders knows about the environment a safety or not. By using the
weather forecast it help the riders avoid from the raining day and rides in the comfortable weather.

Heads up Display Optic

Based on statistic in Malaysia, the 70 percent from accidents is involving riders and the factors of
accidents are because the drivers cannot see the riders behind them. Rear view mirror motorcycle helmet
back was about the front part of the rear view mirror system, which was non-adjustable. Details are
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Technology On Motorcycle Helmet

scant on the proposed HUD

system, but here's what we can
discern. The HUD information
will be displayed as an overlay
on the helmet's rear vision
system, not on the main visor.
That means you'll still have to
flick your eyes up to read it,
but it's still better than moving
your whole head down to read
your speed as you have to on
some motorcycles.
The Tesserexx helmet was design with style in
mind as well solving a problem that plagues
most street biker riders not being able to see behind you. The rear-view mirror found in cars and a
truck does not translate well into the design of a motorcycle. And the 2 tiny little side mirrors dont seem
to be able to provide hardly enough rear road visibility. Enter the Tesserexx. Safety, comfort, and low
street/wind noise are high priorities for the makers of this high-tech motorcycle helmet. The HUD (or
Heads-up-Display) offers a real-time display of what is going on behind you. Essentially, this helmet
bends the travel of any light all the

way

around the shell of the helmet just

like

the mirror in a car. Motorcycle racing

sports get the most benefit out of this
innovation. The drivers also can drive

very

comfortable because by using the

technology they also will detect riders
comes from the behind or from the
intersection

ways.

The

crashes

statistics will decrease by using this

technology.

Technology On Motorcycle Helmet

Riding Cameras
As technology continues to rapidly advance, it becomes easier to capture your rides with a motorcycle
riding camera. The quality is also outstanding, as many motorcycle cameras now shoot in full 1080p
HD. These motorcycle riding cameras offer a ton of versatility and can be mounted as helmet cameras or
on various parts on the bike for whatever it is you're looking to capture. Simple installation and you're
on the road, making memories of all your favourite rides with a riding camera. The first answer is the
obvious one: its fun to capture your ride and re-live some of the best moments over and over again; you
can edit in into your own masterpiece, upload it and share it with your friends. You can experiment with
hundreds of camera angles and never miss a minute of your riding. Thats one reason why riders are
queuing up to buy the latest gadgets but the second reason is the more practical one: for insurance
purposes. Second if youve been caught in accident that wasnt your fault, youll be armed with

Technology On Motorcycle Helmet

unequivocal evidence that can be reviewed by the relevant authorities and insurance companies, helping
you come out of the incident with your pride intact despite whatever injuries youve been given.

Lightmode
Increase your road visibility by
adding extra lighting to your
motorcycle helmet. Wireless LED
Brake kits for converting your
favourite helmet are available to

add

in LED brake lights, turn signals, and EL WIRE. LightMode has created a permanent helmet
modification that surrounds your helmet with electroluminescent (EL) materials in true 360 fashion.
The modification helps riders become more visible in night settings by illuminating the highest point of
the rider: their helmet. For riders, getting noticed is not just about the ego boost, it's also about safety.
Motorcycles are roughly 1/6th the size of a 4-door sedan. That translates to a significant reduction in
visibility which every rider, and rider's family, has to accept. According to a study published by BMJ
(formerly the British Medical Journal), the use of a white helmet was associated with a 24% lower risk
compared to wearing a black helmet. Evidently, the visibility of ones helmet plays a significant role in
rider safety. A major issue is that riders are very likely to forgo safer gear for better aesthetics. But we
ask, why not give them both? Every LightMode helmet modification is powered by a small controller
that has three mode selections: constant glow, blink, and off. The controller uses two AA batteries and
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lasts 13 hours when using 2000 mAh NiMH rechargeable. The controller easily clamps onto the helmet
via the space between the shell and the padding or via a curved adhesive mount. All light mode
controllers mount to the right side to keep the left side free for Bluetooth communication devices.

How to present product in the market

Evaluate before launch
It is impossible to gauge exactly how the new product is
going to be received even the most experienced and large companies have had both wild success and
epic failures with new product launches. Before sending out the press releases, spend some time doing a
little introspective study. We will test and study the details about the helmet so that we will prepare for
any consequences that will happen
Evaluate the market
Most likely, there has been market research performed in preparation for the launch. Take a close look at
the results of the market research to make

sure

that there is a market for the product.

