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Dec.

16 2016

Gift Guide
Supplement to

INSIDE:
shop local and support
community businesses

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1025 GRASS VALLEY HWY. AUBURN 530-885-9333 MON-FRI 8AM - 5PM SAT 9AM-4PM

30th ANNUAL
OLD TOWN

Saturday,
December 10 & 17, 2016
5:00 til 9:00 p.m.
On the streets of
Old Town Auburn
A Festive Evening of
Entertainment and Fun
v Holiday Gifts and Crafts
Delicious Treats
v Carolers v Music and
Santa v Bonfire
v Shops Open
www.oldtownauburnca.com

Free Shuttle from the Fairgrounds


916-726-7404
Artwork by Jan Kapple

From the editor...


DEAR READERS,
Looking for the spirit of Christmas in
Auburn? Look no further.
You will find it in these pages.
Children at an annual kiddie party at
the State Theater, munching candy and enthralled by the latest Roy Rogers movie.
Placer High students entertaining patients at DeWitt Hospital with carols and
a radio show.
An editorial proudly proclaiming that,
in Auburn stores, the 1936 toy selection
could not be improved by Santa himself.
A delivery of fresh pears, a rarity in Placer County, just a few days before Christmas in 1936.
Auburn Journal reporter Gus Thomson,
with a keen interest in history and a sharp
eye for the telling anecdote, pored through
vintage holiday copies of the AJ. He found
a wonderful trove of items, from news bits
to advertisements and editorials.

Together, they are a holiday tapestry,


with golden threads good cheer and celebration, of reverence and compassion.
There is something quite special about
Auburn, especially Auburn during the
holidays.
That uniqueness, we hope, is reflected in
these pages.
Holiday
cheers,

RICH HANNER
EDITOR, AUBURN JOURNAL

GOLD COUNTRY MEDIA SERVICES


Ask us about our design and printing services. juliem@goldcountrymedia.com
EXECUTIVE PUBLISHER: Gary Milks, (530) 852-0250, garym@goldcountrymedia.co

SERVICES

1030 High Street, Auburn, CA 95603


(530) 885-5656, specialsections.goldcountrymedia.com

The Footpath
Holiday
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Our

ADVERTISING DIRECTOR: Beth OBrien, (530) 852-0223, betho@goldcountrymedia.com


DESIGN: Jamie Hazelton, (530) 852-0205, jamieh@goldcountrymedia.com
CONTENT DIRECTOR: Richard Hanner, (530) 852-0236, richardh@goldcountrymedia.com
WRITER: Gus Thomson, (530) 852-0232, gust@goldcountrymedia.com
Copyright 2016. All rights reserved. No part of this publication may be reproduced without written permission of the publisher. The publisher shall not
be responsible for any liabilities arising from the publication of copy provided by any advertiser for the Auburn Journal. Further, it shall not be liable for
any act of omission on the part of the advertiser pertaining to their published advertisement in the Auburn Journal.

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4 Gift Guide 3

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Christmas 1936
6 Gift Guide 3

A SURPRISE IN A PLACER PEAR TREE


BY GUS THOMSON
OF THE AUBURN JOURNAL

nder the headline at the top of A-1 Harry


U
Owens Picks Pears Dec. 16, Journal-Republican readers learned of a miracle of sorts in a foothills

