APPENDIX 3 Survey result

Analysis of questionnaires

QUESTIONS CATEGORY NUMBER OF PERCENTAGE

PERSONAL RESPONDENTS
INFORMATION
AGE 15-25 y/o 200 50%
25-40 y/o 125 31.25%
40-50 y/o 75 18.75%
50-60 y/o 25 6.25%
Others 25 6.25%
TOTAL 400 100%
GENDER Male 135 33.75%
Female 265 66.25%

TOTAL 400 100%

NATIONALITY Filipino 357 89.25%
Korean 13 3.25%
American 20 5%
Others 10 2.5%

TOTAL 400 100%

OCCUPATION Business man 153 38.25%
Employed 217 54.25%
Others 30 7.5%
TOTAL 400 100%
CIVIL STATUS Single 104 26%
Married 206 51.5%
Divorced 47 11.75%
Widowed
43 10.75%
TOTAL 400 100%
MONTHLY INCOME 10,000-25,000 103 25.75%
25,000-50,000 177 44.25%
50,000-75,000 85 21.25%
75,000-100,000 35 8.75%
Others
TOTAL 400 100%
MOTIF Vintage 23 5.75%
Colourful 197 49.25%
Neon color 102 25.5%
Black and white 43 10.75%
Pastel color 25 6.25%
Others 10 2.5%
TOTAL 400 100%
ADVENTUROUS YES 300 75%
RIDES NO 100 25%
TOTAL 400 100%
ENTERTAINMENT Water entertainment 100 25%
PROJECT Performed shows 100 25%
Adventure 100 25%
programs 100 25%
Theme cultural festival
Others
TOTAL 400 100%
ATMOSPHERE Old/ancient 49 12.25%
Naturalistic 111 27.75%
Kids inspired 138 34.5%
Modernized 102 25.5%
TOTAL 400 100%
FACTORS TO BE Rides 23 5.75%
CONSIDER Safety and security 217 54.25%
Product quality 60 15%
Pricing 100 25%
TOTAL 400 100%
DRINK Bottled Water 103 25.75%
Juices 177 44.25%
Soda/Soft drinks 85 21.25%
Coffee 35 8.75%
TOTAL 400 100%
RIDE IN THEME Roller Coaster 53 13.25%
PARK 360 Spin wheel 27 6.75%
Dark room 45 11.25%
Ferris wheel 25 6.25%
Drop ride 35 8.75%
Fantasy land 70 17.5%
Water rides 55 13.75%
Horror house 30 7.5%
Viking 30 7.5%
Mirror maze 30 7.5%
TOTAL 400 100%
SOUVENIR Stuffed toys 200 50%
Laces, Bolers 25 31.25%
Mugs & Tumblers 75 18.75%
Printed Shirts 125 6.25%
Others 25 6.25%
TOTAL 400 100%
FREQUENCY OF Weekly 104 26%
VISITING THEME Once a year 206 51.5%
PARK Two to three times a year 47 11.75%
Four times a year or more
43 10.75%

TOTAL 400 100%

DAYS GOING TO A During a week when I 20 5%
PARK am on a holiday 10 2.5%
During School holidays 357 89.25%
Weekends 13 3.25%
Weekdays
TOTAL 400 100%
HOURS SPENDING 2-5 hours 195 48.75%
IN THEME PARK 5-8 hours 135 33.75%
8-10 hours 70 17.5%
TOTAL 400 100%
PURPOSE OF Entertain kids 200 50%
GOING TO THEME Site seeing 125 31.25%
PARK Enjoy rides 75 18.75%
Thrill lover 25 6.25%
Others 25 6.25%
TOTAL 400 100%
WHOS WITH YOU Family 103 25.75%
VISITING TO Friends 177 44.25%
THEME PARK Colleagues 85 21.25%
Unaccompanied 35 8.75%
TOTAL 400 100%
FEELING AFTER Satisfied 279 69.75%
VISITING A THEME Dissatisfied 121 30.25%
PARK
TOTAL 400 100%