SAP Customer Success Story
Consumer Products Advertising
1
We found that SAP Business One has
the most comprehensive functionality
of all the applications we evaluated,
especially in the critical area of inven-
tory management and job costing.
We also found it does the best job of
integrating functions together.
Samson Ruligirwa Kamara, Chief Operating
Officer, Eniphares Gneicho Limited
ENIPHARES GNEICHO
Integrating All Corporate
Functions with SAP Business One
Quick facts
Company
Name: Eniphares Gneicho Limited
Location: Nairobi, Kenya
Industry: Consumer products advertising
Products and services: Corporate gifts
and promotional items
Revenue: 400,000
Employees: 15
Web site: www.enipharesgneicho.com
Implementation partner: Enterprise
Information Management Solutions Ltd.
Challenges and Opportunities
Provide the information necessary for
business planning, including histories
Offer a single source of information
Free up time for business development
Provide more effective means for lead
monitoring and follow-up
Increase visibility into the profitability
of projects
Improve inventory management,
purchasing, finance, and accounting
Automate reporting
Objectives
Implement a single, integrated application for Saved costs while improving revenues and
all business functions
SAP Solutions and Services
SAP Business One application
Implementation Highlights
Completed implementation within 3 weeks
Met schedule and budget goals
Why SAP
Integrated support for all business
functions
Ability to quickly generate reports on
financials, sales, purchases, and inventory
Referrals from satisfied customers
Impressive demonstration
Availability of superior local support
Benefits
Integrated all business functions and pro-
vided a single source for all company data
Increased efficiency, leaving more time for
business development
Improved visibility into sales pipeline, for
more effective management of sales reps
Provided ability to assess profitability of
projects
Improved tracking of inventories, resulting
in ordering only items that are truly needed
Achieved better reporting environment
Gained respect from customers
profitability
Existing Environment
Simple accounting system and spreadsheets
Eniphares Gneicho Limited, located in Nairobi, Kenya, provides pro-
motional merchandise for companies that do business in the region.
To support its growth, the firm realized it needed a comprehensive
solution that integrated all its business functions and provided a
sound planning environment. Eniphares Gneicho chose the SAP
Business One application, which has helped the company cut costs
while improving sales and profits.

Outgrowing Accounting Packages
and Spreadsheets
Formed in 2002, Eniphares Gneicho is
a small company that is meeting the
growing need for premium quality pro-
motional and advertising support mate-
rials in Kenya and surrounding countries.
The company applies its clients logos
to merchandise such as apparel, dia-
ries, watches, key chains, and pens
for use in their promotional campaigns.
Eniphares Gneicho does business with
large international companies many
of them household names around the
world in industries as diverse as food
and beverage, pharmaceuticals, finance
and banking, and telecommunications.
Eniphares Gneicho began with only a
simple accounting application and
spreadsheets to support its operations.
The business grew as more and more
customers realized the value of the
companys service, and by early 2009
Eniphares Gneicho realized that it had
outgrown its legacy software. Projects
had become more complex, as clients
placed orders for multiple types of mer-
chandize with varying delivery times
and places. Tracking these projects
manually had become a significant
burden, leaving the company too little
time for cultivating new business. In-
ventories grew more complex as well.
They required substantial resources for
management and had such poor visibili-
ty that the firm often ordered supplies
that were already available in stock. In
sales, lead tracking and follow-up was
entirely manual, and executives lacked
the information needed to properly
manage the sales process. Purchasing
suffered from lack of productivity since
there was no electronic connection to
sales, inventory, or financials. Even
human capital management felt the lack
of automation. Most of all, Eniphares
Gneicho wanted a better basis for plan-
ning the growth of its business, one
that tracked its history and provided
a single source of reliable information
about every aspect of the operation.
Meeting the Requirements of a
Small but Growing Company
The firm knew that its new business
software solution had to be very com-
prehensive and at the same time well
suited to the needs of a small company.
Its financials functionality had to support
multiple cost centers and the increas-
ing complexity of its projects, which
involved multiple currencies. Customer
relationship management was an ex-
tremely important area that required
automated support for managing the
sales pipeline, tracking the status of
leads, issuing invoices and credit mem-
os, tracking aging accounts receivable,
and monitoring gross profit. Purchasing
personnel needed support for issuing
purchase orders and making sure they
were properly followed up in accounts
payable, as well as tracking goods re-
ceived. Banking functionality had to
include management of cash receipts
and payments as well as reconciliation.
The warehouse needed automated help
for tracking the contents of inventory
and all in-and-out transactions with
multiple valuation methods. Finally, the
firm needed a strong environment for
generating reports of many kinds.
But Eniphares Gneicho knew that it
was not enough to simply have support
for all these business functions they
had to be integrated tightly together.

2
When sales received an order, for exam-
ple, there needed to be an automated
connection to inventory to learn which
of the ordered items were already in
inventory, as well as a connection to
purchasing to order those that were
not. Likewise, when a shipment was
made, accounts receivable needed an
electronic trigger to issue an invoice,
and inventory needed to be automati-
cally decremented.
Besides all these technical requirements,
Eniphares Gneicho had another critical
need: local support from a business
partner that was skilled in implementing
the application and provided ongoing
quality service.
When customers hear we are using SAP software, they look at us with a
different eye. The SAP name commands respect.
Samson Ruligirwa Kamara, Chief Operating Officer, Eniphares Gneicho Limited
Fulfilling Complex Customer
Relationship Management Needs
Armed with these criteria, Eniphares
Gneicho began searching for the best
solution. At first, even though we
heard many recommendations for SAP
software, we thought it was out of our
league, says Samson Ruligirwa Kamara,
chief operating officer of Eniphares
Gneicho. But then we heard about SAP
Business One, which is designed explicitly
for small companies like ours. We werent
comfortable with any of the other appli-
cations we had seen, so we asked for
a demonstration of SAP Business One
and found it very impressive. We found
At first, even though we heard many recommendations for SAP
software, we thought it was out of our league. But then we heard
about SAP Business One.
Samson Ruligirwa Kamara, Chief Operating Officer, Eniphares Gneicho Limited
that SAP Business One has the most
comprehensive functionality of all the
applications we evaluated, especially in
the critical area of inventory manage-
ment and job costing. We also found
it does the best job of integrating func-
tions together.
Choosing SAP satisfied the local sup-
port criterion as well, since a skilled
implementation partner was available
just 15 minutes away in Nairobi: Enterprise
Information Management Solutions (EIM
Solutions) Ltd. EIM Solutions worked
closely with Eniphares Gneichos key
personnel during the implementation,
which they completed on schedule and
within budget in just three weeks. EIM
Solutions has provided excellent training
and support for SAP Business One,
lauds Kamara. They are not one of
those companies that care only about
short-term profits. They take a long-
range view of success, making sure
we are using the software properly so
that we will be with them well into the
future.
Boosting Revenues and Profits
While Saving Costs
SAP Business One has completely
lived up to Eniphares Gneichos expec-
tations. Now when the company re-
ceives a complex new order, it has all
the armaments to manage the project
efficiently and effectively, including the
ability to track the projects costs and
assess its profitability. Management
can closely monitor the sales pipeline,
track the stages of sales campaigns,
make sure reps follow up adequately,
and analyze the reasons for lost or de-
layed orders. The warehouse has the
tools to take stock, assess inventory
valuation, and manage transactions
without making unnecessary purchases.
The executive staff enjoys thorough, ac-
curate, automatically generated reports
on financials, sales, purchases, and
inventories. Business information of all
kinds is available from a single, reliable
source.
All the automation has improved effi-
ciency so much that Eniphares Gneicho
now has more time for growing the
business, which shows up at the bottom
line. During the companys first year
with SAP Business One, revenues and
profits rose while costs were saved.
Besides all the efficiency improvements,
choosing SAP delivered another impor-
tant benefit, concludes Kamara.
When customers hear we are using
SAP software, they look at us with a
different eye. The SAP name com-
mands respect. We certainly made
the right decision with SAP.
www.sap.com /contactsap

Implementation Partner
EIM Solutions, a leading SAP gold channel partner
in Kenya, delivers high quality information system
solutions to public and private sector companies
across many vertical sectors.

Picture credits
1. Eniphares Gneicho Limited, Nairobi, Kenya
2. Eniphares Gneicho Limited, Nairobi, Kenya

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