Professional Documents
Culture Documents
by Inteliace Research
December 2016
Version: 16.3
Table of contents
Executive Summary
Slide 23: Online merchants & payment methods case (1/3): Allegro
Slide 24: Online merchants & payment methods case (2/3): RTVEuroAGD
Slide 25: Online merchants & payment methods case (3/3): empik.com
2
Inteliace Research
Advanced
360
340
320
xx
300
1.54
Norway
Denmark
280
1.57
Finland
260
1.37
UK
13.52
Netherlands
200
Poland
3.21 0.25
180
Estonia
Ireland
160
France
140
0.66
8.93
1.48
Early stage
80
0.69
Slovenia
0.65
0.18
2.56
1.87
0.50
Spain
20
0.11
Italy
Greece
0
0
10
0.23
0.37
2.11
12
Czech Rep.
Hungary
14
16
18
Poland 2015
3.16
Poland 2014
Lithuania
4.44
40
-2
Poland 2016 F
Latvia
0.19
Austria
0.15
2.80
Portugal 60
-4
Germany
Switzerland
100
Belgium
120
-6
220
Developed
Sweden
2.42
240
0.99
Romania
Slovakia
0.21
20
22
24
26
28
30
32
34
36
284
3
291
4
300
4
306
5
261
280
287
295
301
2010
2011
2012
2013
2014
264
3
323
5
330
5
318
325
2015
Foreign
transactions
Domestic
transactions
Average transaction
value(PLN)
+11
+4
2016F
CAGR (%)
2010-2016F
+4
0.71
0.01
0.75
0.01
0.77
0.01
0.79
0.01
0.78
0.01
0.75
0.01
0.76
0.01
+1
+9
0.70
0.74
0.76
0.78
0.77
0.74
0.75
+1
2010
2011
2012
2013
2014
2015
2016F
374
380
379
379
391
431
436
* Card withdrawals with cards issued in Poland. Domestic and foreign transactions included
Source: NBP, Inteliace Research
Domestic
transactions
CAGR (%)
2010-2016F
Number of
transactions
has stabilized
4
Inteliace Research
Many
Likely future
positions
Few
mPay
Merchant-sponsored
solutions
iKasa
SkyCash
moBilet
BLIK
MasterPass
Android Pay
Single
Issuer-sponsored
solutions
There is already a
significant number of
payment applications
competing for clients in
Poland.
The key battle that will
decide the future shape of
Poland`s payment market
will likely play out between
BLIK (ACH-based model)
and various digital wallets
(payment cards-based
models).
Specialized and
merchant/issuer
sponsored services are
likely to occupy market
niches.
PeoPay
Ukash
paysafecard
Single
* For the moment no merchants in Poland accept Visa Checkout.
Source: Inteliace Research
Few
Merchants
Many
5
Inteliace Research
PayU
Bitcoin acquirers
ACH transaction volumes (in million tx)
Company name Remarks
Company name
Transaction size
Remarks
BitBay.net
Attracting by innovations /
flexibility and strong
authentication
InPay.pl
bitmarket.pl
Bitbe.co
bitcurex.com
Suspended operations
Suspended operations
bitmarket24.pl
Banner
Merchants
Bitmaszyna.pl
dgtmarket.com
nevbit.com
Smaller player
Small
Bitcoin trading is well developed in Poland with multiple exchanges competing for investors.
However, unexpected exchanges failures and suspension of operations is still a threat to bitcoin traders.
There are few dedicated bitcoin processors / merchant acquirers operating in the country.
The number of merchants accepting bitcoin is still very limited.
Description
Shortly after the launch, five other major banks as well as the incumbent ACH - KIR joined the project. In order to
make the project universal and accessible to every interested party, an independent company and system operator
PSP was created and a new name BLIK was announced in 2015. In 2016, BLIK was accessed by another partner
Getin Noble Bank.
Since 2016, a significant acceleration in BLIK transactions could be observed, which has been an effect of
promotional activities and growing awareness of clients.
Payment mechanics:
Functionalities:
GSM top-up
The key feature of BLIK system are six-digit, single transaction codes
generated in the mobile app.
Codes are entered manually by the client in either: POS terminal, ATM
or at online checkout.
After the code has been entered in terminal, the mobile app asks for
transaction confirmation. Transaction gets executed if the client
confirms it. Alternatively, a one-click process has been developed
where client does not have to confirm every transaction, This however
requires adding the merchant by the client to a white list prior to the
transaction.
Funding source: Bank account via ACH KIR (real time settlements)
The current BLIK scheme mechanics favours ATM withdrawals and online payments.
Since 2016, PSP has been rumoured to work on contactless BLIK payments in POS terminals. However, property
rights/patents used in POS terminal prevent 3rd party access eliminating card organizations.
Since Nov. 2016, one-click payment option in online stores has been introduced by BLIK and Bank Millennium.
BLIK payment option was adopted by PayU and Allegro in Dec. 2016.
7
Inteliace Research
Company name
Type
Address
Blue Media
KIR
Elavon
ePAY Card
eService
Espago
IT Card
PaySquare
PayTel
Pekao CK
PEP
Planet Pay
Polcard
REVO Raiffeisen
SIX Pay
SumUp
Topcard
Dotpay
eCard
PayU
Przelewy24
tpay
Bitbe.co Ltd
InPay
4coins.pl
BitBay.net
bitcurex.com
bitfox.pl
bitmarket.pl
bitmarket24.pl
Bitmaszyna.pl
Bitstar
btcduke.com
Cryptoins.com
dgtmarket.com
flyingatom.com
nevbit.com
simplecoin.pl
PaySafeCard, Ukash
BZ WBK
eurobank
Getin bank
Millennium HCE
Pekao HCE
PKO HCE
SGB HCE
BLIK
CallPay
iKasa
moBilet
mPay
PeoPay
SkyCash
FerPay
Homepay
HotPay
JustPay.pl
SimPay.pl
uPaid wallet
Android Pay
MasterPass
PayPal
Skrill
Visa Checkout
ACH
ACH
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
acquiring
aggregator
aggregator
aggregator
aggregator
aggregator
BTC acquiring
BTC acquiring
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
BTC exchange
cash vouchers
HCE-issuer bank
HCE-issuer bank
HCE-issuer bank
HCE-issuer bank
HCE-issuer bank
HCE-issuer bank
HCE-issuer bank
mobile payments
mobile payments
mobile payments
mobile payments
mobile payments
mobile payments
mobile payments
online lending
SMS premium
SMS premium
SMS premium
SMS premium
wallets
wallets
wallets
wallets
wallets
wallets
Brand/banner
8
Inteliace Research
9
Inteliace Research
379 powiatw
Maximum: 947
100
200
300
400
500
600
700
800
900
1000
Inteliace Research
2016
February - Mortgage Lending in Poland 16
May - Banking Market in Poland 16
May - Bank outlets database 16
June - Insurance Market in Poland 16
August - Top 200 CEE banks 16
September - Investment Funds and Asset Mgmt. 16
28
56
75
59
35
66
67
38
52
Liczba/Number
44
176
88
48
CAGR**
As of March 2006
28
37
rednia / Average
= 58
59
Concept Description
Results
Timeline
Target Clients
Assets
>60
Channels
40-60
< 40
Inteliace Research
Shareholders
General Electric
Company
99
Products
Only lending products on offer:
mortgage
refinancing loan
credit cards
installment loans
cash loans
car loans
PLN billion
Market
share
(%)
10.9
7.4
8.3
9.1
2003
2004
2005
1.6
1.7
1.6
Loans
PLN billion
14.2
6.6
7.6
8.6
2003
2004
2005
Net Profit
Other
51.2
PLN billion
0.30
0.32
2003
2004
2005
20.4
26.7
22.8
0.14
ROE (%)
* Although Expander is distributing products from various banks, GE offer / for example mortgage/ is reported to be favoured
** Compound Annual Growth Rate
Inteliace Research
Source: Inteliace Analysis
Mediana
Median (443)