Professional Documents
Culture Documents
16 2016
Gift Guide
Supplement to
INSIDE:
shop local and support
community businesses
AUBURN CHRISTMASES
1025 Grass Valley Highway, Auburn
(530) 885-9333 ALTASAWANDMOWER.COM
Pole
Pruners
10% OFF
SALE PRICE
All
Chainsaws
25 or larger
HT101
53995
Offer Expires
12-24-16
369
95
Reg $59995
29995
MS271
Chainsaw
Chainsaw
Carrying Case
WITH
CAP
2995
Reg $4999
17995
MS170
Chainsaw
HT131
58495
Reg 349
$
Reg $39995
MS250
Chainsaw
95
Reg $64995
Perfect
Gift for the
Little Ones
TOY CHAIN SAW
2999
BR350
Blower
Reg $32995
BG50
Blower
13995
29995
BR700
Blower
B600
Blower
Reg 549
$
95
49495
Reg $49995
44995
1025 GRASS VALLEY HWY. AUBURN 530-885-9333 MON-FRI 8AM - 5PM SAT 9AM-4PM
30th ANNUAL
OLD TOWN
Saturday,
December 10 & 17, 2016
5:00 til 9:00 p.m.
On the streets of
Old Town Auburn
A Festive Evening of
Entertainment and Fun
v Holiday Gifts and Crafts
Delicious Treats
v Carolers v Music and
Santa v Bonfire
v Shops Open
www.oldtownauburnca.com
RICH HANNER
EDITOR, AUBURN JOURNAL
SERVICES
The Footpath
Holiday
Savings
Our
Auburns
Pawn Stars
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shoes 12-24-16. Vwailtih any othe
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On a
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Pawnbrokers
Auburn
4 Gift Guide 3
| 530-885-9219
WARM IN WINTER
Over 30 Styles & Colors of Acorn!
Sheepskin Bootie
Ewe Collar
$99
$99
$120
$93
$75
Indoor/Outdoor Slipper
Indoor Slipper
Mens/Womens
Black, Navy, Grey,
Earth Speckle & Chianti
$123
Mens/Womens
Black, Navy, Grey,
Purple & Chianti
Clog
Mens/Womens
Black, Charcoal, or
Smokey Brown
Bailey Triplet I
Womens Black,
Chestnut or Dry Leaf
$220
SALE $168.90
Classic Short I
$155
SALE $128.90
Gemma - $60
Coquette $120
Ansley $100
Womens Chestnut
Ascot $110
Relax - $60
Womens
Black or Tan
(530) 885-2091
825 Lincoln Way, Downtown Auburn
footpathshoes.com
Hours
Monday - Friday 9:00-5:30
Sat. 9:00-5:00 / Sun. 11:00-4:00
Christmas 1936
6 Gift Guide 3
orchard.
Harry Woens brought in fresh-picked pears to the
old Journal office on Lincoln Way that he picked from
his orchard the day before.
They are of excellent quality and in a few days,
after they have ripened, will test their flavor, the Journal-Republican exulted. Pears picked so near Xmas
have never before come to our attention in this part
of California.
Mired in the Great Depression, Auburn could give
thanks for a small miracle.
OPEN FOR CHRISTMAS
Auburn stores to remain open evenings
That was the good news trumpeted in these pages 80
years ago for harried Auburnites looking for that special
Christmas gift. The Journal-Republican was there to
boost any uncertainty or halt any foot-dragging.
All gift stores are prepared for the greatest six-day
ABOVE: A Toyland ad from the
trade in the history of the city, the paper reported.
Journal featuring The New Zephyr
There was more:
bicycle and a baby walker
Shoppers who have compared Auburn prices with
AT RIGHT: A Montgomery Ward ad
prices in some of the larger centers of population find
for the Hawthorn Zep bicycle.
that YOU CAN DO BETTER IN AUBURN.
Auburn Journal Archive.
And, just in case there was any doubt at all:
The 1936 toy selection in the local stores could not
be improved on by Santa himself, the writer gushed. THE TIME WAS RIGHT
The Journal-Republicans editorial page gave the
STATE THEATRE MAGIC
Christmas season a powerfully positive message.
