Research report

Samsung vs. Blackberry

Background to Project
A group of senior students joined this research project in order to
determine peoples phone preferences. My aim was to find out whether
people preferred to own, specifically, a Samsung phone or a Blackberry
phone. This project has helped to prepare us for researches we might be
assigned to do later in our lives.
Samsung is one of the worlds greatest leading companies. Ever since
the release of the Galaxy S3, Samsung has taken the lead from Apple, Nokia,
and many others, in smartphones. Samsung has recently released its latest
phone from the Galaxy series, the S4. Samsung has sold around 10 million
units of the S4 just two weeks after its release.
Blackberry phones, originally made for businessmen, have no doubt
become very popular among people of all ages, working in all sorts of majors.
However, Blackberry has been going downhill for quite a while now. Hoping it
will increase their sales, Blackberry recently released the 10 series. Although
the 10 series might have not helped blackberry accomplish is goals, many
people were still looking forward for the new 10 series.

Method Used
Research Methodology is the process of collecting data and information
so people can repeat my research. To carry out this research, we used the
questionnaire method. The survey was conducted among 15 people. Ages
ranged between 10 and 41, both females and males were asked randomly.
The questionnaire contained a total of 5 quantitative questions. We handed
out the surveys at schools to both teachers and students.
Finding from the questionnaire
We had all 15 questionnaires returned. All the people responding were
between the ages of 10 41. The graph (graph. 1) below shows the
percentage of the 15 people that have, at least once, owned either a
Samsung or Blackberry phone. The number of people that have once owned

either a Samsung or Blackberry phone (80%) was greater than those who
have never owned a Samsung or Blackberry phone (20%).
Have you ever owned either a Samsung or Blackberry phone?
100%

Graph.1

80%
60%

Series1

40%
20%
0%
No

Yes

Satisfaction
Samsung users:

Samsung users were asked to rate the price, design and build, display,
camera, and battery life of their phone. Strikingly, (100%) of the respondents
gave their phones camera a 5/5, as shown in graph.2. Also, 60% of the
respondents rated both their phones display and design and build 5/5.
However, 60% of the respondents were not really satisfied with their phones
price giving it a 3/5
How would you rate you phone? (Where 1 is the worst and 5 is the best)
120%

Graph.2

100%

80%

Price
Design and Build

60%

Display
Camera

40%

Battery life

20%

0%
1

Another group of questions were asked were respondents had to circle

either the number 1, 2, 3, 4, or 5, where each number represents strongly
disagree, disagree, neutral, agree and strongly agree respectively. As
shown in graph.3, 60% of the respondents strongly agreed with the
statement My phone is easy to use and my camera captures rather clear
crisp images. However, a few were unsatisfied with their phones battery life.
70%

Graph.3

60%
50%

My phone is rather smooth and fast

40%

My phone is easy to use

30%

My Camera captures rather clrear crisp

images

20%

My phone is rather bold and exciting

10%
0%
1

Blackberry users:

Blackberry users were also asked to rate their phones display, design and
build, camera, and battery life. Surprisingly, more than half of the
respondents (71.4%) gave their phones design and build a 5/5, as shown
in graph.4. Display was also highly rated, as (57.1%) of the respondents
gave another 5/5 for their phones display. What was quite interesting, is the
fact that (42.8%) of the respondents rated their phones batter life 2/5.
80%

Graph.4

70%
60%
50%
40%

Price
Design and Build
Display

30%

Camera

20%

Battery life

10%

Similarly, Blackberry users were asked to circle either the number 1, 2, 3,

4, or 5, where each number represents strongly disagree, disagree,
neutral, agree and strongly agree respectively. Graph.5 shows that
66.6% of the respondents agreed with the statement My phone is easy to
use. However, respondents were not so satisfied with the performance and
speed of their phones, where 50.0% of respondents felt neural about it.
Graph.5

70.00%
60.00%
50.00%

My phone is rather smooth and fast

40.00%

My phone is easy to use

30.00%

My Camera captures rather clrear crisp

images

20.00%

My phone is rather bold and exciting

10.00%
0.00%
1

Samsung users in general were satisfied with their phones features. When
asked, 80% of Samsung users recommended their phone, while only 20% did
not recommend it, shown in graph.6. On the other hand, Blackberry users
were not as satisfied as Samsung users. Graph.7 shows that 57.1% of
Blackberry users did NOT recommend their phone, and 42.5% did
recommend their phone.
Would you recommend you phone?
Graph.6

Graph. 7

Yes

Yes

No

No

If given the chance to either buy a Samsung or Blackberry phone, 80.0% of

Samsung users would stay with Samsung, while 20% preferred to buy a
Blackberry phone, as graph.8 represents. On the contrary, 57% of
Blackberry users preferred to buy a Samsung phone instead of a Blackberry
phone, graph.9.
Samsung

Blackberry

Samsung

Blackberry

Graph.8

Graph.9
20%

43%
80%

Samsung users:

57%

Blackberry users:

Summary
Although the results show that Blackberry users are not very pleased
with their phones functionality and usability, 43% of them would still buy
Blackberry phones, as well as recommend their phones to their friends and
families.
Similarly, Samsung users proved to be very pleased with their phones
features, where 100% of the respondents highly rated their phones camera
performance. However, only a few (20.0%) of them would have rather
bought a Blackberry phone instead of a Samsung phone.
Recommendations
As mentioned earlier, Blackberry has been going downhill for a while now;
this has also showed in my results, as 57% of Blackberry users would rather
buy a Samsung phone instead Of a Blackberry phone. I believe this could be
for the lack of improvement and enhancement Blackberry brings to its
phones. There is nothing much that makes Blackberry special anymore.
Blackberry has to come up with something creative and innovative to regain
its competition in the market. As for Samsung, they are pretty much moving
on the right track, except some minor changes including, improving battery
life, and enhancing speed and functionality.