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Josh Cellars

LEGACY
red wine

That signature Josh wine style meets the ho3est consumer trend
RED BLENDS!
FEATURES AND BENEFITS
Red blends are the hottest segment in wine today.
Growing +15.0%1 in dollar volume, thats 3x faster than the growth of total table wine
The category added more than $97MM2 in new dollar sales this year alone (41% 3 of
all new dollar sales in the total Red Wine category)
Josh Cellars is a consumer beloved-brand.
JOSH IS THE FASTEST GROWING
CALIFORNIA CABERNET!

JOSH TURNS FASTER THAN LEADING


CALIFORNIA CABERNETS!

$6,500,000
$6,000,000
$5,500,000
$5,000,000
$4,500,000
$4,000,000
$3,500,000
$3,000,000
$2,500,000

3250
3050
2850
2650
2450
2250
2050
1850

Josh

Carnivor Joel Go1 Menage a


Trois

J. Lohr

*Past 52 weeks- Largest growth contributing cabernets by dollar volume 4

Josh

Joel Go1 Coppola Layer Cake Dreaming


Diamond
Tree
*Past 52 weeks - Fastest velocity cabernets 5

Premium sourcing to create the next blockbuster wine.


Winemaker Wayne Donaldson and vintner Joseph Carr sourced premium lots from sites
and partner-growers across the Central Coast, Lodi , Sonoma and Napa counties to create
a bold, yet approachable proprietary red blend.
A new proprietary blend with signature Josh style.
Josh Cellars Legacy is a blend of Merlot, Zinfandel, Syrah & Petite Sirah creating a truly
distinct wine with that signature Josh style.

1 Nielsen
2 Nielsen

P13W ending March 1, 2014.Sales Dollar % Change vs year ago


P52W ending March 1, 2014. Sales Dollar Actual Change vs. year ago
P52W ending March 1, 2014. Sales Dollar % Change vs. year ago
P52W ending March 1, 2014. Sales Dollar Actual Change vs. year ago
5 Nielsen P52W ending March 1, 2014. Eq volume per pt. ACV
3 Nielsen
4 Nielsen

JoshCellars.com
Please enjoy responsibly. 2014 Deutsch Family Wine & Spirits, White Plains, NY 10604

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