Professional Documents
Culture Documents
95.1-2
Ellie Harpole
TABLE OF CONTENTS
TYPEFACES
COLORS
ADVERTISEMENT
BROCHURE
10
TYPEFACES
COLORS
Pantone 260C
Pantone 375C
R: 100 G: 38 B : 103 R: 151 G: 215 B: 0
GRAY
R: 55 G:51 B:61
C: 66
M: 100
Y: 8
K: 27
C: 72
M: 69
Y: 54
K: 52
C: 46
M: 0
Y: 90
K: 0
Elston Pro is the font of choice for the logotype because it is legible, but
has unique lettering that fits the feel of Fusion. The S in particular is
edgy and reflects the divergent rock format of the station. The headline
font, Bebas Nue, is an all caps font that will stand out on a page and draw
the readers eye to each section of content, without competing with the
logotype. Candera is the body copy font because it is easy to read on the
page but is not overly sophisticated. It is clear and maintains the integrity
of Fusions image. The caption font is Athelas. The serifs on this font are
not excessively emphasized. As a result, it works well for captions because
it is subtle enough to not distract, but also strong enough to not get lost
on the page.
4 - Brand Identity Guide
The Fusion primary colors are deep purple and bright green. The two
dominant colors serve to catch the eye without being overly youthful.
They pull from the dark, aggressive tones of rock music and the quirky,
fun side of it. This mixed vibe serves to highlight the unique and divergent
style of Fusion.
The two complementary colors are accompanied by a secondary gunmetal
gray. This more neutral color plays into the variation of themes in the
stations music. Gray can mean everything from rough and clunky, to cold,
to sophisticated and modern, and yet it is all still gray. In the same way,
Fusion assumes many different tones, but is still a cohesive and distinct
station.
The combination of the three colors gives Fusion cohesion and flexibility
in what they use for branding and advertisement. The two, bold, primary
colors can draw readers to look at posters and print material. When
a more subdued appearance is necessary, like in business documents
and literary material, the gray can be used more prominently to change
the look. All together the three colors of the station help to further the
identity of Fusion and what it means in the industry.
Brand Identity Guide - 5
Logotype
Logo SYMBOL
lockup
Divergent Rock
Divergent Rock
Sample Advertisement
This poster was designed to hang on the walls in a hall, on bulletin boards,
on store doors, and other local, visible areas. It informs people about
Fusion, as the station is still new and the target audience in the community
may not yet know about it. The poster style makes it easy to distribute so
that it is visible to my target audience in the places that they will likely be.
The design is simple but bold so that it will grab the attention of people as
they pass by, is quick to read, and contains the most pertinent
information. It calls people to visit the stations social media and to tune
into Fusion on the air. The large logo is easy to read and stands out on
the page, but is balanced by the description portion on the bottom third
of the page. The pictures of the artists add interesting visual elements
and quickly inform the reader of the types of music that Fusion plays. The
linear flow makes the poster copy flow well and keeps it organized.
Fusion
is a student
run station on
the campus of
Texas A&M University
and functions in partnership
with Bryan Broadcasting.
NT
EAR
THING
OL?
Divergent Rock
WA
TO H
SOME
CO
Arctic Monkeys
Sublime
Weezer
Alice in Chains
George Ezra
The Dirty Heads
Blind Melon
Of Monsters and Men
Greenday
Led Zeppelin
Joan Jett
Walk the Moon
Allen Stone
Queen
David Bowie
Macklemore
Lupe Fiasco
FusionRadioHD.com
@fusionradio
@FusionRadio_HD
Facebook.com/fusionradiohd
WHO
ARE WE?
WHERE TO
FIND US?
FUSION
95.1 FM HD 2
This spread was designed to fit the format and audience of Fusion. It is
important that all aspects of our branding appropriately represent our
stations feel. Fusions programming is edgy and unique, so our print
materials need to be also.
WHAT DO
WE PLAY?
WHAT ARE
WE?
Along with representing the station well, we also have to serve our
audience well. The target listener for this station is young, specifically
a millennial, who is not easily intrigued by the stock brochure concept.
So we designed our brochure layout to be dynamic and interactive. The
front panels of the brochure (Panel 1) open up to reveal the inset panel
(Panel 3). Panel 3 introduces Fusion, and has flaps with questions and
comments that the reader can fold back to find out more information
(Panel 2). The back of the brochure (Panel 1) has the Fusion logo on
it. The unusual shape of our brochure and the punchy colors on the
outside draw people to pick it up. The bright colors on the inset page
immediately catch the attention of both serious inquirers and those just
thumbing through it. The interactive panels are intentional logistically
as they keep the reader engaged and curious about what is behind each
flap. The panels are important and effective also, as they stand alone and
work cohesively to inform the reader of all of the important aspects of
our station and its programming.
This brochure will be available to our audience on the campus of Texas
A&M University, and in stores, restaurants and waiting rooms around
our coverage area that our target audience frequents. Its purpose is to
inform our audience of the presence of the station and how to connect
with Fusion online and on air.
While this design does cost more in production, it is important to
establish a sizeable and steady listener base as quickly as possible, in turn
generating high station ratings and eventual profit. This design concept
will be the most effective medium of attracting and communicating with
our audience; therefore, the initial cost is justifiable.
Brand Identity Guide - 13