AB0602/AB214

COMMUNICATION MANAGEMENT STRATEGIES

_________________________________________________________________________

Course Description and Scope

The purpose of this course is to prepare students for the communication challenges that they are
likely to meet in rapidly evolving global business environments. It will help students to present
themselves professionally and confidently in the way they speak, write and participate in their
chosen profession.

AB0602 builds on the understanding of communication principles that they have gained from A0601
Communication Fundamentals. The fundamental communication skills developed in AB0601 are
used to analyse the numerous communication contexts presented in AB0602, thereby enabling them
to develop appropriate responses and execute the responses convincingly.

AB0602 builds on the understanding of communication theory, strategies and skills. Theory provides
a conceptual framework that guides strategy and skills. Strategy allows communicators to make
intelligent choices about content, organisation, style, tone, delivery, and timing of messages. Skills
are needed to craft effective written documents, give constructive feedback, and create as well as
deliver persuasive business presentations.

This course also offers students the opportunity to acquire an understanding of the method of
principled negotiation developed at the Harvard Negotiation Project. You will gain hands-on
experience in negotiation through engagement in negotiation simulations.

Course Learning Objectives

Students will be taught theoretical frameworks, strategies and skills to:

1. Produce effective business writing

2. Prepare and deliver effective business presentations
3. Engage in negotiation effectively

Course Assessments

Components Marks Individual/Group

Oral Communication
Class participation & group work 15 Individual / Group
Group Presentation 10 Individual / Group
Final presentation 20 Individual
Written Communication
Group Report 15 Group
Writing test (post-test) 25 Individual
Negotiation

Page 1

Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.
 Reflection Paper 10 Individual
Total 100

Main Textbook
Irene F.H. Wong, Michael D. Connor and Ulrike M. Murfett, Business Communication: Asian
Perspectives, Global Focus, 3rd ed. (Singapore: Prentice Hall, 2007).
Call No.: HF5718.A78W872 2007

Textbook for Negotiation

Roger Fisher, William Ury, and Bruce Patton, Getting to Yes: Negotiating Agreement Without Giving
In, 2nd ed. (New York and London: Penguin Books, 1991)
Call No.: BF637.N4F535 1991A;
BF637.N4F535 1991

Proposed Weekly Schedule

Week Seminar 1 Seminar 2

1 No class: online pre-course test No class: online pre-course test
2 Introductory to Communication
Management Strategies
3 Introductory Presentation Introductory to Communication
Management Strategies
4 Persuasive/Negative Messages Persuasive/Negative Messages (cont)
5 Persuasive/Negative Messages (cont) Persuasive/Negative Messages (cont)
6 Presentation Skills Presentation Skills (cont)
7 Introduction to Report Writing Report Writing (cont)
Recess Recess
8 Group Presentations 1 Group Presentations 2
9 Introduction to Principled Negotiation Negotiation (cont)
10 Negotiation (cont) E-learning Seminar
11 Review & Feedback Consultation on Final Presentations &
Further practice Post Test
12 Final Presentations 1 Final Presentations 2
13 Written Post Test

Page 2

Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved.