Report

Website survey and analysis

E-Skills

Contents
Introduction............................................................................................................ 4
Business Model: G2B,............................................................................................. 5
BELGIAN GOVERNMENT PORTAL vs IVORIAN GOVERNMENT PORTAL......................5
Websites: http://www.gouv.ci/Main.php VS http://www.belgium.be/en................5
AETHETIC......................................................................................................... 5
CONTENT......................................................................................................... 5
STRUCTURE...................................................................................................... 6
LANGUAGE....................................................................................................... 6
Business Model: B2B.............................................................................................. 7
British-french-bulgary JAVELINGROUP VS INDIAN INDIAMART.................................7
Websites: http://www.javelingroup.com/ VS http://www.indiamart.com/.............7
AETHETIC......................................................................................................... 7
STRUCTURE...................................................................................................... 7
LANGUAGE....................................................................................................... 8
Business Model: C2C,............................................................................................. 9
LATVIAN SECOND HAND MARKETPLACE vs THE NETHERLANDS SECOND HAND
MARKETPLACE........................................................................................................ 9
Websites:............................................................................................................. 9
AETHETIC......................................................................................................... 9
CONTENT......................................................................................................... 9
STRUCTURE...................................................................................................... 9
LANGUAGE....................................................................................................... 9
AETHETIC......................................................................................................... 9
CONTENT......................................................................................................... 9
STRUCTURE.................................................................................................... 10
LANGUAGE..................................................................................................... 10
Business Model: B2C,........................................................................................... 10
SWEDEN CLOTHING SHOP VS THE NETHERLANDS CLOTHING SHOP....................10
Websites: http://www.lindex.com/eu/ VS https://www.scotchsoda.com/nl/nl/home......................................................................................... 10
AETHETIC....................................................................................................... 10
CONTENT....................................................................................................... 10
STRUCTURE.................................................................................................... 10
LANGUAGE..................................................................................................... 11
AETHETIC....................................................................................................... 11
CONTENT....................................................................................................... 11

STRUCTURE.................................................................................................... 11
LANGUAGE..................................................................................................... 11
Business Model: G2G,........................................................................................... 13
CONCLUSION........................................................................................................ 14
Bibliography......................................................................................................... 15

Introduction
Nowadays having a coherent, easy-to-use, professional design of the website is
very important principle that helps your business or organization to succeed.
Users comes to the website to find out all the necessary information fast and
easy and it guides users to reach their primary goals.
The main idea of the report is to compare 12 different websites of the different
purpose and to find out their qualities. There were developed few main criteria
that can help to describe the efficiency of the websites. The report focuses on
design, layout, clarity of the navigation, how easy is to understand the purpose of
the website, brand logo use, appearance of spelling mistakes and text clarity.

Business Model: G2B,

BELGIAN GOVERNMENT PORTAL vs IVORIAN GOVERNMENT PORTAL

Websites: http://www.gouv.ci/Main.php VS http://www.belgium.be/en

AETHETIC
When looking at the Ivorian government portal, we can remark an
important and recurrent accent on its flag colours. The website is
organised in a such way that every visitor, on each page, knows, realises,
recall or even keeps in mind the 3 emblematic Ivorian colours which are
orange white and green. What is not completely the case on the Belgian egovernment. There is indeed a small recall of the countrys flag colours in
the logo and some few lines or objects spread over the pages but the
whole website is predominated by the grey colour.
The Ivorian website as much pictures as texts. The Homepage contains a
lot dynamic elements on the landing page such as icons, slideshow
pictures, pictures showing governmental events, interactional images with
flashy colours, videos and different font sizes and font format in function of
the importance of the information. While the repartition of texts
characteristics (font format and size) on the Belgian e-gov is more or less
similar, simple and in much more matching and soft colours.
After a couple of seconds spent on only the homepage, we can understand
that both websites are informative websites and more especially, share
information about the government and necessary for each citizen.

