TABLE OF CONTENTS

1.0

INTRODUCTION.................................................................................................. 2

2.0

COMPANY INFORMATION...................................................................................4

2.1 Overview.............................................................................................................. 4
2.2 Company Values................................................................................................... 6
2.3 Website Features.................................................................................................. 6
3.0 ORGANIZATIONAL STRUCTURE.............................................................................7
4.0 MARKET ANALYSIS................................................................................................ 9
4.1 Threat of New Entrant............................................................................................ 9
4.2 Bargaining Power of Supplier.................................................................................. 9
4.3 Bargaining Power of Buyer..................................................................................... 9
4.4 Threat of substitutes............................................................................................ 10
4.5 Rivalry among existing company........................................................................... 10
5.0 BUSINESS STRATEGY.......................................................................................... 11
6.0 VALUE CHAIN ANALYSIS...................................................................................... 12
7.0 INFORMATION SYSTEM OR IT TOOLS TO ACHIEVE BUSINESS STRATEGY.............14
7.1 Customer Relationship Management (CRM)............................................................14
7.2 Electronic Funds Transfer (EFT)............................................................................15
7.3 Supply Chain Management (SCM).........................................................................15
8.0 COMPANY BUDGET AND EXPENDITURE...............................................................16
8.1 Budget Expenditure............................................................................................. 17
8.2 Cash Flow Statement For Uni Trip.........................................................................18
9.0 GANTT CHART..................................................................................................... 19
10.0 CONCLUSION..................................................................................................... 20
11.0 REFERENCES..................................................................................................... 21
12.0 APPENDIX.......................................................................................................... 22

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1.0 INTRODUCTION
Tourism is one of the twelve industry that government focused on as a National Key
Economic Areas that contribute more positive impact to the gross national income
(GNI). Based on official website of Tourism Malaysia, the number of tourist arrivals to
Malaysia increased 3.7% from last year in the period from January to June. However, as
proposed by Wang (2016), since tourism market becoming more competitive, travel
behavior and preferences of different market segments are at a greater interest to the
tourism industry. The growing number of student in higher education institutions seems
to be a greater potential revenue. This situation is a dominant factor to the shift of travel
market segmented to youth travel market in tourism industry. Today, youth travel market
being one of the market niche that offer greater beneficial. In Malaysia, students of
higher education institution especially, love to travelling or take a short vacation.
Thus, we take this opportunity to provide UUM students a platform in searching
an ideal trip with budgeted price through our website namely as Uni Trip (http://unitrip9.webnode.com/about-us/). The idea of this website is coincidently generated after
scrolling the UUM Newseed Facebook group. In that group, participant freely
expressing what they feel and what they want by posting it at group timeline and one of
the regular post is about short trip holiday that suit students budget. By this, we find out
that this is the great idea and start to calculating the risk and evaluate the idea, so that
we can build up a new business idea. In the brainstorming process, we find out that one
of fundamental reason why students likely to travel is as a self-reward.
Self-reward is one of the motivation factors that trigger a better performance of
an individual. People with high motivation on achievement will continuously evaluate
their performance and if they are successful in achieving their goal, they will reward
themselves as expression of satisfaction toward they own performances. This is

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proposed by McClelland, in which the needs of achievement, power and affiliation drive
people actions towards success.
Thus, in student scope, they positively react towards this theory to success. After
struggling to survive in certain period of time in student life, most of the student tend to
reward themselves. There are a lots of motivations mechanisms provided by university
such as academic award (Deans Award), scholarship and others. But, the student itself
initiatively rewarding themselves in order to push them to do more and better. Short
vacation or short trip holiday is an instant therapy for students in refreshing their mood
to study and feeling free. Because of this, we are offering a platform for student in
finding the best trip for their holiday.

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2.0 COMPANY INFORMATION

2.1 Overview
As mention before, Uni Trip is a beneficial platform to UUM students in searching an
ideal trip with affordable price. Uni trip is founded by four Bachelor of Entrepreneurship
with Honors (B.Ent) students of UUM which mention in Figure 1. The name of our
company, which is Uni Trip is inspired by founders based on market segmented which
is the universitys student that having holiday trip. The main concept for this business is
that we build on interactive website for customers to find ideal travel package by
providing links to various local travel agencys website.
Since we are university students, so this business is more focused on student by
providing rebate for them, while still being open to other customers. Our suppliers
(travel agents) are Idaman Travel, One travel UUM, Zandra Allysha Enterprise and Rbr
Permata Travel & Tours Sdn Bhd with travel destination offer is all over the Malaysia
and a number of neighboring countries such as Thailand and Indonesia. Meanwhile, our
business model is revenue models in which Uni Trip generate income by imposing
affiliate fees on travel agencies through commission for referring customers to their
websites. Uni Trips accounting period is 6 months started from September to February.

Company name
: Uni Trip
Date
of
business : 15th August 2016
established
Date of business start
Company address
URL

: 1st September 2016

: Sintok, 06010 Universiti Utara Malaysia, Kedah, Malaysia.
: http://uni-trip9.webnode.com/
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Founders

: Fatimah Binti Jamil

: Siti Norzaleha Binti Abdullah
: Nur Amalina Safirah Binti Bol
: Siti Intan Farahindiana Binti Mhd Fauzy
Figure 2.1 Company Basic Information

2.2 Company Values

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Company logo

Uni Trip logo is design based on concepts of three-3 colours,

3 objects, 3 syllables.
3 colours: Green (forest), Blue (sky), Orange (cheerful)
3 objects: Airplane (global travel destination), Square

Vision
Mission

academic cap (university students), Tree (nature)

To be number one travel site for university students
To provide ideal travel package with affordable price

Tagline

Your One-Stop Travel Website

2.3 Website Features

Uni Trip website contains five parts of menu which is Home, About Us, Travel
Agents, Contact and Review. In the Home page, it contains destination photo of
Redang Island which is one of the offered destination. Company description explained
in page About Us. Visitors of website can find out Uni Trips lists of travel agents in the
page Travel Agents. Contact page provide visitors information about companys
address, map, contact numbers and email and visitors also available to refer the
previous customer review about Uni Trip services at Review page. The URL of Uni Trip
website is http://uni-trip9.webnode.com/

3.0 ORGANIZATIONAL STRUCTURE

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Even for an online business, an organizational structure is a compulsory aspect of the
business. The organizational structure is specifically developed to defined whether the
related activities such as management, operation, marketing and financial are being
done in the favor of achieving the organizations goal and objectives. All of the
individuals within the organization can see through the perspective of their organization
and environment.
Just like every business, Uni Trip also have our own organizational structure. It is
divided into four department or division to each of the parts responsibility. First of all is
the role of the general manager. The main role of general manager is the responsibility
of controlling and managing the overall elements of Uni Trip. The general manager is
account to involved in the planning, directing and also monitoring the flow of the
organization. If there is anything wrong, corrective step shall be taken to prevent further
problems. The manager has to establish and outline the basic principles, policies, goals,
and vision of the business. Moreover, the general manager have the authority for
making the final decision.
Next is the role of operation manager who acted as the person in charge of
everything regarding the daily operational activities of the business. For Uni Trip, the
operational manager is responsible in making sure that the process of business
transaction between agents and buyer are smooth and benefits both party. The
manager should oversee the provision of service in order to ensure that the service
provided meets the customers needs and achieve the business expectation.
Another important role is marketing managers. The managers primary
responsibility is to manage the resource for marketing purpose. She will be in charge for
planning the promotional strategy for the service in order to create awareness of the
service provided by Uni Trip. The manager is responsible for dealing with customers
and encouraged to give a good service to customers. Besides, every organization
needs financial managers to manage the financial part of the organization. The
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manager has to develop a financial plan or budget for the business, making financial
flows, creating a bank loan financing schedule, making the repayment schedule and
also creating a profit and loss statement or income statement for the organizations
transaction.