orchard.
Harry Woens brought in fresh-picked pears to the
old Journal office on Lincoln Way that he picked from
his orchard the day before.
They are of excellent quality and in a few days,
after they have ripened, will test their flavor, the Journal-Republican exulted. Pears picked so near Xmas
have never before come to our attention in this part
of California.
Mired in the Great Depression, Auburn could give
thanks for a small miracle.
OPEN FOR CHRISTMAS
Auburn stores to remain open evenings
That was the good news trumpeted in these pages 80
years ago for harried Auburnites looking for that special
Christmas gift. The Journal-Republican was there to
boost any uncertainty or halt any foot-dragging.
All gift stores are prepared for the greatest six-day
ABOVE: A Toyland ad from the
trade in the history of the city, the paper reported.
Journal featuring The New Zephyr
There was more:
bicycle and a baby walker
Shoppers who have compared Auburn prices with
AT RIGHT: A Montgomery Ward ad
prices in some of the larger centers of population find
for the Hawthorn Zep bicycle.
that YOU CAN DO BETTER IN AUBURN.
Auburn Journal Archive.
And, just in case there was any doubt at all:
The 1936 toy selection in the local stores could not
be improved on by Santa himself, the writer gushed. THE TIME WAS RIGHT
The Journal-Republicans editorial page gave the
STATE THEATRE MAGIC
Christmas season a powerfully positive message.
Movie magic was afoot with more than 1,000 schoolThe period of prosperity that has been heralded
children from all parts of Placer County taking in the for Auburn for years is here, the papers editor statannual free Christmas party, movie showing and candy ed. It is impossible to rent a home in Auburn, where
giveaway at Downtown Auburns State Theatre.
one may house themselves. Not a business building is
The main feature was a childrens movie called vacant. Very little business property from one end of
Freckles. Round after round of laughter rocked the Lincoln Way to the other is obtainable any more.
theater, according to the Journal-Republican, which
But this is just the beginning according to the ediwas located two doors down.
torial from December 1936.
There was a bonus for local merchants. Many parMines are daily being opened this is the time,
ents left their children at the show and visited the he said. Building costs will unquestionably rise in
different Auburn stores while the kids were enjoying the spring. Now is the time for anyone thinking of
Freckles, color cartoons Mollie Mow Cow and the building in Auburn to do so and thus relieve the conIndians, The Toonerville Trolley and Popeye.
gested condition.

DECEMBER 16, 2016

A PRODUCT OF THE AUBURN JOURNAL

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Gift Guide 3 7

Christmas 1946
8 Gift Guide 3

A CHARLIE KELLER MITT,

carols at the sanitarium and olives


BY GUS THOMSON
OF THE AUBURN JOURNAL

1946 meant an end to war and a return to peace on


earth in Auburn at Christmas.
MUSIC IN THE AIR
The Placer Union High School and College paid a
Christmas visit to DeWitt Hospital and Weimar Joint
Sanitarium where patients were entertained by carols,
selections by the modern orchestra and a radio show.
HOSPITAL BUSY
The baby boom had arrived in Auburn in 1946. The
Journal reported that the stork crop set a record with
55 babies born in the city, according to civic records.
The normal average is 25 to 30 a month. Most were at
the local Highland Hospital.
STARRY EYED DEAL
Montgomery Ward in Downtown Auburn offered a
Charlie King Kong Keller fielders glove endorsed by
the Yankee slugger, for $4.98.
A Christmas favorite in Auburn was olives. The
Birdsall olive business in Aeolia Heights was offering a
gallon of olives that could be delivered to anywhere in
U.S. for $3.75.

NEW CHIEF
Guy Lukens dropped a pre-Christmas bombshell when
he resigned his post as fire chief at a meeting of the
department just before Christmas. Henry Geitzen was
named to succeed him a post he would hold into the
1990s. Lukens had been active in the fire department
since 1902 and had been chief for 41 years.

GIFT FROM THE HEART


A shipment of Christmas tree ornaments to be used by
the U.S. Navy for Christmas trees on ships was made
by the Auburn Red Cross. The ornaments, made mostly
from tin to avoid breakage, were made by local workers,
assisted by Boy Scouts and other clubs.

KING OF THE COWBOYS


The free kiddie party at the state theatre drew a full
house with Roy Rogers Song of Nevada, featuring
the real star of the show, Trigger, billed as the smartest horse in the movies. Add a rip-roaring 3 Stooges
short and a color cartoon, plus free candy, and Auburns
younger set was ready to party like it was 1946.