CONTENT
Concerning the content, we can observe several divergences between
both websites with can also be justified by the way each culture
communicates. The indirect and more general communication feature of
the Ivorian culture is perfectly illustrated through its website. The menu
titles are first very broad but lead to more details and other submenus
once clicking on them. On the Belgian website instead, the main menu
contains direct and lightly more specific information, thus, easy to browse
into and time saving when looking for specific information.
The Belgian website content is easier to understand, simple and has a
nicer layout. The body of the homepage largely contains a gallery laying
out all the titles of the menu with their submenus, and the rest of the page

being shared among a small visual and a section showing the latest news
of country.
While on The Ivorian website, the header is made of a picture and a flashy
massage conveying one of their value: the importance that going to
school represents for Ivorians, a basic menu style which is aligning the
big titles, the body full of different information and titles which at the same
time strike the eyes.
The Ivorian website contains a lot of call to action and announce spread
over the pages and fix on the whole website. We mean by that, that while
diving through pages, visitors are still able to see the announces and
flashy big body heard of the homepage. Some elements are per
consequent too repetitive.
The common point between both websites is that the Belgian governmental
portal also has some elements that are repeated on each page, but in a less
aggressive way. Those elements are the latest countrys news.

STRUCTURE
Regarding the structure, both websites show completely different
processes. While the Belgian governmental platform sticks on his entire
informative role by inviting people to read more, the Ivorian official
government website calls in a different ways and repetitively, people to
action. In opposite to commercial websites, the Ivorian website rather
invite its visitor to ask for (more) information. This can be observed
through the email icon place just under the header next to the menu and
despite the fact that there is already a contact menu in the main menu, in
the header as well as the footer of the page.
In addition, there are lot of pieces of attractive texts all ending the
show/know/see more button and downloading document icons.

LANGUAGE
The Belgian government portal has been translated into four different languages
which are French, Dutch, German and English, what of course increases the
accessibility to the websites. The most important reason of this structure is that
Belgium is itself, is not only divided into three regions but also divided into three
important language communities that are the Flemish community speaking
Dutch, the French community speaking French and the German-English
community speaking German and English, the federal government being based in
Brussels. This multilingual online platform gives the impression that even the
physical government is accessible to all Belgians and also might be foreigners
(what is the case).

Despite its important impact (flexibility) and/or utility, the Ivorian e-gov does not
judge important to translate its website in any other language outside French
since it is the only one official language in Ivory Coast.
(IVORIAN GOVERNMENT, n.d.) (Belgian GOVERNMENT PORTAL, n.d.)

Business Model: B2B

British-french-bulgary JAVELINGROUP VS INDIAN INDIAMART
Websites: http://www.javelingroup.com/ VS http://www.indiamart.com/
What do they do?

Javelin Group, part of Accenture Strategy, provides strategy consulting and

digital transformation services to the worlds leading retailers and
consumer brands. Javelin Group helps clients improve their
competitiveness by anticipating and responding to the rapid changes in
customer shopping habits and retail technologies. (Javelin group, n.d.)
Indiamart is an Indian e-commerce company that
provides B2C, B2B and customer to customer sales services via its web
portal. The group began in 1996 when Dinesh Agarwal founded the
website IndiaMART.com, a business-to-business portal to connect Indian
manufacturers with buyers. The company is headquartered in Noida, India.
(Indiamart, n.d.).

AETHETIC
The first impression that we can have by visiting the homepage, is that the
different websites have been created by professionals who really thought about
details. Both websites, for their business model which B2B have everything
needed to facilitate interactions through their sites and sell their services or
products in a good way (Designing and marketing wise).
Both layouts are nice to see. There is a good fitting of colours. The Javelingroup
website, in opposite of the indiamart has less charged webpages, more clear and
easy to see since there are more blanc space between sections without that there
seem empty.
Once again the font format and size are more or less well used and only differ in
function of the qualification of the text written: whether it is big heading, title or
subtitle. The style is uniform all over the pages so they can keep the coherency
and ensure a little bit of veracity and/or credibility.
The Indian website contains more dynamic visual elements (a strong use of
pictures and slideshows) than the Javelingroup site. This can be explained by the

fact that they sell and promote different products while the Javelingroup focuses
more on performing services.
All the necessary information to engage in transaction is clear, easy to
understand and accessible for visitors.

STRUCTURE
the structures of both sites are completely different. But their choice is justified
by the kind and quantities of services or products offered.
While the Javelingroup main menu is disposed in one line, the Indian company
decides to make his main menu in one column. The body of the webpages are
mostly composed of the different products or information about the services that
are being sold.
Moreover, both platforms contain several and repetitive call to actions spread in
every corner of their page to push people and push them to subscribe, read
more, buy, order, call, contact ask for information, etc call to actions that would
help them drive their sales.