GENERAL
MANAGER
NUR AMALINA
SAFIRAH BINTI
BOL

FINANCIAL
MANAGER
SITI NORZALEHA
BINTI ABDULLAH

MARKETING
MANAGER
SITI INTAN
FARAHINDIAN
A BINTI MHD
FAUZY

OPERATIONAL
MANAGER
FATIMAH BINTI
JAM IL

Figure 3.0 Organizational structure of Uni Trip

4.0 MARKET ANALYSIS
4.1 Threat of New Entrant

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There are growing new entrant on online business industry lately due to changing
technology nowadays. So its only natural when the number of potential entrants are
increasing. Moreover, a promising market will attract new entrants to enter the market
and profiting from it. But for travel-based websites especially in Malaysia, there are
relatively low amount of competitor in this type of business. Usually people would just
go directly to the agency website to make a booking on travel package. Moreover, Uni
Trip have competitive advantage by directing this business towards student as our
targeted customers. So the threat of potential entrant is still low since this type of
website is still new in Malaysia.
4.2 Bargaining Power of Supplier
While Uni Trip only served as a medium for various travel agency and does not directly
involved with the operation, this business depends solely on the travel agency. Uni Trip
outsource all services to different travel agency who agree to promote their business on
our website. Therefore, the supplier power to negotiate and taking control on the price
are quite high. Besides, those travel agency does have their own independent agency
outside the website so there is no switching cost. All of these factors contribute to the
supplier power for the travel agency.
4.3 Bargaining Power of Buyer
Uni Trip is not a day-to-day service that customer need, but rather a seasonal service.
So there are differences in usage for customers in specific time and condition. But since
there is not much similar type of this business in Malaysia, customers are likely to
choose to use Uni Trip when searching for various travel agency. By taking into
consideration on the high cost of switching cost and low competitors and substitutes,
the bargaining power of customers are likely to be low and less price sensitive.
4.4 Threat of substitutes
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Since Uni Trip compete in a traveling industry, it sure has substitutes across the travel
industry. The major substitute for Uni Trip is the independent website for each of the
travel agency promoted within Uni Trip website. Although it will be easier for customer to
use Uni Trip rather than searching for those agencys website individually, customers
are more familiar with the independent website than Uni Trip. This is because Uni Trip is
still new in the market, so customer might not know about the website existence.
4.5 Rivalry among existing company
There are few competitors for Uni Trip. One of the biggest competitor for Uni Trip is One
Stop Malaysia. This website contain similar features like Uni Trip website ranging from
choices of travel agency to car rental services. But Uni Trip possess unique trait by
providing university students discount when they choose travel agency promoted on Uni
Trip website.

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5.0 BUSINESS STRATEGY
First of all, a business that is operating solely online should pay attention to the usability
of the website. Therefore Uni Trip always make sure that the website is available for use
24 hours a day, 7 days a week and 365 days a year. The website should have
completed information about specific travel agency but never too much information
since customer can click the link that will be directed to original website of the travel
agency. For example, there should be information about the contact number, website
and also the e-mail of the travel agency. The design of the website also needs to be
taken account into since customer could get confused from a too flashy features on it.
Next, Uni Trip can take advantage of the advancing technology of social media
these days. The business can promote in free medium such as Facebook, Twitter and
Instagram that can help to boost visitors traffic on Uni Trip website. Moreover, the
business can also use the influence of celebrity by paying for review in their own social
network since they have large influence on the society.
Besides, rather than focusing solely on desktop interface, Uni Trip is also viewable
using mobile interface. This is because people nowadays find it easy to use mobile to
search for information since it is handy and less time consuming. Sometimes, the urge
to find for travel agency strike spontaneously, so customers will make impromptu
research. So a mobile friendly website will enhance customers experience in searching
information.
Other than focusing on website, Uni Trip will also suggest promotions for
customer in conjunction with festive or holiday season. For example, the demand for
travelling will be increase when there is holiday season, so Uni Trip will provide
promotion package regarding the price or additional benefit if customers choose those
specific time. Besides, the business needs to maintain good relationship with customers

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by providing great hospitality to them. This may leads the customers to leave positive
review on the website, thus giving Uni Trip positive reputation.
6.0 VALUE CHAIN ANALYSIS
A value chain is the tool that have being used to show the flow of activities in the
company. It is the full range of activities that including marketing, distribution, design
and production of the product from the input to the output. It is also show the flow of the
business go through to bring a service from conception to delivery. Input is the first step
of the company to start the process of creating the product such raw material. While the
output is the final step of the company to deliver the service to the customers. Value
chain analysis will helps the company to identify the ways of creating the value for the
customer, and helps the company to maximize the value. This is the process of our
company to give our service to the customer.

Supplier details
collector

Posting to web

Collect order

Marketing

Payment

Customer Service

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Our company focused on conducting website that provide the links to various
travel agencys website around Malaysia and neighbouring country but more focus on
students in University Utara Malaysia. The flow that is shown at the top is our
companys value chain analysis. The flow show the way we operate our business. First,
we need to search for travel agencies that doing the travel package service business.
We need to collect their details for more information. This is because it is easier for us to
deal and discuss about the price and commission. Next, after the process of collecting
the details we will post it on our website. So customer can hover around our website to
search for their needs. We will put the details of the travel agencies so our customer
can contact them for further enquiries.
After that, we will collect the order from the customer on website. We will inform
the supplier about the details of the customer. This is because it is easier for them to
contact the customer for deal . The next steps is supplier need to collect our payment
from the customer that have order the service from us. Then supplier need to pay to us
by online payment for commission and we will inform the supplier to provide the service
after the payment have being did. Our company will take RM20.00 per month and
RM2.00 per head from the sales.
Moreover, we will market our service by using Twitter, Facebook, Instagram,
WhatsApp and other social media to make sure they know about our service. Finally, we
will used the customer service which is they can comment and give the idea about our
website so we can improve our service. We will also collect the survey from the
customer that check in into our website. This is because we need to survey the
satisfaction of visitors of our website.

