Page 1

SUBMIT to::

SIR KASHIF

Submit By:

MOZAM MUSHTAQ 42-R MOBEEN

AQASH 10-R

ADEEL AHMAD 10-R SUIFAH NAZAR

04-S

SHAFIQ AHMAD 13-R SADIA AMIN

03-S

M-COM 1st SEMESTER

Page 2
• UNIVERSITY OF SARGODHA

Page 3
 Feel the Difference...

 INTRODUCTION

 BACKGROUND

 KEY STASTICSABOUT PTCL

 GROUP PROFILE

 CORPORATE INFORMATION

 ORGINZATION STRCTURE OF PTCL

 PRESIDENT MEASSAGE

 VISION

 MISSION

 CORE VALUE

 PORTER FIVE FROCES FOR PTCL

 SWOT ANALYISC FOR PTCL

 PERFORAMNCE MANAGEMENT

 PROFFSSIONAL AND PERSONAL GROWTH

 PTCL REVENUE

Page 4
  PRODUCT

Pakistan Telecommunication Company Limited (PTCL) is proud

to be Pakistan’s most reliable and largest converged services carrier
providing all telecommunications services from basic voice telephony to
data, internet, video-conferencing and carrier services to consumers and
businesses all over the country. Whether it is an office in the largest city of
Pakistan or a home in a small village, we are present in every corner of
Pakistan to serve our customers.

In the last couple of years the impact of deregulation and increase in competition in telecommunication
industry in Pakistan has been increasingly felt by PTCL. This phenomenon is not unique to PTCL -
incumbent providers all over the world have gone through this difficult transition from being a
monopoly to a free market competitor. Let’s take a look at 2006 financial results of PTCL (As of Sep
30, 2006). The following is based on the information posted on PTCL web site and as reported on

Recorder. during the period under review, PTCL added net 108,000 new working connections to its
network. Overall, PTCL’s sales revenue for the first quarter was Rs.16.9 billion as compared to Rs.17.7
billion during the corresponding period of last year.
The company announced net profit of Rs 8.4 billion translating into an EPS of Rs 1.64 for the first half
of 2007, a decline of 23 percent over the corresponding period’s net earnings and EPS of Rs 10.8
billion and Rs 2.12 respectively. The major factor for the decline in the top line was six percent
downfall in the revenues from Rs 34.9 billion in first half of 2006 to Rs 32.7 billion in IH/FY07 owing to
rapidly declining market tariffs Slide in profit is a continuing trend … question is when would it be
stable? Investors do not welcome this uncertainty.

Page 5
PTCL HEADQUARTERS ADDRESS

PTCL HQTRS G-8/4

ISLAMABAD
PAKISTAN
PHONE: 92 51 225 1926
FAX: 92 51 263733

HEADQUARTERS PAKISTAN
INDUSTRY TELECOMMUNICATIONS
TYPE PUBLIC COMPANY
STATUS OPERATING
COMPANY SIZE 10,001 OR MORE EMPLOYEES
2007 REVENUE 65,277 MIL [PKR]
WEBSITE HTTP://WWW.PTCL.COM.PK
»

COMMON JOB MANAGER 19%

ENGINEER 8%
TITLES
SENIOR ENGINEER 6%
GENERAL MANAGER 5%
DIVISIONAL ENGINEER 4%

TOP SCHOOLS UNIV. OF ENGINEERING AND TECH., LAHORE 10%

NED UNIV. OF ENGINEERING AND TECH. 8%
UNIV. OF THE PUNJAB, LAHORE 5%
UNIV. OF ENGINEERING AND TECH., TAXILA 5%
MEHRAN UNIV. OF ENGINEERING AND TECH. JAMSHORO 4%

MEDIAN AGE 30 YEARS

GENDER MALE 89%

FEMALE 11%

PTCL is the largest telecommunications provider in Pakistan. PTCL also

continues to be the largest CDMA operator in the country with 0.8 million V-fine customers.

Page 6
The company maintains a leading position in Pakistan as an infrastructure provider to other
telecom operators and corporate customers of the country. It has the potential to be an
instrumental agent in Pakistan’s economic growth. PTCL has laid an Optical Fiber Access
Network in the major metropolitan centers of Pakistan and local loop services have started to be
modernized and upgraded from copper to an optical network.

On the Long Distance and International infrastructure side, the capacity of two SEA-ME-WE
submarine cable is being expanded to meet the increasing demand of International traffic.

