Indonesia Social Media Trend 2016 Q3

Indonesia Social Media
Trend Q3 2016
Survey Report
1004 JAKPAT Mobile Respondents

Survey conducted
3 Hours At 8th Sept 2016
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net
Respondent Profile
1004 Respondent
Monthly Spending
Age Range
Gender
3,48% 2,09%
9,15%
14%
32,31%
20%
18,69%
44,83%
55,17%
25%
41%
34,29%
Male
Female
17-20
21-25
26-30
31-35
< USD 100
USD 101 - 200
USD 201 - 300
USD 301 - 500
USD 501 - 750
> USD 750
Base, in %,All JAKPAT Mobile Respondent participated in Social Media Trend Q3 2016 Survey, n=1004
Location Distribution
KALIMANTAN
SUMATRA
SULAWESI
Kalimantan Barat
0,99%
Sulawesi Utara
0,20%
Kalimantan Tengah
0,40%
Sulawesi Tengah
0,50%
Kalimantan Selatan
0,70%
Sulawesi Selatan
1,59%
Sulawesi Tenggara
0,40%
Sulawesi Barat
0,00%
Gorontalo
0,10%
Maluku
0,20%
Maluku Utara
0,10%
Aceh
0,89%
Sumatera Utara
2,98%
Sumatera Barat
0,99%
Kalimantan Timur
1,29%
Riau
0,99%
Kalimantan Utara
0,60%
Jambi
0,70%
Sumatera Selatan
1,59%
Bengkulu
0,40%
Lampung
2,09%
Kepulauan Bangka
Belitung
Kepulauan Riau
JAVA
DKI Jakarta
18,79%
0,20%
Jawa Barat
18,89%
0,10%
Jawa Tengah
BALI & EAST INDONESIA

Bali
0,60%
12,33%
Nusa Tenggara Timur
0,30%
DI Yogyakarta
6,56%
Nusa Tenggara Barat
0,40%
Jawa Timur
17,50%
Papua
0,00%
Banten
6,56%
Papua Barat
0,10%
Usage
Social Media Used in Past Week

Facebook
84,6%
Instagram
66,7%
Twitter
28,0%
Path
26,0%
Google+
18,5%
Other Option
7,9%
Snapchat
6,8%
Linkedin
5,6%
Pinterest
Tumblr
Periscope
3,7%
2,2%
,6%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n : 1004
Comparing to Q1 survey result, the use of Twitter seems to be more decreasing

Q1 2016
Facebook
84,6%
Instagram
66,7%
Twitter
6,8%
Linkedin
Pinterest
36%
Google+
20%
Linkedin
7%
Other Option
7%
Snapchat
6%
Pinterest
6%
7,9%
Snapchat
41%
Path
18,5%
Other Option
69%
Twitter
26,0%
Google+
87%
Instagram
28,0%
Path
FB
5,6%
3,7%
Tumblr
Tumblr
Periscope
2,2%
4%
Periscope
1%
,6%
0%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey, n=1004
20%
40%
60%
80%
100%

(divided by age)
100,0%
90,0%
80,0%
93,5%
90,2%
82,3%
75,9%
72,4%
73,8%
70,0%
59,8%
60,0%
50,0%
50,0%
40,0%
30,0%
33,2%
27,1%
32,2%
23,6%
29,7%
25,2%
21,3%
16,7%
20,0%
10,0%
0,0%
17-20
Facebook
21-25
Instagram
Twitter
Path
Google+
26-30
Other Option
Snapchat
Linkedin
31-35
Pinterest
Tumblr
Periscope
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138
We can see different preferences of Social Media among different age group
To the elder segment, Facebook are dominating the preferences, younger segment tends to use
more,various social media

(divided by Gender)
100,0%
90,0%
87,2%
81,3%
76,0%
80,0%
70,0%
59,2%
60,0%
50,0%
40,0%
31,6%
28,0%28,0%
30,0%
21,5%
20,2%
16,4%
20,0%
10,0%
,9% ,2%
1,3% 3,3%
Periscope
Tumblr
1,8%
6,0%
4,9% 6,4%
6,1% 7,6%
8,7% 6,9%
Snapchat
Other Option
0,0%
Facebook
Twitter
Instagram
Path
Pinterest
Linkedin
Google+
n=1004 respondent
Male
Female
n male : 554,n female : 450
Social Media Used Today