Movie magic was afoot with more than 1,000 schoolThe period of prosperity that has been heralded
children from all parts of Placer County taking in the for Auburn for years is here, the papers editor statannual free Christmas party, movie showing and candy ed. It is impossible to rent a home in Auburn, where
giveaway at Downtown Auburns State Theatre.
one may house themselves. Not a business building is
The main feature was a childrens movie called vacant. Very little business property from one end of
Freckles. Round after round of laughter rocked the Lincoln Way to the other is obtainable any more.
theater, according to the Journal-Republican, which
But this is just the beginning according to the ediwas located two doors down.
torial from December 1936.
There was a bonus for local merchants. Many parMines are daily being opened this is the time,
ents left their children at the show and visited the he said. Building costs will unquestionably rise in
different Auburn stores while the kids were enjoying the spring. Now is the time for anyone thinking of
Freckles, color cartoons Mollie Mow Cow and the building in Auburn to do so and thus relieve the conIndians, The Toonerville Trolley and Popeye.
gested condition.
and Events
for the Famiy
encore music center
BLACK FRIDAY PRICING THRU
CHRISTMAS!
Largest
Selection of
in Northern
California!
70
OVER
in Stock!
SHOP LOCAL AND SAVE!
725 High St. Downtown Auburn
530-889-0514 www.encoremusiccenter.com
7 Days a Week
7am-3pm
Breakfast Lunch
HOLIDAY COUPON
from Us to You!
HUGE BICYCLE
530. 878.5325
SALE
Adult Bikes
Clothing
Kids Bikes
Electric Bikes
Accessories
AUBURN, CA
530-820-3375
Holiday Hours:
7 Days a Week
M-F 10-6
SAT 9-5
SUN 11-4
Gift Guide 3 7
Christmas 1946
8 Gift Guide 3
NEW CHIEF
Guy Lukens dropped a pre-Christmas bombshell when
he resigned his post as fire chief at a meeting of the
department just before Christmas. Henry Geitzen was
named to succeed him a post he would hold into the
1990s. Lukens had been active in the fire department
since 1902 and had been chief for 41 years.
TOP: A Duncan
motor company ad
from the Journal.
CENTER: Lauren
Bryan, left, is
pictured with Fred
Springs Pacific
Telephone and
Telegraph crew
that erected and
dedicated the
Christmas tree in
Central Square
Auburn Journal
Archive Photo.
Strictly s
Toy-onda
15
% LABOR
OFF
25 Years!
(530) 887-0808
BOOTS
STARTING AT
219
December 17 & 18
Like Us On
10am to 4pm
also open by appointment
www.MickeysBoots.com | 530.885.3710
Happy Holidays!
Ring in the
New Year
in Style
Come visit our unique gift shop filled
with a great selection of Holiday Gifts.
EISLEY NURSERY
Best
Auburn Growers of Quality Plants in Auburn for over 80 years
2016
Best
of the
530-885-5163
Gift Guide 3 9
Christmas 1956
10 Gift Guide 3
ALL IS BRIGHT
at Auburn neighborhoods Candlestick Hill
BY GUS THOMSON
OF THE AUBURN JOURNAL
Pacific
Pellets
$
00
279
Muck Boots
Starting at
Ton
or $5.99 bag
Good thru
Dec. 24th 2016.
Dog Toys
and Treats
%
15 Off
With this ad. Good thru
Dec. 24th 2016.
Excludes close out
and sale items.
1999
Wild
Bird Seed
$
99 40 lb.
15
Good thru
Dec. 24th 2016.
Classics
Reg. $25.99
Good thru
Dec. 24th 2016.
Thank You
to all of our
wonderful
customers and
Happy Holidays!
THE
www.ropersjewelers.com
Downtown Auburn, 818 Lincoln Way 530-885-4852
North Auburn, 2288 Grass Valley Hwy 530-885-8020
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide 3 11
Christmas 1966
12 Gift Guide 3
hat Cold War kid would not want to see a Man From
U.N.C.L.E. Illya Kuryakin set complete with gun,
badge and wallet underneath the tree. Santas could surreptitiously pick up the gift at Montgomery Ward spy kids headquarters in Downtown Auburn.
And to watch the latest episode of the spy thriller or The
Rolling Stones on Ed Sullivan, Fowlers on Lincoln Way
had a tempting ad for a 25-inch color TV with a built-in
swivel for easier viewing. The RCA Victor Endicott was on
sale for $699.95.
LIGHTING UP AUBURN
The Auburn Garden Clubs annual Christmas decoration
contest provide townsfolk with some destinations for car
drives to take in holiday lights and decorations. The list of notable displays includes Mildred Bensteads first-place display
at Driftwood Village on Live Oak Lane for neighborhood
or street decorations, Dorothea Goossens best outdoor tree
on Foresthill Avenue and Tony Machados Herrington Drive
outdoor scene.