• Innovation

• Participation

• Encouragement

• Motivation

• Enterprise

• Initiative

• Listening and two way interaction

• Growth and development for all

• Competence and contribution as the only basic for job security

• Promotion from with in

• Learning environment

Page 7
 • And opportunities

• Aligning people with latest trends

Trust

• Co-operation

• Support

• Teamwork

• Dignity

• Respect

 Recognition Reward

• Achievement orientation

• Performance based evaluation

• Appreciation

• Incentives

• Setting ever –rising standards of performance

Board of Directors

Mr. Hifz-Ur-Rehman
Chairman PTCL Board
Secretary IT&T, Ministry of Information Technology
Government of Pakistan,
Islamabad

Page 8
Mr. Abdulrahim Abdulla Abdulrahim Al Nooryani
Chairman & Chief Executive Officer,
Etisalat International Pakistan L.L.C
Executive Vice President Contracts & Administration
Etisalat, UAE.

Dr. Waqar Masood Khan

Secretary (Finance), Ministry of Finance
Government of Pakistan,
Islamabad

Mr. Abdulaziz Ahmed Saleh Ahmed Al Sawaleh

Chief Human Resource Officer
Etisalat, UAE

Mr. Noor-ud-Din Baqai

Member Board of Director
Islamabad

Page 9
Mr. Fadhil Mohamed Erhama Al Ansari
Executive Vice President Engineering
Etisalat, UAE

Mr. Abdulaziz Hamad Omran Taryam

General Manager, Northern Emirates
Etisalat, UAE

Dr. Ahmed Al Jarwan

General Manager
Real Estate
Etisalat, UAE

Ms. Farah Qamar

Company Secretary
PTCL Headquarters,
Islamabad

Page 10
Management

Walid Irshaid President & Chief Executive Officer

Muhammad Nehmatullah Toor S.E.V.P (Finance)

Syed Mazhar Hussain S.E.V.P (HR & Admin / Procurement)

Pervez Mahtab S.E.V.P (Operations)

Sikandar Naqi S.E.V.P (Corporate Development)

Dr. Sadik Al-Jadir S.E.V.P (Commercial)

Feisal Badar El-Kathiri S.E.V.P (Technical)

Jasim Abdalla Chief Information Officer (C.I.O)

Naveed Saeed S.E.V.P Business Zone North

Abdul Baseer Tahir S.E.V.P Business Zone South

Farah Qamar Company Secretary

Legal Affairs
Ghulam Mustafa (General Manager)

Azeem Naqvi (General Manager)

Page 11
Bankers
Askari Bank Limited

Citibank N.A.

Faysal Bank Limited

Habib Bank Limited

MCB Bank Limited

National Bank of Pakistan

RBS (formerly ABN AMRO)

Standard Chartered Bank Limited

United Bank Limited

Registered Office
PTCL Headquarters,

Block-E, Sector G-8/4,

Islamabad-44000, Pakistan.

Tel: +92-51-2263732 & 34

Fax: +92-51-2263733

E-mail: farah.qamar@ptcl.net.pk

Web: www.ptcl.com.pk

Page 12
 :

President& Chief Executive Officer

Board of Directors

Management/ Executive Committee

Regional Chief Executive the Head

Regional General Manager
Regional General Chief/ senior/ Managers&
Operation and Support Services
Manager Credit Managers/ AGMs Branches

Human Resources Gen. Operations Audit Services Credit Adm.

Credit
Sub- Managers

Page 13
 I have taken immense pride in assuming the duty as President and CEO of PTCL, which
is a great opportunity for me to execute my responsibilities as a team leader.

To me Pakistan and PTCL are synonymous with an opportunity for growth. The potential of this growth is visible to me
as it is about the human capital we have in the form of talented and experienced employees. I can assure you that
with the traditional dedication and determination of PTCL workers we will transform this company into a world class
ICT company.

I am proud of my fellow colleagues who have been leading the market so far and have been adapting to changing
technological advancements. After the deregulation in the telecom sector of Pakistan, PTCL is now again ready to
face new challenges in a competitive environment.

We are poised to retain our leadership position by giving PTCL a new and improved look. The new colors of the Logo
are in context with every Pakistani’s sense of identity and patriotism; green and white being the colors of purity and
honesty, the colors of trustworthiness and integrity, the colors of Pakistan’s flag and the colors of every Pakistani’s
passion.

Be assured that PTCL will remain the people’s first choice of communication in the future. Promising you the best of
our services, at all times.

Best Wishes

Walid Irshaid
President & CEO

Page 14
 To be the leading Information and Communication Technology Service Provider in the region
by achieving customer satisfaction and maximizing shareholders' value'.

The future is unfolding around us. In times to come, we will be the link that allows global communication. We are
striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future
that offers telecom services that bring us closer.