90,0%
80,0%
78,0%
70,0%
61,3%
60,0%
50,0%
40,0%
30,0%
20,8%
20,0%
18,1%
12,3%
8,2%
10,0%
4,6%
1,9%
1,8%
1,3%
,3%
Pinterest
Linkedin
Tumblr
Periscope
0,0%
Facebook
Instagram
Path
Twitter
Google+
Other Option
Snapchart
Snapchat

(Divided by age)
100,0%
90,0%
80,0%
70,0%
88,4%
85,0%
74,3%
71,4%
69,3%67,8%
60,0%
48,8%
50,0%
44,2%
40,0%
26,9%
30,0%
21,1%
20,0%
10,0%
15,1%
19,7%19,3%
16,0%
12,3%
7,0%
13,1%
9,5%
18,1%
15,9%
13,0%
12,2%
7,1%
6,5%
0,0%
17-20
Facebook
21-25
Instagram
Path
Twitter
26-30
Google+
Other Option
Snapchart
Snapchat
31-35
Pinterest
Linkedin
Tumblr
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

(divided by gender)
90,0%
81,6%
80,0%
73,6%
68,4%
70,0%
60,0%
55,4%
50,0%
40,0%
30,0%
23,6%
18,6%
20,0%
19,7%
16,2%
14,6%
9,3%
10,0%
9,0%
7,1%
4,5% 4,7%
1,6% 2,2%
1,8% 1,8%
1,1% 1,6%
,4% ,2%
Linkedin
Tumblr
Periscope
0,0%
Facebook
Instagram
Path
Twitter
Google+
Other Option
Male
Snapchart
Pinterest
Snapchat
Female
Connect With vs Social Media

90,0%
80,0%
85,7%
79,2%
72,9%
70,0%
60,0%
51,8%
50,0%
40,5%
40,0%
33,7%
30,0%
24,6%
19,6%
19,0%
13,4%
9,9%
20,0%
16,9%
13,4%
11,0%
13,6%
10,0%
,3% ,8% ,3%
,9% ,4% ,6%
,7% ,4% ,4%
Periscope
Tumblr
Pinterest
6,5%
2,8%
8,2%8,4%
4,7%
,4%
4,4%2,9%
2,3%
0,0%
Facebook
Twitter
Instagram
Path
Friends
Work
Linkedin
Snapchat
Other
Option
Family
Google+
n : 1004
Comparing connection on all social media, we might see that family connection tends to be lesser than connection with friends and work colleagues.
Though we also see the fact that on Facebook,connection with family tends to be higher than other Social Media
Connections
Social Media to Connect with Friends

85,7%
51,8%
24,6%
19,0%
11,0%
8,2%
Facebook
Twitter
Instagram
Path
,3%
,9%
,7%
Periscope
Tumblr
Pinterest
4,4%
2,8%
Linkedin
Google+
Snapchart
Snapchat
Other Option
n : 1004

(divided by age)
120,0%
100,0%
80,0%
60,0%
40,0%
20,0%
0,0%
Facebook
Twitter
Instagram
Path
Periscope
Tumblr
Pinterest
Linkedin
Google+
Snapchart
Other Option
n=1004 respondent
17-20
75,9%
23,1%
56,8%
24,6%
1,0%
1,5%
1,0%
3,0%
8,5%
11,1%
20,1%
21-25
82,1%
18,4%
63,0%
32,4%
,2%
1,5%
,7%
3,1%
8,0%
4,1%
11,1%
26-30
92,5%
19,3%
39,4%
19,3%
0,0%
0,0%
,8%
3,1%
9,1%
2,0%
Snapchat
5,5%
31-35
97,8%
14,5%
34,1%
10,9%
0,0%
0,0%
0,0%
,7%
6,5%
0,0%
7,2%
17-20
21-25
26-30
31-35
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

(divided by gender)
100,0%
90,0%
87,9%
82,9%
80,0%
70,0%
59,8%
60,0%
45,3%
50,0%
40,0%
29,8%
30,0%
20,4%
20,0%17,8%
20,0%
10,1%
10,0%
,5% 0,0%
,7% 1,1%
,4% 1,1%
2,7% 2,9%
Periscope
Tumblr
Pinterest
Linkedin
5,8%
3,4% 5,6%
11,9% 9,8%
0,0%
Facebook
Twitter
Instagram
Path
Google+
Snapchart
Other
Option
Snapchat
n=1004 respondent
Male
Female
Social Media to Connect with Work

