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John Kyle Eunseok S. Ko Feb.

3 2017
BUS 102 TF 3:00-4:30PM Mrs. Rosalita M. Arrabis

I. Sneaker Avenue

II. Background and Description


Sneaker Ave. or Sneaker Avenue was founded 10 years ago by John Kyle
Ko. The store was meant to expand the footprint of the 30+ year old family
business into the boutique sneaker and streetwear business. It began with the
simple concept to provide a unique shopping experience for consumers. Having
grown up in Cagayan de Oro City, owner John Kyle wanted to bring a national
perspective to the industry by blending international tastes with global level
products. The first location opened a little over years ago in a rented space along
Carmen Highway. Over the years Sneaker Ave. increased its industry
presence and grown to five brick and mortar locations in Manila, Baguio, Cebu,
Batanggas, and Davao.

III. Organizational Chart

IV. Mission/Vision
Bringing soul to your sole We want to share a unique sneaker culture and
lifestyle to all Filipinos and the rest of the world, as well as provide each and every
one the perfect pair of soles on their feet. Our products are the perfect blend of
function and fashion, giving you the performance technology you need and the style
you want for your shoes. Our associates around the country bring these goals to life
with their high-level skills and creativity. While we offer the best product on the
market, were also equally committed to giving back. So while we look to succeed,
we believe in ensuring others have the same opportunity.

V. Corporate Social Responsibility for Employees


The company ensures the employees:
Not to discriminate on the basis of national origin, race, sex, marital status,
religion, age, disability, medical condition, veteran status and sexual
orientation in any employment action relating to their workforce,
Comply with all local wage and work hour laws including paying at least
the minimum wage, paying for overtime, etc.,
Provide a safe workplace and work environment,
Provide a clean and habitable workspace,
Maintain adequate insurance (workers compensation, disability, etc.), and
Not subcontract any work to other facilities

VI. Future Plans

Sneaker Avenue is endeavoring to grow into a globally known shoe store,


and supplement more stylistic shoes for the young generations. Target to
increase the number of local stores by year 2018.

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