Conducting market research can be time
consuming,

but

can

lead

to

vital

information that will help direct the launch

of

product. Identify the feasibility of the

market

to accept the product, as well as the

specific market that our product will appeal to. Market identification can help to target that audience for
launch, increasing the chances for a successful launch.
Research the competition
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Technology On Motorcycle Helmet

During market research, we will evaluate not only the potential market for our product, but thoroughly
investigating the competition. As we study the competition, we will look for some specific details that
will help not only shape our own product launch, but will give we essential information about the market
that our product will be placed in. Listing the top market competitors will help we study both their
products and their marketing techniques.
Consider the market from our potential customers point of view:

What service or product do they choose currently?

What factors set our product apart from theirs?
What are the key differences that would compel a customer to select our product over another
companys?

Identify our target market

In addition to knowing the competition, our ideal customer must be identified as well. Finding the
specific demographics of target market will help to tailor the launch strategy to the people most likely to
purchase our product. It can be helpful to develop a target customer persona complete with a
biographical sketch and picture. Compile a list of the ideal customers characteristics. Use magazines,
newspapers, etc. to find a picture of someone who represents the perfect customer, and post the picture
in a central location. By personalizing the target market, we will have greater success in making sure
that your intended customers are getting the message.
For example, we will focus on Motorcycle riders to promote our new product by giving them to test our
new helmet.
Develop marketing strategy
Essential to a successful product launch is the development of a well-planned marketing campaign.
Using a variety of marketing channels is more likely to result in a successful launch. Use the information
youve gathered in identifying your target customer, and then develop a multi-faceted approach to
reaching that customer. A combination of traditional advertising as well as the inclusion of social media
tools will generate a wide range of interest in your product.

Technology On Motorcycle Helmet

Product Pricing
Definition of price
Pricing is the process whereby a business sets the price at which it will sell its products and services, and
may be part of the business's marketing plan. In setting prices, the business will take into account the
price at which it could acquire the goods, the manufacturing cost, the market place, competition, market
condition, brand, and quality of product.
Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect
of financial modelling and is one of the four Ps of the marketing mix. (The other three aspects are
product, promotion, and place.) Price is the only revenue generating element amongst the four Ps, the
rest being cost centres. However, the other Ps of marketing will contribute to decreasing price elasticity
and so enable price increases to drive greater revenue and profits.
Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on
factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote,
price prevailing on entry, shipment or invoice date, combination of multiple orders or lines, and many
others. Automated systems require more setup and maintenance but may prevent pricing errors. The
needs of the consumer can be converted into demand only if the consumer has the willingness and
capacity to buy the product. Thus, pricing is the most important concept in the field of marketing, it is
used as a tactical decision in response to comparing market situation.
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Technology On Motorcycle Helmet

Type of pricing
Line pricing
Line pricing is the use of a limited number of prices for all product offered by a business. This is a
tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its
underlying rationale is that these amounts are seen as suitable price points for a whole range of products
by prospective customers. It has the advantage of ease of administering, but the disadvantage of
inflexibility, particularly in times of inflation or unstable prices.

Loss leader
A loss leader is a product that has a price set below the operating margin. These results in a loss to the
business on that particular item in the hope that it will draw customers into the store and that some of
those customers will buy other, higher margin items.

Price/quality relationship
The price/quality relationship refers to the perception by most consumers that a relatively high price is a
sign of good quality. The belief in this relationship is most important with complex products that are
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Technology On Motorcycle Helmet

hard to test, and experiential products that cannot be tested until used (such as most services). The
greater the uncertainty surrounding a product, the more consumers depend on the price/quality signal
and the greater premium they may be prepared to pay. The classic example is the pricing of Twinkies, a
snack cake which was viewed as low quality after the price was lowered. Excessive reliance on the
price/quality relationship by consumers may lead to an increase in prices on all products and services,
even those of low quality, which causes the price/quality relationship to no longer apply.