Colleagues
Social Media Usage to Connect with Work Colleagues
80,0%
72,9%
70,0%
60,0%
50,0%
40,5%
40,0%
30,0%
19,6%
20,0%
13,4%
13,4%
6,5%
10,0%
8,4%
2,9%
,8%
,4%
,4%
Periscope
Tumblr
Pinterest
0,0%
Facebook
Twitter
Instagram
Path
Linkedin
Google+
Snapchart
Snapchat
Other
n=1004 respondent
n : 1004

Colleagues (divided by age)
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Facebook
Twitter
Instagram
Path
Periscope
Tumblr
Pinterest
Linkedin
Google+
Snapchart
Other
n=1004 respondent
17-20
64,8%
15,6%
37,7%
12,6%
1,5%
0,0%
1,0%
4,5%
9,0%
5,5%
19,1%
21-25
67,8%
12,1%
47,2%
25,4%
,5%
,5%
,2%
8,2%
8,2%
2,9%
14,0%
26-30
81,1%
13,4%
37,8%
20,1%
,8%
,4%
,4%
6,7%
8,3%
1,2%
9,4%
31-35
84,8%
14,5%
29,7%
11,6%
,7%
,7%
0,0%
3,6%
8,0%
2,2%
10,9%
17-20
21-25
26-30
31-35
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

Colleagues (divided by gender)
90,0%
80,0%
70,0%
78,0%
66,7%
60,0%
46,4%
50,0%
35,7%
40,0%
30,0%
23,6%
16,4%
16,1%
10,2%
20,0%
6,1% 6,9%
10,0%
,9% ,7%
,5% ,2%
,4% ,4%
Periscope
Tumblr
Pinterest
10,3%
13,5%13,3%
6,0%
2,9% 2,9%
0,0%
Facebook
Twitter
Instagram
Path
Linkedin
Google+
Snapchart
Other
n=1004 respondent
Male
Female

Social Media to Connect with FAMILY

Social Media to Connect with Family
90,0%
80,0%
79,2%
70,0%
60,0%
50,0%
40,0%
33,7%
30,0%
20,0%
16,9%
13,6%
9,9%
10,0%
4,7%
,3%
,6%
,4%
,4%
Periscope
Tumblr
Pinterest
Linkedin
2,3%
0,0%
Facebook
Twitter
Instagram
Path
Google+
Snapchart
Other
n=1004 respondent
n : 1004

(divided by age)
Social Media to Connect With Family
100,0%
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Facebook
Twitter
Instagram
Path
Periscope
Tumblr
Pinterest
Linkedin
Google+
Snapchart
Other
n=1004 respondent
17-20
70,9%
12,6%
35,2%
13,1%
,5%
0,0%
,5%
0,0%
5,5%
4,5%
22,6%
21-25
76,8%
7,7%
37,0%
14,8%
,5%
1,5%
,5%
,2%
4,1%
2,2%
18,2%
26-30
85,8%
11,4%
28,0%
14,6%
0,0%
0,0%
,4%
1,2%
4,7%
,8%
11,0%
31-35
86,2%
9,4%
31,9%
9,4%
0,0%
0,0%
0,0%
0,0%
5,1%
2,2%
15,9%
17-20
21-25
26-30
31-35
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

(divided by gender)
Social Media to Connect With Family
90,0%
80,0%
81,6%
76,2%
70,0%
60,0%
50,0%
40,2%
40,0%
28,3%
30,0%
20,0%
16,4%17,6%
16,0%
11,7%
12,3%
6,9%
10,0%
6,1%
,5% 0,0%
,7% ,4%
,4% ,4%
,5% ,2%
Periscope
Tumblr
Pinterest
Linkedin
2,9%
2,3% 2,2%
0,0%
Facebook
Twitter
Instagram
Path
Google+
Snapchart
Other
n=1004 respondent
Male
Female
FACEBOOK
Apps from Facebook Installed

FB Messenger
46,3%
Facebook App
45,2%
Facebook Lite
25,5%
None
20,6%
FB Group
Moments
Other Option
3,8%
1,9%
,8%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n : 849