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7.0 INFORMATION SYSTEM OR IT TOOLS TO ACHIEVE BUSINESS STRATEGY
Information system is important in the organizations because they influence one
another. To serve the interest of the business firm, the managers need to build the
information systems. At the same time, they need to be aware of the influences of
information systems to benefit from the new technologies. Technologies give many
benefits because it help save time, easier storage, improve sharing of information and
others. This is the information system and IT tools that have being uses in our company
business:
7.1 Customer Relationship Management (CRM)
Customer relationship management (CRM) is use for managing all of our companys
relationships and interactions with our customers and potential customers. This is
because CRM helps us to stay connected to our customer, streamline processes and
improve our profitability. CRM helps us with contact management, sales management,
productivity and many more. The advantage of using CRM is it can make us to focus on
our organisations relationships with individual people whether those are customers,
service users, suppliers and colleagues.
By using CRM, it is easier for us to overview of our customers because we can
see everything in one place such as the status of their purchase history, any
outstanding customer service issues, customers personal information and many more.
Other than that, CRM is the software that provide the marketing automation. This is
because when we update the sales prospects into the system, the system might
automatically send those marketing materials typically via email and social media.

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7.2 Electronic Funds Transfer (EFT)
Electronic funds transfer (EFT) is a system of transferring money from one bank
account directly to another account without using any paper money changing hands.
Direct deposit is one of the most widely-used EFT programs, in which payroll is
deposited straight into the supplier bank account, although EFT refers to any transfer of
funds initiated through an electronic terminal, including credit card, ATM, Fed wire and
point-of-sale (POS) transactions.
The advantage of EFT is it can being use for online bill payment which it is
paving the way for a paperless universe where checks, stamps, envelopes, and paper
bills are obsolete. It also can reduced the administrative costs, increased efficiency,
simplified bookkeeping, and greater security.
7.3 Supply Chain Management (SCM)
Supply chain management (SCM) is the oversight of materials, information, and
finances as they move in a process from supplier to manufacturer to wholesaler to
retailer to consumer. SCM is also involves coordinating and integrating of these flows
both within and among companies.
SCM flows can be divided into three main flows which are the product flow, the
information flow and the finances flow. The product flow includes the movement of
goods from supplier to a customer, as well as any customer returns or service needs.
Transmitting orders and updating the status of delivery is called the information flow.
While the financial flow is consists of credit terms, payment schedules and consignment
and title ownership arrangements.
The advantage of SCM applications is it have the potential to improve the timeto-market of products, reduce costs, and allow all parties in the supply chain to have
better management of current resources and plan for future needs.
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8.0 COMPANY BUDGET AND EXPENDITURE
Financial plan or budget is one of most important element, which should be taken care
before any business will be operated. The objectives are to decide the cost that will
involve in the business, the capital that the business need, to determine the cost that
the business need and to determine the business achievement. As we know budget is
based on the services already received and paid for. Budget is an estimation of costs,
revenue, and resources over a specified period, reflecting a reading of future financial
conditions and goals.
Budget is the most important administrative tools, a budget also serves as a plan
for action for achieving quantified objectives, standards for measuring company
performance and method for coping with foreseeable adverse situations. There are
three type of budget in business environment, the budget make up from administrative
budget, marketing budget and operations budget.

But in our business budget

expenditure records from administrative budget only, because our business is based on
service or online business, so we try to take a lowest cost by reduce in marketing
budget and operation budget.
Meanwhile our business gain the profit by per head commission and agent fee.
For per head commission we charge RM2.00 for one person and the average minimum
for all agents per month is at least 200 person will go for vacation. Another source of
revenue for our business is agent fee where all agent need to pay some amount of
money monthly.

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8.1 Budget Expenditure
Administrative Budget
No.