Premium pricing
Premium pricing (also called prestige pricing) is the strategy of consistently pricing at, or near, the high
end of the possible price range to help attract status-conscious consumers. The high pricing of a
premium product is used to enhance and reinforce a product's luxury image. Examples of companies
which partake in premium pricing in the marketplace include Rolex and Bentley. As well as brand,
product attributes such as eco-labelling and provenance (e.g. 'certified organic' and 'product of
Australia') may add value for consumers and attract premium pricing. A component of such premiums
may reflect the increased cost of production. People will buy a premium priced product because:

They believe the high price is an indication of good quality

They believe it to be a sign of self-worth - "They are worth it;" it authenticates the buyer's success and

status; it is a signal to others that the owner is a member of an exclusive group

They require flawless performance in this application - The cost of product malfunction is too high to
buy anything but the best - for example, a heart pacemaker.

Demand-based pricing

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Technology On Motorcycle Helmet

Demand-based pricing, also known as dynamic pricing, is a pricing method that uses consumer demand
- based on perceived value - as the central element. These include price skimming, price discrimination
and yield management, price points, psychological pricing, bundle pricing, penetration pricing, price
lining, value-based pricing, geo and premium pricing. Pricing factors are manufacturing cost, market
place, competition, market condition, quality of product.
Price modelling using econometric techniques can help measure price elasticity, and computer based
modelling tools will often facilitate simulations of different prices and the outcome on sales and profit.
More sophisticated tools help determine price at the SKU level across a portfolio of products. Retailers
will optimize the price of their private label SKUs with those of National Brands.

Cost-Based Pricing
Cost-based pricing can be defined as a pricing method in which a certain percentage of the total cost of
production is added to the cost of the product to determine its selling price. Cost-based pricing can be of
two types, namely, cost-plus pricing and mark-up pricing. Refer to the simplest method of determining
the price of a product.
Psychological Pricing
Psychological pricing (also price ending, charm pricing) is a pricing/marketing strategy based on the
theory that certain prices have a psychological impact. Retail prices are often expressed as "odd prices":
a little less than a round number.
Which types of pricing we choose?
We choose two (2) type of pricing which is cost-based pricing and psychological pricing. An
organization has various options for selecting a pricing method. Prices are based on three dimensions
that are cost, demand, and competition. The organization can use any of the dimensions or combination
of dimensions to set the price of a product. For our product, we are using the cost based pricing. Costbased pricing refers to a pricing method in which some percentage of desired profit margins is added to
the cost of the product to obtain the final price. In cost-based pricing method, a fixed percentage, also
called mark-up percentage, of the total cost (as a profit) is added to the total cost to set the price.
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Technology On Motorcycle Helmet

PRICE (RM)
Cost of materials
2330
Heads up Display Optic
400
Google Glass
1200
Riding camera
650
Lightmode
80
+Cost of labour
200
+Overhead
40
=Total cost
2570
+Desired profit (30% on sales)
771
=Required sale price
3,399.00
We also use psychological pricing. It is the common practice of setting prices slightly lower than
rounded numbers, in the belief that customers do not round up these prices, and so will treat them as
lower prices than they really are: This practice is based on the belief that customers tend to process a
price from the left-most digit to the right, and so will tend o ignore the last few digits of a price. This
effect appears to be accentuated when the fractional portion of a price is printed in smaller font than the
rest of a price. Thus our smart motorcycles helmet cost is RM 3,399.00
We confident our product will give a something new to the all biker. We not only focus about the outside
appearance, but we focus more on the safety aspect at majority. We think and we decide to launch this
product because of statistic today say a lot of incident today have majority involve the biker. The helmet
today only have a little of safety aspect, but it different with our product.
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Technology On Motorcycle Helmet

We have chosen the four main aspects, it involves the riding camera, light mode, head up display and
GPS, we ensure this helmet will be hot in market in soon. We hope our promotion will help us to
achieve our goal by launch this product. The specific price will not be set early. We want to look the
progress about this product after the launch. We will ensure the price will be affordable to all biker. The
important thing is we must to share to the all biker outside about this product will help them a lot. We
hope this get a support from all party, government, NGO and more over.
Last not least, our company wish the number of incident involve the biker can be reduce when using this
helmet. The benefit this helmet is more worth than everything. To the all biker, let grab this helmet.
How To Reach Consumer
In this project our product is a multifunctional helmet. Planning on how to reach our customers is an
important step in our marketing and commercialization plan. To plan how to reach our customers, we
will use a five-step method proposed by Spider Graham. The five steps are:

Acknowledge that there is a specific target audience;