(DIVIDED BY AGE)
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
FB Messenger
Facebook App
Facebook Lite
None
FB Group
Moments
Other Option
17-20
41,1%
39,7%
30,5%
21,2%
4,0%
,7%
,7%
21-25
44,4%
44,7%
24,4%
22,9%
1,2%
,9%
,9%
26-30
48,5%
47,2%
23,1%
19,7%
3,1%
2,6%
,9%
31-35
52,7%
50,4%
27,1%
15,5%
11,6%
4,7%
,8%
17-20
21-25
26-30
31-35
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129

(DIVIDED BY GENDER)
50,0%
45,3%
47,3%
45,0%
44,7% 46,2%
40,0%
35,0%
29,6%
30,0%
25,0%
20,2%
21,1% 19,9%
20,0%
15,0%
10,0%
3,7%
5,0%
3,8%
1,2%
2,7%
1,0%
,5%
0,0%
FB Messenger
Facebook App
Facebook Lite
None
Male
FB Group
Moments
Other Option
Female
How Often Do You Open FB in A Day

25,0%
22,7%
22,9%
20,0%
15,0%
20,0%
19,7%
4-10x
More than 10x
14,7%
10,0%
5,0%
0,0%
Rarely
Minimum Once
2-3x
n : 849

(DIVIDED BY AGE)
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
Rarely
Minimum Once
2-3x
4-10x
More than 10x
17-20
23,2%
20,5%
18,5%
17,2%
20,5%
21-25
13,8%
27,1%
24,1%
18,5%
16,5%
26-30
14,0%
19,7%
22,7%
20,1%
23,6%
31-35
7,8%
19,4%
24,8%
27,1%
20,9%
17-20
21-25
26-30
31-35
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129

(DIVIDED BY GENDER)
30,0%
25,7%
25,0%
23,4%
22,1%
22,4%
21,7%
20,5%
20,0%
18,0%
16,9%
17,2%
15,0%
12,0%
10,0%
5,0%
0,0%
Rarely
Minimum Once
2-3x
Male
4-10x
More than 10x
Female
FACEBOOK GROUPS JOINED

70,0%
65,2%
60,0%
53,5%
50,0%
40,0%
27,8%
30,0%
24,2%
16,1%
20,0%
15,3%
10,0%
3,2%
0,0%
Community
School/College Tips and Tutorial
Game
None
Office
Other Option
n : 849

(divided by AGE)
FB Groups Joined
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Community
School/College
Tips and Tutorial
Game
None
Office
Other Option
17-20
63,6%
62,9%
29,8%
33,1%
14,6%
7,9%
,7%
21-25
66,8%
62,4%
32,1%
26,5%
13,5%
16,2%
3,5%
26-30
65,5%
45,0%
20,1%
20,1%
17,9%
18,8%
3,9%
31-35
63,6%
33,3%
28,7%
15,5%
21,7%
15,5%
3,9%
17-20
21-25
26-30
31-35
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129

(divided by GENDER)
FB Groups Joined
80,0%
70,8%
70,0%
60,0%
58,2%
54,0%
52,5%
50,0%
40,0%
33,3%
30,4%
30,0%
24,6%
19,9%
20,0%
12,3%
13,3%
19,0%
10,4%
10,0%
2,9%
3,6%
0,0%
Community
School/College
Tips and Tutorial
Game
Male
None
Office
Other Option
Female
Most Done Activities on FB

60,0%
52,9%
50,0%
47,7%
47,1%
47,1%
46,5%
45,4%
44,8%
40,0%
32,3%
30,0%
22,0%
16,9%
20,0%
14,7%
9,8%
10,0%
,8%
0,0%
Looking for Like

Check Looking At Update
Info or Interesting Timeline Friends
Status
News
Content
Profile
Upload
Share Comment Active at Online
Photo Interesting
At
FB Group Shopping
Content Interesting
Content
Online
Selling
Location
Check In
Other
Option
n : 849
Most Done Activities on FB(divided by AGE)