BACK TO THE SPARKLE


The Christmas spirit reigns supreme in Auburn, the
Journal editorial pages proclaimed.
There is an indefinable something that creates this
spirit of Christmas in Auburn to be found no place
else in California, the editor stated. Whether it be in
the people themselves or whether it is because there is
more to find in our stores, far be it from us to attempt
to determine. Suffice to say, it is here.

FRONT PAGE NEWS


And the No. 1 front page story in the Journal was an
ode to local merchant class: Auburn stores are prepared
to meet last minute rush.
The easiest and most satisfactory way to complete
Christmas shopping is to make use of the facilities of
Auburn stores, who are prepared to offer helpful advice,
courteous and swift service and have a selection of good
unsurpassed anywhere, the Journal report opined.

DECEMBER 16, 2016

TOP: A Duncan
motor company ad
from the Journal.
CENTER: Lauren
Bryan, left, is
pictured with Fred
Springs Pacific
Telephone and
Telegraph crew
that erected and
dedicated the
Christmas tree in
Central Square
Auburn Journal
Archive Photo.

A PRODUCT OF THE AUBURN JOURNAL

Strictly s
Toy-onda

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So that our employees may enjoy the


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nicholsonblownglass.com north Auburn 530-823-1631

Happy Holidays!

Enjoy the Season

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Come visit our unique gift shop filled
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14k Rose Gold


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A PRODUCT OF THE AUBURN JOURNAL

DECEMBER 16, 2016

Gift Guide 3 9

Christmas 1956
10 Gift Guide 3

ALL IS BRIGHT
at Auburn neighborhoods Candlestick Hill

BY GUS THOMSON
OF THE AUBURN JOURNAL

f you were searching out Christmas lights for a nighttime


drive in Auburn in December 1956, you could pack everybody into the Rambler or Skylark and take a turn onto Landis
Circle, singing the Davy Crockett theme as you drove.
The Journal reported that residents of the Landis Heights area
had joined together to decorate their area as Candlestick Hill.
Each home features a large, illuminated candle in the yard,
together with other outdoor displays, the writer noted.
STORES AT THE READY
The Journals annual front-page story on businesses readying
for Christmas was unabashedly enthusiastic:
The shelves are stocked with the finest in merchandise,
the story noted. There is something to appeal to every member of the family. Toy departments offer a selection which will
win the hearts of all children.
PARKING ANGELS
There was also a move afoot to win back the hearts of parking
meter opponents.
With parking packed in at a time when Downtown Auburn
was the hub of commercial activity for the region, drivers who
overparked were given a break during the Christmas shopping
period and the opportunity to linger longer for shopping.
This was a time when parking meters were installed and
unpopular.
Drivers overparking received a courtesy nickel in the meter
instead of a ticket. And they had an opportunity of returning
the nickel to the chamber.
SANTA STARS AT STATE
What would a 1950s Christmas be without the free kiddie
show at the State Theatre for all those baby boomers. The
Dizzy Dean biopic Pride of St. Louis starring Dan Dailey
was the feature but a big attraction was the Christmas short
Lands of the Bible in Cinemascope a widescreen format
used from 1953 to 1967.
While the sugar-buzzed kids were spending a couple of
hours whooping it up at the State, parents could venture over
to Champs Restaurant at the Four Corners in Old Town
Auburn for a cocktail and maybe an order of owner George
Champas exotic shiskebab. Or if they were in more of a rush,
they could drop into The Bottle Shop and pick up one of those
new 12-ounce king-size 7up soda bottles a happy medium

DECEMBER 16, 2016

ABOVE: Santa Claus is popular with the children from


the Auburn area. Siblings Althea, 5, Hershell, 3, and
Marcella, 7, Daugherty of Penryn gathered in one of
the Auburn stores.
Auburn Journal Archive Photos.

between the regular seven ouncers and the 29-ounce size.