Determine what criteria you intend to use to identify the consumers you most wish to reach
Identify what your customers and prospects want most from you;
Identify the best channels to use to communicate with customers and prospects
Measure campaign results to determine if you actually did reach the right people
Step 1 Determining a Specific Target
Determining the specific target requires us to ask questions about demographics, characteristics, needs,
behaviour and preferences with regard to the product and its category in the market. To determine the
specific target customers of this product, we need to analyse the market and customers of helmets, in this
case motorcyclist helmets. We need to know our competitors and how we measure against them. We
need to know our customers and their needs both direct (B2C) and business customers (B2B).
Some other questions we need to ask include what customer needs does our product satisfy, and how
would customers perceive the value of the helmet compared to the other types in the market? More
importantly, we need to know who are the customers in each market, what are their buying patterns, and
what influences their needs and behaviour? As for business customers, we need to know who makes the
purchasing decision, what is their purchasing procedure and how do organizational connections and
considerations affect the needs and purchase behaviour of business customers? It is important for us to
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Technology On Motorcycle Helmet

identify potential business customers through personal selling. We must identify retailers of motor
vehicles to do business with.
As our product is an incremental innovation in the helmet industry and is still at the entry or introductory
stage, the starting price will still be a bit higher. Therefore, at this stage we will focus on medium and
high level income customers, that is people who use or own motorbikes with a capacity of 250cc and
above. Customers fitting the income segment would be attracted to and could afford the multifunctional
helmet. For our business segment, we will consider all retailers of helmets in our chosen location.
Step 2 -Determine what criteria you intend to use to identify the consumers you most wish to
reach
To determine the criteria we intend to use to identify our target consumers, we need to consider their
technical, cultural, social and economic considerations, as well as personal factors such as lifestyle,
motivation, perceptions and attitudes.
So some criteria we will look into in this project to launch our multifunctional helmet are:
1.

Age what is the age range of our customers and consumers (users of our helmet? The first

criteria are that we look for the age that is suitable to use this product. This product is suitable for people
who have License B or B1 i.e. people who could ride a motorcycle exceeding 500cc and B1 is for
people who ride to not more than 500cc.
2.

The gender of our potential customers who buys and who uses helmets. Casual observation

would point o males as being the main buyers of helmets.

3.

Income group is the next criteria. As mentioned in Step 1, we will target the middle and higher

income.
4.

Location is another criterion. As the helmet is a complementary product to the motorbikes, we

will target towns and cities with high sales of motorbikes.

5.

Customer behaviour (attitude and motivation to buy) towards product innovation especially

towards the added value of our helmet is also a criterion for us to consider.

Step 3- Identify what your customers and prospects want most from you
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Technology On Motorcycle Helmet

To identify what our customers and prospects want, we need to describe the market for this
multifunctional product in terms of customer needs. So first we need to identify our customers (refer to
STEP 1). Basically, most customers want good products and services. In this case, our value proposition
is multi-functionality. Our helmet is more than just a helmet. Besides its role as a safety measure, the
helmet is designed to be more visible and equipped with advanced technology to provide additional
lighting, to provide directions (think WAZE), and greater safety features e.g. voice command
technology etc.
The benefits for the users would be clearer view, better protection, access to voice command technology
e.g. direction modules, etc. Of course, our knowledge of customers needs and wants would only be
clearer after getting feedback from them.
STEP 4 - Identify the best channels to use to communicate with customers and prospects
The basic channel choices for us to market our product are physical stores or digital or online stores. We
plan to use both. To make our target customers understand fully about our product, we will schedule
five events for our product launching and also launch a dedicated website on the product. The locations
for the launches will be malls around the cities. We aim to reach out to at least 100,000 people through
the events.
During the events, we would focus on the introducing the product and would show some slideshow for
our viewer to understand the benefits of owning the multifunctional helmet and the new technology that
we use to manufacture our helmet. We also will provide avenue for our prospects to touch and feel the
helmet with their own hand. For additional sources of knowledge, we would provide our product
catalogue for our customers to understand the product better. We would also give some fanciful and nice
stickers for some lucky people to grab for free.
The marketing team would also gather some feedbacks about the product by using a questionnaire. We
plan to gather feedback on preferred colour, opinion of product feel (touch texture), which features they
view as attractive, technical specifications of the products, etc.
Through our website, we plan to create awareness among 5 million people within the first three months.
For IT technology, we would use Facebook, Instagram and even Youtube to market our product by
putting picture and pricing of the product. Youtube could also be used as a platform not just to show in

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Technology On Motorcycle Helmet

more detail of our products but to get some feedback from people who had bought the helmet. This
could provide us the overview of things that we need to innovate to meet customer demands.
For printed advertisements, we will do board advertising, distribute flyers to our retailer shop,
motorsport magazine and any magazine which would reach our target market. We would give our
retailers brochures which they could distribute to their customers.