70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Looking for
Like
Info or
Interesting
News
Content
Check
Timeline
Looking At
Friends
Profile
Update
Status
Upload
Photo
Comment
Share
At
Active at FB
Online
Interesting
Interesting
Group
Shopping
Content
Content
Online
Selling
Location
Check In
Other
Option
17-20
51,7%
53,0%
51,0%
44,4%
42,4%
45,0%
35,8%
25,2%
30,5%
18,5%
18,5%
8,6%
0,0%
21-25
56,5%
50,6%
54,4%
44,1%
42,9%
44,1%
47,1%
30,9%
20,9%
15,3%
13,5%
10,3%
,3%
26-30
51,5%
44,1%
40,2%
50,7%
47,6%
45,0%
46,7%
33,6%
17,0%
17,5%
15,3%
9,2%
2,2%
31-35
48,1%
40,3%
35,7%
51,9%
59,7%
49,6%
46,5%
42,6%
24,0%
18,6%
12,4%
10,9%
,8%
17-20
21-25
26-30
31-35
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129
Most Done Activities on FB

(divided by gender)
60,0%
50,0%
55,5%
49,7%
55,2%
48,6%
47,0%
47,8%
46,2%
46,8%
46,4%
47,8%
45,9%
44,1%
43,5%
41,0%
40,0%
35,0%
29,0%
30,0%
20,0%
27,7%
14,5%
17,8%
16,4%
15,5%
13,7%
9,3%10,4%
10,0%
,8% ,8%
0,0%
Looking for
Like
Info or News Interesting
Content
Check
Timeline
Looking At
Friends
Profile
Update
Status
Upload Photo
Share
Comment At Active at FB
Interesting Interesting
Group
Content
Content
Male
Online
Shopping
Online Selling
Location
Check In
Other Option
Female
INSTAGRAM
How often do you access Instagram

2%2%1%
17%
Everyday
Sometimes in a week
Once a week
Once in a couple week
Once in couple months
78%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n : 670

(DIVIDED BY AGE)
100,0%
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Everyday
Sometimes in a week
Once a week
17-20
79,9%
15,3%
1,4%
1,4%
2,1%
21-25
85,9%
9,8%
1,6%
2,3%
,3%
26-30
67,1%
27,6%
,7%
3,3%
1,3%
31-35
59,4%
31,9%
4,3%
2,9%
1,4%
17-20
21-25
26-30
31-35
n 17-20 : 144,n 21-25 : 305,n 26-30 : 152,n 31-35 : 69
Last Keyword Searched on IG
Base :JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n : 670

(DIVIDED BY GENDER)
90,0%
80,0%
77,7%
77,5%
70,0%
60,0%
50,0%
40,0%
30,0%
18,0%
20,0%
16,7%
10,0%
1,5%
1,8%
2,1%
2,6%
,6%
1,5%
0,0%
Everyday
Sometimes in a week
Once a week
Male
Female
Activities on Instagram
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Series1
Post food
photos
Post travel
photos
Post good cafe

photos
Post MEME
Search and
Explore
31,3%
46,7%
18,7%
11,5%
50,3%
Explore Online Explore Culinary

Shop Accounts
& Food Posts
47,8%
36,0%
Explore Funny
and Comedy
Accounts
53,3%
Explore
Looking at
Explore celebrity
celebgram/vidgr
friends account
account
am account
47,2%
34,5%
32,4%
Other Option
4,0%
n : 670
(divided by AGE)
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Shop Accounts & Food Posts
Explore Funny
and Comedy
Accounts
Explore
Looking at
celebgram/vidgr
friends account
am account
Explore
celebrity
account
Other Option
31,9%
27,8%
6,9%
52,5%
33,4%
30,5%
3,6%
46,7%
33,6%
36,8%
34,2%
2,6%
49,3%
36,2%
39,1%
46,4%
2,9%
Post food
photos
Post travel
photos
Post good cafe

photos
Post MEME
Search and
Explore
17-20
24,3%
38,2%
12,5%
16,0%
46,5%
41,0%
23,6%
52,1%
55,6%
21-25
31,5%
53,4%
25,2%
10,8%
56,4%
50,2%
41,3%
58,0%
26-30
33,6%
43,4%
12,5%
9,9%
44,7%
48,0%
35,5%
31-35
40,6%
42,0%
15,9%
8,7%
43,5%
50,7%
39,1%
17-20
21-25
26-30
31-35
n 17-20 : 144,n 21-25 : 305,n 26-30 : 152,n 31-35 : 69
(divided by gender)
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Shop Accounts & Food Posts
Explore Funny
Explore
Looking at
and Comedy
celebgram/vidg
friends account
Accounts
ram account
Post food
photos
Post travel
photos
Post good cafe

photos
Post MEME
Search and
Explore
Male
22,9%
46,6%
16,5%
15,5%
47,6%
32,3%
29,0%
61,3%
47,0%
Female
39,5%
46,8%
20,8%
7,6%
52,9%
62,6%
42,7%
45,6%
47,4%
Male
Explore
celebrity
account
Other Option
29,9%
25,0%
4,0%
38,9%
39,5%
4,1%
Female
Latest Activity Mentioned (Open Ended)