Back at the State, organizers were stretched with two packed
houses. School principals dismissed classes early for the show
and it drew 2,500 children, who carted off 500 pounds of candy.
MAIL GOES POSTAL
The Auburn Post Office on High Street was the center of
the Christmas world as locals kept those cards and letters
going out. Christmas mail set a record at the post office, with
47,190 letters and cards stamped Dec. 17 and 44,000 the next
day. The 1955 high was a paltry 41,000, in comparison.
Help for harried postal workers was getting a mid-century modern twist. In one Journal photo from December, Betty
Swanson demonstrated how letters could be dropped in a box
without leaving a car. Sometimes known as a snorkel box the
principal feature of the box is a snout which is easily reached
from the drivers seat, the Journal reported. Auburns first
snorkel box was placed at Central Square.
A PRODUCT OF THE AUBURN JOURNAL

Pacific
Pellets
$
00

279

Muck Boots
Starting at

Ton

or $5.99 bag

Good thru
Dec. 24th 2016.

Dog Toys
and Treats
%

15 Off
With this ad. Good thru
Dec. 24th 2016.
Excludes close out
and sale items.

1999

Wild
Bird Seed
$
99 40 lb.

15

Good thru
Dec. 24th 2016.

Echo Valley Ranch, Inc.


Hay, Feed, and Pet Supplies
205 Nevada St., Auburn 530-823-1482
www.echoranch.com OPEN 7 DAYS

Classics

Reg. $25.99

Good thru
Dec. 24th 2016.

Thank You
to all of our
wonderful
customers and
Happy Holidays!

THE

NEVER GO OUT OF STYLE.


Open every
day from
now-Christmas

www.ropersjewelers.com
Downtown Auburn, 818 Lincoln Way 530-885-4852
North Auburn, 2288 Grass Valley Hwy 530-885-8020
A PRODUCT OF THE AUBURN JOURNAL

DECEMBER 16, 2016

Gift Guide 3 11

Christmas 1966
12 Gift Guide 3

DECK THE HALLS

with Cold War spy toys


BY GUS THOMSON
OF THE AUBURN JOURNAL

hat Cold War kid would not want to see a Man From
U.N.C.L.E. Illya Kuryakin set complete with gun,
badge and wallet underneath the tree. Santas could surreptitiously pick up the gift at Montgomery Ward spy kids headquarters in Downtown Auburn.
And to watch the latest episode of the spy thriller or The
Rolling Stones on Ed Sullivan, Fowlers on Lincoln Way
had a tempting ad for a 25-inch color TV with a built-in
swivel for easier viewing. The RCA Victor Endicott was on
sale for $699.95.
LIGHTING UP AUBURN
The Auburn Garden Clubs annual Christmas decoration
contest provide townsfolk with some destinations for car
drives to take in holiday lights and decorations. The list of notable displays includes Mildred Bensteads first-place display
at Driftwood Village on Live Oak Lane for neighborhood
or street decorations, Dorothea Goossens best outdoor tree
on Foresthill Avenue and Tony Machados Herrington Drive
outdoor scene.
STATE OF CHRISTMAS
The schoolkids were out in full force at the annual free kiddies party at the State Theatre in Auburn on the Monday
before Christmas. The Auburn Lions co-sponsors with
the Auburn Journal sacked 2,000 bags of candy for the
event at used-car dealer Ray Shulls home on Sylvan Vista
the night before. Each child on hand was given a free bag as
the audience left the theatre. Hey There, Its Yogi Bear was
the feature.
$49.95 CADDY
If youre looking at one of those sleek new Ford Mustangs to
give as a present at Christmas, youll have to travel to the new
McLaughlin Ford location at Luther Road and Highway
49. A move of its sales lot from High Street was completed
in December 1966. A 1964 Falcon with V-8 was selling for
$1,595. Down the road a bit, Ray Shull Used Cars near Palm
Avenue could put you behind the wheel of a 1950 Cadillac
for $49.95 or a 1956 Chevrolet Tudor for $100.
BUGLES AND BUCK STEW
The Alpine Plaza market was offering fresh-killed and oven-ready turkeys for 41 cents a pound. With a coupon,
pie-makers could buy a 3-pound can of Crisco for 57 cents.
For socializing, Old Hickory bourbon was $4.99 a full quart.
Snackers could load up on a new item called Bugles, at three
packages for $1.
DECEMBER 16, 2016