Step 5 - Measure campaign results to determine if you actually did reach the right people
No matter how hard we plan to reach our customers, they are just plans based on assumptions which are
usually based on historical data. Even with data analytics which generally provide more predictable
outcomes. Therefore measuring the campaign results is very important, if not the most important aspect
of a market campaign. It is so important to know how we fared in the campaign. Without this
knowledge, any move forward would be just a wild guess. In this project, we will carefully plan how to
measure the results. We will hire consultants to help us out.
After doing all the research and implementing the entire five steps to reach our customer, we would
check whether we had reached the amount of people that we had targeted. This step would determine
whether we had achieved what we targeted for.
We would also focus on the feedback that we gained from our viewers and customers. Even though the
comment might be harsh, we would hear it with our open heart as it is very important for us to make
sure that our campaign was a success.
Our campaign would be a continuous step to implement changes. Its success depends on the needs of
people which would change from time to time. We would also try to apply new technology and innovate
the helmet to create as many suitable functions as possible.

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Technology On Motorcycle Helmet

Promotion Strategy
Sales promotion
Sales promotion is designed to be used as a short term tactic to boost sales. It is rarely suitable as a
method of building long-term customer loyalty. Some sales promotions are aimed at consumers. Give a
great deal for the customer that book and buy our product or services by online will get a discount and
rebate. The different it if they book by traditional way will be a different price and benefit. It is a way to
encourage consumer using by online and make the process become more systematic and smooth to
handle. Any consumer doing by online will get a less price and special promotion.
Television commercials
Using TV ads and commercials as it attracts a large group of viewers. It helps to convey the
message with sight, sound and motion which gives our products instant credibility and look interactive.
Social Media
It gives mass reach as it is not bounded by geographical regions nationalities. It is also very less
expensive as compared to traditional media. It allow quick communication between visitor our company
via filling order forms e-mails and live chats makes session and sales very interactive. Our customer also can
give the feedback or suggestion so we can improve our product or services. It is a best way of communication that
can be done on the internet to communicate with the consumer. The way to persuade the potential
customer to choose us rather than the competitors. Kind of advertising will be effective and free
absolutely will be the power of the social media.

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Technology On Motorcycle Helmet

Facebook
A best media social to use to promote our product on the internet is Facebook. In addition, the user of
Facebook in the Malaysia is in a big amount and most of them are active user. Which mean they still
using Facebook as they prime media social. Create a fan page rather than a group because people more
looking on the fan page rather than group because it rarely appears on the notification and not appear on
the timeline. Build an interesting fan page about the company and put much information about put
helmet on that page. Include with some great photo with a boom title that can attract people want to read
it. Put any detail or information that can make the online user wants to share about and spread it out on
their timeline. With that, will increase people awareness about our product and desire them to buy it out.
Public relation
We will generate awareness by reaching out to magazines and blogs. The public relations kits that we
will send to these magazines and blogs will consist of sample of our product, along with a brief
description of the product, what our company does, and our CSR initiatives. It is important that these
media outlets know we are not only concerned with making a profit, but also have goals to improve the
community and the environment.
Event sponsorships
Create experiences and organizes events in order to showcase advanced features and effective design of
our helmet. These experiences and events are incorporated with celebrity endorsement marketing
strategy to create a long-lasting impact on customers. Sponsors prestigious events like motorsports
racing and golf events or autoshow event. Such events bring about their sportiness professionalism and
leadership spirits. It all is done to establish a class and luxury brand that people want to be associated
with apart from creating brand awareness.