To achieve our vision by having

• An organizational environment that fosters professionalism, motivation and quality

• An environment that is cost effective and quality conscious

• Services that are based on the most optimum technology

• "Quality" and "Time" conscious customer service

• Sustained growth in earnings and profitability

Professional Integrity

• Customer Satisfaction

• Teamwork

• Company Loyalty

Page 15
• As government of Pakistan is showing liberalism in case of telecommunication sector and
opened its policies to award new licensees to new mobile service providers so threat of new
entry is high.
• As set-up cost is in billions of dollars so in this case threat of new entry is low, but there are
companies who are working to achieve licenses and approaching PTA to know terms and
conditions for this.
• As for this business companies need a well established distributions and franchises network so
threat of new entrant is high in this case.

• Power of buyer is high in telecommunication sector. There are six market players and players
are offering different packages at different prices and a situation of price war is running. Buyers
have a power to buy any package which is suited to them.
• Cost of switching from one company package to other company package is low. Hence, power
of buyers is high.

• The power of suppliers is low in case of telecommunication sector.

• But the fact is that numbers of suppliers are few in the market but they are competing in the
market to make agreements with mobile service providers.

Page 16
• Government also gave so many land lines and wireless local loop licenses to different
companies like PTCL wireless local loop, GO CDMA etc. these services in future will be like
mobile phone services like they are planning to offer services a lot but currently they are offering
SMS and CLI services to their customers.

currently there are six market players but in future they will be eight and nine of even more.
• Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service.
Thuraya’s satellite technology supplements of existing mobile service providers, overcoming the
challenges of large geographical areas and insurmountable terrain.

Background
In the last couple of years the impact of deregulation and increase in competition in
telecommunication industry in Pakistan has been increasingly felt by PTCL. This phenomenon is
not unique to PTCL - incumbent providers all over the world have gone through this difficult
transition from being a monopoly to a free market competitor.

During the period under review, PTCL added net 108,000 new working connections to its
network. Overall, PTCL’s sales revenue for the first quarter was Rs.16.9 billion as compared to
Rs.17.7 billion during the corresponding period of last year.
-The company announced net profit of Rs 8.4 billion translating into an EPS of Rs 1.64 for the
first half of 2007, a decline of 23 percent over the corresponding period’s net earnings and EPS
of Rs 10.8 billion and Rs 2.12 respectively. The major factor for the decline in the top line was six
percent downfall in the revenues from Rs 34.9 billion in first half of 2006 to Rs 32.7 billion in
IH/FY07 owing to rapidly declining market tariffs

Page 17
- Slide in profit is a continuing trend … question is when would it be stable? Investors do not
welcome this uncertainty.

* Increased competition in long distance continues to exert pressure.

* VOIP use is increasing despite ambiguous and discriminatory policies - this will eat into its
profits (example: international outgoing calls). Note that PTCL itself is also utilizing VOIP
technology (from basis) and as a result it has reduced its international rates drastically in 2007.
Rs 2/min call to US is cheaper than Rs 2.5/min call to mobile phone.
* Bandwidth rate dispute with PTA is been dragged in court: if PTCL loses it will be a major cost,
EVEN IF PTCL wins the case their artificially high bandwidth rates cannot be sustained.
* Paknet, the Internet service provider arm of PTCL continues to incur losses due to poor
management and lack of network optimization.
* PTCL-V, the fixed wireless phone service is poor. They should use some their marketing
Rupees and use it for better service delivery, correct billing and competent customer service.
* Recent censoring fiasco and its poor handling exposed deep problems with administration and
bureaucracy at PTCL. It was yet another major public relations disaster.

made large capital expenses on network improvement to stay competitive.

O Ufone is performing well though Warid and Telenor are tough competitors. PTCL, Ufone’’s
profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as compared to Rs 655
million in the corresponding period last.
O IPTV rollout can change the game, if done right it will tilt the od

ds in PTCL’s favor. It will make sticky bundles possible (TV+pohne+mobile) with say a single bill
for convenience.
O With over 2 million lines PTCL is the largest WLL provider. 1134 base stations cover 720 cities
and capacity is being added.
o Local service revenue is ok, paying bills through phone is a commendable start.
0 Has vast infrastructure and real estate assets which can be leveraged further.
0 Global connectivity reliability has been improved. PTCL is expanding the long distance and
infrastructure side through spreading out two SEA-ME-WE submarine cables.