Snapgram
Video
Instagram
Stories
PATH
Open path in a day

More than 8x
4- x
2-3 x
Once Minimum
Rarely Open
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n : 261
Open path in a day

(DIVIDED BY AGE)
50,0%
45,0%
40,0%
35,0%
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
Rarely Open
Once Minimum
2-3 x
4- x
More than 8x
17-20
44,7%
29,8%
12,8%
6,4%
6,4%
21-25
29,2%
21,9%
22,6%
11,7%
14,6%
26-30
25,9%
25,9%
22,2%
13,0%
13,0%
31-35
26,1%
26,1%
21,7%
13,0%
13,0%
17-20
21-25
26-30
31-35
n 17-20 : 47,n 21-25 : 137,n 26-30 : 54,n 31-35 : 23
Open path in a day

(DIVIDED BY GENDER)
More than 8x
10,9%
8,5%
4- x
14,1%
14,3%
2-3 x
18,5%
22,5%
22,5%
Once Minimum
Rarely Open
26,9%
29,4%
0,0%
5,0%
10,0%
15,0%
Female
20,0%
25,0%
30,0%
32,4%
35,0%
Male
Moments Usually Shared on Path

70,0%
60,5%
60,0%
55,6%
44,1%
50,0%
36,4%
40,0%
35,2%
30,0%
32,6%
22,6%
13,8%
20,0%
6,5%
10,0%
0,0%
Post listen
to certain
song
Post
Before
watching
eating certain Food photos
movie
activity
Meme or
funny
pictures
Cute Cafe
Ambience
Repath Latest news Other Option After eating

pictures
- Food
from friends
photos
n : 281

(divided by AGE)
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Post listen to certain Post watching certain Before eating - Food

song
movie activity
photos
Meme or funny
pictures
Cute Cafe Ambience
Repath pictures from

friends
Latest news
Other Option
After eating - Food

photos
17-20
66,0%
74,5%
34,0%
25,5%
34,0%
23,4%
21,3%
6,4%
10,6%
21-25
63,5%
54,0%
49,6%
35,8%
35,0%
32,8%
22,6%
19,0%
5,8%
26-30
57,4%
51,9%
46,3%
42,6%
37,0%
38,9%
22,2%
9,3%
5,6%
31-35
39,1%
34,8%
26,1%
47,8%
34,8%
34,8%
26,1%
8,7%
4,3%
17-20
21-25
26-30
31-35
n 17-20 : 47,n 21-25 : 137,n 26-30 : 54,n 31-35 : 23

(divided by gender)
70,0%
60,5%60,6%
60,0%
58,0%
53,5%
54,9%
Axis Title
50,0%
40,3%
40,0%
31,1%
38,7%
33,1%
38,0%
31,1%
30,0%
26,1%
27,7%
18,3%
20,0%
16,9%
10,1%
10,0%
7,6%
5,6%
0,0%
Post listen to
certain song
Post watching Before eating - Meme or funny

certain movie
Food photos
pictures
activity
Male
Cute Cafe
Ambience
Repath pictures
from friends
Latest news
Other Option
After eating Food photos
Female
Average No of PATH Friends

160
140
128
146
137
No of respondent
141
All
262
Male
119
Female
142
31-35
23
26-30
54
21-25
137
17-20
47
122
120
100
100
74
80
60
40
20
0
All
Male
Female 31-35
26-30
21-25
17-20
Base : JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
SNAPCHAT
Activities on snapchat
70,0%
63,2%
60,0%
64,7%
54,4%
50,0%
41,2%
40,0%
30,0%
20,0%
10,0%
4,4%
0,0%
Follow popular
accounts
Looking at
Uploading my own
interesting contents
content
Follow friends
account
Other Option
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use SNAPCHAT in the past week
n : 68
Activities on snapchat
(divided by gender)
80,0%
70,6%
70,6%
70,0%
58,8%
60,0%
58,8%
55,9%
50,0%
50,0%
41,2%
41,2%
40,0%
30,0%
20,0%
10,0%
5,9%
2,9%
0,0%
Follow popular accounts
Looking at interesting contents
Uploading my own content