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Technology On Motorcycle Helmet

Future trend
For the next 20 years my team and I will create a multipurpose helmet which is the helmet that is
waterproof and can be used for diving. Why get yourself a new helmet when you can upgrade your own
with some technology of the 21st. century. It looks like a design out of the upcoming Star Wars movie,
but it is in fact a helmet-mounted rebreathe, that seeks to revolutionize scuba diving. It will essentially
compress the tanks/rebreathe unit on the divers back, the hoses, the mouthpiece, and even the dive mask
into a single, self-contained unit. Strap on the helmet, and youre ready to jump into the water. Adding to
this is the fact that the helmet covers the entire head of the diver, much like a motorcycle helmet, also
covering the ears.
As the helmet is pressure-resistant, that means that there is no pressurization of the ears, and with that,
no need to equalize as we descend, and reduced risk of barotraumas to the sensitive parts of the inner
ear. Using Bluetooth technology, the helmet would allow scuba divers to communicate with each other
(provided they are within close proximity), and two helmet-mounted LED lights would give the diver
light during night diving, cave diving, or wreck diving, without occupying his or her hands. So the
concept has a few kinks to work out, but more importantly, is limited by todays technology.

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As an example most people prefer to go to beach with friends. Some will convoy using their own
motorcycle as a considering taking a road trip. As an example, Kawasaki Club, Harley Davidson and etc.
Taking a motorcycle tour is much more than riding a motorcycle. It means different things to different
people. Some people are true riders that love to carve up mountain pass after mountain pass and spent all
day pushing the limit of their riding skills. Other just wants to relax and see the country side, enjoy a
picnic along one of the beach and have some activities such as snorkelling. So our team comes out with
the idea that is multi purposed helmet. Besides for safety purposes, helmets are also used for snorkelling.
This would save cost and easily mobilised. The helmet that we had invented is used for dry and water
resistance.
Moreover if riding long distance is going something you do regularly, embracing a little technology will
probably make those riders better. Our helmet equipped with Bluetooth, for example can link you to
your phone and not only play music bur received calls, follow GPS directions, and allow rider to rider
communications.
Some people think cruise control makes a motorcycle too much like driving car, but being able to
reliably maintain a constant speed for long periods of times help keep riders safe and discourages cars
from dangerously passing a bike thats accidentally slowed down a few miles per hours.

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How our product can increase the company performance.

As we know, our company already creates the very innovative product that will useful for us. We believe
this product will increase our company performance because many people who love to ride will interest
with our new technology. Its easy to see why many riders are looking forward to the day they can
purchase and use their own smart helmet. In fact, we strongly believes that after one session with this
helmet, most riders will not be able to go back to a traditional helmet. It will be the new world trending
for the next 20 years.
On the other hand, our company will try to joint venture with the largest company around the world such
as Harley Davidson, Kawasaki, Ducati, and Honda as they have many customers that will be our
potential customer. . One of these companies is about to get into the market first, and like any good
motorcycle race you got to stay in the lead to win. Moreover we will try to introduce our helmet to
Polis Diraja Malaysia (PDRM) to be use by police traffic. This will make our helmet well-known and
can increase our profit.
Last but not least, our company will do guerrilla marketing to advertise our new technology so that the
people will aware of this technology. At the moment, the technology is still too cost-intensive for use in
motorcycles. However, it is expected that the economies of scale resulting from their large-scale use in
the automobile industry will result in a price structure with a clear downward trend. Its use in
motorcycles could then be imaginable in the medium term.

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Conclusion
A helmet is a form of protective gear worn on the head to protect it from injuries. The oldest known use
of helmets was by Assyrian soldiers in 900BC, who wore thick leather or bronze helmets to protect the
head from blunt object and sword blows and arrow strikes in combat. In civilian life, helmets are used
for recreational activities, sports and transportation. But now, theres many innovation of helmet. It
appears that the indications for protective helmet use by individuals currently are based more on
individual opinion, with the innovation of helmet every injury will be reduced to the lowest impact. Bike
riding is a lot of fun, but accidents happen. The safest way to use your bike is for transportation, not
play. A head injury can mean brain injury. That's why it's so important to wear your bike helmet.
Wearing one doesn't mean you can be reckless, but a helmet will provide some protection for your face,
head, and brain in case you fall down.
Technology that we put in the helmet is not just an accessories or just for a beauty but our main
objective is for safety in order to reduce or avoid for an accident. We believe our products will success
not at present for the sake of our future

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References
Wood, M.B. (2014). The Marketing Plan Handbook. Pearson Education Limited, Essex.
Edward B. Becker, Denis V. Anishchenko, Stephanie B. Palmer (2015). Motorcycle Helmet Impact
Response at Various Levels of Severity for Different Standard Certifications

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