Rural Consumer Behaviour-Survey

Section 1. Consumer Behaviour

SPEAK TO RESPONDENT Greetings! We are currently conducting a study to understand consumer
behaviour towards mobile usage. Your views and opinion is very valuable to us and your co-operation
would be greatly appreciated. Could you kindly spare 20 minutes of your time for an interview? Thank
you.

Q 1. Do you own a smartphone? (Select only 1)

(A smartphone is a mobile phone that performs many functions of a computer, typically having a touchscreen
interface and Internet access)

1.1) Yes
1.2) No

Q1a. Do let us know if you own a feature phone? (Select only 1)

(Feature phone is a phone with the ability to access the Internet and store and play music but lacks the
advanced functionality of a smartphone)
1a.1) Yes
1a.2) No
1a3) Feature phone without internet
Q2. What is the price of your existing handset (in Rs.)? (Select only 1)
2.1) Less than 1,000
2.2) 1001-2,000
2.3) 2,001-3000
2.4) 3,001-5,000
2.5) 5,001-10,000
2.6) More than 10,000
2.7) I dont know

Q3. When did you buy a new handset? (Select only 1)

3.1) Once in 6 months
3.2) Once in a year
3.3) after 18 months
3.4) after 2 years

Q3a. Are you planning to upgrade or buy a new handset in next 2-3 months? (Select only 1)
3a.1) Yes
3a.2) No
3a.3) Not sure
Q4. How many Mobile phones do you use? (Select only 1)
4.1) Only 1
4.2) I use 2 mobile phones
4.3) I use 3 Mobile phones
4.4) I dont use any
Q4a. Is your handset a dual sim phone? (Select only 1)
4a.1) Yes
4a.2) No
4a.3) Not sure
Q4b. How many Sim Cards do you use in your phone? (Select only 1)
4b.1) Only 1 sim card is used by me
4b.2) I use 2 sim cards
4b.3) I use 3 sim cards
4b.4) I use more than 3 sim cards
Q4c. How many people in your house own a mobile phone? (Select only 1)
4c.1) 0

4c.2) 1

4c.3) 2

4c.4) 3

4c.5) 4 and above

Q5. Please rank the below features of a phone in order of your priority?
Please rank them 1 to 6 as per the importance (1 being highest 6 lowest)
Good
Camera
quality to
capture
images
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6

Big Screen
Size to watch
videos and
movies

Battery life
that last
longer

Audio &
sound quality
of phone

Good Speed
of the
phone- no
hanging

Build quality
& durability
-the phone
has long life

Below we have a list of activities that you might be doing in your daily routine. Read the list and ask to the
respondent to answer if he/she does that activity and mark Yes or No for each activity. Please note you can
tick mark ( ) where said yes to mark in this sheet.
Q6. Please tell us from the below list what all activities you do in your day to day life?

Q6
Bucket
of activities

Entertainment
1

Listening to Music

Watching Television

Playing video games (cricket, football etc.)

Watching movies

Taking part in quiz & contest

Downloading Film stars wallpapers

Information search
7

Health & hygiene information

Insurance related information

Various govt. rural schemes

10

Land related document & retrieval

11

Loan and banking rates

12

Farm/crop related information

13

Mandi rates

14

Local News

15

Employment News

Local services
16

Horoscope

17

Reading daily forecast

18

Kundli matching

19

online matrimonial sites

20

Online tutorials

21

Self-learning videos

22

Shopping through internet

Social sites
23

Facebook

24

Whatapp

25

Youtube

26

Google Search

Currently
using
(Yes/No)

Q6a.
Intention to
use in
future
(Yes/No)

Q6b. Q6c.
Using on
Mobile
(Yes/No)

Using
through
SMS on
Mobile
(Yes/No)

Q6d
Using through
internet
on Mobile
(Yes/No)

Q6e What all crop/ farm related information you search? (Select as many as applicable)
6e.1) Information about soil quality
6e.2) Weather forecast
6e.3) Post-harvest storage solution
6e.4) Fertilizers and pesticides Information
6e.5) Information related to seeds
6e.6) Method of sowing
6e.7) Not applicable to me
6e.8) others plz specify

For people who have answered any yes in Q6d (Using through internet on Mobile).
This block is for them ( Q7a till Q7f)

Q7a. What network you mostly use for using internet? (Select only 1)
7a.1) 2G
7a.2) 3G
7a.3) 4G
7a.4) dont know

Q7b. What is the average frequency of your use of internet? (Select only 1)
7b.1) Once in a week
7b.2) 2- 5 times a week
7b.3) once in a day
7b.4) less than 5 times day
7b.5) more than 5 times a day

Q7c. According to you when is the internet usage highest in your daily routine? (Select only 1)
7c.1) during morning hours (before 10 AM)
7c.2) during day time (10 AM- 4 PM)
7c.3) Evening time (4PM-7PM)
7c.4) during night (after 7 PM)
Q7d. Below are some challenges you might have faced while surfing internet? Please rate them on scale
below. (Select exactly one response for each key challenge)
1
Key Challenges

Facing lot of
problems
Due this

2
Facing Some
problems
due to this

3
Little
problem
Due to this

1. Learning to use internet

2. Cost of using internet
3. Slow speed of internet
4. Language problem

Q7e. Please tell how important is access to internet to you? (Select only 1)
1)
2)
3)
4)
5)

Very important
Important
Neutral
Not important
Doesnt matter to me

Q7f. Please tell why access to internet is important to you?

