Professional Documents
Culture Documents
FRIENDSY
A Social media Campaign Review
Air-Asia
Friendsy
The most interesting and innovative part was the tagging to allocate
idea gives a perfect excuse and incentives for Facebook users to tag their
friends in a photo. The idea was to tag someone not for the taggers own
goods of winning a chance to have a free flight, but the ones who were
being tagged had the equal chance to go to Kuala Lumpur.
Within two days of going live, the contest had more than 4,000 entries.
The social media campaign grew the AirAsia Facebook fan base by 30
percent, or 22,000 additional likes. The competition received 12,500
entries and reached 2,291,483 people, which is a whopping 20 percent of
all Australians using Facebook. This work was selected as Silver award
winner in the 2013 Facebook Studios contest.
Friendsy campaign in a nut shell:
What were the results?
At the end one lucky entrant won a flight to Kuala Lumpur filled with his
friends.