LANGUAGE
The Javelingroup website uses two languages: French because the also have their
offices in France and English because this is actually the international Business
language, so is appropriate for the business to business model. On the other
hand, the Indian B2B website only uses English has communicating language for
their platform. What makes them more accessible for foreign companies.
(Ltd, n.d.) (Javelin Group, n.d.)

Business Model: C2C,

LATVIAN SECOND HAND MARKETPLACE vs THE NETHERLANDS SECOND
HAND MARKETPLACE

Websites: https://www.ss.lv/ VS http://www.marktplaats.nl/

AETHETIC
This is Latvian second hand website, here people sell and buyers search goods,
animals, jobs, etc.
1. The design, layout and organization of the site are professional and
consistent:
The design is very simple. There are not used any pictures from the website, only
the ones that sellers include in the goods description.

CONTENT
2. The purpose of the site and the critical actions are clear within 5
seconds: call to actions!
When you enter the website you see the main its idea, those categories are
showing that you can search necessary thing for you.

STRUCTURE
3. The site logo is easy to find and links to the home page
Site logo is on the left top side and appears on the every following page of the
website. This logo brings you to the home page (categories).
4. The navigation is clear, well organized and does not overwhelm
The navigation is clear, home page already shows the indicator of the catalog,
which you can click and go further to your target.

LANGUAGE
5. No mistakes
The website itself has no grammar mistakes, those can be found only in sellers
advertisements.
6. The text on the page is easy to read: be careful with fancy fonts, small
texts etc.
Everything is easy to read, good use of the font and size of the text.
(SS, n.d.)

AETHETIC
This website purpose is second hand market; it is created for the Netherlands
market.

1. The design, layout and organization of the site are professional and
consistent
The design is simple, but little bit more interesting than the Latvian one. More
professional and uses more color pallet.

CONTENT
2. The purpose of the site and the critical actions are clear within 5
seconds: call to actions!
When you look at the website you can fast understand its purpose, her it is resell
of the goods. User of the website can find and use particular navigations of the
interest.

STRUCTURE
3. The navigation is clear, well organized and does not overwhelm
The navigation is also clear and easy to use. All necessary buttons are easy to
find and use. Home page shows some goods offered to rise an interest of the
users.
4. The site logo is easy to find and links to the home page
Logo is places on the left top side of the page and is easy to find, by pressing on
the button it returns user to the homepage of the website.

LANGUAGE
5. No mistakes
There are no spelling mistakes on the website, except those that seller is making
in the advertisement.
6. The text on the page is easy to read: be careful with fancy fonts, small
texts etc.
The font is quite easy to understand, but sometimes when is appears on the
orange background- tiny letters are little bit difficult to read.
(Marketplaats, n.d.)

Business Model: B2C,

SWEDEN CLOTHING SHOP VS THE NETHERLANDS CLOTHING SHOP

Websites: http://www.lindex.com/eu/ VS https://www.scotchsoda.com/nl/nl/home

AETHETIC
This website is made for Sweden clothing shop Lindex.

1. The design, layout and organization of the site are professional and
consistent
The design is quite simple for fashion industry, but professional. There are not
used many pictures on the homepage, but only few that focus on the latest
website updates.

CONTENT
2. The purpose of the site and the critical actions are clear within 5
seconds: call to actions!
When you see the homepage you see the name of the brand and few clothes
they offer to the customer. Also navigation buttons show the purpose of the
website.

STRUCTURE
3. The site logo is easy to find and links to the home page
Site logo is placed in the top middle. Red letters attract customers attention and
when you click on the logo it brings to the homepage of the website.
4. The navigation is clear, well organized and does not overwhelm
Navigation is clear and all the necessary buttons appear on the top of the
website, those are easy to find and they follow the screen when it goes up/down.

LANGUAGE
5. No mistakes
No word mistakes are appearing on the website.
6. The text on the page is easy to read: be careful with fancy fonts, small
texts etc.
Basic text is written in simple font and in good letter size, that is not difficult to
understand.
(Lindex, n.d.)

AETHETIC
This website is made for the Netherlands clothing shop Scotch and Soda.
1. The design, layout and organization of the site are professional and
consistent
The design is professional and appropriate for the fashion industry. When you
enter homepage firstly you see advertisement video and the by scrolling down
can be found some latest updates of the brand.

CONTENT
2. The purpose of the site and the critical actions are clear within 5
seconds: call to actions!
The purpose of the website becomes clear very fast, when you see brand
advertisements and navigation table.

