Cover letter

Anil,
In response to your client requirement of KSA Country Head-Sales with Largest
Packaging Company, please find my resume attached for your kind reference. I have
also listed few key points of my 18 years career that makes me suitable candidate for
this position.

Headed Sales operations in MENA, KSA, Bahrain, Kuwait, UAE and South
Indian market. Understands the market nuances and cultural expectations.
Indian work culture with global outlook
Sales Experience includes large enterprise sales, Channel Sales, Key Account
Management, Multimillion Dollar Deals and Longterm contract sales for
Manufacturing and IT industry verticals
Established new markets and new products as well as increased large existing
sale base for Mostly top 5 Global companies in chemical Industry (BASF, ICI,
Ciba SC)
Managed various facets of business like Manufacturing, Sales, Marketing,
Product launches, Outsourcnig and Purchase
Exposure to various industry verticals like IT, Textile, Agro chemicals, Paper,
Personal care, Healthcare, Coatings and Lubricant giving an international
understanding of those segments.
Worked with diversified teams varying in size (2 to 250), Education (Diploma to
Management degree), nationality (Saudi, Joradnian and Indians), experience (
Freshers to 20 years experienced)
High capacity to learn demonstrated by being topper consistently in studies,
SAP Sales and Distribution consultant exam completed at the age of 37

Looking forward to hear from you . Please find the queries answered in the table in
next page

Regards
Ravi Balaji

1. Present/Last Drawn Salary and other benefits/ perquisite

348 K AED with Benefits Family accommodation, car, Single Insurance

2. Annual sales target/ Turnover managed presently and in past

The highest Turnover Managed was 30 million USD in IT and 10 Million USD in
chemicals
3. Details of Product/services you sell/sold.
SAP IT Services, Textile Dyes and chemicals, Surfactants for various Indusrtries
4. Tell us about your experience in Corporate (B2b) Sales or Modern Trade
18 years experience is in B2B sales only. Never handled B2C sales. Handled both
Push sales and Pull sales. Understand indepth the changed market scenario with
ecommerce and Digital marketing. Delivery based scenarios, BOLT models,
Multiyear contracts and Multimillion Dollar deals

5. How many sales people directly report to you and total sales team size under you
Past few months building business from scratch for Videocon IT Company in MENA.
Largest team handled in Manufacturing is 300 + Unionised, Executives and Asst.
Manager team, Sales Largest team Handled was when South India Regional
Manager for BASF with 45 members ( 7 Company payrole and 40 Channel partner
payrole)
6. Reason for change from present job/ leaving the job (Honest and comprehensive)
Expectation is there from management but company not sync with realities. Not
enjoying the Dog eat Dog world of 3rd tier IT world.
7. Are you amenable to relocate to Jeddah (Saudi Arabia)? Why?
Worked in Alkhobar, Riyadh and Jeddah. Relatively Jeddah is more open. I am
already in Middle East. No additional reason is needed