Page 18
Page 19
Page 20
Free Smart TV Services

Providing Free Smart TV Services to PTCL Customer till June, 2009 in Karachi, Lahore and Islamabad. The
free Smart TV includes the following;

• Free BTV Channels

• Free VODs

• Free Set Top Box

• Usual Broadband charges will apply

Launched for the first time in Pakistan using the flexible Internet Protocol (IP) technology, PTCL’s Smart TV is service
which allows customer to be more interactive and more in control with their TV service as compared to conventional
TV broadcast or cable TV. Smart TV delivers television programs to households via broadband connection and
requires a subscription, a set-top box, and offers key advantages over existing cable TV. You will now be able to:

• Playback / Rewind live TV channels at any time

• Parental Lock facility on any channel

Page 21
 • Search and select favorite programs by using ‘Electronic Program Guide’. Viewers have full control over
functionality such as rewind, fast-forward, pause, and so on.

• Watch DVD quality movies on demand

• Watch 100 plus digital quality TV channels.

Broadband Entertainment Portal (PTCL BUZZ)

Click the banner to enter the world of entertainment and fun.

Now PTCL offers Pakistan's First Entertainment Portal completely free for its DSL Customers. Experience true
broadband entertainment, listen or download melodies, songs, watch classic movies, Cricket Matches, PTV Plays
, Online learning, Gaming, listen to religious Naats and lots of fun.
Now your DSL connection is much more than just speed, it is entertainment and fun!

PTCL BUZZ is an entrainment portal which is FREE & EXCLUSIVELY AVAILABLE only for PTCL broadband users.
PTCL Buzz has a huge library of content including the best of English and Urdu movies, dramas, Sports, Live radio,
Religious programmes and over 10,000 songs to choose from.

Experience the Internet at its fastest with high-speed access from Broadband
Pakistan, simultaneously, enjoy Voice service over the same telephone line without
any extra cabling connections! Broadband Pakistan offers DSL service with
unmatched reliability, affordability and connectivity.

Page 22
Features

• Immediate availability
• Free Modem
• Free Installation
• Cost effective ‘Always On’ Internet access
• High speed data download
• Convenient ordering on phone and web
• No upfront charges

The service is currently available in Islamabad, Lahore, Rawalpindi, Karachi,

Peshawar, Hyderabad, Quetta, Faisalabad, Multan, Gujranwala, Sialkot,
Sheikupura and Hub. Coverage is being enhanced swiftly in other cities.

With the option of subscribing to the volume based (256Kbps, 512Kbps) or

unlimited access (1Mbps) packages

Recent offer…

Page 23
PTCL has the largest payphone network in Pakistan, and almost every independent payphone
company somehow touches the PTCL network. If you are creative we will support you in
launching your idea and making it profitable.

Network Capacity Services

PTCL offers its telehousing and data centers for hosting customs services. We have international and domestic
capacity anywhere from 64K to full lambda wherever we have our fiber network

Page 24
Vfone PROMOTION

• For every card loaded, there is a bonus amount of the same denomination
given to the customer.
• This bonus amount is valid for on net calls only,
• Vfone to Vfone and Vfone to PTCL fixed line.
• All other calls made will be deducted from the capital amount.
• The validity of the bonus amount will be the same as the scratch card validity.
• This promotion is valid for a limited time only.
• This promotion is open for all existing and new Vfone subscribers.
Now enjoy

• No line rent
• Lowest call rates
Value Added Services

CLI
Identify your caller with the caller line identification free of cost. Name/Number shall
be displayed on your V PTCL wireless phone screen

Wireless Internet
you can use PTCL V wireless phone to connect to the internet and enjoy a world of
information and entertainment at rate as low as Rs.5/per hour (2000 hr to 0800hr)

Call Waiting
Customer during conversation can hear a beep indicating that another call is
coming. The new incoming call can be attended by putting the present call on hold.

Call Transfer

A customer with this facility can transfer his/her calls to another predefined desired
number. Calls can be transferred immediately, on busy tone or on No Reply.

Phone Book

Save all your important numbers with ease, A phone book that keeps you in touch
with your friends and family.

Page 25
Missed Call Alert

Calls on No Reply are forwarded to Miss-call-notification-system, which sends a short

message (Missed Call Alert) to the subscriber. Caller is informed through an
announcement of No Reply and Short Message being sent to the subscriber.

PTCL is now the leader in consumer broadband in Pakistan, leading the country into
21st century.

Recent offer….

PTCL, Pakistan's largest IP network, now presents

phone n net the most convenient landline internet solution that converts your phone
into a basic internet connection.

Features

• Available on all landlines.

• Direct internet Access.
• No scratch card needed.
• Balance never finishes.

Page 26
• No Expiry or forced usage.
• Don't have to pay up-front.
• Flat rate of Rs. 0.10/min. (conditions apply).
• Code barring to restrict internet access

Page 27
Page 28