STRUCTURE
3. The site logo is easy to find and links to the home page
Site logo is on the middle top of the page and follows at every next website page,
that brings user after clicking to the homepage.
4. The navigation is clear, well organized and does not overwhelm
Navigation is well organized and clear. The board with navigation is following user
when page is scrolled up/down.

LANGUAGE
5. No mistakes
No mistakes are appearing on the brands website.
6. The text on the page is easy to read: be careful with fancy fonts, small
texts etc.
The text on the webpage is in understandable fond and is good use of the letter
size, so user can see the information well.
(Scotch and Soda, n.d.)

Business Model: G2G,

Website: http://www.dof.gov.ph/ vs http://www.dfa.gov.ph/

Authentic:
The well organised nature of the site makes it more appropriate and wealth
reading with just appropriate and not too much information on the site
He website starts off with a video representing all the top members of the
departments and important events held within the department. This home page
also consists of all the important topics you might be interested in the website
which you can easily access for more information and updates.

Purpose:
The purpose of this site is very clear and written as you find it on the top right of
the page under the logo the Department of Finance (DOF) is the government
stewards of sound fiscal policies. It formulates revenue policies that will ensure
funding of critical government programs that promote welfare among our people
and accelerate economic growth and stability. The site is very organised and
focused on its purpose as stated above with its outside links appropriate for it.

Structure:
The site is very comprehensive with the topics explored in depth. The information
is clearly analysing and easy to understand as compare to other sites which have
crowded information. The logo is located at the top left with a link for more detail
information.

Objective:
The objective of this site is clearly stated as it formulates revenue policies that
will ensure funding of critical government programs that promote welfare among
our people and accelerate economic growth and stability. This has proven that it
is for the benefit of all the citizens and no bias and the site have proven with its
content in line with the purpose.
The site gives details information about the fianc department of the Philippines.

Accuracy:
The website is very accurate with no mistakes that I could identify, easy to
understand with well comprehend grammar.
(department of Finance Philippine, 2016)

G2C website
https://www.gov.uk/ vs http://www.australia.gov.au/

Authority:
From the page, we can identify that the document is developed by the
government of UK. With detail information regarding each department of the
country.

Purpose:
The purpose of the site is very clear when you see information displayed per
various headings such as money and tax, benefit, driving and transport etc.

Structure:
The site has a very comprehensive structure the topics are discuss in-depth with
a search engine available at the top of the page for more information if not
satisfies with the present one

Objectives:
The objectives of the site are very clear which enables everybody who wants to
fine out information about UK government activities to have access without any
problems. There is transparency and availability of information.

Accuracy:
The information on this site is accurate being from the government to the public
it has been verified to make sure that it is right.
Comparing the information to other sites on the same topics, the website has
displayed sufficient information with a well logical use of English language which
make it accurate.
(UK, 2016)

CONCLUSION
Although the large difference between the recently analysed websites, we can
conclude that each website construction is, especially in a government to

consumers context, made at the image of the home country culture. The way to
do is distinct but the goal is well reached.

Bibliography
Belgian GOVERNMENT PORTAL. (n.d.). Homepage. Retrieved from
www.belgium.be: http://www.belgium.be/en
department of Finance Philippine. (2016).
Indiamart. (n.d.). Retrieved from Indiamart: http://www.indiamart.com/
IVORIAN GOVERNMENT. (n.d.). IVORIAN GOVERNMENT PORTAL. Retrieved from
www.gouv.ci: http://www.gouv.ci/Main.php
Javelin group. (n.d.). Retrieved from Javelin group: http://www.javelingroup.com/
Javelin Group. (n.d.). Homepage. Retrieved from www.javelingroup.com:
http://www.javelingroup.com/
Lindex. (n.d.). Homepage. Retrieved from www.lindex.com:
http://www.lindex.com/eu/
Ltd, I. I. (n.d.). Main page. Retrieved from www.indiamart.com:
http://www.indiamart.com/
Marketplaats. (n.d.). Homepage. Retrieved from www.marktplaats.nl:
http://www.marktplaats.nl/
Scotch and Soda. (n.d.). Homepage. Retrieved from www.scotch-soda.com:
https://www.scotch-soda.com/nl/nl/home
SS. (n.d.). Homepage. Retrieved from www.ss.lv/: https://www.ss.lv/
UK, G. D. (2016). GOV.UK.