Item

Quantity

Price (RM)

Total
(RM)

1) Fixed Expenditure
1

Laptop

1,000.00

1,000.00

Company Registration

70.00

70.00

Total

1,070.00

No.

Item

Quantity

Price (RM)

Total
(RM)

2) Current Expenditure
1

Utilities

6 months

200.00

1,200.00

Total

1,200.00

Revenues
No.
1

Item

Price (RM)

Per head commission

2.00.00

(Minimum 200 person from all agent)

2

Agent fee (monthly)

Item/Monthly

20.00

(RM)

(RM)

(RM)

(RM)

(RM)

(RM)

Total
(RM)

Cash Inflows:17

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Per head

800.00

800.0

400.0

400.00

800.00

800.00

4,000.00

commission
Agent fee
Total

20.00
820.00

0
20.00
820.0

0
20.00
420.0

20.00
420.00

20.00
820.00

20.00
820.00

120.00
4,120.00

Cash Outflows:1) Fixed

Expenditure:
Laptop
Company
Registration
Total
2) Current
Expenditure:
Utilities
Total

Total Cash
Outflows
Net

1,000.00
70.00

1,000.00
70.00

1,070.00

1,0700.00

200.00

200.0

200.0

200.00

200.00

200.00

1,200.00

200.00

0
200.0

0
200.0

200.00

200.00

200.00

1,200.00

1,270.00

200.0

200.0

200.00

200.00

200.00

3,000.00

(450.00)

0
620.0

0
620.0

620.00

620.00

620.00

2,650.00

170.0

790.0

1,410.0

2,030.0

2,650.00

6,600.00

increase/decreas
e
Cumulative Cash
Balance

(450.00)

0
0
0
8.2 Cash Flow Statement For Uni Trip

9.0 GANTT CHART

After making a planning, organization must make the schedule as process to estimate
the time required to complete the project established. In other words, organization must
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have a schedule with the purpose to determine and identify the duration that we take to
achieve the completion round of project. Here are the Gantt chart that we use in our
organization to make sure our process can go through smoothly and make easier to all
of our staff see the flow of process from time to time. By using Gantt chart also it can
used for see the development project.
Tasks/Duration

January

February

Septembe

October

Novembe

Decembe

2017

2017

r 2017

2017

r 2017

r 2017

Construction
and

design

of

website
Program

the

server
Program

the

client
Implement

and

test the system

Measure
performance
and analysis
Project Report

Table 9.0 Gantt chart shows the development project

Based on the Gantt chart above, we can see that the work we can refer to
manage the seller. By using this chart we can manage our activity and will make sure all
the activities can be done on time. In additionally, when we can follow the date its mean
we can achieve our objective and also will make a satisfaction for our customer. If
something happen during the activity that make our activity are delay or postpone with
another cases, by next time we will make sure the delay activity can be catch up again
and make sure the date after are not affected.
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10.0 CONCLUSION
Throughout this assessment, there are few fundamental steps that founders need to
analyze after evaluating the ideas in order to obtain business contains that covering
basic applications needed, support services areas involve, and infrastructures. All of the
areas cover in this business plan is the fundamental issue in conducting electronic
commerce businesses. So, Uni Trip business plan has covered analysis on people,
marketing and advertising, support services and business partnerships and in conclude
this business idea is workable to accomplish and capable to compete in travel industry.
This is support by financial proven and outcomes from the market analysis.

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11.0 REFERENCES
INA
MALAYSIA'S JAN-JUNE 2016 TOURIST ARRIVALS GROW 3.7%. ( 2016, SEPTEMBER 8 ).
Retrieved from Tourism Malaysia:
http://www.tourism.gov.my/media/view/malaysia-s-jan-june-2016-touristarrivals-grow-3-7
Riley, S. (2005). Herzberg's Two-Factor Theory of Motivation Applied to the
Motivational Techniques within Financial Institutions. Senior Honors Theses, 160.
Wang, C. (2016). University Students Travel Motivation, Memorable Tourism
Experience and. Auburn, Alabama.

INTAN
Travel

Agency.

(2004,

April

15).

Retrieved

November

9,

2016,

from

https://en.wikipedia.org/wiki/Travel_agency
Travel

Agent.

(n.d.).

Retrieved

November

10,

2016,

from

http://www.onestopmalaysia.com/directory/travel/travel-agents/
Travel

Website.

(2007,

April

3).

Retrieved

November

9,

2016,

from

https://en.wikipedia.org/wiki/Travel_website

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12.0 APPENDIX

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