ABOVE: I just barely made it, laughs Mrs. Lee


Livingston as postal employee Herb Mason adds her
packages to his already staggering load on his truck.
She forgot to read the signs about mailing early!
Auburn Journal Archive Photos

And pre-Christmas celebrants looking for a hearty bargain


could warm their stomachs with a bowl of free buck stew at
Darell and Pollys Snake Room Lounge in Pilot Hill. But
they had to wait until a 9 p.m. serving time.
SERMONIZING SKYWARD
The Auburn Journal editorial team postulated on the meaning of Christmas, noting that the family that prays together
stays together.
And when man is on the threshold of nearly a half-million-mile round trip to the moon, one should conjure the
thought that a woman traveling 65 miles on the back of a
donkey made the most significant trip of all time, the Journal
sermonized.

A PRODUCT OF THE AUBURN JOURNAL

e
v
a
H
e
W

n
o
t
e
l
d
n
Pe
lusive
c
x
E

ly at

Holiday Hours

Starting in December Mon.-Sat. 10am-6pm Sun. Noon-5pm

866 Lincoln Way Downtown Auburn

ABOVE : Santas helper with three stripes is actually Sheriffs Sgt.


Frank Nute, show here inspecting a few dolls that are among
hundreds of toys to be presented to needy families in Placer
County before Christmas. Sheriff Bill Scott said the Toys for Tots
drive broke all records this year.
BELOW: Schoolchildren get comfortable in the spacious State
Theatre to take in the annual Christmas movie and appearance
by Santa Claus.

530-823-2468

Sandalwood House is Auburns


local family-owned

KITCHEN STORE!

Wishing everyone

delicious holidays
Many prod
u
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pric
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m
20% to 75%
off

10% OFF

One regular priced item.


Expires 12/31/16.
One Coupon per transaction.

1470 Grass Valley Hwy. Auburn, CA 95603


Contact us for more information:

530.888.1128

www.sandalwoodhouse.net info@sandalwoodhouse.net
Extended Holiday Hours:
Nov. 25th - Dec. 24th
Regular Hours:
Monday - Saturday: 10am - 6pm
Tuesday - Saturday 10am-6pm,
Sunday: Noon - 4pm
CLOSED Sunday & Monday
CLOSED 4pm on Christmas Eve and
all day Christmas Day