For people who have answered all no in Q6d (Using through internet on Mobile).

4
No problem at
all

Q7g. Please tell us why are you not using the internet on mobile? (Select all that is applicable)
7g.1) I dont know what is internet
7g.2) I dont understand internet
7g.3) I face a language problem
7g.4) It requires purchase of costly handset
7g.5) data/recharge cost is too high
7g.6) the internet speed is too slow
7g.7) others |text box here

B.Basic Info
Name of Respondent:
Village
Name of Interviewer:
Name of Gram panchayat:

Tel No:
Date of Interview:

Accessibility

Prosperity

Distance from tehsil headquarter (in

km)
Distance from the nearest highway (in
km)

Pukka road in village (Yes/No)

Presence of school/Hospital in village
(Yes/No)

Distance from Gram panchayat (in km)

presence of Mandi in village (Yes/No)

Q8. Interviewer to note the gender of the respondent. (Select only 1)

Male

Female

Q9a Please take a look at this list and tell me which of these items do you have at home? (It could be
owned by you, your family, or provided by the employer or it could be available in the house you live in;
but it should be for the use of just you or your family).
Do you have a.. (READ OUT ITEM) in your home (which is in working condition)? CIRCLE ITEMS OWNED /
HAVE AT HOME. ADD THE NO. OF ITEMS OWNED OR HAVE ACCESS IN THE BOX.
ITEMS OWNED / HAVE ACCESS AT HOME

CIRCLE

ITEMS OWNED / HAVE ACCESS AT HOME

CIRCLE

Electricity Connection

01

Washing Machine

07

Ceiling Fan

02

Personal Computer / Laptop

08

LPG Stove

03

Tractor/Car / Jeep / Van

09

Two Wheeler

04

Air Conditioner

10

Color TV

05

Refrigerator

06

Agricultural Land

Number of Standard 11 Owned (COMPUTE & RECORD)

11

Q 9b. Does your family own any agricultural land? By agricultural land I mean land that is currently under
cultivation or plantation? Choose any one
9b. 1) Yes
9b. 2) No
Q 9c. Could you tell me something about the person who makes the biggest financial contribution to the
running of the household. Up to what level has he studied?
Illiterate

Literate no School
formal
5 to 9
education/ years
School up
to 4 years
USE GRID TO DETERMINE SEC

SSC/HSC

No of
Durables
(Transfer
from 1b)

Some
college
including
Diploma
(No Grad)

Graduate/Post
Graduate General

Graduate/Post
Graduate Professor

EDUCATION
Illiterate Literate no School
formal
5 to
education/
9
School
years
upto 4
years

SSC/HSC

Some Graduate/Post Graduate/Post

college
Graduate Graduate including
General
Professor
Diploma
(No
Grad)

None

E3

E2

E2

E2

E2

E1

D2

E2

E1

E1

E1

D2

D2

D2

E1

E1

D2

D2

D1

D1

D1

D2

D2

D1

D1

C2

C2

C2

D1

C2

C2

C1

C1

B2

B2

C2

C1

C1

B2

B1

B1

B1

C1

B2

B2

B1

A3

A3

A3

C1

B1

B1

A3

A3

A2

A2

B1

A3

A3

A3

A2

A2

A2

9+

B1

A3

A3

A2

A2

A1

A1

Q 9d) check SEC grid from table above and mark here _____________

Q10. Please tell us which age group do you belong to? (Select only 1)
10.1) Less than 20 years
10.2) 20 - 25 years
10.3) 26 - 31 years
10.4) 32 40 years
10.5) 41 years and above
Q11. What is your current profession? (Select only 1)
11.1) Land owning farmer/or doing Key occupation of the village*
11.2) Farm Worker
11.3) Student
11.4) Working women
11.5) Trader/shopkeeper
11.6) Freelancer*
11.7) others please specify
*Free Lancer are people working as entrepreneurs/LIC agents/ Village Level Entrepreneur

Q12. Please tell do you have any of your relative who lives in a City/Metro and regularly visit your place?
12.1) Yes 12.2) No 12.3) Not sure

Any question/s that the college professor would like to include for the survey
Q13.
Q14.
Q15.
Q16.

---------------X-------------------X----------------The End-----------------------X---------------------------X----------------We would also like to reach you in future. Kindly confirm if you would be interested in participating in such exercise
even in the future .Yes/No

Thank you for your time.