REBECCA

HELLBERG-WALKER
DESIGN
m: 021 0212 7272 e: hellbergwalker@gmail.com

Hi, I thought you might

like to see a few highlights
from my portfolio...
ARANZ
ARANZ is a Christchurch based business that is growing
rapidly. I worked with the Marketing team to establish a
'look and feel' and Brand guidelines. By developing a
colour palette, font style, and introducing graphic
elements, it really has helped strengthen the ARANZ
brand. The gudelines became the starting point for many
projects suchas the website refresh and the corporate
brochure.
VTNZ
A well established and well recognised brand.
I worked with the existing brand guidelines
to extend the brand once it joined Fly Buys.
I also worked on advertising on radio, outdoor, online
and in-station promotion and collateral nationwide.
NEW CITY ARCHITECTURE
An exhibition celebrating the new architecture going
up in the city of London. The exhibition was part of the
'Architecture Week festival' and funded by the London
Mayor. My challenge was to create an exhibition that
appealed to many different levels of visitors, from
property developers through to young school
groups and the general public.
SERIOUS FRAUD OFFICE
The new Chief Executive Adam Feeley had a clear vision
for what the Office needed to achieve: to deal with
serious fraud efficiently and effectively and demonstrate
to businesses and mum and dad investors that
perpetrators are being brought to account.

I developed a logo, colour system, brand identity/

guidelines, photography style, website, annual report,
powerpoint templates, stationery, office signage and
several documents.
100+ COUNCIL LEISURE CENTRES UK
I led this rebranding project creatively and appointed
a design team to implement the newly established design
rules. The design solution was a very simple, colourful, user
friendly template system. It had to be simple enough for
the Leisure Centre Marketing Managers to create their own
marketing material, and flexible enough for my design team
to create engaging collateral. I standardised all fonts,
colours, photography and layouts to unify and introduce
consistency to the complex DC Leisure brand family.
Commended in the Benchmark Awards.
TIMBERBOND
Timberbond provides technically advanced timber
construction solutions to the building and construction
industry. Taking the name TimberBond, the strapline
'Nature. Engineered.' was introduced into a new brand
identity to convey the idea of using a natural resource
and engineering it to be strong, stable and stylish. I
designed the logo, typographic style, brand guidelines and
branded collateral.
MANFEILD
Manfeild has a long and well-established reputation as
being one of New Zealands most exciting motor-racing
circuits. After the addition of a world-class indoor event
facility, Manfeild set out to reposition its brand as more
than a motor-racing circuit. I worked on strategic
positioning, visual identity evolution, website development,
outdoor advertising and collateral development.
SCOUTS NEW ZEALAND
I worked with Scouts New Zealand to help enhance its
brand offering. "Adventure for Life" is Scouts new core
proposition, portrayed as Adventure Plus. The result?
More members, more visibility, better programmes and
15,000+ Scouts looking forward to its next adventure
every week.
AINTREE,
THE GRAND NATIONAL, LIVERPOOL, UK
The Grand National is watched by 40 million people
around the world. The days leading up to the Grand
National, the website was getting 15,000 hits daily.
My brief was to design a website that reflected the fun,
prestige and history of the Grand National race, plus
promote the commercial offerings at Aintree.
LEAPFROG
Leapfrog is part of ARANZ. It is the leading 3d geological
modelling software for the mining, exploration, groundwater
contamination and geothermal energy industries. I
developed a brand refresh to meet the brand values and to
sit along side their parent company ARANZ. A clear visual
system has helped the inhouse design team keep all visual
output consistent and offered a strong 'look and feel'.