Like us on Facebook at: facebook.com/sandalwoodhouseforcooks


A PRODUCT OF THE AUBURN JOURNAL

DECEMBER 16, 2016

Gift Guide 3 13

Christmas 1976
14 Gift Guide 3

Auburn, Placer County

dreaming of a wet Christmas


BY GUS THOMSON
OF THE AUBURN JOURNAL

earing Christmas, members of the Paiute Indian tribe


donned ceremonial costumes at Boreal Ridge for a snow
dance aimed at bringing the white stuff or even a little wet
stuff to the parched slopes of the Sierra. However, by later
in the week, skies remained blue and the sun kept shining.
The drought would continue into 1977.
RANCHING BIG
Placer County agricultural production climbed to nearly $17
million in 1974. There were 977 farms and 170 of them had
more than $1,000 in sales.
CHRISTMAS VIGILANCE
Foot patrols were an annual part of Christmas for the Auburn Police Department, with officers patrolling through
the towns shopping area from 4 p.m. to midnight. The Yuletide flatfoots said they enjoyed being on the street meeting,
pounding the pavement and talking with people. But it was
also a bit hard on the feet, they admitted.
CHRISTMAS TRADITION
Toys for Tots marked 20 years, with Sheriff Bill Scott still in
charge. And the 4-H continued to play an instrumental role
in gathering donations for needy children.
STUCK ON CHRISTMAS
Winners were announced in the 30th annual Christmas Decoration Contest sponsored by the Auburn Garden Club, the
Auburn Area Chamber of Commerce and local nurseries.
The display covering the entire front of their home and
yard won a first place award of $22 for Flood Roads Jean and
Donna Stuck in the outdoor residence category.
YULE SURPRISE
California Highway Patrol Officer Bill Hutton got a pleasant surprise as he patrolled Highway 49, just north of Auburn
a Christmas card painted on a billboard by his daughter,
Penny. She and her friends painted the sign with the CB
radio handles of her parents Jakebrake and Ladybug. CB
radios were a big thing that year, good buddy.

ABOVE: Junior
gardeners were
selling decorations
at the Auburn
Garden Club
Christmas show
and sale. Kimberly
Foss, above left,
and Carrie Workman
hung little snowmen
from a Manzanita
tree.
AT LEFT: Santa Claus
arrived in Old Town
Auburn in a Chinese
rickshaw drawn by
Bud Ganow.
Auburn Journal
Archive Photos

HOOFING IT
The Jordans on Bell Road sent a letter to the editor thanking
the young people who sang Christmas carols on horseback.
It turned out the group was from the Long Valley 4-H Club.

DECEMBER 16, 2016

A PRODUCT OF THE AUBURN JOURNAL

Warm Winter Wishes


Great Gift Ideas

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809 Lincoln Way Auburn (Next to Monkey Cat)


530-823-8220 OPEN M-F 10-6 Sat. 10-5 Sun. 11-4

Check Out
Our Stocking
Stuffers

10-20% Off
Suggested Retail

Mountain &
Road Bikes

Introducing

Same as
Cash*

Kubota
RTVs &
Tractors
Financing
Available
OAC

All ADULT
Bikes on SALE*

6-12
Month
Financing

Give the Gift of Kubota...

From
s
y
a
d
i
l
Ho
ily
Happy lauer Fam
the K

Starting at

Cruiser
Bikes!

Clothing

25% OFF
Regular Price. With this Coupon.
Expires 12/31/16

Starting at

349

Accessories

25% OFF
Regular Price. With this Coupon.
Expires 12/31/16

Excludes some name brand accessories.

Sale Good Through 12/31/16 | *in stock bikes only

Family Owned & Operated Serving the Foothills for 38 years

Parts & Service Kubota Tractors for All Seasons


Two Locations
To Serve You:

530.823.1200
10230 Ophir Rd.
NEWCASTLE

835 Lincoln Way Downtown Auburn

530-885-3986

530.272.7251
418 E. Main St.
GRASS VALLEY

*See store for details www.victoryvelo.com

www.goldcountrytractors.com
A PRODUCT OF THE AUBURN JOURNAL

DECEMBER 16, 2016

Gift Guide 3 15

WRAP UP ALL YOUR HOLIDAY SHOPPING - ONE STOP SHOPPING & GREAT DINING
Chipotle
Panera
Mc Donalds
Bank of America
Scoops
The UPS Store
Valet Cleaners
Culture Shock Yogurt
Super Cuts
Strings Caf
Sierra Smiles Dentistry
Kmart
Magic Nails
S & J Cigarettes
Check Into Cash
Petco
Bev Mo
Pizza Express
Payless Shoes
Michaels
Ulta Beauty Supplies
Rite Aid
Starbucks
AT&T

16 Gift Guide 3

NEED A GIFT CARD?


PERFECT STOCKING
STUFFERS!

DECEMBER 16, 2016

A PRODUCT OF THE AUBURN JOURNAL

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