Male
Follow friends account
Other Option
Female
n male : 34,n male : 34
HOW OFTEN DO YOU ACCES

SNAPCHAT
How often do you access Snapchat
n=68 respondent Never
access but haven't
uninstall it
3%
n=68 respondent Rarely

22%
n=68 respondent
Everyday
41%
n=68 respondent 1-2x a

week
34%
n : 68
HOW OFTEN DO YOU ACCES

SNAPCHAT (DIVIDED BY GENDER)
2,9%
2,9%
Never access but haven't uninstall it
23,5%
Rarely
20,6%
38,2%
1-2x a week
29,4%
35,3%
Everyday
47,1%
0,0%
5,0%
10,0%
15,0%
Female
20,0%
25,0%
30,0%
35,0%
40,0%
45,0%
50,0%
Male
n male : 34,n male : 34
TWITTER
4-10x
9%
More than 10x

5%
Rarely
37%
2-3x
21%
How Often Do You

Open Twitter in A
Day
Minimum Once
28%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use twitter in the past week
n : 281
How Often Do You Open Twitter in A Day (DIVIDED BY AGE)

45,0%
40,0%
35,0%
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
Rarely
Minimum Once
2-3x
4-10x
More than 10x
17-20
37,5%
26,6%
20,3%
6,3%
9,4%
21-25
42,9%
24,1%
17,0%
8,9%
7,1%
26-30
31,3%
35,9%
18,8%
12,5%
1,6%
31-35
26,8%
26,8%
36,6%
9,8%
0,0%
17-20
21-25
26-30
31-35
n 17-20 : 64, n 21-25 : 112,n 26-30 : 64,n 31-35 : 41
How Often Do You Open Twitter in A Day (DIVIDED BY GENDER)

How Often Do You Open Twitter in A Day
50,0%
43,7%
45,0%
40,0%
35,0%
31,0%
31,6%
30,0%
23,0%
25,0%
23,0%
19,4%
20,0%
15,0%
12,3%
10,0%
5,6%
5,0%
5,8%
4,8%
0,0%
Rarely
Minimum Once
2-3x
Male
4-10x
More than 10x
Female
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Indonesia Social Media Trend 2016 Q3

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Indonesia Social Media

1004 JAKPAT Mobile Respondents

3 Hours At 8th Sept 2016

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

< USD 100

USD 101 - 200

USD 201 - 300

USD 301 - 500

USD 501 - 750

> USD 750

BALI & EAST INDONESIA

Nusa Tenggara Timur

Nusa Tenggara Barat

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Social Media Used in Past Week

Comparing to Q1 survey result, the use of Twitter seems to be more decreasing

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Social Media Used in Past Week

n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

Social Media Used in Past Week

n male : 554,n female : 450

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Social Media Used Today

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Social Media Used Today

Social Media Used Today

Connect With vs Social Media

,3% ,8% ,3%

,9% ,4% ,6%

,7% ,4% ,4%

Social Media to Connect with Friends

Social Media to Connect with Friends

Social Media to Connect with Friends

Social Media to Connect with Work

Social Media to Connect with Work

Social Media to Connect with Work

n male : 554,n female : 450

Social Media to Connect with FAMILY

Social Media to Connect with FAMILY

Social Media to Connect with FAMILY

Apps from Facebook Installed

Apps from Facebook Installed

Apps from Facebook Installed

How Often Do You Open FB in A Day

More than 10x

How Often Do You Open FB in A Day

More than 10x

How Often Do You Open FB in A Day

More than 10x

FACEBOOK GROUPS JOINED

School/College Tips and Tutorial

FACEBOOK GROUPS JOINED

Tips and Tutorial

FACEBOOK GROUPS JOINED

Tips and Tutorial

Most Done Activities on FB

Looking for Like

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Most Done Activities on FB(divided by AGE)

Most Done Activities on FB

How often do you access Instagram

How often do you access Instagram

Once in a couple week

Once in couple months