STATE OF CHRISTMAS
The schoolkids were out in full force at the annual free kiddies party at the State Theatre in Auburn on the Monday
before Christmas. The Auburn Lions co-sponsors with
the Auburn Journal sacked 2,000 bags of candy for the
event at used-car dealer Ray Shulls home on Sylvan Vista
the night before. Each child on hand was given a free bag as
the audience left the theatre. Hey There, Its Yogi Bear was
the feature.
$49.95 CADDY
If youre looking at one of those sleek new Ford Mustangs to
give as a present at Christmas, youll have to travel to the new
McLaughlin Ford location at Luther Road and Highway
49. A move of its sales lot from High Street was completed
in December 1966. A 1964 Falcon with V-8 was selling for
$1,595. Down the road a bit, Ray Shull Used Cars near Palm
Avenue could put you behind the wheel of a 1950 Cadillac
for $49.95 or a 1956 Chevrolet Tudor for $100.
BUGLES AND BUCK STEW
The Alpine Plaza market was offering fresh-killed and oven-ready turkeys for 41 cents a pound. With a coupon,
pie-makers could buy a 3-pound can of Crisco for 57 cents.
For socializing, Old Hickory bourbon was $4.99 a full quart.
Snackers could load up on a new item called Bugles, at three
packages for $1.
DECEMBER 16, 2016
e
v
a
H
e
W
n
o
t
e
l
d
n
Pe
lusive
c
x
E
ly at
Holiday Hours
530-823-2468
KITCHEN STORE!
Wishing everyone
delicious holidays
Many prod
u
on special cts
pric
Savings fro e!
m
20% to 75%
off
10% OFF
530.888.1128
www.sandalwoodhouse.net info@sandalwoodhouse.net
Extended Holiday Hours:
Nov. 25th - Dec. 24th
Regular Hours:
Monday - Saturday: 10am - 6pm
Tuesday - Saturday 10am-6pm,
Sunday: Noon - 4pm
CLOSED Sunday & Monday
CLOSED 4pm on Christmas Eve and
all day Christmas Day
Gift Guide 3 13
Christmas 1976
14 Gift Guide 3
ABOVE: Junior
gardeners were
selling decorations
at the Auburn
Garden Club
Christmas show
and sale. Kimberly
Foss, above left,
and Carrie Workman
hung little snowmen
from a Manzanita
tree.
AT LEFT: Santa Claus
arrived in Old Town
Auburn in a Chinese
rickshaw drawn by
Bud Ganow.
Auburn Journal
Archive Photos
HOOFING IT
The Jordans on Bell Road sent a letter to the editor thanking
the young people who sang Christmas carols on horseback.
It turned out the group was from the Long Valley 4-H Club.
All KID
Bikes on SALE*
Home Accessories
10-20% Off
Housewares
Jewelry
129
Suggested Retail
ily &
bs Fam
b
e
T
e
Th
ish
Velo W
Victory y Holidays!
pp
You Ha
Check Out
Our Stocking
Stuffers
10-20% Off
Suggested Retail
Mountain &
Road Bikes
Introducing
Same as
Cash*
Kubota
RTVs &
Tractors
Financing
Available
OAC
All ADULT
Bikes on SALE*
6-12
Month
Financing
From
s
y
a
d
i
l
Ho
ily
Happy lauer Fam
the K
Starting at
Cruiser
Bikes!
Clothing
25% OFF
Regular Price. With this Coupon.
Expires 12/31/16
Starting at
349
Accessories
25% OFF
Regular Price. With this Coupon.
Expires 12/31/16
530.823.1200
10230 Ophir Rd.
NEWCASTLE
530-885-3986
530.272.7251
418 E. Main St.
GRASS VALLEY
www.goldcountrytractors.com
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide 3 15
WRAP UP ALL YOUR HOLIDAY SHOPPING - ONE STOP SHOPPING & GREAT DINING
Chipotle
Panera
Mc Donalds
Bank of America
Scoops
The UPS Store
Valet Cleaners
Culture Shock Yogurt
Super Cuts
Strings Caf
Sierra Smiles Dentistry
Kmart
Magic Nails
S & J Cigarettes
Check Into Cash
Petco
Bev Mo
Pizza Express
Payless Shoes
Michaels
Ulta Beauty Supplies
Rite Aid
Starbucks
AT&T
16 Gift Guide 3